National Tourism Sector Strategy - Department of Tourism

ActionDevelop a database of all tourism assets, and explore mechanismsand ways of promoting the registration of tourismbusinesses in South Africa to gather information on supply inthe industryFinalise the e-library as a platform for storing nationaltourism and tourism-related research, and manage it on anongoing basisImplement electronic and other means of determining passengermovements in partnership with other stakeholdersDevelop a national web-based and/or mobile/cell-basedsystem for visitors to complete visitor satisfaction forms atvarious locations (also see “Quality assurance”)Track industry competitivenessDevelop a tourism index to monitor the overall performanceof the industry on an ongoing basisSub-actionsDevelop a framework for the registration of tourism businessesIdentify the role of provincial tourism agencies, local governmentand industry organisations in implementing the mechanisms topromote the registration of tourism businesses in South AfricaDesign a database and related web collection and disseminationsites. Ensure that these allow access to track progress againstobjectives and indicators.Collaborate with the academic institutions to investigate the consolidationof existing e-databases to eliminate cost duplicationSet up a working group with Home Affairs, Statistics South Africa(Stats SA), NDT, SAT and industry representatives to develop andinstitute a proposal for departure forms, clearly describing the datathat are to be captured, the method of capturing, ownership of thedata, and use and accessibility of dataInvestigate and promote the development of an industry customerfeedback system. Cover aspects such as ownership and operationof the system, possible sponsorships, incentives, etc.Develop and compare benchmarks/average pricing models of othercompetitor destinationsImplement recommendations of the GCS conducted in 2003/4 and2009Track the WEF’s travel and tourism industry competitiveness index,and develop action plans to improve relevant sections of the indexDefine and structure an index, with relevant composite indices andpanel inputs1.2 Policy and legislative frameworkOverviewWhereas the White Paper on the Development and Promotion of Tourism of 1996 constitutes an overarching policyframework for tourism development and promotion in South Africa, the Tourism Act of 1993 provides the legislativeframework for the promotion of tourism. In its current form, however, the Act does not support the implementation of theWhite Paper as broader policy framework, as its main objectives are marketing and tourist guide regulation. The Act alsopredates the Constitution of the Republic, and had not necessarily been aligned with constitutional objectives. Althoughsome progress has been made in the implementation of the White Paper, this has not been properly monitored. Policiesin different spheres of government are also misaligned, and tourism is poorly integrated with the development of othersectoral policies.21