Approved Applications - UNC Health Care

Trademark and Graphic StandardContentsThe UNC Health Care Trademark • The UNC Logotype and Old Well Icon 2UNC Health Care Trademark RationaleCriteria for Trademark Adaptations • License Application Process 3Using the Trademark 4Trademark Architecture 5Specifications 6Usage Rules 7Graphic Applications 8Advertising • Badges • Banners • Business Cards • Business Forms • Classified AdsClinical Trials Template • Exhibits • Newsletters • Poster Presentations • PublicationsSignage • Slides • Specialty Items • Stationery • Vehicles • World Wide WebAppendix I: Instructions for Graphics Professionals Setting Up theUNC Health Care Trademark 10Appendix II: Stationery Applications 16Appendix III: Authorized Unit Brand/Operating Unit Matches 24Appendix IV: North Carolina Jaycee Burn Center Emblem 27Appendix V: North Carolina Women’s Hospital Emblem 34Appendix VI: North Carolina Children’s Hospital Emblem 39Appendix VII: The Wellness Center at Meadowmont Emblem 43Appendix VIII: The Heart Center Emblem 46This manual is intended to provide a graphic standard for designers, graphics specialists, printers and othersinvolved in the conception and execution of visual communications for the UNC Health Care Systemand certain, specifically licensed units of the UNC-CH Division of Health Affairs.It is expected that all printed and electronic forms of communication which incorporate theUNC Health Care trademark will conform to the standard outlined herein.To explore permission for use of the trademark in any format, please contact the UNC Health Care System,Public Affairs & Marketing, 919-966-3366.Public Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org1

The UNC Health Care TrademarkUNC Health Care is the registered trademark used in marketing patient services provided by the UNC HealthCare System. Units of the UNC Health Care System presently include UNC Hospitals, UNC School ofMedicine, UNC Home Health, UNC Physicians and Associates, The Wellness Center, various UNC communitymedical and specialty practices, and related health care and health care management enterprises.The UNC Logotype and Old Well IconThe distinctive UNC logotype with an Old Well icon inserted in the C of UNC is an integral feature of theregistered trademark. Use of the UNC logotype with the Old Well icon is strictly regulated and vigorouslyenforced by the trademark holder. Adaptation for uses other than those expressly authorized by thetrademark holder is forbidden.UNC Health Care Trademark RationaleThe UNC Health Care trademark is a primary component of the UNC Health Care System’s competitiveadvertising and brand promotional program, and of its internal visual communications system. Thetrademark’s use projects the fact that UNC provides a comprehensive system of health care services.The dominant “UNC” in the trademark links the health care system to the University of North Carolinasystem and its statewide and nationwide health care mission.Inclusion of the Old Well and Carolina Blue color in the trademark provide a connection to the Universityof North Carolina at Chapel Hill, NC, where UNC Health Care operations are based.The UNC Health Care trademark is used for brand-building image ads in print and television, and forother promotional activities intended to achieve awareness, promote confidence in and enhance utilizationof UNC patient care services.2

Criteria for Trademark AdaptationsWhile the trademark was developed for commercial use in advertising and for promoting UNC HealthCare’s patient services, limited use of adaptations of the trademark can add value to the UNC Health CareSystem’s brand identity. Accordingly, the UNC Health Care System has issued a limited number of licensesfor adaptations of the trademark to certain entities in the UNC-Chapel HIll Division of Health Affairs.Criteria that must be met before applications for use of variants of the UNC Health Care trademarkwill be considered include:• The entity proposing use of a UNC Health Care trademark variant must be a UNC-Chapel Hill healthaffairs enterprise with a demonstrable connection to patient care.• Applications of entities seeking a license for use of a UNC Health Care trademark variant mustconvincingly document how the applying entity’s use of the UNC Health Care trademark variation willmaterially contribute to the UNC Health Care System’s brand identity.• Applying entities must be prepared to contract with the UNC Health Care System to guaranteeutilization of the trademark variant under strict licensing terms, including investment of whateverresources may be necessary to professionally implement and monitor utilization of the licensed UNCHealth Care variant.License Application ProcessWritten application for UNC Health Care trademark variations that meet the above criteria may beaddressed to the UNC Health Care System, Public Affairs & Marketing, 101 Manning Drive, 6003 EastWing, Chapel Hill, NC 27514.Public Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org3

Using the TrademarkEffective brand identity sends a cohesive visual message and makes a compelling quality promise tothe various markets and publics with which the UNC Health Care System communicates. Carefulmanagement of the context in which the trademark is allowed to appear, plus professional graphic qualityand application of consistent regulations for use of the trademark, build the brand that distinguishes UNCHealth Care services in the marketplace.Consistency of application is also critical if legal rights to the trademark are to be preserved. Accordingly,the use of the UNC Health Care trademark and its adaptations is strictly controlled and unauthorizedusers are vigorously prosecuted. The UNC Health Care System’s Public Affairs & Marketing office isresponsible for managing the brand and maintaining the integrity of trademark usage. In general, its policyis to be very careful about where and how the trademark is used.Instructions for professional graphic designers serving internal UNC Health Care System units and entitieslicensed to use the trademark or trademark adaptations are provided in the pages that follow.4

Trademark ArchitectureThe trademark is comprised of three components:1. The UNC logotype2. The Operating Unit3. The Unit Brand(Optional)The following Operating Units are authorized applications of the trademark.Trademarks for individual departments, centers and programs are built in conjunction with the appropriateOperating Unit, and contained in the Unit Brand section of the trademark. Examples follow. (Note: TheDepartment of Nutrition, based in the Schools of Public Health and Medicine, and the Craniofacial Center,based in the Schools of Dentistry and Medicine, have been authorized to use a unique Operating Unitreflecting their relationships to both schools.)EXCEPTION: Trademarks for departments or units within UNC Hospitals and UNC Physicians & Associatesare not allowed.In most instances an individual department, center or program cannot be used alone in conjunction with theUNC logotype.Public Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org5

SpecificationsThe trademark should not be printed in any form or in any color other than whatis specified in this manual.FontThe trademark uses OPTIMA typeface. Specific sizing instructions canbe found in Appendix I.ColorPrint the trademark in black and PMS 543 on a white backgroundwhenever practicable. PMS 543 is used in the Old Well and the rule line.Black and White — For black and white reproductions the preferredusage prints the trademark in black with a 40% screen of black for theOld Well. The rule line prints black.One Color — When it is not possible to print the black and white markwith a 40% screen for the Old Well, or when only one color is available,the one color mark can be used. This trademark is specially modifiedand can only be obtained through a request to the Public Affairs &Marketing office. In this option the entire trademark is printed as onecolor (black, white or another color that has been pre-approved by thePublic Affairs and Marketing office).The solid black one color mark may be used on a white or lightbackground. The solid white one color mark may be used on a blackor dark background.The one color trademark may also be printed in other colors besides blackand white, but the Public Affairs & Marketing office must approve usage.SizeThe trademark may not be reproduced less than 1” in length. Standardsize usage is 1.25” to 1.75” in length. When used in conjunction withany other co-sponsor, the minimum size of the logo should be equalin square inch measurement to the smallest logo of a co-sponsor.TMThe trademark symbol must appear when the trademark is used foradvertising or promotional purposes. Refer to Graphic Applications, page8, for specifics by use.For information on size and placement of , see Appendix I6

