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March 2012 - Keppel Corporation

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4512ContentsSUSTAINING GROWTHQuick turnaround 4Building a Singapore icon 5New incentives to invest in Tianjin Eco-City 6Strategic appointments 7Solid record 8Growing with Vietnam 9Asia’s best business address 10Winning accolades 11Proactive engagementUrban success story 12Distinctive leadership 13Stalwart of HR excellenceSafety is our business 14Jakarta abloom 16Global connections 17Excelling in innovation 18SPECIAL FOCUSMeeting Qatar’s sustainability goals 20Journey through the desert 24Strengthening ties 25Showcase cityForging bonds with China 26Environmental showcaseGreen role model 27Setting strategic sightsGleaning marketing insights 28Strengthening resilience 29Zeroing in on safety 30Coach par excellenceLeading marina management practices 31The Bay hots upRolling good times 32EMPOWERING LIVESDecades of dedication 33Promoting health 34Tempest tales 35Empowerment through film 36Winning formula<strong>Keppel</strong>ites AbroadFrom ground up 37Springing success 38Fit for all 40Wonder chef 41NURTURING COMMUNITIESNurturing volunteers 42Gift from the heartSowing seeds of hope 43BACK PAGE<strong>Keppel</strong> DHCS secures new clients at one-north 44Cover image: (From right) Deputy Prime Minister Mr Teo Chee Hean, signs a plaque commemorating his visitto the Domestic Solid Waste Management Centre in Qatar, built and operated by <strong>Keppel</strong>, witnessed byDr Mohamed Saif Al Kuwari, Assistant Under-Secretary, Qatar Ministry of Environment and Dr Lee Boon Yang,Chairman of <strong>Keppel</strong> <strong>Corporation</strong>.Published for people in the <strong>Keppel</strong> Group by the Group Corporate Communications Division, <strong>Keppel</strong> <strong>Corporation</strong> Limited, 1 HarbourFront Ave, #18-01 <strong>Keppel</strong> Bay Tower,Singapore 098632. Printed by Image Printers Pte Ltd, Blk 1002, Redhill Industrial Estate, Jalan Bukit Merah, #03-12, Singapore 159456.Editorial AdvisorWang Look FungEditorSue Ann HuangEditorial CommitteeAng Lai Lee, Casiopia Low, Chan Suan Sim, Doreen Lim, Chua Ying Ying, Diana Chan, Donald Sng, Eileen Tan, Elena Ong, Elizabeth Widjaja, Eva Ho, Frances Teh, Grace Chia,Hoo Yao Lin, Joycelyn Tay, Karin Xiao, Lim Kah Ai, Lee Wan Jun, Maria Magdalena, Mohamed Yusof Mohamed, Ong Tze Haung, Roy Tan, Serena Toh, Teri Liew,Wong Chai Yueh, Woon Pek Yong, Vett Ramos, Yolanda Guo<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>CO REG NO: 196800351N


Editorial<strong>March</strong> towards sustainabilityThe window to save our eco-system from therepercussions of global warming is closing. TheInternational Energy Agency has warned that ifthe world continues to build fossil-fuel powerstations, inefficient factories and buildings at thecurrent pace up to 2017, it will become impossibleto hold down global warming to “safe levels”. Thiswarning is a stark wake-up call to governments,corporations and individuals to stop dragging ourfeet on the green agenda before it is all too late.At <strong>Keppel</strong>, we take sustainability and stewardshipof the environment seriously. We recognise thatmultinational businesses play a crucial role inreducing the environmental impact throughthe way we do business. Our commitment tosustainability ranks as high amongst our corporatetargets as our economic ambition to create valuefor our shareholders.In our businesses, we embed sustainability intoour product innovation and development. <strong>Keppel</strong>FELS has advanced its eco rig designs such as theKFELS semisubmersible drilling tender which wonthe ASEAN Outstanding Engineering AchievementAward and the IES (Institution of Engineers,Singapore) Engineering Award. <strong>Keppel</strong> Land isbuilding new-generation low-carbon buildingswhile <strong>Keppel</strong> Seghers’ waste-to-energy technologyis helping cities to recover renewable energy fromtheir waste and reduce environmental damagecaused by landfilling.Working across the Group in concerted effort, weare also taking a holistic and systematic approachto integrate carbon management into the dailyoperations of our businesses. We incorporateenergy efficiency improvements and low carbonfootprint considerations during upstream activitiessuch as project planning, systems, design, materialand equipment selection as well as procurementbefore proceeding into downstream activities.Our carbon management project managersare implementing comprehensive monitoringand tracking systems for data collection andmanagement. These systems will ensure regularupdates on energy usage and emissions whichare of high enough granularity such that tailoredcarbon reduction solutions can be developed. Thiswill also enable us to review and refine the Group’scarbon management action plans. In addition, ourbusiness units also collaborate with research anddevelopment organisations and universities in thedevelopment of carbon reduction technologies andkeep abreast of green business best practices.Engaging all our stakeholders, we are increasingcommunication and awareness to solicit thecommitment of our staff, customers, businesspartners and vendors to join us in sustained effortsto save the environment.In 2010, <strong>Keppel</strong> published our first Group-wideSustainability Report and for the 2011 Report, wewill continue to improve on materiality reportingand performance indicators. The report will serveas a benchmark for us to chart our efforts andprogress. While it is a journey of continuousimprovement, we are attuned to the importanceand urgency of environmental sustainability tosafeguard our planet for future generations.The pressing need for action means thatcorporations and individuals can no longer simplywait for direction from governments before takingaction. At <strong>Keppel</strong>, we do not wait for regulations,whether in Singapore or overseas, to set the pacefor us. We will take ownership and responsibility.<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


