oral presentation - City Tech OpenLab

Company Size: Employees Uprinting’s Company sizeranges from 50 to 99employees in their company. As of October 2011they have 75 employees.GRA2406_Sarai Garcia

Revenue The company expected to surpass $25 million in salesfor the 2010. As of October 3, 2011 their revenue has been of17,500,00.Year 2011 2010 2009 2008 2007 2006 2005Revenues 17,500,000 n/a 18,700,000 n/a $8,100,000 $2,700,000 $1,200,000TotalEmployees75 82 n/a n/a n/a n/a n/aGRA2406_Sarai Garcia

Primary BusinessUPrinting.com caters to clientsranging from small companies toglobal giants.They support services, such asdesign and direct mailing. Whichenable small businesses tomaximize their print investment.They also Sponsor non profitorganizations and offer themdiscounts.They are Ucommunity members.Source: Uprinting.comGRA2406_Sarai Garcia

Initiated Eco-Friendly PrintingUprinting encourage eco-friendly practices such as:using recycled paper stockThey offers paper options that contain up to 55% post-consumer recycled content. Theremaining content comes from sources that practice sustainable forestry.using vegetable-based and soy-based inkswith lower levels of VOCs than traditional petroleum-based inks to reduce harmful carbonemissions. VOCs are found to be harmful to both human and the environment; these can causecancer or other birth defects.following industry standardsEnvironmental Protection Agency requires that uncoated papers must contain at least 30-percent post-consumer content while a minimum of 10 percent content for coated ones.SoySeal grants certification to printing companies which use inks that contain a certainpercentage of soybean oil. Chlorine Free Products Association promote chlorine-free policies inthe production of paper.GRA2406_Sarai Garcia

Eco-friendly printingSource: Uprinting.comGRA2406_Sarai Garcia

Printing ServicesDiamond V3000The process of printing usingplates to transfer images intosurfaces.Offset printers have at least fourtowers, each one containing acolor from the CMYK model(cyan, magenta, yellow, and keyblack).offset printing is used to producedifferent products in one print runwhich helps keep printing costslow.GRA2406_Sarai Garcia

The ink is not directly pressed onto thepaper.From a metal plate, ink is distributed toan offset cylinder (rubber mat) before itis transferred directly onto the paperthrough an impression cylinder.The image is set on a printing plate. It isdampened by oil-based ink and waterusing rollers on the printing machine.The created image is transferred to thecylinder and then to the paper.There are four colors used when printing.The color of cyan, magenta, yellow, andblack are mixed to form a final productwith good color resolution.GRA2406_Sarai Garcia

OFFSET PRINTING Offset Printing isused to print largequantities. Products that can beprinted in bulk are:- Business cards- Brochures- Stickers- Label printing.GRA2406_Sarai Garcia

OFFSET PRINTINGBusiness CardsBrochuresSource: www.behance.net/gallery/valens-Energy-Drink-Identity/238512Source:www.coroflot.com/public/image_file.asp?portfolio_id=5677748&individual_id=223058&s=0&v=4&a=5&t=0GRA2406_Sarai Garcia

OFFSET PRINTINGStickersLabelsSource: www.behance.net/gallery/Branding/228330Source: www.behance.net/gallery/Lovejoy-Vodka/58522GRA2406_Sarai Garcia

Popular Sizes OfferedBusiness CardsDie Cut Business CardsBrochuresSource: Uprinting.comGRA2406_Sarai Garcia

Standard StickersRoll StickersSource: Uprinting.comGRA2406_Sarai Garcia

DIGITAL PRINTINGDiamond 3000SDigital printing is done usingdigital printers that have thesame four-color configuration asoffset printing. Containing a color from theCMYK model.However, these printers aresmaller than offset printers andprint at a slightly slower, moreconsistent pace.This option works best for shortrunorders.GRA2406_Sarai Garcia

In digital printing, the digital file isdirectly sent to the printer through acomputer.The printer takes in a medium(paper) and starts printing on it.The printer starts firing jets of ink onto the surface of the substrate(paper).Instead of being absorbed like inthe conventional printing process, itforms a thin layer on the surfaceand is infused to the mediumthrough heat process using a toner.GRA2406_Sarai Garcia