Usage Rules• Do use only final reproduction quality graphics for all uses, electronic or printed.• Do not use poor quality images, such as Xerox copies or low-resolution files, when placing the logo inprinted material.• Do not change the • Do not change the • Do not rotate or angle • Do not distort thesize of the type within typefaces. the trademark. dimensions of thethe trademark.the trademark.Use of UNC Trademark with Other Logos or TrademarksThe UNC trademark may be used with other trademarks under certain circumstances. In every case,approval is required from Public Affairs & Marketing. In general, the rules for using the UNC trademarkin association with other marks are as follows:• Other brands or logos must be distanced from the UNC brand by a distance at least equal to the widthof the letter C in the UNC trademark.• The minimum size of the UNC brand should at least be equal in area measurement to that of thesmallest logo of the co-brander.• White space around the UNC trademark must be sufficient to assure that other trademarks do notappear to be a component of the UNC graphic.Public Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org7

Graphic ApplicationsListed within the following categories is information specific to that type of trademark usage. Refer toSpecifications, page 6, and Usage Rules, page 7, for general information that applies to all categories.AdvertisingAlways use symbol. For Health Care advertising, use “Leading. Teaching. Caring.”tagline. For taglineusage instructions, please contact Public Affairs & Marketing.Badges/Name tagsWhen an outside agency co-sponsors an event with a UNC Health Affairs unit and both symbols mustappear on name tags, please consult with Public Affairs & Marketing before using the logo with anothersymbol. A distance equal to the width of the C in the UNC logo (approximately 1/3 the width of thetrademark) should be the minimum separation between the marks. The symbol does not need to beincluded on badges or name tags.BannersTrademarks printed on cloth or vinyl banners must include the symbol. When an outside agency cosponsorsan event with a UNC Health Affairs unit and both symbols must appear on the banner, consultwith Public Affairs & Marketing. A distance equal to the width of the C in the UNC logo (approximately1/3 the width of the trademark) should be the minimum separation between the marks.Business CardsSeven business card formats are available from which users may choose. See Appendix II. University PrintingServices offers on-line ordering of business cards at www.ais.unc.edu/unc_print/services/healthaffairs.html.Business FormsThe UNC Health Care trademark is incorporated in certain business forms, the design of which iscoordinated through the Public Affairs & Marketing office.Classified AdsAlways use symbol. Ensure that other elements (complete name of institution or department, phonenumber) do not appear as elements of the graphic. In one-color applications, use 40% screen of black inplace of PMS 543.Clinical Trials TemplateFor advertising clinical trials at UNC, the UNC School of Medicine trademark with must be placed inthe bottom right corner of the ad no closer than 1/2”to each edge. The headline of the ad must read inblack ‘Volunteers needed for research study’ in a 10% gray header surrounding the headline. For a copy ofthe template, please contact Public Affairs & Marketing.ExhibitsAlways use symbol. For authorization to place the trademark on a background other than white or blue,contact the Public Affairs & Marketing office.Newsletters(See Publications)8

Poster PresentationsThe Department of Medical Illustrations in the School of Medicine is authorized to use UNC Health Caretrademark adaptations on academic poster presentations for faculty and students. For details, contactMedical Illustrations at 966-4232.PublicationsUse symbol in publications targeted to the general public or largely external audience. This is notnecessary in publications for alumni, faculty, students or donors.Make every effort to ensure placement of trademark blends with other design elements.SignageDue to policies and standards of individual property owners, incorporating the trademark on buildings ordirectional signage must be approached on a case-by-case basis. Every effort should be made to use theblack and PMS 543 trademark on a white background. When this is not feasible, please consult with thePublic Affairs & Marketing office about the use of a one-color or black with 40% screen trademark.SlidesSpecial adaptations of the UNC Logotype and Operating Units have been developed for use as “bugs”onPowerpoint and other types of slide presentations. They are designed to appear in the lower right-handcorner of the slide 1”from either edge. These marks may not be altered or used for purposes other thanslide presentations. Unit Brands may not be incorporated. Call Public Affairs & Marketing for information.Specialty ItemsSome specialty items cannot be processed with screens or two-color printing. In these special instances, aone-color logo is available.StationeryBy policy, UNC Hospitals uses one standard letterhead (Template A). Stationery, second sheets andenvelopes may be ordered from the UNC Hospitals storeroom.Other authorized Health Affairs units may customize letterhead according to the templates in Appendix II.Whether printed or generated electronically, stationery must follow template guidelines.VehiclesCertain medical center vehicles such as ambulances, trucks, vans, and shuttle buses are identified byspecial paint schemes or standard decals applied on the vehicles.Vehicle identification is designed throughthe Public Affairs & Marketing office, and is applied and maintained through the Plant Operationsdepartment. Trademarks appearing on vehicles must include the symbol.World Wide WebTrademarks posted on the Web must include the symbol. The trademark should appear in black andPMS 543 on a white or beige background, and cannot move, pulse, flash or in any way be electronicallyaltered. The Public Affairs & Marketing office must be notified of all postings. Guidelines and templatesare provided on pages 22 and 23.Public Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org9

Appendix I:Instructions for Setting Up the UNC Health Care TrademarkProper use of the UNC Health Care trademark and its adaptations requires set-up by professionaldesigners and graphic specialists with the appropriate graphics software and type fonts. (For assistance inusing the trademark in the absence of professional graphics specialists, call Public Affairs & Marketing).Professionals must follow these steps to create and use the trademark.1. Obtain a master UNC Logotype .eps file by contacting Public Affairs & Marketing.2. Scale the UNC Logotype to fourinches wide.Four inches wide3. If the Operating Unit is HealthCare or Hospitals:a. Typeset Operating Unit in 48-pointOptima Regular, all caps, 1/16”belowLogotype. Adjust letterspacing to allowOperating Unit to line up with Logotype.1/16”between Logotypeand Operating Unit48-point Optima RegularAlign Operating Unit with Logotype10

. Add a two-point rule 1/8”beneathOperating Unit. Align with Logotype andOperating Unit.1/8”between Operating Unitand two-point ruleTwo-point ruleAlign rule with Logotypec. Typeset Unit Brand in 24-point Optimabold, all caps, 1/8”below two-point rule.Adjust letterspacing to allow Unit Brandto line up with Logotype.1/8”between two-point ruleand Unit Brand24-point Optima BoldAlign Unit Brand with Logotyped. If Unit Brand doesn’t fit on one line,typeset second line 1/16”below first line.Adjust letterspacing to allow the longestline of Unit Brand to line up withLogotype. The shorter line(s) are centeredunder Logotype, maintaining sameletterspacing as longest line. All otherrules for setting up the trademark apply.1/16”between first andsecond lines of Unit BrandAlign longest line of Unit Brand with LogotypePublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org11

4. If the Operating Unit is Schoolof Medicine, School of Nursing,Physicians & Associates, or LinebergerComprehensive Cancer Center:a. Typeset Operating Unit in 24-30 pointOptima bold, all caps, 1/16”belowLogotype. Adjust letterspacing to allowOperating Unit to line up with Logotype.24-30 point Optima BoldAlign Operating Unit with Logotypeb. If the Operating Unit doesn’t fit on oneline, typeset second line of Operating Unit1/16”below first line in the same font andsize. Adjust letterspacing to allow thelongest line of Operating Unit to line upwith Logotype. The shorter line(s) iscentered under Logotype maintainingsame letterspacing as longest line.24-30 point Optima Bold1/16”between first andsecond lines of Operating UnitAlign longest line of Operating Unit with Logotypec. If the Operating Unit is set in OptimaBold, the Unit Brand is to be typeset in24-point Optima Regular, all caps, inorder to provide contrast between theOperating Unit and the Unit Brand.24-point Optima RegularAlign Operating Unit with Logotype12

d. If Unit Brand doesn’t fit on one line,typeset second line 1/16”below first line.Adjust letterspacing to allow the longestline of Unit Brand to line up withLogotype. The shorter line(s) are centeredunder Logotype, maintaining sameletterspacing as longest line. All otherrules for setting up the trademark apply.1/16”between first andsecond lines of Unit BrandAlign longest line of Unit Brand with Logotypee. If the Unit Brand has a Division:Typeset the division name in upper andlower case 1/16”below Unit Brand. Adjustletterspacing to allow either thedepartment or division to align withLogotype. Center remaining line with theLogotype. all other rules for setting up thetrademark apply.1/16”between Unit Brandand DivisionAlign longest line with Logotypef. If Division doesn’t fit on one line,typeset second line 1/16”below first line.Adjust letterspacing to allow the longestline of Division to line up with Logotype.The shorter line(s) are centered underLogotype, maintaining same letterspacingas longest line. All other rules for settingup the trademark apply.1/16”between Unit Brandand Division1/16”between first and secondlines of DivisionAlign longest line with LogotypePublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org13

