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REVIEW No.1 Brand for Curries & Gravies - National Federation of ...

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Issue 7 November 2013Quality Awards round-upwww.qualityfishandchips.co.ukThere’s no mystery to its successThe NFFF Fish and Chip Quality Award SchemeThe word speaks <strong>for</strong> itself: “quality”. When you apply <strong>for</strong> the NFFF Fish and ChipQuality Award you’ll be one step ahead <strong>of</strong> the competition – even be<strong>for</strong>e passingthe assessment. This is because you will receive an in-depth, independentinspection <strong>of</strong> your shop carried out by an experienced assessor – trained by theNFFF in conjunction with Seafish, the authority on seafood – who will give detailedand constructive feedback on their assessment <strong>of</strong> your operation including adviceon how to improve.The NFFF Fish and Chip Quality Award Scheme is not determined by a cursory one<strong>of</strong>fshop visit, simply sampling food and observing customer service, although that isa vital part <strong>of</strong> it. The assessment is the real deal and shops achieving the standard aretaken very seriously within the industry and by consumers. Designed and developedby a panel <strong>of</strong> industry experts and competition winners who know what it takes to bethe best in the business, the scheme is all about raising and improving industrystandards and giving customers confidence in our fish and chips.You can’t buy the award; you have to earn it by achieving the scheme standards. Youpay <strong>for</strong> the assessment, the scheme administration, marketing materials and supportover the two years <strong>of</strong> scheme membership. The aim <strong>of</strong> the NFFF is <strong>for</strong> the schemeto become self-funding at best. It is not run <strong>for</strong> commercial gain, but <strong>for</strong> the benefitand sustainability <strong>of</strong> the industry as a whole.The NFFF Quality Award will give you the tools to succeed in this thriving industry.Gaining the award will show your customers that you are one <strong>of</strong> the best shops inthe country and working to the highest <strong>of</strong> standards, as set by industry pr<strong>of</strong>essionals.Holders <strong>of</strong> the Quality Award also enjoy local press coverage to increase publicityand pr<strong>of</strong>its.Fish and chips are our national dish, and people will travel miles to sample the bestthe UK has to <strong>of</strong>fer. Shops with the Quality Award will be featured on our websitewww.qualityfishandchips.co.uk, are given a premium listing on our smartphone appiFish4Chips and a free single line listing in our publication Official Guide to the UK’sQuality Fish and Chip Shops, which has a nationwide circulation to 100,000consumers. Lesley Graves from Burton Road Fish and Chips in Lincoln says, “Wehave had visitors to our city directed to us from our tourist in<strong>for</strong>mation centre on thestrength <strong>of</strong> the guide. It certainly gave us the confidence to enter competitions.”Issue 2 is due <strong>for</strong> publication next spring and all new applicants to the scheme mustreach us by 30th November 2013 to be included.Don’t just take our word <strong>for</strong> it. Here’s what some <strong>of</strong> our Quality Award holders havetold us:David Henley <strong>of</strong> Henley’s <strong>of</strong> Wivenhoe says:“Like most in our industry we are a small business with all the financial constraintsthat come with running a small business. After attaining The NFFF Quality Award lastyear the results have been tremendous.“We weren’t in a position to instruct a consultancy firm to carry out an in-depthassessment <strong>of</strong> our business, so The NFFF Quality Award gave us a full four-hour auditNFFF Quality Awardassessor Dan Harding withGeorgina (left) and Jo (right)from Shap Chippy’s inPenrith, who passed theirassessment in October.<strong>of</strong> our premises, product and customer service – it covered the whole spectrum <strong>of</strong>our business. It also gave us detailed guidance in a thorough written report.“Since attaining “Quality Award Status" our business has grown from strength tostrength. Our turnover has increased by over 15% and we are looking to expand.After thirty years in our industry I have never been more positive <strong>for</strong> the future. TheNFFF Quality Award has given me the tools to take my business to the next level!”Craig Maw from Kingerfisher Fish & Chips in Plymouth echoes David’s sentiments.“Since achieving our NFFF Quality Award, our business has changed immeasurably<strong>for</strong> the better. It has boosted our own confidence in what we do and how we do it.More importantly the confidence <strong>of</strong> our customers has been boosted and also that<strong>of</strong> our future customers. We use the Quality Award logo on all our marketing materialand our staff take pride knowing that they work <strong>for</strong> a Quality Award-holding fish andchip shop.“Without doubt our sales have increased – to around 20%. This has been throughintense media coverage <strong>of</strong> our achievement. Because we are next door to a “Domino’sPizza Shed” we can stand out as a pr<strong>of</strong>essional establishment with standards to beatthe rest. Would we do the Quality Award again? Of course! Do we recommend it toother friers? ABSOLUTELY!”We think the scheme speaks <strong>for</strong> itself.To apply <strong>for</strong> The NFFF Quality Award, please contact NFFF head <strong>of</strong>fice on 0113 2307044. It could be the most important call you make.Renewing:Mohammed Butt, Mo’s Fish and Chips, Orpington, KentCheryl Dimelow, The Whiddon Valley Fryer, Barnstaple, DevonNew to scheme:Mark Fox, Traditional Fish and Chips, Coral Island Blackpool25

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