by SportelNEWS

Energizing momentsby SportelNEWSMonday 20 October 200801SUMMARY TODAY9:00 – 18:00Int’l Sports Program Market for Television and New MediaEspace Ravel9:00 – 18:00«Karément» Bar sponsored by14:15 – 15:00Conference by i2S: «Goal Finish, a world premiere infootball and broadcasting!»Salle Auric, level -215:15 – 16:00Special Press Event: The 2010 FIFA World Cup TM :«In Africa, for Africa»Salle Genevoix, level -2The quality and diversity of the events held in Monaco significantlycontribute to its international influence. The record turnout for the19 th edition of SportelMonaco confirms the powerful draw of thisglobal meeting for professionals in the worlds of sport, televisionand new media.In addition to the international sports program market, participantswill be able to attend a wide range of particularly enrichingconferences, discussing the constant developments in this sector,notably linked to the digital revolution.I myself am particularly interested in the organisation of the first“HandiTel” meeting, which shall examine the issues of disability insport and its place on television.The Golden Podium competition will, I am sure, thrill us once againwith the most stunning images from the summer Olympics andParalympics in Beijing.I wish all participants an excellent SportelMonaco and wouldlike to pay tribute to the work done by the organisers who havemanaged, year on year, to make this event a resounding success.H.S.H. Prince Albert IIHonorary President16:15 – 17:4519 th International Symposium«The Digital Revolution: towards more sports rightssegmentation and the proliferation of formats»Auditorium Camille Blanc, level -2P01P02P03P05P06P07P08-09P11P12-13P15P16Editorial David Tomatis19è Symposium International - Interview Roland FaureColloque 1: «Révolution Numérique: vers une segmentationaccrue des droits sportifs et une multiplication des formats»Colloque 2 : «Jeux Olympiques et Télévision : de Pékinà Londres»ConférencesSPORTEL Football Workshop TM«Accroître ses Revenus grâce aux Nouveaux Médias»En partenariat avec SINERGI Sports ConsultingConférencesExposition «Hors-champs, les regards d’Adolphe Drhey»Parmi les Personnalités Présentes... Freddy Adu,Gwladys Epangue, Tony Estanguet et Oscar PistoriusInterview William VitaleMarket News20-23 OCTOBER 2008 - Grimaldi Forum, Monaco www.sportelmonaco.com

Energizing moments Monday 20 October 2008EditorialDavid TomatisChief Executive OfficerSPORTELWill new technologies have any realimpact on sports rights revenues in thefuture?We have seen notable changes in thesports rights market as regards therise of new technologies, changeswhich are accompanied by significantamounts of revenue. It is for this reasonthat SPORTELMonaco has increasedthe number of events on this topic thisyear. As well as preparing an informationdossier about the development ofnew technologies and their impact onsports rights, given to you when you collected your accreditation, thefirst panel of the International Symposium will be dedicated on thissubject featuring industry experts.For the first time, we have organised a ‘SPORTEL FootballWorkshop’. Aimed at leaders in European football, participants willdebate enhancement and sales solutions for their TV and video imagesin the context of the development of new audiovisual technologies.These different conferences and debates reaffirm the value ofSPORTEL and its role as a major event for sports rights holders,which reflects in the new attendance record set this year.The SPORTEL Organisation will present its new logo and brand identity,designed by the “Markell:ID” agency, which will create consistency withthe other markets, SPORTELAmerica and SPORTELAsia.SPORTEL’s New Logo...1

Energizing moments19e Symposium International«Sport et Télévision : des Écrans aux Athlètes»Par Roland Faure, Président-Fondateur du Symposium International de SPORTELprovoquer un morcellement de la diffusion des sports rois.Quant au téléspectateur, va-t-il être amené à payer toujours plus,avec de nouveaux abonnements, la transmission des compétitionssportives, à l’exemple du football français réparti entre Canal + etOrange ?Comment 2008 ne serait-ellepas aussi une grande année pourSPORTEL, naturellement à l’écoutedes plus grands événements sportifs,et les yeux fixés sur les images qu’ilsgénèrent dans le monde entier ?De même serait-il impensable que notreSymposium ne soit pas fasciné par ce qui a été diffusé au moisd’août en direct de Pékin ? Et comment ne serions nous pas aussibranchés sur les prochaines olympiades que Londres préparepassionnément ?Ainsi apparaîtront, dans toute leur opportunité les thèmes deréflexion et de discussion des deux colloques de ce 19è SymposiumInternational de SPORTELMonaco, traditionnellement préparé parson comité éditorial.Impressionnante, la révolution numériqueLe colloque du lundi 20 octobre, à 16h15, sera consacré à larévolution numérique qui s’accomplit avec une rapidité et uneampleur stupéfiantes. Mais l’avènement de la télévision mobilepersonnelle, de l’ADSL et du Web 2.0 ne s’imposent-ils pas audétriment des chaînes généralistes ?Quelques uns des promoteurs les plus compétents de cesnouvelles technologies seront là pour nous répondre et sans doutenous rassurer. Ils pourront aussi nous dire si les nouveaux formatsdu sport télévisé profitent à toutes les disciplines ou pourraientTéléspectateurs : record à PékinDes réponses à ces interrogations majeures seront apportéesdans le deuxième colloque du Symposium le mardi 21 octobre à10h30, au Grimaldi Forum.Au cours du débat intitulé «Jeux Olympiques et Télévision : de Pékinà Londres» de hautes personnalités du sport et de l’audiovisuelpourront se féliciter de l’amplification spectaculaire du nombre detéléspectateurs concernés dans le monde.Au mois d’août le très grand nombre d’utilisateurs de plateformesnumériques n’est pas venu en déduction, mais en supplément,des téléspectateurs traditionnels qui ont en effet battu un nouveaurecord.La couverture audiovisuelle de LondresSi les images fortes de la cérémonie d’ouverture de Pékin ontconstitué un grand spectacle attirant autant de téléspectateurs, il ena été de même pour la diffusion des épreuves.Et si le président du CIO, Jacques Rogge, qui ouvrira ce colloque parune interview, a pu qualifier d’ «exceptionnels» les Jeux Olympiques2008, n’est-ce pas aussi en s’appuyant sur son constat que « ces JOsont parfaitement adaptés à l’ère du numérique ?»Dès lors, à quelle évolution doit-on s’attendre dans la couverturetélévisuelle des prochains Jeux Olympiques ? Ce sera précisémentun thème majeur de ce colloque auquel participeront notamment lesplus hauts responsables de l’organisation de Londres 2012.Ainsi devrions-nous tout apprendre, les 20 et 21octobre au Symposium International de Monaco,du passage historique d’une olympiade à l’autre.3 questions à...Philippe LEVRIER, Présidentde France Télé Numérique1- Quelle est la prochaine étapeimmédiate de cette inexorableévolution numérique ?« Il est impossible de quantifier cette évolution en étapes tant elleapparait permanente et quotidienne : nous sommes entrés dansl’ère du davantage : davantage d’écrans à l’instar de la télévisionmobile personnelle, davantage d’images, davantage de réseaux.Les derniers JO nous en ont apporté un bel exemple, signé parquelques chaînes européennes dont France Télévision et la BBC,qui ont diffusé simultanément jusqu’à dix épreuves sportivessur leur site internet en plus de leur retransmission télévisuelleclassique. La vraie question qui demeure est plutôt où cela va-t-ilnous mener ? En clair, quelle place va occuper demain Internet?Les radiodiffuseurs doivent-ils craindre qu’il prenne clairementle pas sur tous les autres réseaux de diffusion ? A écouter lesprofessionnels du secteur -notamment au moment de discuter lesdroits TV- l’avenir n’est pas écrit »2- Quand on parle de nouveaux formats pour le sport télévisé,l’arrivée de Orange TV parmi les détenteurs de droits de la L1de foot constitue-t-elle, du moins en France, un signal fort decette révolution technologique en marche ?« C’est clair que pour le public habitué des retransmissions defootball, Orange, en tant qu’opérateur global qui maitrise tousles vecteurs de la production à la diffusion, est le parfait exemple2