Instructions for Placement of the Trademark SymbolThe Trademark Symbol is to be tuckedinto the upper right-hand corner of theLogotype. The top of the lines up withthe top of the “N” character in UNC. Theright-hand side of the aligns with theright-hand edge of the Logotype.The lines up withthe “N” in UNC.The size of the is 10-pointHelvetica Regular. Aligns with LogotypeInstructions for Black and White Logo Usage40% screen of BlackThe Black and White Logotype differsfrom the color Logotype in two respects.Instead of being PMS 543 Blue, the OldWell graphic is printed in a 40% screenof Black. The thin rule that underscoresthe Operating Unit is printed solid blackinstead of blue.Thin rule in solid blackPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org15

Appendix II:Stationery ApplicationsConstituents of UNC’s Health Affairsdivision may use approved adaptationsof the UNC Health Care trademark onletterhead, business cards and envelopes,subject to the following guidelines.1. Letterhead may be printed in oneof four styles (Template A, B, C and D),in accordance with the specificationsindicated.Note: The Unit Brand line is optional onTemplates A and B, but must be includedin Templates C and D.Note: One-color versions may be printedfor internal communications using 40%screen of black in place of PMS 543 onOld Well.Note: Templates for letterhead, fax coversheets and memos with the UNC Schoolof Medicine, UNC Health Care and UNCHospitals trademarks are available on theweb for downloading to your PC.Note: Individuals’ names and numbersare not imprinted on any institutionalstationery.• UNC Hospitals letterhead, fax andmemo templates and UNC Health Careletterhead, fax and memo templates:http://www.med.unc.edu/hosphr/intranet/forms/formtabl.htm under“Other Forms”.• UNC School of Medicine letterhead, faxand memo templates and UNC HealthCare letterhead, fax and memo templates:http://www.med.unc.edu/admin under“General Information”.Template A – All-Purpose CenterTrademark is 1/2”from top of pagePMS 543PMS 543CenteredCenteredAddress, City, State, ZipPhone (919) 000-0000 • Fax (919) 000-0000 • E-mail and/or other contact information3/8”from bottom of pageTemplate B – All Purpose LeftTrademark is 1/2”from top and 1”from edge of pagePMS 543PMS 543Actual size – 8.5”x 11”Address font – Palatino light 9-pointTrademark size – 1-3/4”width2 color – Black and PMS 543The approved paper used for printedletterhead is Synergy 25% Cotton, BrightWhite, 24lb. Cotton Bond, Imaging.CenteredNote: All external communications mustbe 2 color – black and PMS 543.Address, City, State, ZipPhone (919) 000-0000 • Fax (919) 000-0000 • E-mail and/or other contact information3/8”from bottom of page16

When using Template C & D, somecustomized fonts have been approvedfor use on customized portions ofthe letterhead ONLY. The standardinformation needs to be typesetin Palatino light 9 point font. Therecommended customized fonts are:Palatino Light 9-pointPalatino Light Italic 9-pointPalatino Bold 9-pointPalatino Light 9-point in all capsTemplate C – Custom Center3/8”from last lineof trademark tonameTrademark is 1/2”from top of pageName, TitleCenteredPMS 543PMS 543Template D – Custom LeftTrademark is 1/2”from top and edge of pageLorem ipsum dolor si amet,aconsectitur adipiscing elit, seddiam nonnumy elusmod temporincidunt ut lagore et dolorePMS 543PMS 5433/8”from last line of trademark tofirst line of customizationCenteredmagna aliquam erat volupat. Utenim ad minim veniam, quisnostrud exercitation ullamcorpersuscipit laboris nisiut aliquip ex ea commodoconsequat. Et duis autem veleum irure dolor in reprehenderitin volupate velit esse molestale,vel illum dolore eu fugiat nullaTemplate D can be customized asneeded, from one name to adepartment roster.Phone, fax, and other contactinformation may be placed withindividual names or at bottom ofcolumn with address.Address, City, State, ZipPhone (919) 000-0000 • Fax (919) 000-0000 • E-mail and/or other contact informationSample Tagline3/8”from bottom of pageTrademark is 1/2”from top and 1”from edge of pagePMS 543PMS 5431/2”from left side1/2 point rule, PMS 543AddressCity, State, ZipPhone (919) 000-0000Fax (919) 000-00003/8”from bottom of pageActual size – 8.5”x 11”Address font – Palatino Light 9-pointTrademark size – 1-3/4”width2 color – Black and PMS 543The approved paper used for printedletterhead is Synergy 25% Cotton, BrightWhite, 24lb. Cotton Bond, Imaging.If there is an instance where a tagline reflecting theOperating Unit needs to be used on the letterhead, itwill need to be formatted in the following manner:• The tagline will be placed after the last line ofinformation at the bottom of the page.• It still needs to be 3/8”from the bottom of the pagein every letterhead template.• The font options are Palatino Light or Palatino LightItalic up to 12-point in size.• The font must be Black, not PMS 543.• Public Affairs & Marketing must approve theletterhead with the tagline in place.CenteredAddress, City, State, ZipPhone (919) 000-0000 • Fax (919) 000-0000 • E-mail and/or other contact informationDesignated A Comprehensive Cancer Center By The National Cancer Institute3/8”from bottom of pagePublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org17

2. Business Cards may be printed in one of seven styles (Templates A,B, C, D, E, F and G), in accordance with the specifications indicated.Note: Business card trademarks do not contain Unit Brand segments.Individual units, centers or departments may be identified in theaddress section of the card.Note: The address for all Hospitals business cards is 101 Manning Drive,Chapel Hill, NC 27514, since that is the mailing address for Hospitalscorrespondence. Employees who are located at official UNC workplacesnot situated on the UNC Health Care campus in the Manning Drivevicinity may have their physical addresses printed. However, privatehome addresses are not allowed.Note: Although it is strongly preferred that no information be printedon the reverse side of a business card, this is a possibility dependingon the content of the information, the format in which the additionalinformation is laid out and the mandatory approval of Public Affairs& Marketing.PMS 5431/4”from edge of cardTemplate A – Left CenteredPMS 5431/4”from top of cardPerson NameTitle of PersonInstitution/DepartmentAddressAddressCity, State, ZipPhone (919) 000-0000Fax (919) 000-0000e-mail@address.eduurl designation informationTemplate D – Vertical Top1/4”from top of cardPerson NameTitle of PersonInstitution/DepartmentAddressAddressCity, State, ZipPhone (919) 000-0000Fax (919) 000-0000Other (919) 000-0000e-mail@address.eduurl designation informationCenteredPMS 543Template E – Vertical BottomPMS 5431/2”from topof cardPerson NameTitle of PersonPMS 543PMS 543Institution/DepartmentAddressAddressCity, State, Zip1/8”fromedge ofcardPMS 5431/8”from top of cardTemplate B – Left TopPMS 543Person NameTitle of PersonInstitution/DepartmentAddressAddressCity, State, ZipPhone (919) 000-0000Fax (919) 000-0000e-mail@address.eduurl designation informationPhone (919) 000-0000Fax (919) 000-0000Other (919) 000-0000e-mail@address.eduurl designation informationCenteredPMS 543PMS5431/8”from bottom of card18

