Chat Transcript - Part 4 (PDF) - Reynolds Center for Business ...

professional writing. Heather Mann: Informal and formal. two separate accounts Mark Henricks: I use FB for personal, LinkedIn and a couple of Twitter accounts for biz. Michele Chandler: Facebook-­‐-­‐informal. LinkedIn-­‐-­‐formal. Mike Ball: I don't do freelance book on FB, but keep contact with many politicians for my blogging/podcasting. Afi Scruggs: Informally. I Use twitter more than Facebook. Sunny Conley: I use Facebook for one aspect of my business only. Katherine Lewis: I use FB formally and informally: http://www.facebook.com/Katherine.R.Lewis Deborah Bosi: i have yet to use fb for work Arlice Nichole: Mostly formal. I'm on my blogs FB page mostly Maya Smart: http://www.facebook.com/MitchLipkaConsumerColumnist Afi Scruggs: I participate in discussions on FB to keep my name in front of local readers. Joe Cox: on FB: /donjosemedia for biz /joecox321 for both Stacey Wittig: Hey fellow participants, please "LIKE" me at https://www.facebook.com/Wittigwriter Lisa Allen: I post my online stories on FB Indra Gurung: Share the news links Vanessa Richardson: use my professional FB page link as part of my signature when I send e-­‐mails to current/potential clients Lisa Palmer: I post my stories on FB and also post articles related to my work. Also posting stories by colleagues. Stacey Wittig: LIKE -­‐ing potential clients

Camilla McLaughlin: Branding myself as an expert in a specific area Mike Ball: I put links to good writing and podcasts I do up -­‐ a dynamic portfolio as it were. Candace Hughes: I follow expert sources and comment on their research. Mary Ellen Biery/GoodWritingFast.com: Following them and posting articles that show my areas of expertise Twitter: @MELloyd Wendy Norris: I've created Twitter lists of different pubs so I can better craft pitches. Mark Henricks: Has anybody gotten actual assignments from Twitter? I haven't, but I'm willing to try. Theresa Sullivan Barger: I use Twitter to create my brand as a writer interested in the environment and business. Lisa Allen: I've moved away from Twitter because it's such a time sucker Afi Scruggs: My goal is to become a go-­‐to person for specific niches. Stacey Wittig: my twitter handle has attraceted assignments: @Travelwriter Kathy Buckley: Stay on top, be quick. Contact directly -­‐ got an assignment that way Camilla McLaughlin: Use Twitter to get a quick overview of some topics Stefan C. Radoi: Social Media is the new "superpower". Use it wisely. Candace Hughes: I get story ideas to pitch with permission from the source who has posted. Indra Gurung: I have often found retweeting some of clients' tweets usesful Theresa Sullivan Barger: great way to keep tabs on magazines I'd like to write for. Tom Bentley: How about Google+? I see a lot of interactivity there, including among prominent people and us "regular" folks Dan Petrella: Anyone have thoughts on Google+?

Indra Gurung: I agree with u Maya, meeting personally has always been more fruitful n effective Lisa Palmer: I just started Google+ but don't quite understand it yet Laura Newman: I find Google + potentially more interactive, closer interaction. People usually respond quickly. Cassandra Nicholson: I'm with you on that, Lisa. Taking my time with that one. Mark Henricks: I currently lack bandwidth to do anything with Google + Naomi Luis: not making much use of my Twitter account for sales promotion yet Deborah Bosi: Casssandra if you use face to face contacts most, where do you find the events you attend Lisa Palmer: One of my editors invited me to Google+ so I went for it Angilee Shah: people don't see all your tweets -­‐-­‐ they step in and out -­‐ so spacing them is important Cassandra Nicholson: Deborah, I think MediaBistro is a great events source. Deborah Bosi: yes, i watch their website Lisa Palmer: Question about Twitter: What abour tweeting the same thing over the course of a week, so people can read my story that came out that week but might not have seen it at that one posting Wendy Norris: G+ has tons of potential to promote your subject expertise since its public (unlike FB) and threaded (unlike Twitter). Indra Gurung: I'm into Google+ now Deborah Bosi: Maya where besides mediabistro do you find your best event notices Indra Gurung: hoping to learn more about it Cassandra Nicholson: Lisa, on Twitter I see people preface repeated tweets with "ICYMI" (In case you missed it...).

