Asia Pacific Fact Sheet - First Data

Asia PacificFact SheetFirst Data Corporation is a global technology leaderin electronic commerce. The company serves over 5.4million merchant locations, over 2,000 card issuers andtheir customers and millions of consumers. First Dataprocesses transaction data of all kinds, harnesses thepower of that data, and delivers innovations in secureinfrastructure, intelligence and insight for its customers.From large financial institutions to the merchant aroundthe corner, First Data supports its customers by helpingthem process and understand the intelligence behindevery transaction.As one of the fastest growing regions globally, AsiaPacific holds significant growth potential as thepayments industry continues to evolve throughoutthe region. First Data entered the Australian market in1992 offering electronic payment processing servicesand in 2003 acquired Cashcard Australia Limited, thelargest independent deployer of ATMs in the Australianmarket. Since that time the company has expandedinto the greater Asia Pacific region, providing a varietyof electronic payment and processing services tofinancial institutions and merchants. Our business andrepresentation has grown significantly over the lastcouple of years, with major operations now in place inAustralia, New Zealand, Greater China, Korea, India andSingapore.The Asia Pacific region is very important to First Data, asit works closely with local governments to assist in theexpansion of electronic payment acceptance and topromote advanced payment technologies to financialinstitutions in developing economies. In fact, in 2002the company’s Shanghai data center was the first ofits kind that was verified and licensed by the Chinesegovernment to provide financial institutions with cardissuing and outsourcing services. It also has a major datacentre in Sydney and service centers in Beijing, Seoul,Singapore, Melbourne and Auckland.Core Business Within The Asia Pacific RegionElectronic Funds Transfer (EFT) Processing andSwitching ServicesFirst Data’s infrastructure allows businesses to connectsecurely and efficiently to all major issuers and acquirersof debit, credit and charge cards, processing theirelectronic transactions via the First Data network. Withinthe region, the company processes payment cardtransactions, provides ATM/cash dispenser networkmanagement services and is linked to all major Australiandomestic and international ATM networks.Card & Merchant Account ProcessingVisionPLUS is a one-source global solution for allcard, lending and related processing needs. It is themost advanced system of its kind, incorporating fraudprevention and extensive management reportingcapabilities. VisionPLUS is highly versatile and can betailored to specific operational needs supportingmulti-product and multi-currency environments.First Data’s VisionPLUS prominent client base includesfinancial institutions such as China’s big commercialbanks, the Industrial and Commercial Bank of China theAgricultural Bank of China, Bank of China Internationaland Bank of Communications Hong Kong. Througha multi-year agreement, First Data provides theDevelopment Bank of Singapore (DBS) managed creditcard and merchant processing services.First Data’s service agreement with China EverbrightBank is the first full bankcard outsourcing contract ofits kind in China. PingAn Bank and Cetelem are alsoprocessing clients of First Data. First Data providescredit card processing services to the bank using theVisionPLUS software as the processing platform.firstdata.com©2009 First Data Corporation. All Rights Reserved.page 1

Asia Pacific Fact SheetPayment and Credit Card Services in KoreaFirst Data advanced into the Korean market in November2005 through the acquisition of Korean Mobile PaymentServices (KMPS). Throughout Korea, First Data offerscredit card payment services to consumers, merchantsand financial institutions providing:¦ Value-added network services: offersauthorisation switching services betweenmerchants and credit card companies in Korea¦ Mobile payment services: offers merchants theability to accept payments via a mobile phoneusing radio frequency technology¦ Cash receipt services: provides consumers detailon cash transactions for reporting to the NationalTax Service in KoreaATM ServicesFirst Data’s Cashcard network is the largestindependent provider of ATM Services in Australia,supporting the operation of almost 12,000 ATMs. Asan ATM operator, First Data’s ATM network has directcontracts with merchant customers that host itsATMs on their premises. An ATM provides merchantswith an opportunity to attract greater patronagewithin their business and an opportunity to enhancesales. ATMs that First Data manages on behalf ofother ATM Operators, it does not own the directoperator-to customer relationship but provides arange of services to assist the ATM Operator such asswitching, telecommunications and help desk.Merchant Acquiring SolutionsFirst Data manages acquiring portfolios, providingmerchants with the full range of services in theiracceptance of debit and credit cards, as well as otherforms of electronic payments. They are able to offerworld-class products and services through First Data’sglobal resources.Cheque Guarantee Services TeleCheck is the world’sleading provider of cheque guarantee services.With its regional headquarters located in Sydney,TeleCheck processes cheques at almost 9,800merchant locations in the region. Asia Pacific Clients¦ The Industrial and Commercial Bank of Chin¦ China Everbright Bank¦ The Agricultural Bank of China¦ Bank of Communications Hong Kong¦ Ping An Bank¦ Cetelem¦ Bank of China International¦ Development Bank of Singapore¦ GE Money¦ Hua Nan Bank¦ SK Corporation¦ Pizza Hut Korea¦ T.G.I. Friday’s Korea¦ American Express ®¦ ANZ Bank¦ Australia Post¦ Bank of Queensland¦ BankWest¦ Caltex Oil¦ Citibank¦ Coles¦ Myer¦ Diners Club International¦ HSBC Banking Corporation¦ National Australia Bank¦ Shell¦ SunCorp Metway Bank¦ Telstra¦ Westpac Banking Corporationfirstdata.com©2009 First Data Corporation. All Rights Reserved.page 2