Monday 20 October 2008Panel 1 «The Digital Revolution: towards more rightssegmentation and the proliferation of formats»Monday 20 October, 16:15-17:45Auditorium Camille BlancModerator:Philippe Bailly, President, NPA ConseilQuestions we asked Francis Merlin,New Technologies SPORTEL AdvisorCan you remind us of the new audiovisual technologiesthat might have an impact on the sports rights market?The new technologies are Digital Terrestrial Television,Personal Mobile Television, high-speed internet connections,3G mobile telephone services and HD television.What do sports viewers gain from these newtechnologies?The functional advantages of the new technologies are thatthey offer access to more TV sports channels, mobile TVsports content and Video on Demand services, as well as highdefinitionTV sports images.Apart from these services, how can new technologiesincrease audience figures for TV sports programmes?Here are a few examples of what the new technologies offer:- The ability to make TV sports content available to areas whichpreviously had no access to this content.- The chance to broadcast coverage of sports which werepreviously under-represented by major TV channels.- The ability to broadcast TV sports images which maycomplement the offer of analogue channels (in countries wherethere is no coverage of the event).- Access to pre-recorded and slightly delayed events,downloads and VOD.- The ability to broadcast more national sports events in othercountries.- Access to the viewer’s choice of discipline in multi-sportsevents, or to the viewer’s choice of match in a tennis tournament,for example.Speakers:Jean-Louis Dutaret, President Canal+ Eventsand Acquisitions & Events Director, Sports, Canal+Mathieu Ficot, Vice President Media Rights, SportfivePhilippe Levrier, President, France Télé NumériqueCiaran Quinn, International Media & Sport Business ProfessionalRussell Wolff, Executive Vice President, ESPN InternationalWhat might the effects of new technologies be on thesports rights holders?Because of the new technologies, rights holders have to puthighly sophisticated global strategies into place, which shouldnotably incorporate the following:- A considerable increase in the number of rights buyers.- The types of rights that can be transferred: live, pre-recorded,slightly delayed, VOD …- Sales based on packages, area and operator for each type ofmedia (standard channels and new technologies).- Multi-broadcasting: the same TV operator broadcasting overseveral networks (standard channels, internet, 3G, PersonalMobile Television).- Improved sports broadcasting across the new media,both financially and in terms of audience figures and sports’notoriety.What might the effects of new technologies be on rightsbuyers?We should make a distinction between standard operatorswho also broadcast their channels on new media platforms,and as a result have sports rights experience, andnewcomers who are and will be increasingly numerous.In effect, all sports rights buyers must be aware of thecomplex nature of the transfer of rights, and of increasedcompetition in the purchase of these rights. A problem facingnewcomers is also how to meet with these rights holders,and Sportel is increasing its efforts in this area, striving todraw newcomers to the event.d’exploitation multi-supports d’un événement sportif. Restedésormais le bon dosage pour permettre à Orange de respecterson leitmotiv -tous les contenus partout- et à constater dans cecas si l’audience générale s’accroit ou au contraire se fragmente.Demain l’amateur de football va-t-il se contenter de voir les buts deson équipe préférée sur son téléphone mobile ou va-t-il continuer àregarder le match dans son intégralité, quitte à revoir des résuméssur d’autres supports comme internet ? Une première indicationnous est donnée après la période des JO : la multidiffusiondes épreuves via internet aurait plutôt tendance à cumuler lesaudiences…»3- Ces nouveaux opérateurs vont-ils conduire à unesurenchère des droits sportifs en général ? Qui en sera legrand vainqueur: le sport ? le téléspectateur ? l’annonceurpublicitaire ?« Le sport, c’est sûr en tant que spectacle de prédilection, ensortira encore plus populaire. Donc les droits vont continuerà croître dans une proportion qui dépendra justement de cecumul d’audience. Le téléspectateur, pour sa part, bénéficieracertes d’une offre toujours plus abondante qui peut conduireà une meilleure médiatisation des sports dits mineurs, mais àquel prix ? L’addition des coûts d’accessibilité à ces événementsva forcément imposer des limites à la surenchère. L’annonceurpublicitaire, enfin, est en train de clairement exprimer ses choixpour l’avenir puisqu’il transfère déjà une part toujours plus grandede ses budgets vers l’internet qui lui permet de mieux cibler sonimpact…à moindre coût».3

Energizing moments Monday 20 October 200819e Symposium International«Sport et Télévision : des Écrans aux Athlètes»Colloque 2«Jeux Olympiques et Télévision : de Pékin à Londres»Mardi 21 Octobre, 10:30-12:30Auditorium Camille BlancJacques Rogge,Président du CIOLes Jeux Olympiques à Pékin en2008 ont incontestablement étécouronnés de succès. Un nombrerecord de pays y ont participé.Les athlètes du monde entier ont donnéle meilleur d’eux mêmes et ont établi 132nouveaux records olympiques et 43 nouveauxrecords du monde. Les athlètes de 87 CNO– le plus grand nombre jamais atteint – ontremporté des médailles et Bahreïn, Maurice, l’Afghanistan,le Tadjikistan et le Togo ont même décroché leur toutepremière médaille olympique.Les Jeux de Pékin ont également été l’événement le plusdiffusé de l’histoire olympique. Un nombre stupéfiant de 842millions de personnes rien qu’en Chine a suivi la cérémonied’ouverture. Plus de 220 diffuseurs détenteurs de droitsdu monde entier ont eu accès à 5 000 heures potentiellesd’actualités diffusées en haute définition et produites parles services de radio-télévision olympiques. Ces diffuseursont assuré une couverture pour les fans de sports trois foissupérieure à celle d’Athènes en 2004.Toutefois, la manière dont le public vit l’expérience desJeux change. Depuis Athènes, les entreprises telles queYouTube, Facebook et Google sont entrées dans la viequotidienne des familles. La couverture numérique desJeux Olympiques assurée par les medias n’était disponibleque sur huit territoires en 2004. En 2008 en revanche, ladiffusion en direct et à la demande, sur internet ou surles téléphones portables, a «touché» des centaines demillions de personnes à travers le monde. Elles ont pusuivre l’événement olympique comme et quand elles lesouhaitaient.Personne ne peut prédire avec certitude ce à quoiressemblera le paysage médiatique dans quatre ans àLondres, mais je suis persuadé que le succès sans cesserenouvelé de la diffusion des Jeux Olympiques dépenddu pouvoir que les Jeux ont de raconter des histoires –des histoires d’athlètes qui se réunissent pour captiver etinspirer le monde par leurs prouesses sportives.Les modérateurs du colloque :Christian Quidet,ancien directeur des sports de France TélévisionsetJonathan Martin,ancien directeur des sports de BBCCérémonie d’Ouverture des JeuxOlympiques de Pékin 2008© CNOSF-DPPI5