4 Sustaining Growth GrowthQuick turnaroundCementing its reputationfor fast-track repairs, <strong>Keppel</strong>FELS completed substantialrepairs and upgrading workon Transocean’s GSF rig 140within 54 days.The extensive works onthe semisubmersible rigincluded refurbishment ofits living quarters, upgradingof its Nomar carrier, removaland installation of astarboard crane, and theaddition of a new riserstorage bay.GSF rig 140, which arrivedat the yard on 10 January<strong>2012</strong>, was successfullydelivered on 3 <strong>March</strong> <strong>2012</strong>on time and with zerolost-time incidents. It hassince returned to work inoffshore India.Mr Bob McKechnie,Transocean’s Directorof Upgrade Projects,congratulated the team,“<strong>Keppel</strong> FELS has once againdelivered on their promises!You should considerchanging your tagline from‘Can do!’ to ‘Just did it....again’. I would like you toknow that Transocean verymuch appreciates the strongmanagement effort that<strong>Keppel</strong> FELS has put into allof our projects.”Commenting on thechallenges of the project,Mr Wong Kok Seng, MDof <strong>Keppel</strong> FELS said, “ThisMr Dick Verhaagen (third from left), Director of Projects, Asia Pacific, Transocean; and Mr David Richard (third from right), Project Manager ofthe rig, Transocean, celebrate great teamwork with Mr Wong Kok Seng (centre), MD, <strong>Keppel</strong> FELS, and the GSF rig 140 project team membersfrom <strong>Keppel</strong> FELSachievement is due to thegreat cooperation we havebuilt up with the Transoceanteam.“We had a tight scheduleto complete a substantialscope of work which alsoincreased during the project.By combining <strong>Keppel</strong> FELS’experience and expertisein repairs with effectiveplanning and good teamworkwith Transocean, we ensuredthat GSF rig 140 was able toreturn to work for Transoceanin a timely manner.“We appreciate theconfidence shown byTransocean in our capabilitiesand look forward tocontinuing this win-winpartnership.”Mr Keelan Adamson, VP,Engineering and TechnicalSupport of Transocean,added, “It was veryencouraging that <strong>Keppel</strong>FELS’ management andproject team aligned with uson the rig’s re-delivery targets.We very much appreciatethe team’s continuedsupport, and in particular onthe GSF 140 project.”<strong>Keppel</strong> FELS is currentlybuilding three jackup rigsfor Transocean. The twocompanies have a longstandingpartnershipspanning several significantprojects. In 2009, <strong>Keppel</strong>delivered Transocean’sDevelopment Driller III, anultra-deepwater drillingsemisubmersible rig builtto <strong>Keppel</strong>’s proprietaryDSS 51 semisubmersibledesign.Other projects undertaken by<strong>Keppel</strong> FELS for Transoceaninclude upgrades andconversions of Sedco700-series semisubmersiblerigs to enable dynamicpositioning, and the repairof various Transocean rigs.keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 5Building a Singapore iconLeveraging the landmarkstatus of Reflections at <strong>Keppel</strong>Bay, <strong>Keppel</strong> <strong>Corporation</strong> and<strong>Keppel</strong> Land have once againpartnered master architectMr Daniel Libeskind forthe plot 3 development at<strong>Keppel</strong> Bay.Located along the historicKing’s Dock, the newdevelopment is envisionedto be a premium waterfrontproperty comprising 367homes.Speaking at a mediaconference held on22 <strong>March</strong> <strong>2012</strong> at Reflectionsat <strong>Keppel</strong> Bay, Mr AugustineTan, President (SingaporeResidential) of <strong>Keppel</strong> Land,said, “Demand for worldclasswaterfront homes suchas Reflections at <strong>Keppel</strong>Bay has been encouraging,especially from Asia. Despitethe external economicchallenges, there is still aworldwide trend favouringpremier waterfront living.This is where our propertiesat <strong>Keppel</strong> Bay meet the tasteand demands of discerningbuyers and investors alike.“In keeping with ourcommitment to deliver onlywhat is premier in waterfrontand urban lifestyles, <strong>Keppel</strong>has brought together thefinest names and brands inthe industry to lend theirsignature quality to <strong>Keppel</strong>Bay. We are happy to onceagain partner Mr Libeskindfor the plot 3 developmentat <strong>Keppel</strong> Bay.”Mr Libeskind’s appointmentfollows the success ofReflections at <strong>Keppel</strong> Bay,of which about 88% of the950 launched units havebeen sold as at end-February<strong>2012</strong>. Tapping on strongleasing demand for luxurywaterfront residences, 154units have been set aside ascorporate residences.Commenting on thecompletion of his first Asianresidential showpiece,Reflections at <strong>Keppel</strong> Bay,Mr Libeskind shared,“Turning a dream into areality is always a thrill foran architect. Singapore isa paradigm of harmony ofculture, nature and the builtenvironment. I wanted toconvey this while highlightingthe spectacular beauty ofthe setting.“Reflections at <strong>Keppel</strong> Bayis truly an expression of thewonderful collaboration with<strong>Keppel</strong> and exemplifies theongoing and future successof Singapore.”To commemorate thecompletion of theiconic development,<strong>Keppel</strong> <strong>Corporation</strong> and<strong>Keppel</strong> Land havecommissioned a 30-minutedocumentary entitled‘Reflections on the waterfront’,which was broadcastinternationally via ChannelNewsAsia in <strong>March</strong> <strong>2012</strong>.keppeliteMr Augustine Tan, <strong>Keppel</strong> Land’s President for Singapore Residential (second from right) and Mr Daniel Libeskind (extreme right), master architect of Reflections at <strong>Keppel</strong> Bay and the upcomingplot 3 development, address the media at the conference for the completion of Reflections at <strong>Keppel</strong> Bay<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


6 Sustaining GrowthNew incentives to invest inTianjin Eco-CitySSTEC inked investment deals with five Singapore-based companies on 1 <strong>March</strong> <strong>2012</strong>Sino-Singapore Tianjin Eco-City Development Co., Ltd(SSTEC) and InternationalEnterprise (IE) Singaporehave jointly announced anew incentive programme toencourage more Singaporebasedcompanies to ventureinto the North China marketthrough the Sino-SingaporeTianjin Eco-City (TianjinEco-City), a bilateralcooperation project betweenChina and Singapore.Details of this new incentiveprogramme were unveiledat a Tianjin Eco-CityInvestment Seminarthemed ‘New Incentivesand Opportunities forSingapore Companies’, heldin Singapore on 1 <strong>March</strong><strong>2012</strong>.Mr Teo Eng Cheong, CEOof IE Singapore and Mr HoTong Yen, CEO of SSTEC,introduced the new incentiveand investment opportunitiesavailable for Singaporebasedcompanies. SSTEC,the master developer ofthe Tianjin Eco-City, willbe administering up to$9.5 million in assistance,provided by IE Singapore,to support Singapore-basedcompanies over five years.The funds will supportcompanies in makingmarketing trips, participatingin exhibitions and events,conducting market feasibilitystudies, test-beddingprojects, and setting upbusiness services offices.Earlier in 2010, IE Singaporealso introduced a TianjinEco-City AssistanceProgramme (TAP) underwhich Singapore-basedcompanies setting upoperations in the TianjinEco-City can apply for grantsof up to $150,000.ECAC Deputy Director(Commercial Bureau)Mr Huang Yonghaopresented on the support andincentives from the ChineseGovernment, includingtax incentives, VoluntaryExchange Settlement andpublic housing.The seminar also sawanother five Singapore-basedcompanies inking investmentdeals with SSTEC, bringingthe total registered capital ofSingapore-based companiesin the Tianjin Eco-City toabout $1.36 billion. Theseinclude companies withbusiness in early childhooddevelopment, furnituremanufacturing, advertising,landscaping and toiletfittings manufacturing.Mr Ho shared at theseminar, “We are pleasedthat increasing numbers ofSingapore companies areexploring using the TianjinEco-City to grow theirbusinesses in Tianjin andthe North China region, andto enter the fast-growingsustainable developmentmarket in China.“As the Tianjin Eco-Citymatures, there will beincreasing opportunitiesfor Singapore companiesin a wide range of areas.With the strong support ofthe Chinese and SingaporeGovernments for the TianjinEco-City project, we areconfident that Singaporecompanies participatingin the Tianjin Eco-Citywill find this an attractiveenvironment for growingtheir businesses.”To cater to the anticipatedneeds of companiesin various IT-related andnew media sectors, SSTECwill be embarking on thedevelopment of a newEco-Information Park, whichwill be located near thefuture centre of the TianjinEco-City. keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 7Strategic appointmentsWith three senior appointments in <strong>Keppel</strong> Offshore & Marine (<strong>Keppel</strong> O&M) in<strong>March</strong> <strong>2012</strong>, the Group ensures sustainable growth with strong leaders.(From left) Mr Chow Yew Yuen, Dr Foo Kok Seng, Mr Aziz MerchantMr Chow Yew Yuen hasbeen appointed ChiefOperating Officer (COO)of <strong>Keppel</strong> O&M with effectfrom 1 <strong>March</strong> <strong>2012</strong> andcontinues to report directlyto the CEO of <strong>Keppel</strong> O&M,Mr Tong Chong Heong.He will assist the CEO inall aspects of <strong>Keppel</strong> O&M,and continues in his roleas the President of theAmericas for <strong>Keppel</strong> O&M,in which he oversees thegroup’s business coveringthe US, Mexico andBrazil.Mr Chow, 56, has beenwith the company for 30years. In 1993, he wasseconded to AmFELS, laterrenamed <strong>Keppel</strong> AmFELS,in Brownsville, Texas. Hehas been the President of<strong>Keppel</strong> O&M USA since2004.Mr Chow is also Chairman of<strong>Keppel</strong> AmFELS and DeputyChairman of <strong>Keppel</strong> FELSBrasil. He serves on theBoards of AmFELS Offshore,BrasFELS, Deepwater MarineTechnology, FloaTEC andother companies in thegroup. In August 2011,he was appointed to theBoards of <strong>Keppel</strong> O&M and<strong>Keppel</strong> Shipyard.In addition, as technologyplays an ever more importantrole in <strong>Keppel</strong> O&M’sbusiness, <strong>Keppel</strong> Offshore &Marine Technology Centre(KOMtech) will expand toincrease its scope of researchand development activities.In view of the expansion inKOMtech, Dr Foo Kok Senghas been re-designated as ED(Shallow water Technology)of KOMtech with effectfrom 19 <strong>March</strong> <strong>2012</strong>. Hewill concurrently hold hisappointment as ED ofOffshore TechnologyDevelopment.Mr Aziz Merchant has alsobeen appointed as ED(Deepwater Technology)of KOMtech andED (Engineering) of<strong>Keppel</strong> FELS. He willconcurrently hold hisappointment as ED ofDeepwater TechnologyGroup. keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 11Winning accolades<strong>Keppel</strong> <strong>Corporation</strong>’sproactive, clear and engagingapproach to investorrelations and its commitmentto corporate transparencyand governance have onceagain been recognised bythe business and investingcommunity.<strong>Keppel</strong> <strong>Corporation</strong> wasnamed first in the “Best fordisclosure and transparencyin Singapore” category,second in the “Best overallfor corporate governancein Singapore” category andjoint second in the “Bestfor shareholders’ rightsand equitable treatmentin Singapore” category inthe latest poll conductedby international financialmagazine Asiamoney.The 2011 AsiamoneyCorporate Governance Pollasked senior executives,fund managers and analystsfrom over a hundred fundmanagementcompaniesand brokerages in the Asia-Pacific region to rate 288companies in Asia (excludingJapan) on disclosure andtransparency, shareholders’rights and equitabletreatment, responsibilitiesof management and boardof directors and investorrelations.To assess how companiesperformed in the category“Best for disclosure andtransparency”, respondentswere asked to nominatecompanies that madetimely and accurateSenior management of <strong>Keppel</strong> <strong>Corporation</strong> at the awards presentation ceremony with Editorof Asiamoney, Mr Richard Morrow (extreme right); (from left) Director of Group CorporateAffairs Ms Wang Look Fung, CEO Mr Choo Chiau Beng, and CFO Mr Loh Chin Huadisclosures, produced themost informative financialreports, and offered thebest disclosure of corporategovernance information inannual reports.Mr Choo Chiau Beng,CEO of <strong>Keppel</strong> <strong>Corporation</strong>received the award at theceremony on 23 February<strong>2012</strong> in Hong Kong. keppeliteProactive engagement<strong>Keppel</strong> <strong>Corporation</strong> strivesto develop long-termrelationships with ourstakeholders and deliverclear, consistent and timelyupdates to the investmentcommunity.To strengthen stakeholderrelations, Mr Teo SoonHoe, Senior ED of <strong>Keppel</strong><strong>Corporation</strong>, recently spoke ata conference of the emergingmarkets investment teamsunder the Franklin TempletonInvestments (FTI) group. FTI isa global investment managerwith over US$734 billion inassets under managementas at end-June 2011.In his presentation to about70 fund managers from 16countries, Mr Teo sketchedthe growth and resilienceof the <strong>Keppel</strong> Group sinceits beginnings as a shiprepair yard in Singapore,and shared the thinkingbehind major strategicmoves that the Group hasmade over the decades,including the divestment ofits Finance Division in 2001and Singapore PetroleumCompany in 2009. Healso touched on the corecompetencies of the Groupand the business outlook forthe three business divisions.Mr Teo also addressedquestions on <strong>Keppel</strong>Offshore & Marine’s (<strong>Keppel</strong>O&M) business strategy,proprietary solutions,execution excellence andglobal network. Of particularinterest to investmentteams, was <strong>Keppel</strong> O&M’sestablished presence in Braziland its sterling track recordof having delivered threefloating production units toPetrobras from its BrasFELSyard in Angra dos Reis.The fund managers gained abetter appreciation of <strong>Keppel</strong>’smanagement strategies anda clear understanding of thecompany’s commitment todeliver value to shareholders.keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


