Planning a Presentation Theater Program - TCT

Guide to PLANNING APRESENTATION THEATER PROGRAM at tctPromoting a Satellite SymposiumPromotion by theSponsoring CompanyPremeeting PromotionAlthough the Cardiovascular ResearchFoundation promotes all scheduled satellitesymposia, sponsoring companies and theirorganizing agencies are strongly encouraged topromote satellite symposia independently ascreating awareness does have an impact onsymposium attendance. There are a variety ofways to accomplish this.First, sponsoring companies may advertise inthe Satellite Symposia Guide. The cost ofplacing a four-color 8.5” x 11” advertisement inthe Satellite Symposia Guide is as follows:• $6,500 for one advertisement• $10,000 for two advertisements• $15,000 for three advertisementsAdvertisements must be approved bythe Cardiovascular Research Foundation andmust be sent via e-mail to Elizabeth DeVita-Coyle, ecoyle@crf.org, by September 11, 2013.Payments must be received prior to this date.Additionally, Presentation Theater programsmay be promoted by mailing a marketing pieceto the TCT preregistration list. Thepreregistration list (value $3,500) is included inthe Presentation Theater application fee. Thelist will be sent via e-mail to sponsoringcompanies or their organizing agency as anExcel spreadsheet. The list includes mailingaddresses only for preregistered physiciansand health care providers (industryrepresentatives are excluded) and containsapproximately 2,500-3,000 names (subject tochange). The list is seeded and companies whomail to the list more than once will be billed$3,500 for each additional use.Advertisements, brochures, flyers, andpostcards must be approved by theCardiovascular Research Foundation beforeprinting. Submissions must be sent via e-mailas PDF attachments with page divisionsclearly defined to Elizabeth DeVita-Coyle,ecoyle@crf.org, by September 11, 2013.Marketing materials must include registrationdetails. Attendees may register for satellitesymposia by visiting the Web site address:http://www.tctconference.com/satelliteprogramsThe TCT logo must be included on marketingpieces promoting Presentation Theaterprograms, except for signage. Logos may bedownloaded online:http://www.tctconference.com/logosThe TCT logo may be anywhere on the printedpiece, but the phrase “A Presentation TheaterProgram at” must be placed directly above theTCT logo (see example below). The logo maynot be altered in any way.Marketing materials should instruct attendeeswishing to register by e-mail to include theirname, contact information, and the symposiumfor which they are registering.The mandatory information to be included inorder for your brochure to be approvedincludes:• Title of meeting• Location• Date• Time• CME statement for meetings supportedthrough an educational grant• Faculty• TCT logo (as described herein)• Registration details (as described herein)Sponsoring companies or their organizingagency may send 500 brochures for distributionat the satellite symposia kiosks for arrival on orbefore October 18, 2013. All boxes mustbe labeled:TCT 2013 c/o NexxtShowRush: Show Management MaterialSatellite Symposia(insert sponsoring company name)(insert date of meeting)YRC201 Haskins WaySouth San Francisco, CA 94080Tel: 650-952-1112On-site PromotionTristar Publishing is the official daily bagprovider for TCT. This shared marketingopportunity offers sponsoring companies theopportunity to deliver brochures, flyers, andinvitations directly to the attendees as theyenter the convention center. Promotional piecesmust be approved by the CardiovascularResearch Foundation. Please contact TristarPublishing for additional information, includingquantities, pricing, and shipping labels.For more information, please contact:Nan Blunk, Melanie Johnson,or Darcey TenbrinkTriStar Publishing, Inc.7285 W. 132nd Street, Suite 300Overland Park, KS 66213Tel: 913-491-4200Fax: 913-491-4202E-mail: Nan Blunk, nblunk@tristarpub.comMelanie Johnson, mjohnson@tristarpub.comDarcey Tenbrink, dtenbrink@tristarpub.comTranscatheter Cardiovascular Therapeutics 20137