Actual size – 3.5”x 2”or 2”x 3.5”Trademark Size – 1-1/4”widthPerson name – Palatino Bold 9-pointTitle of person – Palatino Light 9-pointAddress Information – Palatino Light 7.5-point2 color – Black and PMS 543No embossing or raised letteringTemplate C – Right Top1/8”from edges and top of cardPerson NameTitle of PersonPMS 543PMS 543Institution/DepartmentAddressAddressCity, State, ZipPhone (919) 000-0000 • Fax (919) 000-0000 • Other (919) 000-0000e-mail@address.edu • url designation information1/8”from bottom of cardTemplate F – Right MiddlePerson nameTitle of PersonOffice (919) 000-0000Fax (919) 000-0000Cell (919) 000-0000email@address.comwww.address.comInstitution/DepartmentAddressAddressCity, State, ZipTemplate G – Bottom LeftPerson nameTitle of PersonOffice (919) 000-0000Fax (919) 000-0000Cell (919) 000-0000email@address.comwww.address.comInstitution/DepartmentAddressAddressCity, State, ZipPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org19

3. Specifications for Envelopes andMailing Labels apply to any sizeenvelope or label.Note: The return address for all Hospitalsenvelopes and mailing labels is 101Manning Drive, Chapel Hill, NC 27514,since that is the mailing address forHospitals correspondence. Employeeslocated off campus may not have theaddress of their physical location printedon the envelopes or mailing labels.Note: UNC Health Affairs units using atagline may include their tagline on theenvelope flap. The tagline should beprinted using the same font and pointsize as the address information on thefront of the envelope.These specifications apply for #10 envelopesand catalog envelopes1/4”from top and edge of envelopeAddressCity, State, ZipPMS 543 or 40% screen of BlackPMS 543 or 100% Black1/8”between last line of trademarkand first line of addressNote: All external communications mustbe 2 color – Black and PMS 543.Trademark size – 1-1/2”widthAddress information – Palatino Light 9-point2 color – Black and PMS 543Mailing Label1/4”from top of labelPMS 543 or 40% screenof BlackPMS 543 or 100% Black1/8”between last lineof trademark and firstline of addressAddressCity, State, ZipCentered20

Banner UsageVersion A (Vertical banner)The following template options should be used whendesigning banner applications for UNC Health Careand its operating units.Trademarks printed on cloth or vinyl banners mustinclude the symbol. When an outside agency cosponsorsan event with a UNC Health Affairs unitand both symbols must appear on the banner, adistance equal to the width of the C in the UNCHealth Care trademark (approximately 1/3 thewidth of the trademark) should be the minimumseparation between the marks. Banners may bewhite with 2-color trademark, or PMS 543 Blue,screened or solid, with a 1-color trademark. Textshould be set in Palatino Bold or Minion, in eitherPMS 543 Blue or Black. For vertical banners (VersionA), use center justified text. For Horizontal banners(Versions B and C), justify text along the left margin.VerticalBanner Textset inPalatino BoldVersion B (Horizontal banner)Horiz. Banner Textset in Palatino BoldVersion C (banner example set on screened PMS 543 Blue)Horiz. Banner Textset in Palatino BoldPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org21

Website UsageThe following template options should be used on web pages highlighting individual departments, centers,and programs.Version A and Version BThese sample templates have been designed for use on sites that have been developed and are maintainedby UNC Health Care, UNC Hospitals, UNC School of Medicine, and other UNC entities, as well as entitiesoutside the UNC System hosting a web page on behalf of individual departments, centers, and programs.UNC Health Care entities that wish to develop a website but would like to avoid the cost of having onecustom-designed may use either Version A or Version B as a template for their web page.If an outside contractor is developing the website, the contractor must strictly adhere to all the relevantUNC Health Care graphic standards.Templates A and B, shown on the following page, are based on the following guidelines:Body Text Style• Acceptable fonts are Verdana, Arial, Helvetica, and Sans Serif.• The font should be size 2, which is about 8 pt.• Body text should always be written in black for optimum readability.Headings• Headings should be size +3, which is about 18 pt.• Subheadings should be size +1, which is about 12 pt.• Feel free to bold or italicize the headings for your department.Colors• The color for normal, active and visited links is #666699. Use this for all links from the departmenthome page or within your site.• The dominant background color for pages is always white.22

Each departmental website must have a link somewhere on the introductory screen to the UNC HealthCare home page (www.unchealthcare.org), in the form of hyperlinked text.The trademark may not pulse, flash, rotate, or move in any way on the website. It also cannot be usedas “wallpaper”on a page.If you are using the emblem on a banner advertisement or as an icon indicating a web link, the emblemcannot be sized smaller than 1”in width.Public Affairs & Marketing must be notified of all postings.If your current website, banner, or other web marketing tool will not accommodate these guidelines,please contact Public Affairs & Marketing.Version AVersion BSample text and copy. Actual contents will vary.Designer to use discretion yet keep to overall identityestablished in these guidelines. Sample text and copy.Actual contents will vary. Designer to use discretion yetkeep to overall identity established in these guidelines.Sample text and copy. Actual contents will vary.Designer to use discretion yet keep to overall identityestablished in these guidelines. Sample text and copy.Actual contents will vary. Designer to use discretion yetkeep to overall identity established in these guidelines.Sample text and copy. Actual contents will vary.Designer to use discretion yet keep to overall identityestablished in these guidelines. Sample text and copy.Actual contents will vary. Designer to use discretion yetUNC Health Care Home Page • Other HyperlinkSample text and copy. Actual contents will vary.Designer to use discretion yet keep to overall identityestablished in these guidelines. UNC Health Care sampletext and copy. Actual contents will vary. Designer to usediscretion yet keep to overall identity established in theseguidelines.Sample text and copy. Actual contents will vary.Designer to use discretion yet keep to overall identityestablished in these guidelines. Sample text and copy.Actual contents will vary. Designer to use discretion yetkeep to overall identity established in these guidelines.Sample text and copy. Actual contents will vary.Designer to use discretion yet keep to overall identityestablished in these guidelines. Sample text and copy.Actual contents will vary. Designer to use discretion yetLeading. Teaching. CaringPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org23