Energizing momentsConferencesTuesday 21 October, 14:15-14:45Press Conference:Salle AuricWorld Games FlyThrough Monaco.Tuesday afternoon’s pressconference for the 8th WorldGames, given by the KaohsiungOrganizing Committee (KOC), will revealdetails of the event which takes place in Kaohsiung betweenJuly 16-26th, 2009.The Games are to be held in a state-of-the-art venue that isable to generate one million kilowatts of power though the solarpanels on its roof. The event features 31 disciplines includingArchery, Air Sports, Ju-Jitsu, Handball and Softball plus CanoePolo, Gymnastics and Dragon Boat racing.“The KOC is present at SPORTELMonaco 2008 in order topromote The World Games 2009 and to sell the internationalmedia distribution rights,” Ting-Shan Chu, executive secretaryof the CEO’s office, said. “Both the opening and closingceremonies, and a daily 10-minute highlights package areavailable. The semi-finals and finals of all 31 sports are alsoavailable to be televised plus it is now confirmed that Openingand Closing Ceremonies will be filmed in HD.»The organizers expect Gymnastics, Dance Sport, Rugby 7’s,Billiards and Sumo to be the most popular with TV audiences.«Alongside these favorites we have added 4 new sports. Theone new official sport is Racquetball and there are a furtherthree invitational sports (Softball, Wushu and Tchoukball),»Chu said. «An important measure of the growing internationalstature of the World Games is that we will be welcoming around4000 athletes from 100 countries.»1 ère Conférence Internationale HandiTel:«Handicap, Télévisionet Handisport»Mercredi 22 Octobre, 09:30-17:30Salle GenevoixPré-enregistrement sans frais supplémentairesà l’accréditation SPORTELMonacoHANDISPORT,un Marché à redéfinir en changeant notre regard.A l’heure où l’on évoque une meilleure intégration du handicap dans l’informationet les médias, il était temps d’aborder ce thème en réunissant la famille duhandicap avec les médias audiovisuels afin d’établir un réel état des lieux etessayer de construire de nouvelles relations pour une production et une diffusionoptimisées par la mutualisation des moyens, des services et des compétences.8Xavier Le DraoullecPour plus d’information: HandiTel OrganisationNice I Sabine Delabassé I sdb.06@wanadoo.fr I +33 (0)6 62 23 82 50Paris I Xavier Gallin I xavier.gallin@gmail.com I +33 (0)6 10 66 82 82Association Celebrities for Sports & Charities,Miramar A, 39B bd Stalingrad, 06300 Nice

Monday 20 October 2008ConferencesRencontre-Evénement :La Coupe du Monde FIFA 2010 :«En Afrique, pour l’Afrique»Lundi 20 Octobre, 15:15-16:00Questions àFrancis Tellier, Président de HBSLa progression de la valeur des droitsdu football entraîne-t-elle une pressionsupplémentaire pour le radiodiffuseurhôte?La valeur des droits ayant augmenté de1000% entre 1998 et 2006 aux dires decertains journalistes, il est évident que lesradios, télévisions et nouveaux médiasexigent d’en avoir pour leur argent. Nousconsidérons leur attente légitime. D’où lacréation, par HBS pour le compte de la FIFA,du multi-feed concept en 2002, complété,en 2006, par le Media Serveur et le ClipCompilation Channel, trois innovationsconçues pour optimiser toutes les richessesfournies par la couverture et les programmesclés-en-mainsdu radio-diffuseur-hôte.Depuis 2002, HBS s’est adaptée avecsuccès à la demande croissante d’imagesde sport sur les antennes et les supportson-line. Par quelles grandes étapes un teldéveloppement passe-t-il ?Tout d’abord, le travail du radio-diffuseur-hôtes’est densifié à la fois par rapport au contenu(une couverture HD de très grande qualité,un contenu toujours plus riche) mais aussipar la mise en service d’outils beaucoupplus ergonomiques et «multi-supports» pourtous les clients.Ensuite, le fait que le contrat de radiodiffuseur-hôtesoit signé jusqu’en 2014 avecla FIFA permet à HBS de travailler sur dulong terme,- Premièrement, avec les clients(communément appelés les « Media RightsLicensees ») pour connaître leurs habitudes,leurs attentes et l’évolution de leurs marchésen organisant des workshops pour et avecla FIFA.Salle Genevoix- Deuxièmement, avec les pays-hôtes quitous présentent des spécificités qu’il fautbien connaître pour adapter chaque fois ledispositif de radio-diffuseur-hôte.- Troisièmement, avec les ténorsinternationaux de l’industrie « broadcast »qui font évoluer leurs produits-phares enfonction des spécifications détaillées parHBS.Pour des milliards de téléspectateurs,l’Afrique du Sud sera le centre du mondeau mois de juin 2010. Quels sont lesenjeux majeurs?Une Coupe du Monde FIFA, quel que soitle pays-hôte, met ce dernier sous les feuxde la rampe pendant bien plus de 30 jours.C’est une occasion unique qui se présente,grandeur nature, sans répétition, de fairefigurer le pays à la première place sur lacarte du globe.Chaque citoyen se sent fier d’appartenir aupays-hôte, fier d’être le centre du mondepour ces quelques semaines, fier deraccourcir les distances entre lui-même etles autres nations et fier de participer ainsi àune accélération - qui se veut durable - deséchanges économiques multilatéraux entreson pays et le reste du monde.Pour le radio-diffuseur-hôte qui travailleavec un benchmark fixé à la fois par laCoupe du Monde précédente (pour HBS,l’Allemagne en 2006 !), l’EURO maintenantet les Jeux Olympiques précédents (Beijing2008 !), il s’agit de faire au moins aussi bienmais surtout un peu mieux que lors de cesévénements.Comment le LOC s’est-il mobilisé pourrépondre à la demande des médias ?HBS a commencé son travail avec l’Afriquedu Sud dès 2005 en profitant de la Coupe duMonde FIFA de 2006 pour aider l’industrielocale et le LOC à prendre la pleine mesurede l’organisation d’un tel événementphare.HBS a aussi recruté du personnelsud-africain pour le former et partage desbureaux à Johannesburg avec le ComitéLocal d’Organisation.Aujourd’hui nous voyons que toutes lesstrates de la société sud-africaine sontmobilisées et comptent offrir au mondeentier, par voie des médias, un événementexceptionnel: un « Best Ever » à l’image dece pays arc-en-ciel si attachant.Tuesday 21 October, 15:00-15:45Salle GenevoixPresentationby LFP:«Ligue 1:A New Vision onMarketing andMedia Issues»Since the beginning of thisseason, the LFP is producingthe games of the Ligue 1Championship.A specific organization hasbeen set up to enable thedelivery of the various signalsneeded for audiovisual rightsexploitation. This includes aworldwide innovation with the“mobile international signal”,a dedicated signal for mobilephones produced on site.The LFP will also present itsnew branding program, whichstarts on a stadium and coversuntil the on-air design, andgive an overview of its Ligue 1official statistics program.9

