Approved Applications - UNC Health Care

Graphic ApplicationsListed within the following categories is information specific to that type of trademark usage. Refer toSpecifications, page 6, and Usage Rules, page 7, for general information that applies to all categories.AdvertisingAlways use symbol. For Health Care advertising, use “Leading. Teaching. Caring.”tagline. For taglineusage instructions, please contact Public Affairs & Marketing.Badges/Name tagsWhen an outside agency co-sponsors an event with a UNC Health Affairs unit and both symbols mustappear on name tags, please consult with Public Affairs & Marketing before using the logo with anothersymbol. A distance equal to the width of the C in the UNC logo (approximately 1/3 the width of thetrademark) should be the minimum separation between the marks. The symbol does not need to beincluded on badges or name tags.BannersTrademarks printed on cloth or vinyl banners must include the symbol. When an outside agency cosponsorsan event with a UNC Health Affairs unit and both symbols must appear on the banner, consultwith Public Affairs & Marketing. A distance equal to the width of the C in the UNC logo (approximately1/3 the width of the trademark) should be the minimum separation between the marks.Business CardsSeven business card formats are available from which users may choose. See Appendix II. University PrintingServices offers on-line ordering of business cards at www.ais.unc.edu/unc_print/services/healthaffairs.html.Business FormsThe UNC Health Care trademark is incorporated in certain business forms, the design of which iscoordinated through the Public Affairs & Marketing office.Classified AdsAlways use symbol. Ensure that other elements (complete name of institution or department, phonenumber) do not appear as elements of the graphic. In one-color applications, use 40% screen of black inplace of PMS 543.Clinical Trials TemplateFor advertising clinical trials at UNC, the UNC School of Medicine trademark with must be placed inthe bottom right corner of the ad no closer than 1/2”to each edge. The headline of the ad must read inblack ‘Volunteers needed for research study’ in a 10% gray header surrounding the headline. For a copy ofthe template, please contact Public Affairs & Marketing.ExhibitsAlways use symbol. For authorization to place the trademark on a background other than white or blue,contact the Public Affairs & Marketing office.Newsletters(See Publications)8