Corporate Social Responsibility - Sustainable Development Policy ...

Corporate Social ResponsibilityThe CCP report states that the price of sugar amid few other commoditiescontinued to rise in 2009, basically due to the 11% reduction in global output.The report explains that the sugar crisis was self-created by the players of theindustry. Dealers had paid the sugar mills but did not lift them from the millswaiting for Ramadan so that prices would increase due to increased demand.These dealers wanted to create artificial demand-supply distortions to benefittheir profit margins.Punjab government’s attack increased the harm by affected the supply-chain.USC transportations were stopped from carrying sugar across provincial linesfurther creating a shortage. It is the considered view of the Commission that thehike in sugar prices was not the real crisis that the media appears to have madeit out to be. Rather, the nature of the crisis, as per the considered view of theCommission, is really the non availability of the commodity to the consumer.CCP’s officer spoke on matters of CSR. She explained that in Pakistan CSR is notimplemented so seriously, yet multinational organizations are contributing andtrying to put their maximum effort for implementing CSR. Also some localorganizations have contributed in the sense that they comply with theirrequirements. The officer focused that there is no innovation and awarenessregarding the concepts of CSR.IV. Pakistan Sugar Mills Association (PSMA)A representative platform of the sugar mills of Pakistan, the Pakistan Sugar MillAssociation (PSMA), was established with its objectives set out in theMemorandum of Association. PSMA plays a critical role in the manufacture ofsugar, protecting the interest of the sugar mills and its linkage with sugar alliedindustries. By law PSMA meets at least once a year. A PSMA official assured thatrepresentative of all farmers’ associations participate in the meetings of PSMA,namely Punjab Agriculture, Kisan Association. As put on the website of PSMA itsobjectives include: to create an institutional structure for the research anddevelopment for sugar industry. 2121http://www.psmacentre.com/y 26