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Geared for Growth - PepsiCo

Geared for Growth - PepsiCo

Geared for Growth - PepsiCo

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Strengthened ExecutionFrito Share of Salty Purchaseswith a CSD2011 2012+2pts60% 62%59%+4pts63%PEP CSD Share of CSD Purchaseswith Salty2011 2012+2pts+3pts32% 34% 32%35%WhenCSD is:Other PEP Other PEPWhenSalty is:Other PEP Other PEPSource: IRI Household panel, 2012 is rolling 12 months ending December 16, 201224

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