Accenture-Doubling-Down-Drive-Digital-Transformation-Stay-Ahead

Digital Double-Down: How Far Will Leaders Leap Ahead?15About the researchIn the fourth quarter of 2013, the Economist Intelligence Unit (EIU), an independentbusiness within The Economist Group, conducted a CEO briefing survey for Accenture.The full survey explores views of senior corporate leaders on prospects for the globaleconomy and on digital technologies within organizations. This research report presentsmajor findings of this extensive survey which are focused on digital transformation.The survey contained responses from 1,041 C-suite executives or board members in20 countries around the world representing 12 major industries. Eighty-five percent ofthe companies in the survey generate more than US$500 million in annual revenue.Accenture, “CEO Briefing 2014, The Global Agenda: Competing in a Digital World.”See: http://www.accenture.com/ceobriefing. Note: Data contained within this reportrelate to questions 14—20 (pages 38—43).About the authorsMark McDonald is a managing director and the Digital Business Strategy leadin Accenture Strategy. He is based in Chicago.mark.p.mcdonald@accenture.comRyan McManus is a Digital Business Strategy Director in Accenture Strategy.He is based in New York.ryan.mcmanus@accenture.comLaurie Henneborn is the global lead for Accenture Research’s Digital research team.She is based in New York.laurie.a.henneborn@accenture.comThe authors would like to thank Tchicaya Robertson, Kaizer Dhliwayo,Pranav Kudesia, Rofhiwa Netshivhambe, Veronica Filgueira, ArishaWilliams, and Narry Singh.