12 Sustaining GrowthUrban success storyThe Lee Kuan Yew World City Prize <strong>2012</strong> was awarded to Mr Michael Bloomberg (second from left), Mayor of New York City, and the city’s Departments of Transportation, City Planning andParks, and Recreation for the city’s remarkable transformation after the devastating September 11 attacks over a decade agoThe City of New York hasbeen awarded the prestigiousLee Kuan Yew World CityPrize <strong>2012</strong>, sponsored by<strong>Keppel</strong> <strong>Corporation</strong>, afterbeating more than 60nominees from all aroundthe world.The prize was awarded toMr Michael Bloomberg,Mayor of New York City,and the city’s Departments ofTransportation, City Planningand Parks, and Recreationfor the city’s remarkabletransformation after thedevastating September 11attacks over a decade ago.The biennial awardrecognises cities and theiradministrative departmentsfor outstanding contributionstowards the creation ofvibrant, liveable andsustainable urbancommunities around theworld.As part of its commitmentto nurture communities andpromote the developmentof its industries, <strong>Keppel</strong> haspledged to be the mainsponsor of the internationalaward for ten years.Mr Choo Chiau Beng, CEOof <strong>Keppel</strong> <strong>Corporation</strong>,said, “We extend to theMayor of New York City,Michael Bloomberg, ourcongratulations for a welldeservedcommendation.Mayor Bloomberg, togetherwith various agencies, haveboldly executed and built ontransformative initiatives inthe city over the past decade.New York has progressd froma city in adversity to a city incontinuous advance. <strong>Keppel</strong>is akin to the galvanisingof collective strengths torise above challenges withrenewed vigour.”Mayor Bloomberg willreceive $300,000 cash, agold medallion and an awardcertificate, fully sponsoredby <strong>Keppel</strong> <strong>Corporation</strong>, ata ceremony on 2 July <strong>2012</strong>,during the upcoming WorldCities Summit.On winning the award,Mayor Bloomberg, said,“Receiving the Lee KuanYew World City Prize is notonly a great honour, it is anaffirmation of our vision forNew York as a global leaderin sustainable developmentand designing innovativepublic spaces.“Our vision has beeninformed by the experiencesof other cities around theworld, including Singapore.New York is a city that is open– to all people, commerce,and ideas – and we willcontinue to make our city aneven more attractive place tolive, work, and visit.“We hope that our story helpsinspire other city leaders topromote economic growthby fostering a culture offreedom and innovation.”The World City Prize is jointlyorganised by the UrbanRedevelopment Authorityand the Centre for LiveableCities. keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 13Distinctive leadershipIn recognition of hisoutstanding contributionsto Singapore and exemplaryleadership in the internationaloffshore and marine industry,the Society of Naval Architects& Marine Engineers,Singapore (SNAMES)conferred an honorarymembership on Mr ChooChiau Beng, CEO of <strong>Keppel</strong><strong>Corporation</strong> and Chairmanof <strong>Keppel</strong> Offshore & Marine(<strong>Keppel</strong> O&M) on 2 <strong>March</strong><strong>2012</strong>.Mr Choo has also playeda key role in establishingand supporting the growthof SNAMES, as one of itsfounding members andthe pioneer President. Thesociety was formed in 1981after the Society of NavalArchitects (SONAS) changedits constitution by co-optingthe Marine Engineers, andformed SNAMES. Mr Choobecame its first VP beforestepping up to assumethe role of President in1983. Since then, he hasremained a strong supporterof SNAMES.SNAMES was established tofacilitate the exchange ofideas on the practical andscientific aspects of design,construction, operations,repairs and maintenance ofmarine machinery, structures,vessels and related fields.keppeliteMr Choo Chiau Beng, CEO of <strong>Keppel</strong> <strong>Corporation</strong> and Chairman of <strong>Keppel</strong> O&M, wasawarded an honorary membership by SNAMESStalwart of HR excellenceMr Tong Chong Heong, CEO of <strong>Keppel</strong>O&M, was conferred the ‘Champion ofHR’ award at the HRM <strong>2012</strong> Awardspresentation on 23 February <strong>2012</strong>Lauded for driving effectiveand innovative humanresources (HR) practices inthe organisation, Mr TongChong Heong, CEO of<strong>Keppel</strong> Offshore & Marine(<strong>Keppel</strong> O&M), was conferredthe ‘Champion of HR’award at the HRM <strong>2012</strong>Awards presentation on23 February <strong>2012</strong>.The award recognises aCEO who demonstratesleadership and integrity indriving diversity and flexibilityin the organisation, andis effective in leading hiscompany towards excellenthuman resource managementand practices.Into its ninth year, this year’saward witnessed more than90 finalists competing in21 categories, and wasjudged by the WorkforceDevelopment Agency, theTripartite Alliance for FairEmployment Practices, andTowers Watson.<strong>Keppel</strong> O&M firmlybelieves that people arethe cornerstone of itsbusiness, and adopts aholistic approach in hiring,developing and motivatingits employees. The companyseeks to continually grow andenhance the capabilities ofits global workforce. keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


