Novita Annual Report 2006 (PDF - Large file - 2Mb)

47a Graduate Communications Officer wasappointed to assist in the production ofinternal and external publications.Early in 2006, the Communications teamundertook a review of Novita’s externalpublications, which resulted in significantcontent and design changes for Nexus andNovita News, as well as the implementationof a brand new staff e-newsletter, StarNews. These changes have been metwith a very positive response, with aNexus reader survey showing increasedsatisfaction and numerous letters andemails of commendation received fromstaff, supporters and senior members ofGovernment. Donations received fromthe Novita News have also enjoyed asubstantial increase, as has the number ofnew subscribers.The appointment of a CommunicationsManager also saw an immediate increase inNovita’s media presence. By developing astrategic media schedule and working hardto build robust media relationships, Novitaenjoyed significant and very positive mediacoverage of fundraising events and relatedissues at pivotal times throughout 2005/06.Marketing staff newsNovita’s Director of Client Programs, WendyWake-Dyster, stepped out of her usual rolein the first half of the financial year andmoved across to the position of ActingDirector of Marketing. During her time withMarketing, Wendy provided Marketing staffwith a much better understanding of, andlink to, Novita’s clients and families, as wellas the work of the Therapy Services team.Wendy’s professionalism, organisationalknowledge and outstanding leadershipcreated an excellent foundation for thenew Marketing team, and we look forwardto building on the strong links she hasestablished between Marketing andTherapy staff.Looking ahead…Over the next 12 months we plan tocontinue building on the awareness andunderstanding of Novita Children’s Servicesthroughout the community by utilisingpublicity opportunities, developing an on-aircommunications campaign and via ourevents and website.With the increasing demands on bothhousehold and corporate budgets, it isnow more important than ever that welook for new and innovative ways to fundour children’s services. Over the next yearthe Marketing team will analyse all of ourfundraising techniques to ensure that justlike the services Novita provides to itschildren, our fundraising efforts are worldclass.^Face of the 2005 Down EveryStreet Appeal, SamanthaInge, with Novita ChiefExecutive Glenn Rappensberg(centre) and NovitaAmbassador John Riddell(left).