Energizing moments Monday 20 October 2008Exposition20-23 Octobre, de 9:00 à 18:00Hall d’accueilSaid Aouïta Champion Olympiqueles regards d’Aldolphe DrheyMarcel Cerdan Junior à l’entrainementau coté de son manager Philippe FilippiParis-Dakar 1986Guy LigierRoger PingeonVainqueur du Tour de FranceEddy MerckxDans le foisonnement des images de sport quinous entourent, SPORTEL a souhaité mettre enlumière cette année, le travail singulier d’unjournaliste-reporter d’images-réalisateurhabitué du rendez-vous monégasque :Adolphe Drhey lèvera en effet le voile,sous la verrière du Grimaldi ForumMonaco, sur sa toute première expositionphotos intitulée «Hors-champs, les regardsd’Adolphe Drhey».Devant la dizaine de tirages de différents formatsissus de films compilant une vingtaine de minutesd’images sportives toutes disciplines confondues,on comprendra rapidement en quoi ce regardprofessionnel se veut original. Principalement dufait du procédé employé par «l’homme de l’art» : lacaptation d’images filmées et tirées de reportagesréalisés par lui, et ainsi figées. Paradoxalement lerésultat est empreint d’une humanité retrouvée, fruitde cet œil sans cesse ouvert sur un viseur de caméracomme pour mieux maîtriser le temps de l’exploit etsaisir la beauté du geste.«C’est vrai qu’à cette époque pas si lointaine lereporter œuvrait seul avec sa caméra, sans aucuneassistance technologique», énonce un Adolphe Drheyun brin nostalgique, à l’image par exemple de cecliché fort d’un Guy Ligier qui hurle ses consignes àl’oreille de son pilote de F1 arrêté dans les stands.Un épisode sportif qui ne se voit plus… Cette manièrede laisser parler «la face cachée de l’image sportive»,dissimulée au cœur des séquences de 25 imagespar seconde, pour n’en retenir que les deux ou troisnettes, qui vont donner des effets inattendus sur degrands champions comme Aouita, Merckx, Fontaine,Platini, Noah, Tommie Smith et bien d’autres, est entout cas révélatrice d’une personnalité qui laisse parlersa passion et son émotion avec la volonté évidente dene pas tricher.Le sport en sort grandi, tout comme l’hommagequ’Adolphe a voulu rendre à son ami et complicedisparu trop tôt, le reporter-journaliste Yves Bonsergent.A travers cette exposition, leur regard d’antan sur«Les Coulisses de l’Exploit» nous rappelle que laperformance sportive est avant tout humaine…Le Prix SPORTEL du Livre Sportif Illustré : des choix de plus en plus ardusParce qu’il est né dans l’originalité, le Prix du Livre Sportif Illustrése développe toujours en perfectionnant sa dimension et sapersonnalité. Ce lundi matin 20 octobre 2008, à l’heure où lejury se réunit autour d’une immense table carrée, la difficultédu choix ne proviendra, selon la règle, que de la qualitécomparative des ouvrages en lice.Au fil des années, le Prix du Livre Sportif Illustré s’est renouvelédans le respect de sa ligne de conduite. En 2008, la productiondes livres sportifs illustrés se caractérise par différents critères :une approche pré-olympique, la découverte de la Chine à traversles Jeux Olympiques, une vue d’ensemble des Jeux Olympiques,la continuité dans les grands ouvrages sur la voile, le golf, le tennis,le football, la boxe, les rallyes automobiles, etc.Chronique biographique des héros d’hier, témoignage qualitatif desévénements actuels ou document intemporel, le livre sportif illustrédevient l’ouvrage de référence de la culture diversifiée du sport.D’une année sur l’autre, sans trahir le secret des délibérations, lesvotes du Jury du SPORTEL sont de plus en plus complexes.Un indice extérieur de la richesse croissante de la sélection…Renaud de Laborderie11

Monday 20 October 2008© Faugere/DPPI-SIPAOscar PistoriusAlias : Blade Runner !Paralympic ChampionThe 21-year old South African athleteis a truly exceptional human being.However that is precisely what he doesnot want to hear – on the contrary,he is fighting to be recognised asno different to any other athlete andtake part in competitions alongside“able-bodied” runners. NicknamedBlade Runner due to his two carbonfibre transtibial artificial limbs, OscarPistorius, a double leg amputee is closeto his objective, that of lining up on thetrack at the World Championships inAthletics which take place in Berlin inAugust 2009. Meanwhile, the SouthAfrican star has just fulfilled one ofhis dreams at the recent ParalympicGames, totally dominating the sprintingevents to win three gold medals, in the100m, the 200m and the 400m. Bornwithout fibula bones and amputatedat eleven months old, Oscar Pistoriusis an iconic figure of the ParalympicGames and South African sport.`You are one of the biggest stars ofthe recent Games. Do you agree thatParalympic should be scheduled ata very close date of the Olympics,in order to be one of the big party,take advantage of the media andincrease broadcasting worldwide?I think that the paralympics is situatedin the right time inconjunction with theolympics. It is usually held 2 weeksafter the olympics and this allows theinternational media the opportunity tostay motivated to give the paralympicsthe recognition that it deserves.The South African rugby team is oneof the best worldwide. With yourperformances and the organisationof the 2010 FIFA World Cup, yourcountry is once again under thesports spotlight. Do you believethis will contribute to a growingdevelopment of sport ?Most definetly. South Africa has alwaysbeen known for its involvement andlove of sport and with 2010 around thecorner, much has been invested intothe developement in not only soccerbut all main stream sports in the pastcouple of years.GwladysEpangueMédaillée Olympique de TaekwondoQuels ont été vos motivations pour lechoix de cette discipline sportive ?Je suis arrivée au taekwondo totalementpar hasard en suivant une amie dont lepère voulait qu’elle pratique une disciplinesportive pour qu’elle apprenne à sedéfendre. J’ai essayé et j’ai tout de suiteaimé les valeurs de ce sport: le respect, letravail et l’égalité entre autres.Le taekwondo est-il assez médiatiséselon vous ?La vitrine de mon sport reste PascalGentil, le double médaillé Olympique(Sydney 2000 et Athènes 2004).Cela dit, notre sport manque cruellementde médiatisation, pourtant il est cequ’on appelle un «sport à médailles».Lors de chaque JO nous avons eu 50%des effectifs médaillés. Ceci est uneperformance énorme mais pas encoreassez aux yeux des médias. Il est vraique nous attendons notre jour de gloire etnotre première médaille d’or Olympique.Quels sont vos prochains objectifssportifs ?A court terme, je disputerai leschampionnats de France, au moisde février, puis une série de tournoisInternationaux. Ensuite les championnatsdu monde arriveront au mois d’octobreet j’irai chercher l’or après mes deuxmédailles d’argent glanées en 2005 et2007. Enfin, mon objectif suprême serales Jeux Olympiques de Londres où jeferai tout pour que la France brille à cesJeux qui auraient dû être les nôtres!Avec le recul, comment analysez vousvotre prestation à Pékin ?Je pense avoir été performante le jour J. J’aieffectué quatre combats et je suis montéeen puissance au fur et à mesure des tours.Avec la préparation j’étais vraiment bien enjambe et j’ai tout donné. J’étais en osmosetoute la journée avec mon coach et on ajoué la gagne! Moi, j’ai fait tout ce qui étaiten mon pouvoir mais l’arbitrage n’a pasété à la hauteur dans cette demi-finale. Jen’ai rien à me reprocher.Découvrez de nouvelles personnalitésdans l’édition de demain....13

