COMMUNICATION ARTS - Xavier University

COLLEGE OF ARTS AND SCIENCESCOMMUNICATION ARTSCOMMUNICATION ARTS closely examines the many wayspeople and society communicate in today’s highly technological world.Students blend theory and best practices to be well-prepared forwork in the dynamic and evolving communications industry and ascommunication professionals in other business and nonprofit settings.Bachelor of Arts (BA) in:AdvertisingElectronic MediaCommunication StudiesPublic RelationsMinors: Advertising, electronic media, communication studies,public relations, media studies, communication artsThe Xavier Advantage:Work alongside industry experts and explore career opportunitiesthrough internships at business and nonprofit organizations, andmarketing, public relations and advertising agencies.Take advantage of hands-on learning opportunities at Xavier’scampus television studio and student newspaper, and at othermedia outlets in the Cincinnati region.Start networking by joining professional communicationsorganizations, including the Public Relations Society of Americaand the American Advertising Federation.Xavier communication arts graduates go on to:Fisher Price, Inc.Warner Bros.Lucent Digital VideoMicrosoft Corp.Proctor & GambleOpti Media AdvertisingPositions in radio, televisionand online media across the nationLearn more www.xavier.edu/communication-artsAsk us xuadmit@xavier.eduVisit campus www.xavier.edu/visitXAVIER UNIVERSITY: A JESUIT CATHOLIC UNIVERSITY IN CINCINNATI, OHIO

RECOMMENDED CLASS SCHEDULESBACHELOR OF ARTS [BA] IN COMMUNICATION ARTSThese schedules serve as a guideline for progress toward a degree. Students should consult with their academic advisor.First Semester Sem. Hrs. Second Semester Sem. Hrs.FRESHMAN YEARForeign Language elective 3 Foreign Language elective 3THEO 111, Theological Foundations 3 PHIL 100, Ethics as Intro to Phil 3History I elective 3 History II elective 3Communication Arts course 3 Communication Arts course 3ENGL 101 OR 115, Engl Comp/Rhetoric 3 Literature elective 3Total 15 Total 15SOPHOMORE YEARScience elective 3 Science elective 3Fine Arts elective 3 ENGL/CLAS/SPAN/FREN 205 Lit & Moral Imag 3Mathematics elective 3 Mathematics elective 3PHIL 290, Theory of Knowledge 3 Theo Scrip/Hist OR Christ Sys elective 3Communication Arts course 3 Communication Arts course 3Total 15 Total 15JUNIOR YEARPhilosophy elective 3 E/RS Focus elective 3Social Science elective 3 Social Science elective 3Science elective 3 Theology Ethics OR Rel/Cult elective 3Communication Arts courses 6 Communication Arts courses 6Total 15 Total 15SENIOR YEARCommunication Arts courses 6 Communication Arts courses 6General electives 9 General electives 9Total 15 Total 15Scheduling notes: • Consult the undergraduate Core Curriculum requirements.• The E/RS Focus elective requirement may be used to satisfy another element of the Core or the major.• A minimum of 120 credit hours is required for the degree.• Students are required to take 6 hours of approved courses representing two different disciplines to fulfill the Core Diversity requirement.For additional degree class schedule information, see www.xavier.edu/communication-arts.