Appendix III: Authorized Unit Brand/Operating Unit Matches1. The following unit brands may be used with the UNC Health Care Operating Unit:Air Care and Ground TransportCary OncologyChapel Hill North Medical CenterChatham Crossing Medical CenterChatham Primary CareCenter for Excellence in Chronic Illness CareComprehensive Transplant CenterConsultation Center, 1-800-862-6264Center for Maternal and Infant HealthCystic Fibrosis CenterDiabetes Care CenterDurham Children’s ClinicDurham Family PracticeEar and Hearing CenterEmployee Recreation ServicesEthics CommitteeFamily Practice CenterGovernors Village Medical CenterHealthLink * 919-966-7890Heels in MotionHighgate Family Medical CenterHighgate Specialty CenterHome Health ServicesHospice ServicesProgram on Integrative MedicineLions Diabetic Eye Care CenterLiving PlusThe Medical Foundation of North Carolina, Inc.MedicineMidwivesN.C. Clinical Cancer CenterNorth Carolina Jaycee Burn CenterPediatric AmbulatoryPhysical Medicine and RehabilitationPittsboro Family MedicineRehabilitation CenterSanford Specialty ClinicsShoulder & Elbow ServiceSpecialty Women’s CenterSpine CenterTrauma ProgramUniversity Pediatric SurgeonsUniversity Pediatrics at HighgateUniversity Physical TherapyUrgent CareThe Wellness Center at MeadowmontWomen’s Resource CenterWomen’s Specialty Center at RexWomen’s Wellness and Specialty ServicesWound ManagementFor requests to use the UNC Health Care trademark with a Unit Brand not listed above, contact the PublicAffairs & Marketing office at (919) 966-3366.2. The following unit brands may be used with the UNC School of Medicine Operating Unit:Admissions OfficeAllied Health SciencesAHS/Division of Physical TherapyAHS/Division of Speech and Hearing ServicesAlumni AffairsAnesthesiologyBiochemistry and BiophysicsBiomedical EngineeringBowles Center for Alcohol StudiesCardiothoracic SurgeryCarolina Center for Genomic SciencesCarolina Vaccine InstituteCell and Developmental BiologyCell and Molecular PhysiologyCell Biology and AnatomyCenter for Environmental Medicine, Asthma &Lung BiologyClinical ResearchCompliance OfficeContinuing Medical EducationCurriculum for Genetics and Cell BiologyCurriculum OfficeCystic Fibrosis/Pulmonary Research andTreatment CenterDepartment of MedicineDoM/AIDS Research and Treatment UnitDoM/Division of CardiologyDoM/Division of Digestive Diseases and NutritionDoM/Division of General Medicine and ClinicalEpidemiology24

DoM/Division of Nephrology and HypertensionDoM/Division of Pulmonary Diseases andCritical Care MedicineDoM/Division of Pulmonary MedicineDoM/Division of Rheumatology, Allergy andImmunologyDepartment of SurgeryDoS/Cardiothoracic SurgeryDoS/Division of Plastic SurgeryDoS/Division of UrologyDoS/Laparoscopic Institute of North CarolinaDermatologyEmergency MedicineFamily MedicineGeneticsHuman ResourcesInformation SystemsLaboratory Animal MedicineLab for Reproductive BiologyMD-PhD ProgramMedical Alumni AffairsMedical Sciences Teaching LabMicrobiology & ImmunologyNephropathology LaboratoryNeurodevelopmental Disorders Research CenterNeurologyNeuroscience CenterObstetrics and GynecologyObstetrics and Gynecology/MidwivesOffice of the DeanOffice of Educational DevelopmentOoED/Visiting Clinician ProgramOffice of Medical EducationOpthalmologyOrthopaedicsOtolaryngology, Head and NeckDepartment of Pathology and Laboratory MedicineDepartment of PediatricsDoP/Center for Development and LearningDoP/Hematology-OncologyDoP/Division of Neonatal-PerinatalDepartment of PharmacologyPhysical Medicine and RehabPlanning OfficePrevention in EducationProgram in Molecular Biology & BiotechnologyProgram on AgingPsychiatryRadiation OncologyRadiologySocial MedicineSTD’s and Infectious DiseasesStudent AffairsThrombosisThurston ArthritisWhitehead Medical SocietyFor requests to use the UNC School of Medicine trademark with a Unit Brand not listed above, contact the PublicAffairs & Marketing office.3. The following unit brands may be used with the UNC Hospitals Operating Unit:Blood CenterCardiac RehabHospital SchoolMcLendon Clinical LaboratoriesNorth Carolina Children’s HospitalNorth Carolina Jaycee Burn CenterNorth Carolina Women’s HospitalNutrition & Food ServicesPhysical TherapyStroke TreatmentPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org25

4. The following unit brands may be used with the UNC Heart Center Operating Unit:Division of CardiologyPediatric SurgeryWomen’s Heart Program5. The following unit brands may be used with the UNC Lineberger Comprehensive Cancer CenterOperating Unit:NC Breast Cancer Screening ProgramCancer Genetics ClinicHead and Neck Oncology ProgramMultidisciplinary Thoracic Oncology Program6. For UNC Physicians & Associates there are NO authorized Unit Brands.7. For UNC AIR CARE (for helicopter only) there are NO authorized Unit Brands.26

Appendix IV:The North Carolina Jaycee Burn Center EmblemAn official North Carolina Jaycee Burn Center graphic device has been approved for use in associationwith the UNC Hospitals trademark to support Jaycee Burn Center fund raising and promotional activities.RationaleThe North Carolina Jaycee Burn Center emblem recognizes the special character and identity of the NorthCarolina Jaycee Burn Center. Its design is derived from a previous piece of artwork used by the BurnCenter—the flame. The colors and design of the emblem have been updated to reflect the technologicaladvances that have been made in the treatment of burn victims.Color and Black & White ReproductionThe approved color for the Jaycee Burn Center emblem is PMS 201 with a graduated red. In black & white,100% graduated black.Color UsageBlack & White UsagePMS 201 linear graduated fill45˚ angleBlack & white lineargraduated fill 45˚ angleApproved ApplicationsIn general, use of the Jaycee Burn Center emblem will be approved only for the following kinds ofapplications. Requests for exceptions to accommodate unforeseen fund raising and promotional usesof the mark will be considered on a case-by-case basis.• Brochures• Fund raising event materials such as banners• Posters• Specialty promotional items such as T-shirts, buttons, caps, mugs, etc.• Stationery for fund raising direct mail appeals• Presentation slides and overheads• WebsitePublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org27

Approved EmblemThis emblem design is approved for use on the previously listed applications. Emblem will be provided incamera-ready or electronic format.28

Pre-Designed TemplatesThe accompanying illustrations show some examples of how the Jaycee Burn Center emblem is to be used.Approved templates are already designed for many of these applications.The North Carolina Jaycee Burn Center emblem is designed as a graphic device to be used in combinationwith the UNC Hospitals logo. It is never to be used without the Hospitals logo being present. The JayceeBurn Center emblem and Hospitals logo must always appear on the same visual plane (i.e. the same sideof a printed piece such as the poster, brochure cover, t-shirt or other examples included in this section).Putting one on the front and the other on the back, or having them appear only on successive pages doesnot satisfy the emblem guidelines.Since the North Carolina Jaycee Burn Center emblem is a graphic, and not a logo, it can be sized asneeded to best suit the piece being produced (see following templates). For example, on posters it canbe enlarged to fill the entire width of the page, or in other applications, it can be reduced to a sizeequal to the Hospitals logo. It should never be reproduced at a size less than 1 inch in width. Theemblem may be positioned very close to the Hospitals logo as in the signage, have the Hospitals logooverlap it as in the button, or be at opposite ends of the page.PosterPOSTERFORTHE JAJ YCEE BURNCENTERLorem ipsum dolor si amet, aconsectituradipiscing elit, sed diam nonnumy elusmod tempor incidunt ut lagore et dolore magna aliquamerat volupat. Ut enim ad minim veniam, quisHeadline Font: ImpactSubhead Font: Minion Bold ItalicBrochure Covernostrud exercitation ullamcorper suscipit laborisnisi ut aliquip ex ea commodo consequat.Et duis em vel eum irure dolor in reprehenderit in volupate velit esse molestale, vel illumdolore eu fugiat nulla pariatur.At vero eos et accusam et justo odio dignissiumqui blandit pre praesant luptatum delenit aigueduos dolor et molesiias excetptur sint occaecatcupidiat non provident,JayceeBurnCenterBrochureHeadline Font: MinionPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org29

SignageT-shirtPresentation Slides andOverheadsPresentation Slides — Introand Closing Only30

