Novita Annual Report 2006 (PDF - Large file - 2Mb)

43Reflecting on the past financial yearA key operational focus for the Marketingteam in 2005/06 has been building thebrand awareness and brand attributes ofNovita Children’s Services.It has now been more than two years sincethe organisation changed its name fromthe Crippled Children’s Association toNovita Children’s Services. Although thisname change has been very well receivedby the community, we are continuing ourwork to further build the community’sunderstanding of our organisation, ourclients and the services we provide. TheMarketing team is committed to increasingawareness of Novita across South Australia,with research showing our key fundraisingevents, new partnerships and marketingYou could certainly hear Novita comingon Sunday 28 May, when more than 500cheering children ‘took to the trucks’ andhonked their way around Adelaide. Therewere plenty of firsts at this year’s event,including a new date, a new venue at theDistinctive Homes Dome at Findon and anew route through the heart of Adelaide.Add to this the perfect weather, rides,games, sporting legends, Home and Awaystars and more than 300 trucks, and it’s nowonder a record number of children wereregistered to ride.In total, the event raised more than $25,000for Novita’s families – but most importantly,it gave hundreds of Novita’s inspirationalkids the ride of a lifetime around the streetsof Adelaide.activities are already going a long way toprogressively building brand awarenessacross the state.Marketing Division – 2005/06 keyprojects and initiativesConvoy for KidsSponsored by Coles/BiLo supermarkets,Novita’s Convoy for Kids is now the largestcharity truck convoy of its type in the world– and the 14th annual Convoy, held in May2006, was the best yet!Down Every Street AppealOver the past 50 years, Novita’s annualDown Every Street Appeal has raisedhundreds of thousands of dollars to supportSouth Aussie kids living with physicaldisabilities.The 2006 Down Every Street Easter Appealran from Friday 24 March to Thursday 13April, kicking off with a badge day thatsaw volunteer collectors positioned atkey locations across Adelaide’s centralbusiness district. Channel 7 news presenterand Novita supporter John Riddell jumped^Novita client Jared first tookpart in Convoy for Kids threeyears ago and met a veryspecial truckie, GrahamMurdock (aka ‘Poppa Murf’),who drives all the way fromthe Yorke Peninsula each yearto share the special day withJared.