Approved Applications - UNC Health Care
Approved Applications - UNC Health Care
Approved Applications - UNC Health Care
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Appendix VIII:The Heart Center EmblemAn official Heart Center graphic device has been approved for use in association with the <strong>UNC</strong> Hospitalstrademark to support the Heart Center fund raising and promotional activities.Note: The emblem must be paired with the <strong>UNC</strong> Heart Center logo in all uses.RationaleThe Heart Center emblem recognizes the special character and identity of the Heart Center. The colorsand design of emblem reflect the center’s tie to the <strong>UNC</strong> <strong>Health</strong> <strong>Care</strong> System.Color and Black & White ReproductionThe approved color for the Heart Center emblem is PMS 543 Blue and PMS 186 Red.Color UsageBlack & White UsagePMS 186 Red and PMS 543Blue to White gradationBlack and Black to Whitegradation<strong>Approved</strong> <strong>Applications</strong>In general, use of the Heart Center emblem will be approved only for the following kinds of applications.Requests for exceptions to accommodate unforeseen sales and promotional uses of the mark will beconsidered on a case-by-case basis.• Brochures• Fund raising even materials such as banners• Posters• Specialty promotional items such as T-shirts, buttons, caps, mugs, etc.• Stationery for direct mail sales• Presentation slides and overheads• Website46
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