THE PROGRAMBased in Schott Hall, the Department of Communication Artsoffers hands-on experience in Xavier’s own television facilitiesand at the student newspaper, as well as at additional mediaoutlets. Full-time faculty are assisted by skilled adjunct instructorswho are professional communicators in the Cincinnati market,offering students valuable interaction and current insights intothe industry.The degree includes a choice of four majors:u Advertising: Provides a comprehensive study of the field,including principles of advertising, creative concepts, mediaplanning, Internet advertising, research and management.u Electronic Media: Prepares students for entry-level positionsin radio, television, cable, Internet and corporate video,including work in both the commercial and non-commercialbroadcast areas.u Communication Studies: Develops the knowledge andpractical skills necessary to promote effective communicationprocesses within public and private organizations.u Public Relations: Offers both comprehensive theory andspecific practical skills in the context of a liberal education toprepare for professional work in the corporate, private nonprofitand public sectors.RESOURCESXavier is among a select group of universities nationwide offeringstudents the opportunity to work at an on-campus studio, whichis both a teaching facility and a professional video productioncenter. The Television Center is equipped with professionalvideo production hardware and software, enabling students to:u Learn technologies used in the television and videoproduction industries.u Train in studio directing, and use an online integrated editingsystem and a non-linear Avid composer editing system.u Create and manipulate graphics using the computerizedelectronic paint system.u Produce talk shows, news programs and short films.The Television Center is very active in program productionfor cable television and industrial usage; the production, postproduction and editing facilities use students in a number of rolesand encourage the development of high professional standards.Internship opportunities also offer professional experience inmarketing, public relations and advertising companies, as wellas in business and nonprofit organizations in the Cincinnatiarea, including:u Procter & Gambleu Lancôme Cosmeticsu Clear Channel Communicationsu Cincinnati Business CourierOUTCOMESXavier graduates in the four communication arts majorshold positions in radio, television and online media acrossthe country, as well as careers in business, government andnonprofit organizations.According to the U.S. Bureau of Labor Statistics, employmentof public relations specialists is expected to grow 24 percentthrough 2018, much faster than the average for all occupations.The need for good public relations continues to grow in anincreasingly competitive and global business environment.Emerging social media also is expected to increase job growth.New jobs in advertising will be created as the economy expandsand generates more products and services to advertise. Jobopportunities will be available in the expanding world of newmedia, such as online newspapers or magazines.Recent positions and companies held by Xavier graduatesinclude:• Advertising director, Fisher Price Inc.• Sound editor, Warner Bros.• Technical writer, Lucent Digital Video• Senior marketing director, MCI• Telecommunications field technology trainer, Microsoft Corp.• Events manager, Cincinnati Opera• Senior researcher, Procter & Gamble• Marketing director, Playhouse in the Park• Senior buyer, Opti Media Advertising• Producer, Expo Group• Senior director of operations, Intermedia• Communications Strategic planner, U.S. Army• Attorney, Dickinson Wright Moon• Human resources director, Health AllianceMembership in campus clubs and professional organizations alsostrengthen professional ties:u The Xavier University Vonder Haar Chapter of the PublicRelations Student Society of America (PRSSA) is a national,student-managed organization offering a campus programof speakers, skill-building activities and social events. Closelyassociated with the Cincinnati professional chapter of the PublicRelations Society of America (PRSA), the student organizationhelps members develop strong communication skills andnetworking contacts for the future.u The Xavier University Advertising Club is an authorized collegechapter of the American Advertising Federation (AAF) and isassociated with the Cincinnati Ad Club. The club participatesin the AAF’s National Student Advertising Competition indeveloping a campaign for a national company. All advertisingmajors are eligible for membership.

THE COLLEGE & THE CITYThe College of Arts and Sciences is the oldest and largest college atXavier University. Its goal is to provide excellent liberal arts education in theJesuit tradition that prepares students for careers, professional or graduateschool, and life in a global society.Centrally located in the heart of the Midwest and set along the Ohio River,Cincinnati is a thriving city, offering college students in the region a widerange of opportunities for internships and careers. Culture and entertainmentranges from the Cincinnati Art Museum to the Cincinnati Reds. Affordableand accessible, Cincinnati is rated one of the “most wired” U.S cities (ForbesMagazine), most sociable city in the world (mashable.com), and one of thetop 15 U.S. cities to live and work (Fortune Magazine).CORE CURRICULUMThe foundation of Xavier’s success is its commitment to its Jesuit heritage.The Core Curriculum embodies Xavier’s mission and philosophy of educationand serves as a valuable foundation for all undergraduate students. Withinthe Core, the four-course Ethics/Religion and Society (E/RS) Focus fostersstudents’ understanding of socially significant issues through study of thehumanities, especially literature, philosophy and theology, as well as the socialand natural sciences. Along with courses in their major, Xavier students alsotake Core courses in: cultural diversity, English composition, fine arts, foreignlanguage, history, literature, mathematics, philosophy, science, social scienceand theology.ACADEMIC REQUIREMENTSCore Curriculum: Minimum 64 credit hoursMajor in advertising: 36 hours, including 30 hours of communication coursesand six hours of elective coursesMajor in electronic media: 36 hours, including 27 hours of communicationcourses and nine hours of elective courses, including choosing to completean internshipMajor in communication studies: 36 hours in courses dealing with written,oral and visual communication.Major in public relations: 36 hours, including 30 hours of communicationcourses and six hours of elective courses.Since each major recommends certain courses as communication electives,it is important that students work closely with their academic advisors whenchoosing electives. The department also recommends that students considerminors in business or social science.XAVIER AT A GLANCEFounded in 1831, Xavier University is a JesuitCatholic university in Cincinnati, Ohio, annuallyranked among the nation’s best universities.Its three colleges offer 85 undergraduate majors,54 minors and 11 graduate programs to 7,019total students, including 4,368 undergraduates.FOR MORE INFORMATIONOFFICE OF ADMISSIONPhone: 513-745-3301877-XUADMIT (982-3648)Fax: 513-745-4319Email:xuadmit@xavier.eduWeb:www.xavier.eduDEPARTMENT OF COMMUNICATION ARTSGwyn Mellinger, PhD, ChairPhone: 513-745-2956Email:mellinger@xavier.eduWeb:www.xavier.edu/communication-artsOn Campus: 314 Schott HallOffice of Admission3800 Victory ParkwayCincinnati, Ohio 45207-5131Xavier is an equal opportunity educator and employer. Information in this brochure is correct as of 10/12.