Website UsageThe following template options should be used on web pages highlighting North Carolina Jaycee BurnCenter programs and services.Guidelines for body text, headings and colors can be found on page 21.Public Affairs & Marketing must be notified of all postings.If your current website, banner, or other web marketing tool will not accommodate these guidelines,please contact Public Affairs & Marketing.Version A and Version BThese templates have been designed for use on sites that have been developed and are maintained byUNC Health Care, UNC Hospitals, UNC School of Medicine, and other UNC entities hosting a web pageon behalf of the North Carolina Jaycee Burn Center.Version A calls for the emblem to be used large as a background element for the text and other graphics.Version B has the emblem positioned in the upper left-hand corner of the web page. The line “A Unit ofUNC Hospitals” must always appear beneath the emblem as shown.The emblem can not pulse, flash, rotate, or move in any way on the website. It also can not be used as“wallpaper”on a page.If you are using this emblem on a banner advertisement or as an icon indicating a web link, you arerequired to use the emblem in Version B. The emblem can not be sized smaller than 1” in width.Version AVersion BLorem ipsum dolor si amet, aconsectitur adipiscing elit, seddiam nonnumy elusmod tem por incidunt ut lagore et doloremagna aliquam erat volupat. Ut enim ad minim veniam,quis nostrud exercitation ullamcorper suscipit laboris nisi utaliquip ex ea commodo consequat. Et duis autem vel eumirure dolor in repre henderit in volupate velit esse molestale,vel illum dolore eu fugiat nulla pariatur.. At vero eos etaccusam et justo odio dignissium qui blandit pre praesantluptatum delenit aigue duos dolor et molesiias excetptur sintoccaecat. Cupidiat non provident, simil tempor sunt in culpaqui officia deserunt mollit anim id est labo rum et dolor fuga.Et harumd dereud facilis est er expedit di stinct. Nam libertempor cum soluta nobis eli gend oprio congue nihil impeditdoming id. Ut enim ad minim veniam, exercitation.Lorem ipsum dolor si amet, aconsectitur adipiscing elit, seddiam nonnumy elusmod tem por incidunt ut lagore et doloremagna aliquam erat volupat. Ut enim ad minim veniam,quis nostrud exercitation ullamcorper suscipit laboris nisi utaliquip ex ea commodo consequat. Et duis autem vel eumirure dolor in repre henderit in volupate velit esse molestale,vel illum dolore eu fugiat nulla pariatur.. At vero eos etaccusam et justo odio dignissium qui blandit pre praesantluptatum delenit aigue duos dolor et molesiias excetptur sintoccaecat. Cupidiat non provident, simil tempor sunt in culpaqui officia deserunt mollit anim id est labo rum et dolor fuga.Et harumd dereud facilis est er expedit di stinct. Nam libertempor cum soluta nobis eli gend oprio congue nihil impeditdoming id. Ut enim ad minim veniam, exercitation.Public Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org31

Version CThis template has been designed for use on sites that are developed and maintained by entities outside theUNC System. This emblem set-up can also be used on banner advertising, icons indicating web links, orother web marketing tools used on behalf of the North Carolina Jaycee Burn Center. The emblem cannever be used smaller than 1” in width.In Version C, the emblem should be positioned in the upper left corner of the page, banner, etc. if at allpossible.The line “A Unit of UNC Hospitals” must always appear beneath the emblem as shown.The emblem can not pulse, flash, rotate, or move in any way on the website. It also can not be used as“wallpaper” on a page.Version C32

Prior Approval Required for Use of the EmblemChoosing one of the approved design templates will simplify your getting the necessary prior approvalfrom Public Affairs & Marketing. If you have already designed your own materials, Public Affairs &Marketing may require changes to your design to assure compliance with usage requirements.Getting the Emblem for Your ProjectThe Jaycee Burn Center emblems are available only through Public Affairs & Marketing. Submit yourrequest in writing with a complete description of how you propose to use the emblem for your project.Also include the following information:NameDepartmentDateTelephoneFaxEmail addressFor additional informationUNC Health CarePublic Affairs & Marketing101 Manning DriveChapel Hill, NC 27514Telephone 919-966-3366Fax 919-966-6207Public Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org33

Appendix V:The North Carolina Women’s Hospital EmblemAn official North Carolina Women’s Hospital graphic device has been approved for use in associationwith the North Carolina Women’s Hospital trademark to support the Women’s Hospital fund-raisingand promotional activities.Note: The Women’s Hospital emblem must be paired with the N.C. Women’s Hospital logo in all uses.RationaleThe North Carolina Women’s Hospital quilt square emblem recognizes the special character and identityof the North Carolina Women’s Hospital. Its design is derived from the dedication celebration emblem.The pinwheel pattern is based on a traditional quilt design. The quilt represents womanhood. The colorsare bold and cheery to represent hope, wellness and a bright future.Color and Black & White ReproductionThe approved colors for the Women’s Hospital emblem are:Magenta/Rhodamine Red (3/89/0/0) In Black & White:Light Blue: PMS 543 (41/11/0/0) Grayscale only, 70%/50%/25% BlackDark Blue: PMS 2736 (100/91/0/0)Red: PMS 485 (0/97/95/0)Orange: PMS 1375 (50/100/0/0)The proportions of the quilt square emblem must remain constant. The emblem’s dimensions are not to bedistorted, and the emblem is not to be rotated.Not approvedNot approved34

SizeThe pinwheel emblem may not be reproduced less than 1" in width.1” or largerApprovedLess than 1”Not ApprovedApproved ApplicationsIn general, use of the Women’s Hospital emblem will be approved only for the following kinds ofapplications. Requests for exceptions to accommodate unforeseen fund-raising and promotional uses ofthe mark will be considered on a case-by-case basis by Public Affairs and Marketing. This emblem will beprovided in camera-ready or electronic format.• Brochures• Educational Materials• Fund-raising event materials such as banners• Posters• Specialty promotional items such as T-shirts, buttons, caps, mugs, etc.• Stationery for fund-raising direct-mail appeals (Not to be substituted for official letterhead)• Presentation slides and overheads• Website* Please note that use of the quilt square emblem on official letterhead or business cards will not be approved.Only authorized templates for these purposes may be used.Public Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org35

Pre-Designed TemplatesThe accompanying illustrations show some examples of how the Women’s Hospital emblem is to be used. Approvedtemplates are already designed for many of these applications. The North Carolina Women’s Hospital emblemis designed as a graphic device to be used in combination with the North Carolina Women’s Hospital trademark.Use of the emblem with the UNC Health Care trademark will only be allowed for approved external advertising. Useof the emblem without either trademark is allowed but must be approved by the Public Affairs and Marketing office.Since the North Carolina Women’s Hospital emblem is a graphic, and not a logo, it can be sized as needed tobest suit the piece being produced (see following templates). For example, on posters it can be enlarged to fillthe entire width of the page, or it can be reduced to a size equal to the North Carolina Women’s Hospitalstrademark. However it may never be reproduced smaller than 1" in width.The emblem may be positioned very close to the trademark as in the signage, have the trademark overlap, orbe at opposite ends of the page. Black text may be used over the quilt emblem if the emblem is used at a 40%screen. No colored text may be used and no text is to be used over the emblem when it is printed at 100%.ButtonSignageT-shirtNorthCarolinaJayceeBurnCenterPresentation Slidesand OverheadsPresentation Slides —Intro and Closing Only36

