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Download PDF - Zeitgeist

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notesHennes & MauritzOxford 481, 174/176H&M presents itself as a large gift that isbeautifully wrapped in gold-foil paper. Thekey element and recognizable feature is thegold-foil paper print, which adorns both thewindow and the back wall. In contrast, theblack furniture with a hint of Christmasappears simple and poignant. Decentralizedpositioning of the figures brings the simpleelements of the design to life and places themain focus on the mannequins.54 55

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