14 Sustaining GrowthSafety is our business<strong>Keppel</strong> is committed to protecting the health and safety of its people, and leveragesdifferent platforms to strengthen safety mindsets and drive home messages onsafety. Over and above training, campaigns and conventions help to promote safetyas a way of life.Mr Choo Chiau Beng driveshome the importance ofworkplace safety in a shortvideo message available onthe <strong>Keppel</strong> Group’s e-SafetyPortal. The following is anexcerpt.“Dear fellow <strong>Keppel</strong>ites,partners and stakeholders,I would like to remind all ofyou that safety is a <strong>Keppel</strong>core value and a top priorityin all our operations. Overthe years, we have embarkedon numerous initiatives tomake our work places saferand to inculcate a safetyculture.From 2006 to 2010, ourAccident Frequency Rateand Accident Severity Rategrew significantly lower.However, in 2011, we facedone of our toughest yearsin our safety journey. Wesuffered 13 fatalities acrossthe Group.We are saddened by theloss of these lives. We mustnot allow such incidentsto happen again. We mustextract the lessons, learnfrom them and moreimportantly, act on themquickly. It is a reminder thatwe can never take safetyfor granted.We must believe that allaccidents can be prevented.In order for this to happen,we all have to do our part.We have to look out forourselves and for thosearound us.Remember, ‘Safety isEveryone’s Business’.To guide us on the rightpath, we have embarkedon the <strong>Keppel</strong> WorkplaceSafety and Health2018 strategy. Throughthis, we are putting inplace a common set ofsafeguards, strengtheningaccountability andpromoting safetyownership. Already, anumber of initiatives havebeen carried out.Accidents often happenbecause we think safetyis somebody else’s duty orjob. Next time you see apotential hazard, voice itout and correct it on thespot. You are empoweredto stop a work process ifyou think it is not safe.For supervisors andofficers, when you seea positive safety act,please recognise andcommend the personfor doing it. Also, I urgeyou to continue to train andimprove your supervisoryskills in guiding theworkforce to actively takeownership of safety.We must remain vigilant.We must look out forinnovative ways that wecan improve safety atwork. We should alsoencourage our colleaguesand our contractors toprovide constant feedbackon the processes that canhelp us improve safety.<strong>Keppel</strong> acknowledges that safety is everyone’s businessRemember, Safety isEveryone’s Business and itstarts with me today.”<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 15KIE senior management, <strong>Keppel</strong>ites and external stakeholders affirm their commitment to safety at the KIE EHS Convention <strong>2012</strong>CHAMPIONING SAFETYTo strengthen safety mindsetsand fortify a safety culturethrough the sharing of bestpractices, <strong>Keppel</strong> IntegratedEngineering (KIE) held itsannual Environment, Healthand Safety (EHS) Conventionon 28 February <strong>2012</strong> atRepublic Polytechnic.The event, themed “Safetyis my habit”, was graced byMr Lai Poon Piau, ExecutiveDirector of the WorkplaceSafety and Health (WSH)Council.In his keynote speech,Mr Lai addressed some 300participants and stressed theimportance of imbibing safeworkplace practices, such thatthey become an ingrainedhabit. He commended KIEfor its concerted effort toenhance safety ownershipand encourage activeinvolvement from employees,which would go a long wayin helping to achieve anincident-free workplace.Whilst safety is its ownreward, <strong>Keppel</strong> believesthat the recognition ofsafety efforts encouragesvigilance. The conventionwas thus also a platformfor KIE to laud contributionsfrom employees towardsimproving workplace safety.Thirteen <strong>Keppel</strong>ites acrossthe KIE group receivedawards for their dedicationtowards high safetystandards. One of themwas Hein Tun Lin, a <strong>Keppel</strong>FMO building technician,who was awarded theSafety Employee Award2011. As a member ofthe WSH Committee atKhoo Teck PuatHospital, Tun Lincarries out regular safetyinspections at his worksite and highlights unsafeconditions and behaviours.Recipient of the Safety Employee Award 2011, Hein Tun Lin (centre) from <strong>Keppel</strong> FMO is seenhere attaching padded warning stripes to low overhead flanges to lower the risk of impactsInitiatives that Tun Lin tookto improve safety at hisworkplace include tapingfloor areas with anti-slip tapeto prevent slips, attachingpadded warning stripes tolow overhead flanges tolower the risk of impacts,and separating flammablepaints and thinners fromgeneral waste for properdisposal. keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


