National Tourism Sector Strategy - Department of Tourism

Objective FocusMeasuresand targets More detail 2009baseline2015target1. To grow thetourism sector’sabsolute contributionto theeconomyEmployment Increase in number ofpeople employed in thesectorNumber of direct jobssupported by the sectorNumber of direct andindirect jobs supportedby the sector389 10019 800403 900968 300Investment Increase in publicsector/governmentinvestment in tourisminfrastructureResearch is needed todevelop an accuratebase and method forongoing measurementin each of the threecategories, or for theoverall level of investment,if required. Eachsector’s contributionis to be individuallydetermined.WTTC R82,4 bn in total R100 bn in nominaltermsIncrease in privatesectorcapital formation(for new and existingproducts)Increase in levels of foreigndirect investment(FDI) in the tourismindustryR3 bn R3,8 bn FDI average2010–2015 in 2009rands2020 target461 7001 097 000R118 bn in nominaltermsR4 bn FDI average2015–2020 in 2009randsGrowth/changerationaleThe 2020 targets are asper WTTC estimates.Same growth appliedas to tourism GDP;assumes no change inemployment ratios tospend or visitors.As data are limited andextensive researchwould have to be done,will use sub-objectivesand thrust actionmeasures rather thanfull research to informcountrywide targets.For indicative targets,same growth appliedas to tourism GDP, andassume totalled andaveraged over period– flows do not growyear on year, but ratherfluctuate depending onprojects.Research required todevelop a baseline inorder to set targets12