An Operational Framework for Media and Peacebuilding - Montreal ...
An Operational Framework for Media and Peacebuilding - Montreal ...
An Operational Framework for Media and Peacebuilding - Montreal ...
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18 • AN OPERATIONAL FRAMEWORK FOR MEDIA AND PEACEBUILDINGat reducing potential conflict among thehighly segmented communities <strong>and</strong> ethnocentricmedia in multi-cultural Macedonia.The entertaining series overcomesstereotypes <strong>and</strong> alters perceptions byoffering children insights into othercultures <strong>and</strong> modeling positive strategies<strong>for</strong> conflict coping. The series, launched in1999 <strong>and</strong> aired across the country, has hadmeasurable positive effect.20. Operation Spear was launchedby <strong>Media</strong> Action International(www.mediaction.org) to quickly producepreviously unavailable humanitarianin<strong>for</strong>mation programs <strong>for</strong> refugees on stateradio in Albania, Kosovo <strong>and</strong> Macedonia,concurrent with NATO Alliance action inthe region. Freeplay (clockwork) radioswere distributed to refugee camps.21. Talking Drum Studio Liberia(www.sfcg.org) produces programs <strong>for</strong>local radio <strong>and</strong> newspaper outlets withthe primary goal of reducing political<strong>and</strong> ethnic violence by stressing peace,reconciliation <strong>and</strong> democratization. Since1997, it has gained a 90% name <strong>and</strong> 75%content recognition among Liberians <strong>for</strong>its interesting news <strong>and</strong> entertainmentprogramming, such as radio dramasillustrating social <strong>and</strong> problems witha view to finding solutions, <strong>and</strong> childproducedprograms aimed at <strong>for</strong>merchild combatants. A similar studio inSierra Leone was launched in 2001.22. Radio Agatashya was first establishedby Swiss journalists from Reporters SansFrontieres (www.rsf.fr), later operated byFondation Hirondelle, to counter thegenocidal incitements of Radio MilleCollines in Rw<strong>and</strong>a in 1994. For severalmonths after the genocide, it broadcasthumanitarian in<strong>for</strong>mation <strong>and</strong>programming into Rw<strong>and</strong>a fromneighbouring Zaire designed to counterprejudices created by the hate radio. Be<strong>for</strong>eits demise due to funding <strong>and</strong> local conflictdifficulties, it had become widelyappreciated by residents as a reassuringsource of unbiased in<strong>for</strong>mation.23. The international humanitarianorganization War Child (www.warchild.org),supported by the music industry <strong>and</strong>focusing on children, established aPavarotti Music Centre, which uses musictherapy to establish communicationbetween <strong>for</strong>mer child combatants <strong>and</strong>enemies in Bosnia. The organization hasalso used modern technology to establishlinks <strong>and</strong> interactivity between Westernchildren <strong>and</strong> those in conflict-affectedcountries.24. BBC World Service’s (www.bbc.co.uk)radio drama entitled “New Home, NewLife” has been beamed into Afghanistansince 1996. Crafted by Afghan writers,producers <strong>and</strong> actors, the productionsimpart in<strong>for</strong>mation on humanitarian <strong>and</strong>reconciliation themes through storylinesdealing with issues such as clean births,safe motherhood, children in conflict, mineawareness, <strong>and</strong> conflict resolution. It isestimated over half the country listens tothe short-wave broadcasts.25. UNTAC Radio was a United Nationsintervention to in<strong>for</strong>m the people ofCambodia about the United NationsTransitional Authority <strong>and</strong> the introductionof free elections. It exp<strong>and</strong>ed frommodest broadcasting of basic primers onthe democratic process in 1992 to countrywideeducational, news, entertainment <strong>and</strong>public affairs radio programmingpromoting reconciliation. The highlypopular service went off the air, withouta successor, upon installation of ademocratic government in late 1993.
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