Multiple Quilt Square LayoutsIn an effort to prevent confusion with the N.C. Children’s Hospital pinwheel emblem, use of multiple quiltsquares within a layout is only allowed if the quilt squares are the same size. Multiple emblems may beassembled edge-to-edge in a continuing pattern but the emblems may not overlap.A special four square layout has been created to ensure proper use of multiple quilt squares. This speciallayout removes the second border line of the single quilt square emblem. No fewer than four quilt squarescan be used in a multiple square layout.The single quilt square emblem contains two border lines. The single square should not be used multipletimes within a layout. Digital copies of both the approved single quilt square and multiple quilt square areavailable from Public Affairs & Marketing.Website UsageThe following template options should be used on web pages highlighting North Carolina Women’sHospital programs and services. Guidelines for body text, headings and colors can be found on page 21.Public Affairs & Marketing must be notified of all postings. If your current website, banner, or other webmarketing tool will not accommodate these guidelines, please contact Public Affairs & Marketing.The emblem cannot pulse, flash, rotate, or move in any way on the website. Just as in printed materials,the emblem can not be sized smaller than 1" in width.Version AVersion BLorem ipsum dolor si amet, aconsectitur adipiscing elit, sed diamnonnumy elusmod tem por incidunt ut lagore et dolore magna aliquamerat volupat. Ut enim ad minim veniam, quis nostrud exercitationullamcorper suscipit laboris nisi ut aliquip ex ea commodo consequat.Et duis autem vel eum irure dolor in repre henderit in volupatevelit esse molestale, vel illum dolore eu fugiat nulla pariatur.. At veroeos et accusam et justo odio dignissium qui blandit pre praesantluptatum delenit aigue duos dolor et molesiias excetptur sint occaecatCupidiat non provident, simil tempor sunt in culpa qui officiadeserunt mollit anim id est labo rum et dolor fuga. Et harumd dereudfacilis est er expedit di stinct. Nam liber tempor cum soluta nobis eligend oprio congue nihil impedit doming id. Ut enim ad minim veniam,Lorem ipsum dolor si amet, aconsectitur adipiscing elit, sed diamnonnumy elusmod tem por incidunt ut lagore et dolore magna aliquam eratvolupat. Ut enim ad minim veniam, quis nostrud exercitation ullamcorpersuscipit laboris nisi ut aliquip ex ea commodo consequat.Et duis autem vel eum irure dolor in repre henderit in volupate velit essemolestale, vel illum dolore eu fugiat nulla pariatur.. At vero eos et accusam etjusto odio dignissium qui blandit pre praesant luptatum delenit aigue duosdolor et molesiias excetptur sint occaecatCupidiat non provident, simil tempor sunt in culpa qui officia deseruntmollit anim id est labo rum et dolor fuga. Et harumd dereud facilis est erexpedit di stinct. Nam liber tempor cum soluta nobis eli gend oprio conguenihil impedit doming id. Ut enim ad minim veniam, exercitation. LoremA Unit ofUNC Hospitalsipsum dolor si amet, aconsectitur adipiscing elit, sed diam nonnumy elusmodPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org37

Approval ProcessFinal artwork which utilizes the North Carolina Women’s Hospital emblem should be approved bythe Public Affairs and Marketing office before printing or posting on a web site.38

Appendix VI:The North Carolina Children’s Hospital EmblemAn official North Carolina Children’s Hospital graphic device has been approved for use in associationwith the North Carolina Children’s Hospital trademark to support the Children’s Hospital fund-raisingand promotional activities.RationaleThe North Carolina Children’s Hospital emblem recognizes the special character and identity of the NorthCarolina Children’s Hospital. Its design comes from the dedication celebration emblem. The colors arebold and cheery to represent hope and a bright future. The base color is Carolina Blue to show itsfoundation. The pinwheel pattern reflects childhood and its innocence.Color and Black & White ReproductionThe approved colors for the Children’s Hospital emblem are:Magenta/Rhodamine Red (3/89/0/0) In black & white:Light Blue: PMS 543 (41/11/0/0) Grayscale only, 70%/50%25% Black.Dark Blue: PMS 2736 (100/91/0/0) Center dot is white.Red: PMS 485 (0/97/95/0)Orange: PMS 1375 (50/100/0/0)Yellow: PMS 114 (0/5/80/0)The proportions of the pinwheel emblem must remain constant in all uses. The emblem ‘s dimensions arenot to be distorted. And the emblem is not to be rotated.Not ApprovedNot ApprovedPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org39

SizeThe pinwheel emblem may not be reproduced less than 1" in width.1” or largerApprovedLess than 1”Not ApprovedApproved ApplicationsIn general, use of the Children’s Hospital emblem will be approved only for the following kinds ofapplications. Requests for exceptions to accommodate unforeseen fund-raising and promotional usesof the mark will be considered on a case-by-case basis by Public Affairs and Marketing. This emblemwill be provided in camera-ready or electronic format.• Brochures• Educational Materials• Fund-raising event materials such as banners• Posters• Specialty promotional items such as T-shirts, buttons, caps, mugs, etc.• Stationery for fund-raising direct-mail appeals (Not to be substituted for official letterhead)• Presentation slides and overheads• Website* Please note that use of the pinwheel emblem on official letterhead or business cards will not be approved.Only authorized templates for these purposes may be used.Approved EmblemThis emblem design is approved for use on the previously listed applications. This emblem will beprovided in camera-ready or electronic format.40

Pre-Designed TemplatesThe accompanying illustrations show some examples of how the Children’s Hospital emblem is to beused. Approved templates are already designed for many of these applications. The North CarolinaChildren’s Hospital emblem is designed as a graphic device to be used in combination with the NorthCarolina Children’s Hospital trademark.Use of the emblem with the UNC Health Care trademark will only be allowed for approved externaladvertising. Use of the emblem without either trademark is allowed but must be approved by the PublicAffairs and Marketing office.Since the North Carolina Children’s Hospital emblem is a graphic, and not a logo, it can be sized asneeded to best suit the piece being produced (see following templates). For example, on posters it can beenlarged to fill the entire width of the page, or in other applications, it can be reduced to a size equal tothe Hospitals logo. However it may never be reproduced smaller than 1" in width.The emblem may be positioned very close to the trademark as in the signage, have the trademark overlap,or be at opposite ends of the page.ButtonSignageT-shirtNorthCarolinaJayceeBurnCenterPresentation Slidesand OverheadsPresentation Slides —Intro and Closing OnlyPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org41

Multiple Pinwheel LayoutsIn an effort to prevent confusion with the N.C. Women’s Hospital quilt square emblem, use of multiplepinwheels within a layout is only allowed if the pinwheels are of varying sizes and they do not overlap.Approved examples are shown below.Website UsageThe following template options should be used on web pages highlighting North Carolina Children’sHospital programs and services. Guidelines for body text, headings and colors can be found on page 21.Public Affairs & Marketing must be notified of all postings. If your current website, banner, or other webmarketing tool will not accommodate these guidelines, please contact Public Affairs & Marketing.The emblem cannot pulse, flash, rotate, or move in any way on the website. The emblem can not be sizedsmaller than 1" in width.Approval ProcessFinal artwork which utilizes the North Carolina Children’s Hospital emblem should beapproved by the Public Affairs and Marketing office before printing or posting on a web site.Version AVersion BLorem ipsum dolor si amet, aconsectitur adipiscing elit, sed diamLorem ipsum dolor si amet, aconsectitur adipiscing elit, sed diamnonnumy elusmod tem por incidunt ut lagore et dolore magna aliquamerat volupat. Ut enim ad minim veniam, quis nostrud exercitationullamcorper suscipit laboris nisi ut aliquip ex ea commodo consequat.Et duis autem vel eum irure dolor in repre henderit in volupatevelit esse molestale, vel illum dolore eu fugiat nulla pariatur.. At veroeos et accusam et justo odio dignissium qui blandit pre praesantluptatum delenit aigue duos dolor et molesiias excetptur sint occaecatCupidiat non provident, simil tempor sunt in culpa qui officiadeserunt mollit anim id est labo rum et dolor fuga. Et harumd dereudfacilis est er expedit di stinct. Nam liber tempor cum soluta nobis elinonnumy elusmod tem por incidunt ut lagore et dolore magna aliquam eratvolupat. Ut enim ad minim veniam, quis nostrud exercitation ullamcorpersuscipit laboris nisi ut aliquip ex ea commodo consequat.Et duis autem vel eum irure dolor in repre henderit in volupate velit essemolestale, vel illum dolore eu fugiat nulla pariatur.. At vero eos et accusam etjusto odio dignissium qui blandit pre praesant luptatum delenit aigue duosdolor et molesiias excetptur sint occaecatCupidiat non provident, simil tempor sunt in culpa qui officia deseruntmollit anim id est labo rum et dolor fuga. Et harumd dereud facilis est erexpedit di stinct. Nam liber tempor cum soluta nobis eli gend oprio conguenihil impedit doming id. Ut enim ad minim veniam, exercitation. Loremipsum dolor si amet, aconsectitur adipiscing elit, sed diam nonnumy elusmod42