Asia Pacific Fact SheetKey Personnel¦ Nigel Lee – Senior Vice President, Asia Pacific¦ Bob Fisher – Vice President, Operationsand Technology, Asia Pacific¦ Grant Lines – General Manager, Australia andNew Zealand¦ Marc Mathenz – Vice President, Finance, Asia Pacific¦ Leehun Lee – General Manager, Greater China¦ David Knevitt – General Manager, ASEAN¦ TS Kim – General Manager, Korea¦ Amrish Rau – General Manager, India¦ Robyn Sanders – Legal Counsel, Asia Pacific¦ Janette Lemonjian – Director, Human Resources,Asia Pacific¦ Hong Ren – Director, Marketing andCommunications, Asia Pacific¦ Sean Saeed Hesh, Managing Director,Merchant SolutionsRegional History1983Electronic Funds Transfer Services ProprietaryLimited (Austnet) is formed and processes its firstelectronic transaction.TeleCheck Australia and New Zealand is established.1984Austnet processes the first electronic intercontinentaltransaction in the world.1988Austnet becomes known as Electronic FundsTransfer Telecommunications (EFTEL) after the twocompanies merged.1995First Data participates in the Visa Smart Card pilot onthe Gold Coast, Australia.First Data hosts Smart Card application (Ecard - check).First Data provides processing services to the giroPostnetwork in Australia.First Data enters China’s payments market through itsWestern Union subsidiary.1999Sydney is announced as First Data’s Asia Pacificregional data processing centre.First Data introduces its credit card processing systeminto the Australian market.2000First Data works with Visa to process all transactionsoccurring at ATM and POS devices at Sydney 2000Olympic venues.2001First Data purchases PaySys International, Inc., aleader in financial transaction processing softwareand services.First Data forms relationship with VeriSign Australia tocreate an Internet payment gateway.First Data enhances its presence in Asia Pacific, withthe acquisition of PaySys International, Inc., a leader infinancial transaction processing software.2002First Data launches its products and services in Asia andestablishes a fully operational data centre in Shanghai.First Data signs VisionPLUS license contracts withIndustrial Bank of China and Agricultural Bank of China.2003China’s first bankcard outsourcing contract is signedwith China Everbright Bank.1992First Data purchases EFTEL.firstdata.com©2009 First Data Corporation. All Rights Reserved.page 3

Asia Pacific Fact Sheet2004First Data signs VisionPLUS on-site service agreementwith ICBC and assists ICBC in launching its AmexCo-Brand product.First Data Corp. completes acquisition of CashcardAustralia Limited, a leading electronic payments serviceprovider and the operator of Australia’s largest ATMservices network.First Data signs a product development agreement withJCB, an international credit card brand and the largestcard issuer and acquirer in Japan.2005BankWest and First Data form Australian alliance forenhanced merchant-acquiring services.First Data signs a VisionPLUS license and servicesagreement with Bank of Communications Hong KongBranch to launch its credit card portfolio in Hong Kong.First Data signs a VisionPLUS license and servicesagreement with PingAn Bank.First Data completes acquisition of KMPS, furtherexpanding its presence in Asia.First Data gains foothold in South Asia with the signingof a multi-year agreement to manage credit card andmerchant processing services for DBS Bank.First Data launches Singapore office to further extend itspresence in Asia.2007First Data and INICIS form partnership to offer globalmerchant acquiring in Korea.China Union Pay and First Data form a partnership topromote the CUP card acceptance in Australia.2008First Data signs an agreement with BC Card Companyin Korea, providing BC Card holders access to any STARATM in the U.S.; STAR cardholders can now withdrawcash from any BC Card ATM in Korea.First Data signs agreement with Kotak Mahindra, one ofIndia’s leading financial conglomerates, to provide cardissuing processing services.Punjab National Bank becomes a card issuingprocessing client in India.Media ContactsAsiaHong RenTel: + 86 10 8522 1685 ext 168hong.ren@firstdata.comAustraliaSarah HughesTel: + 61 2 995 7077shughes@firstdata.com.au2006First Data is incorporated and launches an office in Indiato support this dynamic market.First Data signs an outsourcing service agreement withCetelem in China.Standard Chartered Bank and First Data form strategicalliance for merchant-acquiring services throughout Asia.firstdata.com©2009 First Data Corporation. All Rights Reserved.page 4