Programm ECET 2007

Our Jubilee
– together
In September 2007 Coloplast celebrates
its 50-year jubilee.
Listening and responding is how and
why we were founded – and also the
path for the future.
It all started 50 years ago with Nurse Elise Sørensen listening to her sister
Thora’s problems following her ostomy operation. She learnt of her sister’s
fear that her stoma would leak in public - and the dramatic, negative effect
this was having on her lifestyle. As Thora no longer dared to leave the
house, Elise was determined to find a solution.
The result was a simple, yet ingenious idea, with far-reaching consequences:
the world’s first ostomy bag with an adhesive - eliminating leakage,
and restoring self-confidence. This idea would give her sister and many, many,
thousands like her around the world the chance to live a normal life once again.
But the ostomy bag had to be produced.
Elise contacted Aage Louis-Hansen in the hope that he would agree to
manufacture her product idea. His answer was ‘no’.
The story could have ended there, had it not been for the support and
determination of Aage’s wife Johanne. She herself had trained as a nurse and
could see the true value of Elise’s idea. And so Coloplast was born.
Our goal is still the same - making lives easier.
Looking forward to meeting you at 9th ECET Congress.
together