Energizing moments Monday 20 October 2008InterviewWilliam VitaleChairman, Vital Communications,SPORTEL Exclusive Worldwide Sales and MarketingLast year’s edition was the largest SPORTEL event ever held, with registrationstotaling 2,362 participants, representing 975 companies from 79 countries worldwide.It appears that SPORTELMonaco 2008 is headed to beat this record participation!Another sell-out of the floor space was assured 5 weeks beforethe start of the 4-day Market. Our largest exhibitors, includingINFRONT SPORTS & MEDIA AG, MP & SILVA PTE LTD.,and SPORTFIVE GROUP, are returning in full force, whileESPN has added floor space to join them. Other large-standexhibitors are also back, including GLOBO TV SPORTS, IECIN SPORTS, NATIONAL BASKETBALL ASSOCIATION,NATIONAL FOOTBALL LEAGUE, RAI TRADE, ULTIMATEFIGHTING CHAMPIONSHIP and WORLD WRESTLINGENTERTAINMENT. Of course, all our exhibitors are importantin terms of creating business opportunities and contributing tothe success of the Market!As always, we are indebted to the companies that sponsorvarious aspects of SPORTELMonaco, including:- ARQIVA, again sponsoring the Karement Bar, a key meetingspot for participants during market hours.- NATIONAL FOOTBALL LEAGUE, which is again providingthe badge cords worn by all participants.- WORLD WRESTLING ENTERTAINMENT, sponsor of theDelegates’ Bags that are distributed to all participants.These companies make important contributions to the overallquality of SPORTELMonaco and we sincerely appreciate theircontinuing support.I also want to mention our friends, Richard and Craig Miele at CSISPORTS - FIGHT SPORTS, who have sponsored the cover andspine of the official Guide for both the spring and fall SPORTELssince 2005. They and all our Guide advertisers help us issue aquality publication that is the most current “Who’s Who” for theinternational sports television and sports content industry.Of course, SPORTELMonaco is much more than just a commercialmarket. Running concurrently this year are a number of importantinternational symposia, seminars, press events, etc. Among thisyear’s highlights are:A 2-day International Symposium titled:“Sport and Television: From Screens to Athletes”SPORTEL, in partnership with SINERGI SPORTS CONSULTING,will introduce the inaugural SPORTEL Football Workshop:«Increasing Revenues through Digital Media»A Special Press Event:The 2010 FIFA World Cup TM : «In Africa, for Africa»Two Conferences:“Goal Finish, a world premiere in football and broadcasting!”(hosted by i2S) and “The World Games 2009 Kaohsiung”The 1 st International Conference HandiTel:“Handicap, Television and Handisport”A Presentation by the Ligue de Football Professionnel (LFP):«Ligue 1: A New Vision on Marketing and Media Issues» anda Presentation by RCS Sport and RAI Trade:1909-2009 «Giro 100+.Giro d’Italia Cycling Event»An EBU Radio Round Table:“Sport + Digital Radio: A Winning Team!”The Georges Bertellotti Golden Podium Awardshonoring the best in sports coverage from around the world.We wish everyone a successful SPORTELMonaco 2008 and anenjoyable stay in Monaco!Issued by William Vitale, October 10, 200815

Energizing momentsMarket NewsstandE00/01/02/0312/13/14/15Empire of SportsLtd. (INFRONT)standF15/16Total Sports AsiaEmpire of Sports is the first virtualworld gaming platform (also referredto as MMORPG) built entirely aroundsports. Starting in Europe andfollowed by Asia, this new role playinggame will unroll to enable millions ofplayers across the globe to meet in apersistent 3D world, to interact socially, to challenge one anotherin sporting competitions, and even to rise to star status. Eachplayer starts by creating his virtual representation (his avatar),choosing its appearance in terms of gender, hair style and colour,and facial features. He will then customize its appearance andevolve its virtual body and abilities by training and competingin sports. Cities are where players meet each other, exchangeitems and tips, become popular, follow the news about Empire ofSports and the outside world (real life sports news) and accessthe different sports and activities within the game – starting withbasketball, bobsleigh, fitness training, football, skiing, tennis andtrack&field. Others will follow in due course.standstandA03B13LMCLiveMotionConcept GmbHIntroducing LMC´s ANTELOPE HDUltra Slow Motion. Antelope HD isbased on Vision Research`s PhantomHD Camera. Antelope HD deliversimages in „real-native“ HDformats (720p/1080i/1080p)and records up to 1.500frames/second. Software-Applications and controlunits-specially designed forprofessional broadcast -makeit easy to integrate AntelopeHD into any HD-Broadcast-Environment.Heikon SAHeikon SA is formed by a group ofhighly experienced staff with more than20 years of specialization in the TVproduction of some of the major sportingevents in Europe and worldwide. Weoffer excellent support to our clientsthanks to a motivated and efficient team,together with the support of our highly trained technical partners.We can look after every aspect of a production, using the latesttechnology and equipment, which allows us to offer services ofoptimal quality, designing tailor-made solutions to satisfy everyclient’s needs. We can supply OB trucks HD/SD, ENG crewsHD/SD, SNG trucks.For sport in Asia, you have to visitTotal Sports Asia’s stand (F15& F16). This year, Asia’s leadingindependent sports marketingagency is offering a host of new properties including, World CupQualifiers for Euro Champs Spain and World Champs, Italy, RealMadrid’s media content, The US Open Tennis Championships,Badminton World Federation events, Masters Football, AVPBeach Volleyball, German and British Touring cars, World MuayThai Council events, World Bodybuilding & Fitness Federationand the China Table-Tennis Super League. Total Sports Asiaoffers an integrated approach which includes traditional & newmedia distribution, production, licensing, events and sponsorshipopportunities for these and other brands.For more information, stop by our booth at SPORTELMonaco orcontact julian@totalsportsasia.comstandJThe Sportsman Media Group is aninternational sports rights and sportsmarketing agency based in Munich andVienna focussing on the acquisition andthe distribution of sport media rights.the sportsman media group furthermoreconsults rights holders in trading their rights to maximize theirrespective exposure and revenues in order to enhance the overallvalue of their product.The agency is part of the sportsmanmedia holding which also embeds LAOLA1.tv (Austria basedonline video/TV platform), LAOLA1.at (Austria based sportsinformation platform) and unas media productions (technicalprovider for streaming services and motion picture productions).We look forward to welcome you at our Stand J16-J17.www.thesportsman.tvstandJ16/1703The SportsmanMedia Group GmbHThe World Games 2009With the effortand passion fromKaohsiung OrganizingCommittee (KOC)of the 8th World Games and the city of Kaohsiung, alife changing experience will be delivered to thousandsof athletes in 2009. 31 sports are included in the WorldGames and we are ready to stage the most fascinatingevent ever! There are 23 state-of-the-art venues includingthe Main Stadium which integrates solar technology intothe design. Coming to the 2009 World Games guaranteesyou an experience of unique cultures and a chance toleave a legacy that will remain in the hearts of manygenerations.16

