Accenture-Doubling-Down-Drive-Digital-Transformation-Stay-Ahead
Accenture-Doubling-Down-Drive-Digital-Transformation-Stay-Ahead
Accenture-Doubling-Down-Drive-Digital-Transformation-Stay-Ahead
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14 <strong>Digital</strong> Double-<strong>Down</strong>: How Far Will Leaders Leap <strong>Ahead</strong>?<strong>Digital</strong> transformation is a global expectation<strong>Digital</strong> markets are global markets because they are functions of the World Wide Web.The survey results show a real appetite for digital transformation across the majorgeographies. With the exception of Europe, a majority in all regions expect completeor significant transformation from digital technology. (See Figure 7.)Figure 7: <strong>Digital</strong> transformers are found in every geography13 %13 %Africa 50 %1 %14 %9 % 6 %North30 % America46 %24 %3 %14 % Europenon EU 29 %4823 %%MiddleEast1321 %%11 % % 11 %APAC42 % 37 %66 % % 10 %17 %LatinAmerica 41 %2 %14 %39 %EuropeanUnion42 %Complete transformationSignificant changeModerate changeIncremental changeNo changeDon’t know