Annual Report 2006 - Thai Beverage Public Company Limited

61Corporate Vision“To be the leader in beer and spiritsbusinesses in Thailand and expand internationallywith a focus on Asian markets”MissionDeliver highest quality products to our consumersWe will provide products of superior quality and value that satisfy and exceed our consumers’ expectation.Maintain our market dominance and expand into new growth areasWe will maintain our market leadership, which has given us solid business fundamentals over the years. Simultaneously,we will leverage our expertise, passion, and competitive strength to expand into new growth areas and deliver superiorreturns to our shareholders.Capitalize on innovations to reduce waste and increase efficiencyWe will continue to invest in new technology and infrastructure to further improve the production and distribution of ourproducts and reduce costs.Utmost care for society and environmentWe believe in sustainable growth as a good corporate citizen, and will devote a significant amount of our time and effortinto corporate social responsibility initiatives to ensure the highest level of environmental and safety standards in thecommunities in which we operate.Provide excellent career opportunities and security for our employeesOur people are the key drivers of our success. We will invest in our human capital through training and successionplanning for all employees.Business in ThailandDespite an increasingly competitive market, we continue to be the leading producer of beer and spirits in Thailand.In line with our strategy to maintain our market leadership position in the beer and spirits markets, we invest a significantamount of our time and energy to further strengthen our brands and enhance product loyalty with end consumers.