16 Sustaining GrowthJakarta abloomThe launch of Jakarta Garden City’s new cluster, D’Banyan Residences, received positive response from homebuyers, with 80% of the 45 launched units soldLife for residents of JakartaGarden City (JGC) isblossoming as exciting newdevelopments take shape.As at end-February <strong>2012</strong>,the township has sold about94% of 1,000 launchedunits.With the coming completionof the Alamanda Gardencluster and completedLantana Garden cluster, theCustomer Focus Unit at JGChave their hands full, ensuringthe smooth handover ofhomes to owners.The latest cluster in JGC, theD’Banyan Residences waslaunched on 26 February2011 to favourable responsesfrom homebuyers. 80% ofthe 45 units launched hasbeen sold. This exclusivecluster is in a prime locationjust a stone’s throw awayfrom the Club House.A gated community, thecluster offers modernand minimalist-themedhomes complementedwith eco-friendly featureswithin spacious land plots,starting from 230 sm up to500 sm.Attesting to the quality ofhouses within the township,Profianto Adityo, a father oftwo daughters who boughtthree houses at JGC, shared,“I appreciate that JGChas put in place systemsto combat floods. Withits outstanding facilities,the township offers homesthat are of a higher qualitycompared to surroundingneighbourhoods.”In the meantime, as morefacilities are completed withinthe township, a slate of newresidential and commercialproducts will be launched tomeet the growing demandand needs of residents andhomebuyers.By the middle of this year, thenew 2.3 ha compound forSekolah Global Mandiri willbe completed. The schooloffers quality education,with classes for kindergarten,primary, junior and seniorhigh school levels. Itadopts both national andinternational curriculumsand conducts lessons inboth English and BahasaIndonesia. To encouragedevelopment beyond theclassrooms, the school willfeature extensive recreationalfacilities including a soccerfield, indoor squash andfutsal courts as well as alibrary and music studio.New retail outlets at theShopping Arcade willalso provide a spectrumof choices for food andbeverage outlets, and easyaccess to services such asbanking and dental care.Adding to the buzz, <strong>Keppel</strong>Land continues to engageresidents in various activitiessuch as cooking contests anda car-free day to encouragegreen and sustainable living.keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 17Global connectionsIn <strong>March</strong>, <strong>Keppel</strong> Offshore& Marine (<strong>Keppel</strong> O&M)continued to welcome visitorswho were keen to learnmore about its solutions,processes and strategies.OPEN TRADE<strong>Keppel</strong> FELS and <strong>Keppel</strong>Shipyard welcomed adelegation of governmentand industry personnel led bythe Malaysia External TradeDevelopment <strong>Corporation</strong>on 15 <strong>March</strong> <strong>2012</strong>.Mr Wong Fook Seng,Senior GM (Operations)of <strong>Keppel</strong> FELS, hostedthe delegates and sharedinsights into <strong>Keppel</strong>O&M’s businesses andoperations through acorporate presentation anddiscussions.The visit concluded witha tour of <strong>Keppel</strong> O&M’sfacilities, where thedelegation witnessed first-hand its range of projectsand activities.INDUSTRY EXCHANGEMembers of the Sarawakand Sabah ShipownersAssociation (SSSA) alsocalled at <strong>Keppel</strong> Shipyardon 15 <strong>March</strong> <strong>2012</strong>.The delegates were providedwith an overview of thecompany’s operations.While touring the yard,the delegates learnt about<strong>Keppel</strong> Shipyard’s repair andconversion services as well asits commitment to safe andhigh quality deliveries.ENRICHING RELATIONSA group of 19 NorwegianParliamentarians from theFinance & Economic AffairsStanding Committees werealso warmly welcomed at<strong>Keppel</strong> FELS on 21 <strong>March</strong><strong>2012</strong>. The delegation washosted by Mr Nelson Yeo,MD (Marine) and Mr AzizMerchant, ED (Engineering)of <strong>Keppel</strong> FELS along withother senior management.The delegates wereintroduced to <strong>Keppel</strong> O&M’sbusinesses and its globaloperations. There was lightheartedexchange on topicssuch as environmentalconcerns, employeestrength and welfare, aswell as <strong>Keppel</strong>’s competitiveedge of on-time, on-budgetdeliveries.Seafox 5, the KFELS multipurposeself-elevatingplatform offshore windturbine installation vesselwhich is under constructionin <strong>Keppel</strong> FELS wasshowcased as an exampleof <strong>Keppel</strong> O&M’s green rigdesigns.A tour of the yards of <strong>Keppel</strong>FELS and <strong>Keppel</strong> Shipyardoffered them a first-handview of the mega-structuresunder construction and anopportunity to see <strong>Keppel</strong>O&M’s capabilities andintegrated facilities. keppeliteA group of Norwegian Parliamentarians from the Finance & Economic Affairs StandingCommittees visited <strong>Keppel</strong> FELS and <strong>Keppel</strong> Shipyard as part of their educational trip inSingaporeMr Wong Fook Seng, Senior GM (Operations) of <strong>Keppel</strong> FELS (fourth from right), hosted a delegation led by Malaysia External Trade Development <strong>Corporation</strong> on a visit to <strong>Keppel</strong> O&M’s facilities<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


18 Sustaining GrowthExcelling in innovationTo compete and sustainbusiness growth in aglobalised marketplace,organisations need to createvalue by increasing theircapacity for innovation.Understanding thatinnovation is a key factorfor business success, <strong>Keppel</strong>FELS and <strong>Keppel</strong> IntegratedEngineering (KIE) held theInnovation and QualityCircles (iQC) programmesin February and <strong>March</strong> <strong>2012</strong>respectively.KEPPEL FELSThe eighth iQC movementat <strong>Keppel</strong> FELS ended on13 February <strong>2012</strong> with thebest results ever achievedin the company’s history,with four Star and eightGold awards achieved bythe 12 teams whoparticipated in the NationaliQC Convention.The outstanding teams wereidentified from the pool of55 iQC and Safety InnovationTeams (SIT) comprisingemployees from variousdepartments who hadparticipated in the annual<strong>Keppel</strong> FELS InnovationMonth.With ideas ranging fromimproving the efficiencyof the 3D review logprocess to re-designing themanufacturing steps ofthe jackup legs fabricationprocess, the iQC has provedto be an effective platformfor sharing of ideas.Congratulating the teams,Mr Tong Chong Heong,CEO of <strong>Keppel</strong> Offshore& Marine (<strong>Keppel</strong> O&M),said, “It is important thatwe encourage our peopleto think of innovative ideasand processes, and translatethese into lower costs andfaster turnaround for thecompany and our customers.iQC is not just about thecompetition. It should driveproductivity by enhancingcost and manpowerefficiencies.”Mr Richard Tay, Chairman of<strong>Keppel</strong> FELS iQC Secretariatand Shipyard Manager of<strong>Keppel</strong> FELS, added, “Thisachievement demonstratesour commitment to live outour core values of innovationand continuous learning, aswe strive towards deliveringvalue-added solutions forour customers.”iQC helps to promoteinnovation and teamwork,two of <strong>Keppel</strong> O&M’s corevalues. Through iQC, teamsget together to identifyimprovement opportunitiesthrough problem-solvingtechniques, contributingtowards achieving theGroup’s vision of becomingthe provider of choice inthe offshore and marineindustry.KEPPEL INTEGRATEDENGINEERINGOver at KIE, the grouplaunched its iQC programmeon 2 <strong>March</strong> <strong>2012</strong>, markinga milestone in its innovationand productivity improvementjourney.<strong>Keppel</strong> FELS achieved excellent results by all its 12 teams at the National Innovation & Quality Circles Convention<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 19Mr Tong Chong Heong (sixth from left), CEO of <strong>Keppel</strong> O&M; Mr Chow Yew Yuen (second from right), COO of <strong>Keppel</strong> O&M, and Mr Wong Kok Seng (fourth from left), MD of <strong>Keppel</strong> FELS,presenting the National iQC Star Award certificate to <strong>Keppel</strong> FELS iQC team, MINDS from Engineering CAD DepartmentPresent at the launch wereKIE senior managementand staff; guest speakerMr Low Hock Meng, ED ofthe Singapore ProductivityAssociation; Mr Richard Tay,as well as participants from<strong>Keppel</strong> FELS who sharedenthusiastically about theirexperiences.BG(NS) Tay Lim Heng, CEOof KIE, encouraged all toparticipate actively in theprogramme and to use it asa platform to bring aboutpositive changes in theworkplace.The KIE iQC programmeis an extension of theproductivity committee’sefforts to encourage<strong>Keppel</strong>ites to worktogether in enhancinginnovation and quality inthe workplace. In early2011, a productivitycommittee was formedat the direction of BG(NS)Tay. Headed by Mr Ho KuenBG(NS) Tay Lim Heng (left), CEO of KIE, presents a token of appreciation to guest speaker Mr Low Hock Meng, ED of the Singapore ProductivityAssociation, at the launch of KIE’s IQC programmeLoon, CFO of KIE, more than60 projects and initiativeswere implemented, whichsaw a total of more than$2 million in cost-savingsaccrued in less than ayear.Li Zhen Bei, Senior MarketingExecutive, KIE, shared, “Ibenefitted greatly from thesharing by the speakers andam very excited that wehave now commenced onour very own iQC journey.I am looking forward tothe end of the year whenwe will see the innovativeprojects presented by theiQC teams!” keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