Appendix VII:The Wellness Center at Meadowmont EmblemAn official graphic device for The Wellness Center at Meadowmont has been approved for use inassociation with the UNC Health Care trademark to support The Wellness Center at Meadowmont salesand marketing activities.Note: The emblem should be paired with The Wellness at Meadowmont logo in all cases.RationaleThe Wellness Center at Meadowmont emblem recognizes the special character and identity of TheWellness Center at Meadowmont. The colors of the emblem reflect its affiliation with the health caresystem and the design reflects the architecture of its physical facility.Color and Black & White ReproductionThe approved color for The Wellness Center at Meadowmont emblem is PMS 543 with a 70% Black.Color UsageBlack & White UsagePMS 543 graduated toWhite and 70% Black100% Black and 40% Blackgraduated to WhiteApproved ApplicationsIn general, use of the Wellness Center at Meadowmont emblem will be approved only for the followingkinds of applications. Requests for exceptions to accommodate unforeseen sales and promotional uses ofthe mark will be considered on a case-by-case basis.• Brochures• Event materials such as banners• Posters and flyers• Specialty promotional items such as T-shirts, buttons, caps, mugs, etc.• Stationery for direct mail sales• Presentation slides and overheads• Website• Print Advertising• Internal newsletter• SignagePublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org43

Pre-Designed TemplatesThe accompanying illustrations show some examples of how The Wellness Center at Meadowmontemblem is to be used.The Wellness Center at Meadowmont emblem is designed as a graphic device to be used in combinationwith the UNC Health Care logo. It is never to be used without the Health Care logo being present. TheWellness Center at Meadowmont emblem and Health Care logo must always appear on the same visualplane (i.e. the same side of a printed piece such as the poster, brochure cover, t-shirt, or other examplesincluded in this section). Putting one on the front and the other one the back, or having them appear onlyon successive pages does not satisfy the emblem guidelines.Since The Wellness Center at Meadowmont emblem is a graphic, and not a logo, it can be sized as neededto best suit the piece being produced (see following templates). For example, on posters it can be enlargedto fill the entire width of the page, or in other applications it can be reduced to a size equal to the HealthCare logo. It should never be reproduced at a size less than 1 inch in height. The emblem may bepositioned very close to the Health Care logo as in the signage.Headline Font: ImpactFor The Wellness Center At MeadowmontSubhead Font: Minion Bold Italic44

T-shirtSignageButtonPresentation Slidesand OverheadsPresentation Slides - Introand Closing OnlyPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org45

Appendix VIII:The Heart Center EmblemAn official Heart Center graphic device has been approved for use in association with the UNC Hospitalstrademark to support the Heart Center fund raising and promotional activities.Note: The emblem must be paired with the UNC Heart Center logo in all uses.RationaleThe Heart Center emblem recognizes the special character and identity of the Heart Center. The colorsand design of emblem reflect the center’s tie to the UNC Health Care System.Color and Black & White ReproductionThe approved color for the Heart Center emblem is PMS 543 Blue and PMS 186 Red.Color UsageBlack & White UsagePMS 186 Red and PMS 543Blue to White gradationBlack and Black to WhitegradationApproved ApplicationsIn general, use of the Heart Center emblem will be approved only for the following kinds of applications.Requests for exceptions to accommodate unforeseen sales and promotional uses of the mark will beconsidered on a case-by-case basis.• Brochures• Fund raising even materials such as banners• Posters• Specialty promotional items such as T-shirts, buttons, caps, mugs, etc.• Stationery for direct mail sales• Presentation slides and overheads• Website46

Pre-Designed TemplatesThe accompanying illustrations show some examples of how the Heart Center emblem is to be used.Approved templates are already designed for many of these applications.The Heart Center emblem is designed as a graphic device to be used in combination with the UNC HeartCenter logo. It is never to be used without the Heart Center logo being present. The Heart Centeremblem and Heart Center logo must always appear on the same visual plane (i.e. the same side ofa printed piece such as the poster, brochure cover, t-shirt, or other examples included in this section).Putting one on the front and the other one on the back, or having them appear only on successive pagesdoes not satisfy the emblem guidelines.Since the Heart Center emblem is a graphic, and not a logo, it can be sized as needed to best suit thepiece being produced (see following templates). For example, on posters it can be enlarged to fill theentire width of the page, or in other applications it can be reduced to a size equal to the Heart Centerlogo. It should never be reproduced at a size less than 1 inch in width. The emblem may be positionedvery close to the Health Care logo as in the signage, have the Heart Center logo overlap it as in thebutton, or be at opposite ends of the page.PosterHeadline Font: ImpactFor the Heart CenterSubhead Font: Minion Bold ItalicBrochure CoverHeartCenterBrochureHeadline Font: MinionPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org47

SignageT-shirtPresentation Slidesand OverheadsPresentation Slides - Introand Closing Only48

Website UsageThe following template options should be used on web pages highlighting the Heart Center programsand services.Guidelines for body text, headings and colors can be found on page 21.Public Affairs & Marketing must be notified of all postings.If your current website, banner, or other web marketing tool will not accommodate these guidelines,please contact Public Affairs & Marketing.Version A and Version BThese templates have been designed for use on sites that have been developed and are maintained byUNC Health Care, UNC Hospitals, UNC School of Medicine, and other UNC entities hosting a web pageon behalf of the North Carolina Jaycee Burn Center.Version A calls for the emblem to be used large as a background element for the text and other graphics.Version B has the emblem positioned in the upper left-hand corner of the web page. The line “A Unit ofUNC Hospitals” must always appear beneath the emblem as shown.The emblem can not pulse, flash, rotate, or move in any way on the website. It also can not be used as“wallpaper”on a page.If you are using this emblem on a banner advertisement or as an icon indicating a web link, you arerequired to use the emblem in Version B. The emblem can not be sized smaller than 1” in width.Version AVersion BA Unit ofUNC HospitalsPublic Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org49

Version CThis template has been designed for use on sites that are developed and maintained by entities outside theUNC System. This emblem set-up can also be used on banner advertising, icons indicating web links, orother web marketing tools used on behalf of the Heart Center. The emblem can never be used smallerthan 1” in width.In Version C, the emblem should be positioned in the upper left corner of the page, banner, etc. if at allpossible. The line “A Unit of UNC Hospitals” must always appear beneath the emblem as shown.The emblem can not pulse, flash, rotate, or move in any way on the website. It also can not be used as“wallpaper” on a page.Version C50