Approved Applications - UNC Health Care

More documents

Recommendations

Info

Appendix V:The North Carolina Women’s Hospital EmblemAn official North Carolina Women’s Hospital graphic device has been approved for use in associationwith the North Carolina Women’s Hospital trademark to support the Women’s Hospital fund-raisingand promotional activities.Note: The Women’s Hospital emblem must be paired with the N.C. Women’s Hospital logo in all uses.RationaleThe North Carolina Women’s Hospital quilt square emblem recognizes the special character and identityof the North Carolina Women’s Hospital. Its design is derived from the dedication celebration emblem.The pinwheel pattern is based on a traditional quilt design. The quilt represents womanhood. The colorsare bold and cheery to represent hope, wellness and a bright future.Color and Black & White ReproductionThe approved colors for the Women’s Hospital emblem are:Magenta/Rhodamine Red (3/89/0/0) In Black & White:Light Blue: PMS 543 (41/11/0/0) Grayscale only, 70%/50%/25% BlackDark Blue: PMS 2736 (100/91/0/0)Red: PMS 485 (0/97/95/0)Orange: PMS 1375 (50/100/0/0)The proportions of the quilt square emblem must remain constant. The emblem’s dimensions are not to bedistorted, and the emblem is not to be rotated.Not approvedNot approved34
SizeThe pinwheel emblem may not be reproduced less than 1" in width.1” or largerApprovedLess than 1”Not ApprovedApproved ApplicationsIn general, use of the Women’s Hospital emblem will be approved only for the following kinds ofapplications. Requests for exceptions to accommodate unforeseen fund-raising and promotional uses ofthe mark will be considered on a case-by-case basis by Public Affairs and Marketing. This emblem will beprovided in camera-ready or electronic format.• Brochures• Educational Materials• Fund-raising event materials such as banners• Posters• Specialty promotional items such as T-shirts, buttons, caps, mugs, etc.• Stationery for fund-raising direct-mail appeals (Not to be substituted for official letterhead)• Presentation slides and overheads• Website* Please note that use of the quilt square emblem on official letterhead or business cards will not be approved.Only authorized templates for these purposes may be used.Public Affairs & Marketing: 919-966-3366 • 919-966-6207 (fax) • www.unchealthcare.org35
Page 1 and 2: Trademark and Graphic StandardConte
Page 3 and 4: Criteria for Trademark AdaptationsW
Page 5 and 6: Trademark ArchitectureThe trademark
Page 7 and 8: Usage Rules• Do use only final re
Page 9 and 10: Poster PresentationsThe Department
Page 11 and 12: . Add a two-point rule 1/8”beneat
Page 13: d. If Unit Brand doesn’t fit on o
Page 16 and 17: Appendix II:Stationery Applications
Page 18 and 19: 2. Business Cards may be printed in
Page 20 and 21: 3. Specifications for Envelopes and
Page 22 and 23: Website UsageThe following template
Page 24 and 25: Appendix III: Authorized Unit Brand
Page 26 and 27: 4. The following unit brands may be
Page 28 and 29: Approved EmblemThis emblem design i
Page 30 and 31: SignageT-shirtPresentation Slides a
Page 32 and 33: Version CThis template has been des
Page 36 and 37: Pre-Designed TemplatesThe accompany
Page 38 and 39: Approval ProcessFinal artwork which
Page 40 and 41: SizeThe pinwheel emblem may not be
Page 42 and 43: Multiple Pinwheel LayoutsIn an effo
Page 44 and 45: Pre-Designed TemplatesThe accompany
Page 46 and 47: Appendix VIII:The Heart Center Embl
Page 48 and 49: SignageT-shirtPresentation Slidesan
Page 50: Version CThis template has been des

Approved Applications - UNC Health Care

Create successful ePaper yourself

Delete template?

Save as template?