Monday 20 October 2008standD09 Enetpulse G15/16standCSI Sports -Fight SportsEnetpulse is foundedin the year 2000and has become theleading provider ofLive Sport Resultsto the global media market. We follow all the major sports anddeliver the content to a lot of clients in different business areas. AtEnetpulse we work 24 hours a day, 365 days a year to deliver thelatest sport results. We are convinced we can contribute to makeyour business stronger by becoming your preferred live sportresults provider. Our state of the art technology and dedicatedstaff allow us to collect, organize, process and deliver live sportfacts and results from 45.000 sport events. www.enetpulse.comCSI Sports is the leadingdistributor of the widest varietyof fight programming worldwideunder the FIGHT SPORTS®brand and has been a distributorof fight related programming for over a decade reaching over100 countries. FIGHT SPORTS® remains the main destinationfor sports networks to fulfill their needs for all “LIVE” and otherfight related programming.For more information visit us at stands G15/G16.standWith more than 25 years ofexperience in sophisticatedsports data collection,processing and distribution -STATS is the world’s leadingsports information provider. STATS offers unparalleledpackages of premium sports content, from sports scores andstatistics to editorial content and photos. STATS’ innovativesports information solutions are utilized in numerous businesssegments: professional teams; sports broadcast production,cable and satellite networks; interactive television; broadband,wireless and internet; game developers and fantasy sportsproviders. STATS is owned jointly by the Associated Press andNews Corporation, with corporate offices worldwide, and canbe found on the web at www.stats.comstandJ04/05E11StatsYouthstreamThe media rights of the FIMMotocross World Championship,FIM Women’s Motocross WorldChampionship, FIM SupermotoWorld Championship, FIMMotocross of Nations & FIMSupermoto of Nations areYouthstream’s exclusive property. As content provider, wemarket live, news feed, 52’ highlights and home videos. Witha TV production of 15 Motocross Grand Prix from April tillSeptember and 8 Supermoto Grand Prix from April to October,Youthstream releases thrilling jumping action and sensationalsliding entertainment. contact@youthstream.org - Stand E11.stand standH08DELTACAST is dedicated todeveloping state-of-the-artproducts for the professionalTV broadcast market.We currently provide a rangeof cost-effective video boards for broadcast applications,a sport statistics generator and a virtual graphics system.DELTA-sport HD is a sensor-free soccer enhancement systemthat uses a revolutionary image processing tracking technologyto superimpose virtual graphics over the pitch. DELTA-sport HDis HD/SD switchable and don’t need up and down convertors.It’s a cost effective system, without the operational hassle ofclassical systems. DELTA-stat HD is an inexpensive customgraphical user interface (GUI) to automate the appearance ofstatistics and animations during live sports broadcasts.F13/14Deltacast S.A.SES New SkiesSES NEW SKIESprovides satellitecommunications services to telecommunications providers,broadcasters, corporations and governments. The globaloperating pillar of SES--the world’s premier satellite group--SES NEW SKIES serves customers in all geographic regions,through a fleet of seven in-orbit satellites and a network ofground facilities. SES NEW SKIES is currently adding threenew satellites to its fleet as part of an expansion program aimedat providing customers everywhere with increased capacity togrow. In addition to full-time television distribution, SES NEWSKIES also carries extensive contribution feeds and occasionalusetraffic thanks to its diverse connectivity options. For furtherinformation visit www.ses-newskies.com17

Energizing momentsMarket NewsstandRed Bull Air Race 04/05/06D02/03 GmbH D13/14/15standESPN, Inc.The Red Bull Air Race WorldChampionship features theworld’s best pilots in a motorsports competition based onspeed, precision and skill.Using the fastest, most agile and lightweight racing planes, pilotsnavigate a low-level aerial race track made up of air-filled pylons,flying at speeds reaching 370 km/h while withstanding forcesof up to 12g. Spectacular backdrops and jaw-dropping actionguarantee that spectators experience one of the most innovativeand exciting new sports competitions around today.standE17/18/19EurosportThe Eurosport Group is the leadingsports multimedia platform inEurope. Eurosport, the n°1 pan-European TV channel, is transmittedin 20 languages reaching 114 millionhomes and 240 million viewersacross 59 countries. EurosportHD is the high definition simulcastof Eurosport. Eurosport 2, the new generation sports channel,broadcasts to 32 million households in 11 languages across46 countries. Eurosport Asia-Pacific, launched in 2006, alreadyreaches 10 countries in the region. Eurosport Network of websitesis Europe’s n°1 online sports destination, with 7.9 million uniquevisitors* per month across all 8 websites, including four co-brandedsites with Yahoo! (.uk, .it, .de, .es) and dedicated sites in France,Russia, Sweden and China. Eurosportnews provides up-to-dateworldwide sports news transmitted worldwide. Eurosport Mobileoffers Live streaming, WAP & I-Mod services with breaking sportsnews and results. Eurosport Events is the group’s expert divisionin the organisation, management and promotion of internationalsporting events. *comScore May 2008.ESPN, Inc., The Worldwide Leader inSports, is the leading multinational,multimedia sports entertainmentcompany featuring a broad portfolioof multimedia sports assets with over 50 business entities.For programming as diverse as Nascar, NFL, Boxing, MLB, XGames come to ESPN stand D04, D05, D06, D13, D14 and D15or visit espn.comstand standE00/01/02/0312/13/14/15Host Broadcast Services, fullyowned by Infront Sports & Media,is a specialist host broadcastorganisation, originally establishedto deliver the 2002 and 2006 FIFAWorld Cups, the latter beingthe first ever FIFA World Cup delivered entirely in HDTV.Francis Tellier is CEO of HBS and of International GamesBroadcast Services (IGBS). HBS will also deliver the 2009 FIFAConfederations Cup, the 2010 FIFA World Cup in SouthAfrica, the 2014 FIFA World Cup in Brazil and oversee all otherFIFA events across the globe. From 2008-2012, 300 matchesper season will be delivered for the French Ligue de FootballProfessionnel.C01/02Host BroadcastServices / HBS(INFRONT)PGA TourThe PGA TOUR’s International TelevisionDepartment represents worldwide broadcastrights to the PGA TOUR, Champions Tourand Nationwide Tour. The PGA TOURincludes 78 international players from 19countries. Tournament telecasts currentlyreach over 500 million households in 216countries and 35 languages. Coverage ofthe complete PGA TOUR season is availablein High Definition worldwide. Along with tournament rights, theInternational Television department also represents an extensivelibrary of ancillary and historical programs. The PGA TOUR isconsistently developing new programming to showcase its sportand personalities. Our Official Films, including THE PLAYERS,The PGA TOUR Playoffs for the FedExCup and the PresidentsCup, showcase the events and provide an exclusive behind-thescenesticket to world class competition.18

Monday 20 October 2008standH20/21/22Matchroom SportstandA04EVSMATCHROOM Sport hasbecome one of the world’slargest suppliers of sportsprogramming over the pasttwo decades.Since 1982,we have grown year-on-year and have established relationshipswith virtually every major broadcaster of sports in the world. Ithas been a fantastic journey with lots of fun along the way andI hope we have played our part in helping our clients achievecost effective ratings. At Matchroom, we have a passion for sport.We are an independent company full of creative people that setthe highest standards for the events they produce - and we loveevery minute of it! We will continue to expand our portfolio ofevents based on client demand and look forward to the excitingtimes ahead for our industry. As always we look to improve atevery level as we continue our pursuit of excellence in both thequality of our events and television production.EVS, a leading broadcast technologysupplier, is showcasing its latest web-basedsolutions which offer new perspectives forsport broadcasters at Sportel 2008.XT2web is a new web browsing applicationthat offers fast and easy access to clipsand logs combined with unmatched uniqueplaylist editor on the web. The EVS team willbe available at booth A04.standC03ARRI MediaFor the finest slow-motion sequencesat Sportel, visit ARRI Media on standC03 to view footage from the Hi-Motion,the only true high-definition, high-speedcamera system with instant playback.Capable of slowing down live actionby 6x, 12x and now 24x, the Hi-Motionreadily integrates into a conventional TV OB infrastructure and hasthe full 1920 x 1080 resolution that HDTV requires. Extensivelyused by Sky Sports, the BBC, HBS and the Beijing Olympics thisyear, find out how the Hi-Motion can make your coverage evenmore exciting. Exclusively available in Europe from ARRI Media.For further information visit stand C03, www.arrimedia.com or call+44 (0)1895 457 100.meetingkioskK04CloseVuCloseVU, the company founded toproduce interactivity and mobilizesports video content, introducesCloseVU «Instant Replay widgets»,the next generation interactiveexperience on web and mobile.CloseVU «Instant Replay Widget»gives you a fast and easy way to engage your sports fans withways to log their post-game comments and to participate in chats,quizzes and video replays. As the game is happening live, fanscan click on a graphical timeline that almost instantly displays themain events (goals, yellow cards, penalties, etc) as they occur.This can be a powerful tool to boost online numbers and generaterevenues.esplanade5DVS is the only company inEurope proposing a completeoffer around High DefinitionSlow motion services, mainlyfor sport broadcasting and advertising : cameras, servers…Our experience (FIFA World Cups, OG, F1 Grand Prix) makesus able to operate complex slow motion Systems in broadbandnetwork within the most difficult direct TV Broadcast issues. DVSexclusivity, Superloupe, can shoot up to 1.000 frames/sec in fullHD. It is now possible to observe spectacular phenomenonsnever seen before. DVS is the exclusive ARRI Media Hi-Motionsystem’s retailer for a large part of Europe. Visit us in our newOBVan dedicated to Slo-mo, ESPL N°5standE20Digital Video SudsntvSNTV is the world’s leading televisionsports news agency, providing sportshighlights and news to broadcastersaround the world. SNTV’s compellingmix of international sports action andunrivalled newsgathering makes its service an essential one stopshop for all broadcasters.19