DIGITAL PRINTINGProducts produced throughdigital printing are:PostersPost CardsFlyersFlyersPost CardsPostersPosters: Source: www.behance.net/gallery/Ray-Ban-Rare-Prints/460429Postcards:Source: www.behance.net/gallery/Ray-Ban-Rare-Prints/460429Flyers: Source:www.coroflot.com/public/image_file.asp?portfolio_id=5220993&individual_id=398091&s=0&v=4&a=5&t=0GRA2406_Sarai Garcia

LARGE FORMAT PRINTINGLarge format printing isused to produce productsthat are too big for eitheroffset or digital printing.Through the large formatprinting, customers can gethigh-quality productsdespite the size ofprintouts.GRA2406_Sarai Garcia

The process for printing largeformat prints is the same withdigital printing, except that it usesa larger scale of printers withnozzles.Paper stocks are fed on the printerwhere the ink is directly appliedonto the material.Its printing phase is faster and thefinal product is produced with highquality colors.GRA2406_Sarai Garcia

LARGE FORMAT PRINTINGProducts produced throughdigital printing are:Canvas PrintingVinyl BannerPoster PrintingPostersVinylCanvasCanvas: Source:www.coroflot.com/public/image_file.asp?portfolio_id=2171757&individual_id=132181&s=0&v=4&a=5&t=0Vinyl: Source:www.flickr.com/photos/26930509@N02/3049308674Posters:Source:www.coroflot.com/public/image_file.asp?portfolio_id=5619239&individual_id=293644&s=0&v=4&a=5&t=0

Reviews Negative Reviews“Paid extra for one-day completion on business cards. Supposed to be ready by5:30pm. Not ready when promised” Positive Reviews“The website of Uprinting is very easy to use and its intuitive design makes navigating a walkin the park. All required information clients could want can be found without any strenuouseffort.” Controversies“The U-Community Program offers only $100 off printing and requires the logo to be placeon the brochure. They offer $200 off printing but require their logo with link back to website.Even with this "discount" you can find printers a lot cheaper than uprinting and don't have suchstipulations.”GRA2406_Sarai Garcia

Key CompetitorsCompanyRevenue1 Vista Print 170,500,00234PrintPlace 37,900,000Overnight Prints International 19,600,000Uprinting.com 17,500,0005 PsPrint 15,000,0006PrintRunner 12,800,000GRA2406_Sarai Garcia

Prices Rates (Ex: Postcards)Company Size (single side) Quantity Price1 Vista Print 4x6 100 FREE2 PrintPlace 4x6 250 (min) $59.003Overnight PrintsInternational 4x6 100 23.854 Uprinting.com 4x6 100 $ 33.605 PsPrint 4x6 100 $15.276 PrintRunner 4x6 100 $25.09GRA2406_Sarai Garcia

SWOT ANALYSIS (perspective)StrengthsEstablished itself as a major player in the industry.Known to have an easy to use website, complimentary proofing service which requires no upfront payment.Is well known with non-profit companies, offering them discountsWeaknessesHas many online competitors.Need to expand to other countries if they want to grow.OpportunitiesThey can promote themselves through online advertising. To become a top known printing company.give online offersEx: Vista print :offers free business cards,discounts.ThreatsThey only have two manufacturing Facilities.That can cause them to take longer to get jobs done.GRA2406_Sarai Garcia

Resourceshttp://www.uprinting.com/management.htmlhttp://press.uprinting.com/uprintings-corporate-citizenship-programs-in-full-stride/http://www.privco.com/private-company/uprintingcomhttp://press.uprinting.com/los-angeles-based-uprinting-com-named-among-fastest-growing-companies-in-the-usa-for-second-year-in-inc-magazine%E2%80%99s-%E2%80%9Cinc-5005000%E2%80%9D/http://www.manta.com/c/mm2x696/uprinting-comhttp://www.factoidz.com/uprinting-review-and-promo-code/printing.com/careers.htmlhttp://www.inc.com/inc5000/list/2011/1000/revenue/http://www.uprinting.com/eco-friendly-printing.html