20 Special FocusMeeting Qatar’s sustainability goalsDeputy Prime Minister Teo Chee Hean (second from right) takes in an overview of the Domestic Solid Waste Management Centre, together with Dr Mohamed Saif Al Kuwari, Assistant Under-Secretary, Qatar Ministry of Environment (third from right); Dr Lee Boon Yang, Chairman of <strong>Keppel</strong> <strong>Corporation</strong> (third from left); Mr Tong Chong Heong, Senior ED of <strong>Keppel</strong> <strong>Corporation</strong> andChairman of <strong>Keppel</strong> Integrated Engineering (second from left) and Mr Teo Ser Luck, Minister of State for Trade and Industry (extreme left)Just last year, Qatar recycledonly 8% of 7,000 tonnes ofsolid waste produced eachday with the rest going intolandfills.This has changed afterthe Domestic Solid WasteManagement Centre(DSWMC), designed andbuilt by <strong>Keppel</strong> Seghers,turned operational in October2011. The facility will also beoperated and maintainedby <strong>Keppel</strong> Seghers for20 years.Receiving waste transportedby about 300 trucks perday, the DSWMC is helpingQatar achieve its goals toreduce waste sent to landfillsfrom 92% to 64%, andraise recycling rates from thecurrent 8% to 20%-25%.On 15 <strong>March</strong> <strong>2012</strong>,Mr Teo Chee Hean, DeputyPrime Minister, CoordinatingMinister for National Securityand Minister for HomeAffairs, visited this landmarkenvironmental engineeringproject, the first of its kind thata Singaporean company hasdelivered in the Middle East.The DSWMC demonstrates ourability to help our customers achievetheir sustainable developmenttargets through our specialistexpertise in environmentalsolutions. We are honoured to beentrusted with this landmark projectfor Qatar which will manage all ofthe nation’s domestic waste.BG (NS) Tay Lim HengCEO<strong>Keppel</strong> Integrated Engineering<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


21He was joined by Dr MohamedSaif Al Kuwari, AssistantUnder-Secretary from Qatar’sMinistry of Environment andaccompanied by Mr Teo SerLuck, Minister of State forTrade and Industry, Mr SamTan, Senior ParliamentarySecretary for ForeignAffairs and CommunityDevelopment, Youth andSports, and other seniorgovernment officials.Dr Lee Boon Yang, Chairmanof <strong>Keppel</strong> <strong>Corporation</strong>,Mr Tong Chong Heong,Senior ED of <strong>Keppel</strong><strong>Corporation</strong> and Chairmanof <strong>Keppel</strong> IntegratedEngineering (KIE), as well asBG(NS) Tay Lim Heng, CEO ofKIE, hosted the delegation.The delegation toured thethree-square-km integratedwaste management facilitydesigned to handle and treatdomestic solid waste for thewhole of Qatar. The DSWMCis the first integrated wastemanagement facility in theMiddle East and features oneof the largest compostingplants in the world.With an initial capacityto treat more than 2,300tonnes of mixed solid waste,the facility comprises wasteseparation and recyclingfacilities, an engineeredlandfill, a composting plantthat can generate 800 tonnesof green waste per day,and a 1,500 tonnes perday Waste-to-Energy (WTE)incineration plant thatcan generate 48 MW ofelectricity.The facility features <strong>Keppel</strong>Seghers’ technologyincluding the Dano Drumsystem for waste recyclingand pre-treatment, theWater-Cooled Grates inthe WTE incineration plant,and the Rotary Atomisersemi-dry system for flue gastreatment. keppeliteEssential to the successful completionand handover of the DSWMC to ourclients has been the commitment ofour <strong>Keppel</strong> Seghers team focused ondriving excellence through strongtechnical knowledge.Mr Geoffrey PiggottRegional Manager (Middle East and North Africa)<strong>Keppel</strong> Seghers and Project DirectorWe will work closely with our clientas we move our operations andmaintenance programme forward,continually optimising the operationalperformance of the DSWMC safelyand efficiently over the next 20 years,in order to help Qatar fulfill itslong-term sustainability blueprint.Mr Oon Ee HengGM (Operations & Maintenance)DSWMCDeputy Prime Minister Teo Chee Hean (extreme left) being briefed on the <strong>Keppel</strong> SeghersDano Drum waste pre-treatment system, accompanied by Dr Lee Boon Yang, Chairman of<strong>Keppel</strong> <strong>Corporation</strong> (third from left)Deputy Prime Minister Teo Chee Hean (left) and Dr Lee Boon Yang, Chairman of <strong>Keppel</strong><strong>Corporation</strong> (second from left) greet employees of <strong>Keppel</strong> Seghers at the Domestic SolidWaste Management Centre<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


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24 Special FocusJourney through the desertThe desert palm tree takes many years to mature. A resilient species, it braves harshand bitter climactic conditions. But it prevails eventually, bearing date fruits, full ofthe sweetness of hard-fought survival.This is the story of Lucia Lu,Finance Manager of <strong>Keppel</strong>Seghers, who has been apioneer on the DomesticSolid Waste ManagementCentre (DSWMC) project.Her grit and gumption has seenher through seven gruellingyears on the project, fromtender stage to contractualnegotiations, constructionto commissioning andhandover.Back in 2005, Lucia wasplucked out of a sistercompany where she hadbeen a finance manager, tobe part of the <strong>Keppel</strong> Segherscommercial and proposalteam working on the tenderof the DSWMC project.She recalled, “I had limitedexperience and knowledge infinancial modelling and thewaste-to-energy business.I was completely takenaback when I first saw thesea of tender documentsspread across the room.”Trudging through unfamiliarterrains, Lucia workedunder tremendous stressand tight deadlines, holdingon to the helping hands ofseniors and colleagues.qualms but overcame themwith the confidence thatmanagement that placedin her.The sight of the project sitewhen she first arrived wasetched indelibly into hermemory. She shared, “It wasjust an unending stretch ofblue and brown, the sky andthe desert! We could nottell where the site began orended. There was no water,electricity, shops or evenproper roads – just a bumpyride through the desert. I wasdumbfounded as to where orhow to start work.”Being female and withoutknowledge of Arabicadded to her challenges.However, through timeand with persistence andresourcefulness, she learntthe ways of doing businesslocally, from setting up thefirst <strong>Keppel</strong> office in Doha tofinding staff accommodationamidst the bureaucracy ofacquiring registrations,permits and licences.Confronted with a barrenlandscape and confoundedby the sheer scale andcomplexity of the project,Lucia dug her heels in hardand persisted.Mr Geoffrey Piggott, RegionalManager (Middle East andNorth Africa) of <strong>Keppel</strong>Seghers joined the projectaround this time and was asignificant source of supportto her. Strong leadership byMr Piggott, an unyieldingteam spirit honed in the fireof challenges, and an innatesense of responsibility to seethe project to fruition, keptLucia going.Against all odds, the projectteam delivered and handedover the DSWMC to the clientin October 2011. Despite thepains and pressures, thejourney through the deserthas been well worth it.In Lucia’s words, “Beingpart of the project has beena life-changing and fruitfulexperience. It has revealedto me my weaknesses andalso given me friends for lifeand lessons on patience andperseverance.” keppeliteShortly after the contract wasawarded in 2006, Lucia wascalled upon to help set upshop in Qatar. She had initialLucia Lu (second from left) thrives even in tough situations with the support of her team mates in Qatar<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 25Strengthening tiesMr Choo Chiau Beng (second from right), CEO of <strong>Keppel</strong> <strong>Corporation</strong> and Honorary Fellow of the Institute of Marine Engineering, Science & Technology (IMarEST) engaging leaders in the fieldof marine engineering at the 109th IMarEST Annual Dinner on 9 <strong>March</strong> <strong>2012</strong> in London, seen here in the company of (from left) Mr Keith Read, former Chief Executive of IMarEST; Mr PhilipGreenish, Chief Executive, Royal Academy of Engineering; and Professor Choo Yoo Sang, the 106th (2008) IMarEST PresidentShowcase cityIn a short span of a fewdecades, Singapore has beentransformed into one of themost liveable cities in Asia,renowned for its effectiveurban design and planning.Led by the UrbanDevelopment Instituteof Australia (UDIA),28 key representatives fromthe Australian governmentand private sector visitedSingapore on a study tripfrom 10 to 15 <strong>March</strong><strong>2012</strong>. The objective wasto understand and learnabout Singapore’s successfulstrategies in planningand developing a vibrantand sustainable city ofdistinction.As part of the study tour,<strong>Keppel</strong> Land hosted thedelegation on 13 <strong>March</strong><strong>2012</strong> and briefed them onthe Marina Bay FinancialCentre (MBFC) – a landmarkdevelopment comprisingthree office towers, tworesidential towers andretail space, all clusteredaround a stunning bay.The delegation took in thesights and sounds of theMarina Bay precinct with itsenviable skyline dotted byattractions and developmentsThe delegation led by the Urban Development Institute of Australia at the Marina BayResidences show gallery expressed keen interest in the development of the Marina Bayprecinctsuch as the Marina BaySands Integrated Resort andwaterfront promenade.“With its foresight andstrategy, Singapore continuesto lead the way in theexecution of world-classurban developments. MBFCshines as a perfect example ofmixed-used developments inSingapore,” said Mr StephenAlbin, Chief Executive ofUDIA New South Wales.keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