Energizing moments Monday 20 October 2008Market NewsstandEBU -E05/06/16 Eurovision J16/17standLaola1Multimedia GmbHEurovision is the leaderfor sports distribution.Our dedicated networkcarries 20,000+ hoursof live sports annually, from the Olympic Games to top football,motor sports, tennis and athletics. For emerging sports, Eurovisionprovides a full range of services, including highlights distributionpackages. Our undisputed reputation for flexibility and absolutereliability is reflected in the prestige events we carry on ournetwork: Summer and Winter Olympic Games / FIFA World Cup /Euro 2008 / UEFA Champions League / European and SouthAmerican Football / Formula One Motor Racing / Grand SlamTennis / FIS Skiing / Tour de France Cycling / IAAF Athletics /PGA Tour Golf / NHL Ice Hockeymarketing@eurovision.net, tel: +41 22 717 2020LAOLA1.tv – Sports-TV on theweb – provides live video streamsof a variety of sporting events,such as the Bundesliga or theVolleyball Champions League,interviews, profiles and reports. LAOLA1.tv also designed andimplemented media platform solutions for world-renowned clubsand Federations (e.g.: Deutscher Fußball Bund, Werder Bremen,European Handball Federation). LAOLA1.tv maintains theworld’s first „made-for-mobile“ DVB-H Sports-channel in Austria.LAOLA1.tv is part of the sportsman media holding which alsoembeds the sportsman media group (Germany based rightsagency), LAOLA1.at (Austria based sports information platform)and unas media productions (technical provider for streamingservices and motion picture productions). We look forward towelcome you at our Stand J16-J17. www.laola1.tvstandF12Fighting SpiritDistributionstandD07/16NascarFighting Spirit Distribution (FSD)is a company specialized in theinternational distribution of fightingTV shows. FSD is orientatedtowards all sorts of fightingprograms, and is an expert in theirdistribution. FSD currently has tengreat fighting programs to offer,ranging from kick boxing and Martial Arts to wrestling and cagefighting. Experience It’s Showtime, the most famous and biggestkickboxing organization in Europe and one of the most activein the World, offering between 8 to 10 shows all year long withtop world fighters. It’s Showtime is the only kickboxing promotionto offer LIVE coverage. Discover CMLL (Consejo Mundial deLucha Libre), the other wrestling leader. Lucha Libre, with itshigh-flying acrobatics and colorfully masked wrestlers, is a highlyentertaining TV show, including great sport action and drama,and where the huge crowds in the sold-out Mexico Arena createan exciting and unique atmosphere. FSD offers only the best offighting shows! Come and check them out!standA09/10/11SupponorSystemsDigital Billboard Replacementis the future of sportsadvertising. With SupponorDBRLive clubs, leagues,federations and right holders can multiply the value of their rightsportfolio by opening completely new advertising revenue streams.Come and discover the future at our stand A09.Fueled by GrowthPowered by ExcitementIt is one of the mostintense environments insports, where speed, strategy and suspense combine to createaction-packed racing where anything can happen and anyonecan win. With a 10-month season, the longest of any majorNorth American sport, NASCAR delivers first-class programmingand dedicated viewers from February through November. Thepower of the NASCAR brand, combined with a global interestin motorsports, has positioned NASCAR as one of the fastestgrowingsports entertainment properties in the world.standJ08/09OptaSportsdataOpta is Europe’sleading provider ofsports performancedata, insight and analysis. We collect, database and distributereal-time play by play analysis of sports matches. Opta technologyhas redefined the way we understand and consume sport and iscommitted to innovate, entertain and educate.The company has eight offices in Europe and delivers itsservices to a wide range of customers including blue chip mediaorganizations, interactive gaming providers, football clubs andassociations. The Opta brand is one of sports most recognizednames and is associated with reliability and credibility amongstfans and professionals alike.For any additional information: www.optasportsdata.com.21

Energizing momentsMarket NewsstandPVI VirtualB14 Media Services G13/14standSportA GmbHPVI Virtual Media Services is theglobal pioneer and leader in creatingand providing real-time, visionbased,virtual image entertainmenttechnology that enhances andtransforms the television viewingexperience.PVI’s patented technology allows broadcast, cableand broadband networks to insert computer-generated imagesinto live or pre-recorded video broadcasts of events, sportscontests and other television programming. The only fullservicedesigner, developer and operator of vision-based, virtualimage technology in the market, PVI works in partnership withadvertisers, programmers and operators, among others, todevelop and implement technology and applications. Foundedin 1990, it is a wholly-owned subsidiary of Cablevision SystemsCorporation (NYSE: CVC).standF05Red Bee MediaRed Bee Media helps broadcasters, sportclubs and sport associations make more outof content, enabling them to offer it directly toconsumers through broadband and mobileTV. This year we are showcasing our awardwinning 3D sport graphic system, calledPiero. Our virtual replays and tied to fieldgraphics are revolutionising the way sport is analysed on TV,and creating new revenue opportunities from virtual advertising.Clients include the BBC, RTE, Sky Italia, Canal+, CSPN (China),TV Globo and Al Jazeera to name a few. Red Bee Media is anglobal company with offices in UK, France, Germany, Australiaand Asia. Working across all platforms: TV, video on demand,web, IPTV or mobile devices, we use the right combination ofeditorial, technical and creative skills to deliver innovative andcost effective services.SportA is the sports rights agencyof German public televisionbroadcasters ARD and ZDF,holding an exiting and extensivearray of various sports rights ofGerman national federations.The most prestigious assetscertainly are SportA’s footballrights, including all homematches of the German National Team and the German FA Cup.standI05/0614/15Globo TV Sports is a TV Globo division,responsible for the distribution ofBrazilian sporting events around theworld, including football championships,stock car, futsal, volleyball andmarathons. Under the “Brazilian MagicFootball” brand the best championshipsare transmitted live ready to air, fully produced in English. Visitus at Booth I14.standA01Globo TV SportsSportelTV -RayV, Inc.RayV is a webTVoperating systemenabling anyoneto broadcast TVvia the internet. It’s the underlying technology for nextgeneration of Global TV Networks with SportelTVbeing a prime example. US-based, RayV createdinternet protocols to broadcast webTV withoutcentralized streaming servers, thus eliminatingbandwidth cost. With TV migrating to IP-baseddistribution, and advertising on the internet doublingby revenue annually, RayV empowers clients toembrace this paradigm shift. Broadcasters applyall business models, including targeted advertising,pay per view, or subscription to power their privateor public channels. Unlike traditional CDNs, RayVpartners with clients and shares revenues withoutupfront fees. RayV also operates as a distributionvehicle for existing TV channels.22

