CSR 2011

Social Responsibilityand StakeholdersInformation PolicyRussian and foreign media, as well as businesscommunity and analysts, widely discussedthe working trip of V.I. Strzhalkovsky, GeneralDirector of the Company, to the USA in May2011. In the USA (New York and Boston), V.I.Strzhalkovsky held a number of meetings withinstitutional investors in the Company’s stocks.At the meetings, they discussed importantissues related to the results and prospectsof the Company’s growth, including: resultsand plans with respect to key domestic andinternational investment projects, the situationin sales markets, cost cutbacks by the Company’smanagement, the production modernizationprogram, environmental solutions, results ofthe capitalization enhancement program, etc.The meetings were very efficient, and investorsexpressed their gratitude to the Company’smanagement forthe feedback opportunityand highly appreciated the Company’s growthprospects.The working visit by General Director V.I.Strzhalkovsky to the Republic of Indonesia inOctober 2011 draw much attention of Russianand international media. In his capacity of a Co-Chairman of the Russian and Indonesian BusinessCouncil, V.I. Strzhalkovsky took part in a summitof the Russo-Indonesian Commission.Both Russian and international media highlyvalued the significance of the working meetingof MMC Norilsk Nickel’s General DirectorV.I.Strzhalkovsky and South-African PresidentJacob Zuma in Sochi in July 2011. At the meeting,they discussed implementation of the Company’sprojects in South Africa, and arrangementspreviously reached during the signing of theDeclaration of Strategic Partnership betweenMMC Norilsk Nickel and the South AfricanNational Department of Mineral Resources.In 2011, federal, regional and internationalmedia also paid much attention to events thatwere important for the Company. They includethe adoption of the Production DevelopmentStrategy of the Company for the Period until2025, the announcement and running of aninternational bidding procedure for sulphurdioxide disposal, acceptance and commissioningof a unique icebreaker-class tanker, a publichearing by the Public Council of the FederalService for Supervision of Nature Resources in thetown of Norilsk and other events.In order to better inform stakeholders aboutvarious aspects of the Company’s strategy andactivities, the Company continuously updatedthe Press Releases and Regional News sectionsof the corporate website. In particular, thesections cover the progress of the modernizationof production facilities operated by the PolarDivision and Kola MMC.In the modern dynamic world where the velocityand form of information dissemination arecritical, and both individuals and entire companiescannot do without an Internet representation.In addition to its own corporate Internet site,MMC Norilsk Nickel also uses other onlineopportunities for more efficient and informalcreation of public awareness about its businessand promotion of corporate social responsibilityissues. They include, first of all, social networkssuch as Vkontakte (http://vkontakte.ru/feed#/club7482369) and Facebook(https://www.facebook.com/?ref=tn_tnmn#!/pages/Norilsk-Nickel/134863589889661) and the Company’s blogin LiveJournal (http://norilsk-metal.livejournal.com). Such format allows making the Company’spublic and intra-corporate relations more presentdayand entertaining unlike the official corporate26