26 Sustaining GrowthForging bonds with ChinaAs <strong>Keppel</strong> strengthens tieswith China, a delegationfrom Foshan, GuangdongProvince, was hosted byMr Teo Soon Hoe, SeniorED of <strong>Keppel</strong> <strong>Corporation</strong>and Chairman of <strong>Keppel</strong>Telecommunications &Transportation (<strong>Keppel</strong> T&T),<strong>Keppel</strong> T&T board membersand senior managementrepresentatives on24 February <strong>2012</strong>.The 17-strong delegation,led by the Mayor of Foshancity, Mr Liu Yuelun, includedMr Lin Zhuojie, DeputySecretary-General of FoshanPeople’s Government,Mr Liu Donghao, District Chiefof Chancheng District, andMr Chen Yingwen, DistrictChief of Sanshui District.The delegation wasintroduced to <strong>Keppel</strong>’s corebusinesses and capabilities,on top of its operationsin China.In south China, <strong>Keppel</strong> T&Thas a significant presencethrough its subsidiary,<strong>Keppel</strong> Logistics (Foshan)(KLF), which currentlymanages over 100,000 smof warehousing spacein the GuangdongProvince.KLF is a leading integratedlogistics service provider ofa wide range of solutionsand services such as portoperations, internationalfreight forwarding, NonVessel-Operating CommonCarrier, feeder service,warehousing and distribution,trucking service, supply chainsolutions, third party logisticsas well as other value-addedservices. keppeliteMr Teo Soon Hoe, Senior ED of <strong>Keppel</strong> <strong>Corporation</strong> and Chairman of <strong>Keppel</strong> Telecommunications & Transportation (first row, fourth from left), welcomes the delegation led by the Mayor ofFoshan city, Mr Liu Yuelun (first row, third from left), at the Marina at <strong>Keppel</strong> BayEnvironmental showcaseState-of-the-art water andwaste projects by <strong>Keppel</strong>Integrated Engineering(KIE) continue to bolsterits reputation as a leadingprovider of environmentalsolutions.From 7 to 9 <strong>March</strong>, KIEshowcased its strongtrack record at theInternational EnvironmentalExpo <strong>2012</strong>, held at theShanghai New InternationalExpo Centre.KIE also convened withother industry leaders andgave visitors an overviewof its full service offeringsas a water and thermaltechnologies provider.The event, touted as oneof the largest and mostimportant environmentaltrade shows in Asia, featuredexhibitors from 25 countriesand attracted some 24,000visitors.Contributing to thedialogue on tackling wastemanagement challenges,Nicolas Maertens, OperationsManager at <strong>Keppel</strong> SeghersChina, presented on the role ofwaste-to-energy technologyin helping countries meettheir environmental targets.keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 27Setting strategicsightsMr Choo Chin Teck, Director of Corporate Services and Company Secretary at <strong>Keppel</strong> Land(right), receives the company’s Eco-Office Label certification from Dr Vivian Balakrishnan,Minister for the Environment and Water ResourcesGreen role modelIn recognition of <strong>Keppel</strong>Land’s continuous efforts toimplement green initiativesat its workplaces, theSingapore EnvironmentCouncil (SEC) has re-certified<strong>Keppel</strong> Land and K-REITAsia’s headquarters at BugisJunction Towers with theEco-Office Label for 2011to 2013.As a champion of theenvironment, <strong>Keppel</strong> Landhas been participating inSEC’s Eco-Office programmesince 2008.Mr Choo Chin Teck, Directorof Corporate Service,<strong>Keppel</strong> Land, received thecompany’s Eco-Office Labelcertification from Dr VivianBalakrishnan, Minister forthe Environment and WaterResources, on 23 February<strong>2012</strong> in a presentationceremony.The SEC’s Eco-Officeprogramme encouragesbusinesses in Singapore toimplement environmentallyfriendly policies. It hopesto see at least 100 moreoffices receiving Eco-Officecertification this year.To apply for certification,organisations have to gaugetheir own environmentalperformance based on SEC’sonline self-rating audit,where they are assessed onfactors such as their indoor airquality, as well as purchasingand water conservationpractices. Formal site visitsare arranged through SECand conducted by accreditedexternal auditors whenoffices meet the minimumrequirements in the selfaudit.keppeliteFor its annual businessplan review this year,K-REIT Asia Managementkicked off an invigoratingoffsite session in Bangkokfrom 22 to 24 Februarywhich incorporated astrong team-buildingtheme.On the agenda was areview of key events overthe past five years wherethe team charted theirachievements as well asareas for improvement.Mapping the REIT’sstrategic roadmap forthe year ahead, theteam analysed its currentposition and the challengesahead. With a clear view onthe REIT’s strengths and theopportunities present, theteam also set short- and longtermperformance targets,as well as brainstormed onhow to improve returns toinvestors.While the meetings wereintense, the offsite locationprovided a platform for theteam to deepen bonds withone another over leisureactivities as well. The sessionconcluded on a high note,with the team rejuvenatedand well-prepared to take onnew challenges. keppeliteThe K-REIT Asia team bonded over a fruitful three-day annual business plan review sessionheld in Bangkok<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


