The Traveller - Teresa Perez
The Traveller - Teresa Perez
The Traveller - Teresa Perez
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For 2013 we have increased our partnership with the main magazines in the market.We will monthly print around 90.000 (100% growth) copies of our <strong>The</strong> <strong>Traveller</strong>publications to be included on the magazines below.
<strong>Teresa</strong> <strong>Perez</strong> @Brasília<strong>The</strong> publications will also be distributed in ourupcoming branch in Brasília, our country’s capital.
We are a realTRENDSETTER !Since the creation of <strong>The</strong> <strong>Traveller</strong> in 2000, our goal has always been to becomethe most trustable piece in the market. Not only becoming a reference to ourclients but also increasing demand among others who are inspired by our <strong>The</strong><strong>Traveller</strong> publications.
the traveller campaign
In 2012, we identified that we would only increase the number of ourpublications’ viewers if we distributed its content by using other channels.
Social Media have changed the way consumers see the world.So why should we communicate with them by using only the same old model?
WebsiteiPad App<strong>The</strong> <strong>Traveller</strong> Bloge-travellere-traveller expressFacebookTwitterPinterestInstagramYes, we need to be among generation C - Connectivity!We celebrate the fact that internet and social media provide amazingopportunities to communicate with our market.
Website\• teresaperez.com.br
Ipad app\An easy and cool way to check our publicationsand share travel suggestions!
the traveller Blog<strong>The</strong> latest impressions about the destinations, in collaboration withour co-workers and clients, as well as theirs pictures and texts.• teresaperez.com.br/blog
e-travellere-traveller expressE-mail marketing sent toa selected list of clients(end consumers and travel agencies)
e-traveller plannerA selection of trendy events, on eachdestination, which are promoted via PRinitiatives to opinion makers and endconsumers.
Facebook\• facebook.com/tpt.teresapereztours
• Twitter.com/teresapereztourTwitter
• pinterest.com/teresapereztour/Pinterest
• web.stagram.com/n/teresapereztours/Instagram
In 2011, our goal at <strong>Teresa</strong> <strong>Perez</strong> was to reach new consumers from youngergenerations.We have invested a lot on studies of generation Y , social media revolution etc.And after one year, we made it!
Brazil is a young country and so are our clients!
15% of them don’t even know where they want to go to,and trust our knowledge to organize their dreamed tripX-Ray of our Clients
<strong>The</strong> traveller family<strong>The</strong> <strong>Traveller</strong><strong>The</strong> <strong>Traveller</strong> Trends<strong>Traveller</strong> Book<strong>Traveller</strong> Senses<strong>Traveller</strong> Celebrations (coming up in 2013!)<strong>The</strong> <strong>Traveller</strong> GUIDES
the travellerNew design+landscape for better visualizationof the images+images that highlight the destination+storytelling conceptto envolve our costumer tobe part of the history
the traveller TRENDSPublication focused on trends such as designhotels, activities and experiential travel.
the traveller honeymoonersA special selection of perfect scenariosto celebrate honeymoon!
traveller BookHardcover publication developed in partnershipwith our hotel partners.400 pages filled with amazing photos,presenting the best destinations in the worldby <strong>Teresa</strong> <strong>Perez</strong>.
traveller sensesTo celebrate <strong>Teresa</strong> <strong>Perez</strong> Tours’ 20th anniversary!
traveller celebrationsA special publication with cultural celebrations around the world(coming soon in 2013!)
the traveller guideA selection of hot spots, hotels, restaurants, museums and shoppingselected very carefully on destinations in evidence.
PR support within all the main media including a mention onthe columns signed by Tomas <strong>Perez</strong> at:
<strong>The</strong> investment for being indicated onour <strong>The</strong> <strong>Traveller</strong> Campaign is only:USD 6.000And that amount will include a fullcampaign on all our channels.
We will prove it, it is worth it !
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