[Re: How attendees use YouTube.] Dan Petrella: Hosting video stories to post on my professional site Lisa Palmer: havent used it but Liked the YouTube channel of a publication I write for. Deborah Bosi: i don't use youtube for marketing Kathy Buckley: You Tube is very good for finding out how people are promoting/trashing an industry you cover. Afi Scruggs: I'm moving from print into multimedia, so I post my audio slide shows as a portfolio. Mike Ball: I'm about to open up a cooking/food site, which will have my videos there. Steve Garfield has taught a bunch of how to give this kinds of stuff away to get bigger deals. Deborah Bosi: i have a video imbedded in my website Linda Austin: @Deborah You might try Gorkana alerts for events. Stacey Wittig: I looked for @SpellChick on Twitter -­‐ you should pick up that cute handle Angilee Shah: @angshah for health and Asia things Bernadette Tansey: Learn how to use Wordpress, etc with YouTube tutorials Deborah Bosi: thanks linda Mark Henricks: Gorkana is my go-­‐to. That's how I hooked up with Reynolds. Also their Friday newsletter has lots of freelancing opportunities. Recommended. Wendy Norris: I use Slideshare to post my journalism presentations that I seed with my story examples. Has drawn a fair amount of attention. Maya Smart: c4sb.com Afi Scruggs: Wendy, could you share the URL Angilee Shah: angileeshah.com is my site -­‐-­‐ combo blog/portfolio/sandbox

Mike Ball: How about See For Small Business? Linda Austin: http://www.slideshare.net/ is for sharing PowerPoints. Afi Scruggs: Thanks. Lisa Palmer: Maya, What are your thoughts on having a website for two purposes? One part of the website for readers (ie, homepage, blog) and one part as a brochure for prospective clients? Can you tell us or show us examples and reasons why to do this? I am working more on option 1-­‐-­‐connect directly to readers. I need to do more with that. George Armstrong: It's an SEO quirk that using the word "naked" skews search data. Wendy Norris: @Afi -­‐-­‐ http://www.slideshare.net/WendyNorris Afi Scruggs: Thanks Wendy. I've bookmarked it. Linda Austin: Here's the site to sign up for Gorkana Alerts for journalist moves and events: http://www.gorkana.com/us/index.php/journalists/gorkana-­‐alerts/sign-­‐up-­‐for-­free-­‐alerts/Linda Austin: Also, Friday's job alerts from Gorkana. Deborah Bosi: if you post a linkedin recommendation on your business site, is the protocol to ask persmission first? Maya Smart: rivarichmond.com Kathy Buckley: Regularly updating content and checking if links are still live is critical. Angilee Shah: tumblr! Kathy Buckley: Do you get copyright ok on this, Maya? Laura Newman: angilee, do you have a tumblr? Lynn Goya: how do you keep articles from being stolen if you post text? Kathy Buckley: Good for you! Lynn Goya: what about evergreen content?

Angilee Shah: yes, i do have a tumblr and I've really liked it: http://angileeshah.tumblr.com/ Theresa Sullivan Barger: Some writers make good money going after people who repost their stories without paying them, but I have not been able to make the time invested worthwhile. Linda Austin: http://www.copyscape.com/ is the plagiarism checker she referenced. Maya Smart: ereleases.com Dan Petrella: Who are the targets for these releases? Kathy Buckley: Maya, great thoughts -­‐ which really seems to be a better use of time than a blog? Kathy Buckley: Sorry, your previous info before you brought up blog Theresa Sullivan Barger: Is it OK to summarize a story and then include a link to a story that I wrote that was just publisehd? Angilee Shah: Tumblr is really good for sharing your work as well… especially for reviving older relevant work when there's a new news hook Mark Henricks: I bought some Google Adwords a few years ago and got only responses from content mills. Wendy Norris: Theresa -­‐-­‐ I include the first 3 grafs with a link to read more on my portfolio page. Publishers appreciate the traffic. http://wendynorris.tumblr.com/ Mary Ellen Biery/GoodWritingFast.com: Google offers you a listing in Google Places for free, which apparently helps your rankings in searches. Theresa Sullivan Barger: Thanks. I post my stories under clips, but wondered how I could repackage the info on my blog. Shanna Lewis: my portfolio website is a wordpress blog...I named the dynamic blog page as "current work archive" and post the "host lede" and a link to the radio piece www.shannalewis.com Tom Bentley: Copyblogger is great too

Maya Smart: problogger.net Shanna Lewis: gmail will also synch with the droid and with outlook Mark Henricks: I use Microsoft Access for all kinds of contacts. I have about 4,000 names in there. Linda Austin: http://www.zoho.com/ Theresa Sullivan Barger: Linked In is best way to keep track of people. Linda Austin: http://bit.ly/freelancesales Kathy Buckley: Does a contract normally include requirement to work with fact checkers? Heidi Cardenas: I really like this webinar format. The agenda, attendees list, chat pod, presentation slides and video is a really compelling and interactive way to present information. Linda Austin: Thanks so much for coming, today. Don’t forget: just one session tomorrow at noon EDT for the hiring editors’ Q-­‐and-­‐A. You can send your questions for them in advance to Maya at Maya@writingcoach.com. And you can read or listen to interviews with two of the editors at http://bit.ly/freelancesales, where you’ll also find the handouts, PowerPoints and recordings of sessions. Laura Newman: who are the hiring editors tomorrow? Linda Austin: And please check out our other free training coming up at BusinessJournalism.org: http://bit.ly/bizjtraining