Monday 20 October 2008standH04hellosports.comstandD01/10/11Wige Media AGhellosports.com is a cost free service forworldwide TV journalists and providesyou with loyalty-free footage of high classsport events.hellosports.com content is available via internet:• at any place worldwide• 24/7 always at your disposal at the time you choose• as download in broadcasting quality• being compatible to all standard editing suites• very easily (with just one click)• very fast (in real time)• as rights-cleared ready-to-air featurePlease visit us at our booth and we will register you for www.hellosports.com, the global marketplace for TV Content in sports.At the Sportel, WIGE will present spectacularhighlights: in addition to the top-level motor-racingevents DTM, Formula 3 Euro Series and BTCC(British Touring Car Championship), the Cologne,Germany based TV-production and distributionteam also distributes the ‘2009 FIS SnowboardWorld Championships’ and – completely newin the portfolio – the international ‘Car Test Magazine’. Moreinformation at stand D10 or www.wige.de.standF10Sportcal.comSportcal.com is the leadingprovider of market informationand data for the internationalsports market and offers itsclients a one stop shop for essential quality information on all thelatest developments in the Sports Market.Sportcal.com provides not only the leading news service for thesports market but in-depth premium services on TV and DigitalMedia, Sponsorship and Events, allowing subscribers to searchand identify all the latest media and sponsorship deals, eventannouncements and bidding opportunities.The website also offers a variety of promotional opportunitiesincluding the Marketplace where companies can promote theirproducts, services and events to the global sports market.standA13SatlynxSatlynx, a GE company,is the leading providerof satellite broadbandsolutions worldwide. Satlynx Media Streaming is the latestsolution offering a fresh approach to ad-hoc broadcasting. ThisIP-based satellite service is easy to install on vehicles and isequipped with a fully automated tracking antenna that can beactivated by a single push of a button.standB01Virtual Spectator are developers ofPlayTrac Elite, player and ball trackingsystem for football. PlayTrac Elite has4 modules, a tracking module, a 3D TVOutput module, a Web module and a Coaching module. PlayTracis the only tracking system that will track both players and the ballthrough software alone. The system is ideal for coaches at any levelto monitor player and team performance and the data collectedcan be displayed in High Definition for television and internet.Thesystem is portable and scalable, as few as 1 player and as many as22 plus the ball can be tracked in real time.standA05Virtual SpectatorEurope Ldt.i2S VisionThe i2S group launch Goal Finish, a worldpremiere in football and broadcasting!Goal or no goal? A major technological stepforward has just been taken in the emotionstransmitted to television viewers thanks to aunique vision and goal validation system. Locatedbehind the goals, the Goal Finish system follows the trajectoryof the ball in real time, while monitoring the space inside the goalcage. The Goal Finish system is an expert system intended forbroadcasters who wish to offer exclusive images and informationto their viewers to enhance their reputation and expand theirviewership. i2S booth A05.23

Energizing momentsMarket NewsstandI09/18Top Rank, Inc.standJ13Fédération Int’le deGymnastique - FIGTop Rank, Inc. standsas one of the mostsuccessful and prolificpromotion companiesin the history of the sport of boxing. Since promoting his firstfight in 1966 for Muhammad Ali, Top Rank CEO Bob Arum haspromoted over 9,000 fights on more than 1,500 cards in 22countries and six continents earning him an induction into theInternational Boxing Hall of Fame in 1999.Top Rank is based inLas Vegas, NV and was integral in making it the fight capital ofthe world. Arum, along with Top Rank president Todd duBoef,currently promotes 75 fighters, including world championsManny Pacquiao, Kelly Pavlik, and Antonio Margarito as well assuperstars such as Miguel Cotto and Julio Cesar Chavez Jr.GYMNASTICS AT SPORTEL!The FIG (Fédération Internationale deGymnastique), is the world governing bodyfor the following Gymnastics disciplines:Gymnastics For All, Men’s Artistic, Women’sArtistic, Rhythmic, Trampoline & TumblingGymnastics, Aerobic and Acrobatic. For more information, pleasevisit our new website: www.fig-gymnastics.comThe FIG handles and controls all TV & Marketing rights, includingInternet & Webcasting for the above mentioned disciplines. FIGoffers Television rights packages 2009 - 2012 for its officialWorld Championships and World Cup Finals, representing eachyear an average of 25.5 hours live and 11 hours highlights TVproductions. Contacts : Mr Olivier STREBEL, FIG TV OperationsManager/ostrebel@fig-gymnastics.orgSPORTELMonaco 2008 wishes to thank all the media partners:24

Monday 20 October 2008Program20-23 October, from 9:00 to 18:00Exhibition: “Off-camera, in the eyes of Adolphe Drhey”Main Lobby of the Grimaldi Forum------------20-22 October, from 9:00 to 18:00«Karément» Bar sponsored byLevel 1Monday 20 October9:00 - 18:00Int’l Sports Program Market forTelevision and New MediaEspace Ravel14:15 - 15:00Conference by i2S: «Goal Finish, aworld premiere in footballand broadcasting!»Salle Auric, Level -215:15 - 16:00Special Press Event:The 2010 FIFA World Cup TM :«In Africa, for Africa»Salle Genevoix, Level -216:15 - 17:45International SymposiumSport and Television:from Screens to Athletes“The Digital Revolution: towards moresports rights segmentation and theproliferation of formats”Auditorium Camille Blanc, level -2Tuesday 21 October9:00 - 18:00Int’l Sports Program Market forTelevision and New MediaEspace Ravel10:30 - 12:30International SymposiumSport and Television:from Screens to Athletes«Olympic Games and Television: fromBeijing to London»Auditorium Camille Blanc, level -214:15 - 14:45Press Conference:«The World Games 2009 Kaohsiung»Salle Auric, Level -215:00 - 15:45Presentation by LFP«Ligue 1: A New Vision onMarketing and MediaIssues»Salle Genevoix, Level -2Wednesday 22 October9:00 - 18:00Int’l Sports Program Market forTelevision and New MediaEspace Ravel9:30 - 10:15Round Table EBU Radio:«Sport + Digital Radio:A Winning Team !»Salle Bosio, level -29:00 - 16:00SPORTEL Football Workshop TM :«Increasing Revenues throughDigital Media»In partnership with SINERGI SportsConsultingSalle Auric, Level -29:30 - 17:301st HandiTel International Conference:Handicap, Television and Handisport«HANDISPORT, a Market to redefineby changing our way of seeing»Salle Genevoix, Level -216:15 – 16:45Presentation by RCS Sport and RAITrade: 1909 – 2009 «Giro 100+. Girod’Italia Cycling Event»Salle Auric, Level -220:30Georges Bertellotti GOLDEN PODIUMAWARDS CeremonySalle Prince Pierre, Level -2SPORTELNewsGrimaldi Forum, Salle Scotto 1Tél. : +377 99 99 32 29sportelnews@sportelmonaco.comDirecteur de publication : David TOMATISRédacteurs en chef : Virginie ZEGHDAR ; Hervé ZORGNIOTTIRédaction : Nicolas CHABRIER ; Julien Giarrizzi ; Gary SMITHPhotographe : Jean-Charles VINAJGraphisme : Aurély ANTZEMBERGERImpression : Multiprint