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PwC Pulse 2010What CEOs are sayingIntroductionCEO Confidence Business Performance Foreign DirectInvestmentCEO Priorities People Management Sustainability/Climate ChangeActionsfor GovernmentSurveyMethodologyClimate change not onthe radar screenOnly a third of CEOs(35%) agreed that climatechange is a top priorityfor their organisationcompared to 62% lastyear. Furthermore,over half (55%) ofrespondents said thattheir organisations are notpreparing for the impactof climate change in thecoming 12 months.Linked to getting readyfor climate change, asimilar proportion (54%)said that they did notconsider sustainability/climate change planningas important in thebusiness at this time.However, cost does notseem to be a barrier asonly a minority (22%)agreed that compliancewith climate change willbe a significant expense.Perhaps, businesses arefinding it difficult to linkthe benefits of climatechange/sustainabilityinitiatives to their bottomline. Potential efficienciesif properly addressedinclude waste reduction,improved energy andresource efficiency andproducing productsin a more sustainablemanner. On the otherhand, perhaps, at anational level there is aneed for greater clarityon Government strategyin this area to stimulateactivity at corporate level.Nearly half (45%) ofCEOs agreed that climatechange initiatives willprovide reputationaladvantages. As theworld moves towardsa low carbon economy,corporate reputationin this area and how itimpacts shareholdervalue will increasinglycome under the spotlight.“Only a third of CEOs viewclimate change to be a toppriority at the moment.”Chart 12:Levels of agreement with climate change initiatives (% of respondents)Agree Disagree Don’t knowClimate change is a top business priority 35% 57% 8%My company will need to reduce itsemissions significantly19% 66% 15%Compliance with climate change willbe a significant expense22% 58% 20%Climate change will lead to significantnew products and services26% 55% 19%Response to climate change willprovide reputational advantages45% 39% 16%PricewaterhouseCoopers Pulse 2010 12