Accenture-Doubling-Down-Drive-Digital-Transformation-Stay-Ahead

Digital Double-Down: How Far Will Leaders Leap Ahead?5Action this dayBut what’s most meaningful is that these digital transformersintend to be the agents of their own opportunity.They are acting on their insightsat pace and with determination,effectively doubling down ontechnology aimed at driving growth,deepening digital leadership,and opening up space for futureinvestments in transformativetechnologies. Collectively, theirefforts are enabling them towiden the gap with their peers. 2At a minimum, executives will need akeen understanding of the new languageof digital—terms that are steadily becomingpart of the business discussion.(See Dictionary of digital.)Overall, as we’ll discuss later in this report,the digital transformers are well awareof the effects of what Accenture calls“Big Bang Disruption” 3 in today’s globallysynchronous markets.Dictionary of digitalDigitalIncreasing information intensityand connectedness of customerand business resources. Any resourcecan become digital through theapplication of technology.DigitizeApplying technology to customerand business resources. Theresulting digital resources givenew abilities to people, devices,physical objects, etc. Thesenew abilities form the basis fordisruption and digital business.DigitaldisruptionCapabilities and strategies thatchange the terms of competitionand value via new technologyenabledsolutions.DigitaltransformationThe innovative re-assembly ofcustomer and company resources,products and services to growvalue, revenue and efficiencyvia digital technologies.DigitalbusinessAn evolution of business that usesnew combinations of informationand connectivity to create new sourcesof customer value, company revenueand operational performance.2 M. McDonald, and R. McManus,“Growth Strategies for a Digital World,” March 2014. http://www.accenture.com/digitalstrategy3 L. Downes and P. Nunes, “Big Bang Disruption.” http://www.accenture.com/bigbangdisruption