12.07.2015 Views

Third Amended Master Long Form Complaint - Dispute Resolution ...

Third Amended Master Long Form Complaint - Dispute Resolution ...

Third Amended Master Long Form Complaint - Dispute Resolution ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

COUNT VIII - UNFAIR AND DECEPTIVE TRADE PRACTICES197. Plaintiffs hereby incorporate by reference all preceding paragraphs as if fully setforth herein.198. State laws require the DRUG COMPANY DEFENDANTS, as merchants, torefrain from unfair or deceptive acts or trade practices in the design, development, manufacture,promotion, and sale of their prescription drug products.199. BRAND NAME DEFENDANTS, with the contemporaneous or later passiveassent and cooperation of the other DRUG COMPANY DEFENDANTS, financed, assisted,supported and participated in advertising and other, similar efforts to promote the use of Reglanand/or metoclopramide, in order to create demand for the drug and thereby increase sales andprofits.200. The DRUG COMPANY DEFENDANTS, in the manner described, deliberatelymisrepresented the safety of Reglan and/or metoclopramide and intentionally concealed the risksattendant to use of the drug.Through these misrepresentations, DRUG COMPANYDEFENDANTS intended to influence (and did influence) the decisions of prescribing physiciansand the drug-taking of their patients toward the end of increasing and maintaining theprescribing, purchasing, and use of Reglan and generic metoclopramide products, and excludingthe options of not using a drug or using substantially cheaper alternative drugs from the sameclass.201. BRAND NAME DEFENDNATS, while engaged in the conduct and practicesidentified above, and the other DRUG COMPANY DEFENDANTS, through their passive assentand cooperation as identified above, committed one or more violations of state law, including,but not limited to, the following:- 69 -Case ID: 100101997

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!