The Office <strong>of</strong> Institutional Advancement currently has 15 staff members and is headed up by Holly Knight,Vice President, and Associate Vice President, Brenda Sanchez. Institutional Advancement consists <strong>of</strong>leadership gifts, planned giving, annual fund, corporate and foundation relations, donor relations, alumnirelations, development information systems, marketing and communications, and media and public relations.Office <strong>of</strong>InstitutionalAdvancementpage12Fundraising ResultsKnight reports “we are thrilled that we havewitnessed an increase in alumni and corporateinvolvement, as well as giving, over thepast year. Donors have increased by over100 and gifts by over $1 million.”There has been a shift in assets donated aswell as individuals taking advantage <strong>of</strong> differentgiving vehicles, such as gift annuitiesand charitable remainder trusts (gifts thatprovide an income to the donor and/ora loved one for life). There has been anincrease in donations <strong>of</strong> appreciated stock,life insurance, and IRA distributions. AlsoLuther Blount, MC&TD ’37, donatedthe most unusual asset <strong>of</strong> the year to<strong>Wentworth</strong>: a cruise ship!The generous support <strong>of</strong> our alumni andfriends sustains many vital programs here at<strong>Wentworth</strong> such as scholarships, communityservice programs, the physical plant, andathletics which provides direct support forour individual academic departments.traveled to Washington, D.C., California,and Cape Cod to reconnect with alumniand update them on current instituteinitiatives. The president is traveling toFlorida and Arizona in 2007 to furtherprovide outreach to alumni nationwide.The president <strong>of</strong> the Alumni Association,Phil Brooks, has actively grown the association,which currently has more board membersthan ever before. The board consists <strong>of</strong>active committees in athletics, communication,student relations, awards, and finance. Theassociation is always researching ways toreconnect with alumni and motivate studentsto become involved alumni upon graduation.Alumni ties are being further strengthenedthrough the Alumni Office combiningefforts with the Career Services Departmentto increase the amount <strong>of</strong> co-op opportunitieswith alumni companies. Not only are thestudents receiving knowledge from theirco-op experience, but they are also enjoyinga very special <strong>Wentworth</strong> connection.Promoting <strong>Wentworth</strong> as thought leaders,reporting on strategic direction, and generatingpublic interest in the momentum <strong>of</strong> theinstitute are the top priorities for creating apositive image <strong>of</strong> <strong>Wentworth</strong> in 2007.“2007 looks very bright forthe Office <strong>of</strong> InstitutionalAdvancement; we are lookingOn the Road and at HomeAlumni can stay connected through events,networking, volunteering, and supportinginstitute priorities. <strong>Wentworth</strong> theater nightat the Colonial, <strong>Wentworth</strong> alumni as agroup supporting the local teams – the RedSox, Bruins, Revolution and Celtics, andespecially the Black and Gold Weekendfor 50 th reunions—are all opportunities tocelebrate our common past and stay connectedwith old friends as well as create newmemories and friendships.In addition to these events, our out <strong>of</strong> townalumni stay connected through regionalfunctions arranged by the alumni relationsdepartment. In 2006, President PanticMarketing, Communications,and Media RelationsTo increase <strong>Wentworth</strong>’s visibility nationwide,a marketing and communicationsdivision has been created. This division isresponsible for <strong>Wentworth</strong> publications,implementing a targeted advertising strategy,and updating and managing the institutewebsite. A recognizable brand for<strong>Wentworth</strong> will be created in 2007 whichwill further assist in increasing instituteidentification.To advance the institute’s leadership position,we are focusing on media and public relationsinitiatives which will highlight the achievements<strong>of</strong> <strong>Wentworth</strong> faculty, students, and alumni.forward to establishing evenmore relationships with<strong>Wentworth</strong> alumni andfriends,” says Knight.
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