28 Sustaining GrowthGleaning marketing insightsThe <strong>Keppel</strong> Land China Marketing Team had a fruitful conference sharing their experiences and knowledge in Spring City, KunmingOver 30 marketing heads andstaff of <strong>Keppel</strong> Land Chinafrom across 11 Chinese citiesconvened at Spring CityGolf & Lake Resort inKunming over two anda half days for the first <strong>Keppel</strong>Land China MarketingConference on 20 February<strong>2012</strong>.The platform allowed thevarious teams to cometogether and share updateson key marketing strategiesand sales developments.Joining in one of the sessionswere Ms Wang Look Fung,Director of Group CorporateAffairs, <strong>Keppel</strong> <strong>Corporation</strong>and Group CorporateCommunications (GCC)team members.The session involved abriefing on the importanceof corporate branding insupporting the marketingand sales efforts of thedevelopments currentlylaunched across China.The marketing teams alsoprovided invaluable insightson local media culture andlandscape, which vary fromcity to city.Mr Lee Eng Beng, GM,Marketing, <strong>Keppel</strong> LandChina, shared, “Thisconference is a step forwardas we build up the brandstrength for <strong>Keppel</strong> LandChina in China since itsestablishment.“With GCC’s participationand collaboration with<strong>Keppel</strong> Land China’smarketing family, thisplatform is also fruitful inthat it enables our colleaguesto imbibe the <strong>Keppel</strong> culture,interact and bond with eachother as we work hand inhand to create a cohesive<strong>Keppel</strong> brand.”Echoing the success ofthe conference, Mr DanielNg, Marketing Directorfor <strong>Keppel</strong> Land China’ssubsidiary in Shenyang,enthused, “This sessionenabled the marketingteams from different citiesto share and learn fromone another. The biggesttake-away for me is arenewed and deepermarketing and publicrelations knowledge whichI will apply to my projects.”The marketing team alsotook time to participatein bonding activities tostrengthen relationships andheighten team spirit.Li Yue, Senior MarketingManager for <strong>Keppel</strong> LandChina’s subsidiary inChengdu, who has just beenwith the company for aboutfive months summed up,“This conference instilled inme a sense of belonging to acompany with a rich heritageand strong core values suchas passion and integrity. Iam proud to be a part ofthe marketing team and willincorporate the lessons in mywork.” keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 29Strengthening resilienceA thunderous blast at <strong>Keppel</strong>Shipyard Gul (KSG) on2 <strong>March</strong> <strong>2012</strong> startledworkers in the yard.The mock explosion was partof a joint security exercise by<strong>Keppel</strong> Offshore and Marine(<strong>Keppel</strong> O&M) SecurityDepartment and membersof the Shipyard SecurityWatch Group, and the HomeTeam comprising the LandPolice, Police Task Forcefrom Special OperationsCommand, Police CoastGuard and the SingaporeCivil Defence Force.The exercise, namedEx Gunyard, is in line withregulatory requirementsof the International Shipsand Port Facilities SecurityCode.Ex Gunyard commencedwith tabletop exercises oflow-level scenarios playingoutacross all <strong>Keppel</strong> O&Myards, and culminated with ahigh-level simulated terroristattack at KSG.The exercise put to thetest the robustness of<strong>Keppel</strong> O&M’s BusinessContinuity Managementframework, which underpinsits ability to perform dailyoperations and deliver criticalservices to customers withminimal disruptions duringemergencies.The exercise was intendedto address and managepotential threats anddisruptions to operationsarising from epidemicoutbreak, terrorism, naturalcalamities and damagesto critical facilities. Moreimportantly, it familiarisesall involved parties with theactions to be taken in theevent of an emergency.Anthony Toh, Group SecurityManager of <strong>Keppel</strong> O&M,said, “Our ability to recoverquickly from an unexpecteddisruption depends on thequality of our preparations.“The exercise providesan opportunity for allstakeholders to worktogether through a disaster,and test our preparednessand emergency planning atthe organisational level.To ensure that the organisation is equipped to respond to crises in a concerted and collective way, <strong>Keppel</strong> O&M carried out a joint securityexercise at its yards together with the Home Team“It also serves as a reminderthat Singapore cannot takeits security and stability forgranted, as such events canhappen at any time, withoutwarning.” keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


30 Sustaining GrowthZeroing in onsafetyCoach parexcellence<strong>Keppel</strong> Land China’sinaugural ContractorsSafety Convention <strong>2012</strong> on21 <strong>March</strong> was a importantplatform to share bestpractices, recognise goodinitiatives, and emphasisethe importance of safetyto employees, contractorsand partners.In his opening address,Mr Ang Wee Gee, ExecutiveVice-Chairman of <strong>Keppel</strong>Land China, said, “Safety is anintegral and strategic aspectof our business operations,and we aim to create a zeroincidentworkplace for all ourstakeholders.“In 2011, we haveaccumulated 13 millionman-hours worked withoutany reportable accident. Thisis a remarkable achievementand I commend all our maincontractors as well as theproject teams for theirremarkable efforts. We mustcontinue to work togetherto achieve businessexcellence through healthand safety programmes.”Keynote speakerMr John Birchall, Secretaryto <strong>Keppel</strong> <strong>Corporation</strong>’sBoard Safety Committeeand Coordinator for GroupSafety, reiterated <strong>Keppel</strong>’stheme of “Safety Startswith Me – Together WeCare” and set goals tobuild an ideal workplaceenvironment.Rounding off the eventwas the presentation ofawards to the project teamof The Springdale whichclinched the Gold awardat <strong>Keppel</strong> Group’s SafetyInnovation Project, as wellas the teams which havefared well in the WorksiteSafety Grading Programmein 2011. keppeliteMr John Rae, Director of Spring City GolfAcademy and Head Professional, coachedjunior student Rose Chen to win at theChina Citic Bank Amateur Golf Match-PlayChampionshipMr John Rae, Director ofSpring City Golf Academyand Head Professional atSpring City Golf & LakeResort (Spring City) inKunming, China, has takenthe Academy to greaterheights with star studentRose Chen securing thetrophy at the China CiticBank Amateur Golf Match-Play Championship lastNovember.Attesting to his passion incoaching, he has given over100 hours of free lessons toRose, enabling her to finetuneher craft. On trainingRose, Mr Rae shared, “Fromexperience, finding talentis the hardest part, butonce you find them andhave them adhere to theright level of instruction anddiscipline, there is no limit towhat they can achieve.”Bringing a wealth ofexperience to Spring City,John had trained withleading coaches, and wasformer Head of Instructionfor a large Golf Academyin Thailand. He has alsoworked with some ofThailand’s top juniors,including two World JuniorChampions.Other than top coaches,Spring City, which is anAudubon InternationalClassic Sanctuary and oneof China’s leading golfcourses, has a team ofprofessional employeeswhich maintain the highquality standards of itsMountain and Lake Coursesdesigned by Jack Nicklausand Robert Trent Jones Jrrespectively. keppeliteSenior management from <strong>Keppel</strong> Land China with the project teams who received awards inrecognition of their efforts in upholding good safety practices<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Sustaining Growth 31Leading marina managementpracticesMarina at <strong>Keppel</strong> Baywas the befitting locationto host the IntermediateMarina Management Course,organised by the MarinaIndustries Associationof Australia (MIAA) from26 February to 1 <strong>March</strong><strong>2012</strong>.Senior marina personnelfrom Singapore, Malaysia,Hong Kong and Saudi Arabiaconvened to share and learnabout marina best practicesas part of the course, whichwas presented by Mr SteveSammes, Director of MIAAand Global Marina Institute.Participants learntinnovative ways of dealingwith issues and challengescommon in the marinaindustry, and also coveredtopics ranging fromemergency management toenvironmental complianceand human resources.Mr Trevor Fong, GM ofMarina at <strong>Keppel</strong> Bay,shared, “The course servesas a useful platform forindustry practitionersto share and exchangeideas on best practicesand trends. At Marinaat <strong>Keppel</strong> Bay, trainingis an inseparable part ofour continuous efforts toequip staff with up-todateknowledge to dealwith industry challenges.”keppeliteParticipants benefit from the Intermediate Marina Management Course conducted by MarinaIndustries Association of Australia held at Marina at <strong>Keppel</strong> BayThe Bay hots upMarina at <strong>Keppel</strong> Bay isgetting set to host the highlyanticipated Boat Asia – Asia’slargest and most prestigiousboating show for luxuryyachts up to 50 metres – forthe fifth year running, from12 to 15 April <strong>2012</strong>.This year’s edition will focuson the growing interestin luxury charters fromcorporations and privatebanks, and will feature forthe first time, an exclusiveluxury private yacht chartersegment. The event willalso throw the spotlighton the increasing use ofgreen technologies in boatbuildingand design.Integrating both boatingand lifestyle elements,Boat Asia will not onlyexcite visitors with itsline-up of luxury yachts andpowerboats, but engagethem through a host oflifestyle activities thatinclude a nautical fashionand swimwear show, cardisplays, jazz performances,wine and whisky tastingsessions, and an exhibitionof exclusive timepieces.Boat Asia is celebrating its20th anniversary this year,and is anticipating a crowdof over 15,000 visitorsand more than a hundredexhibits from the Asia-Pacific, Europe, US, MiddleEast and China. keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


32 Sustaining GrowthRolling good times<strong>Keppel</strong> FELS’ customers,employees and partnerscame together at a friendlybowling competitionorganised by <strong>Keppel</strong> FELSon 24 February <strong>2012</strong>, aspart of a regular Sundownerprogramme to relax andfoster closer relationships.Whilst the teams spared noeffort to out-bowl each other,there was great camaraderieamidst the competition asstrikes were applauded,gutter balls commiseratedand spares cheered.With participants fromAmerica, Middle East andAsia, the event reflectedthe international scale of<strong>Keppel</strong> FELS’ customers andpartners, and reinforced thestrong ties that <strong>Keppel</strong> FELShas built with them. keppelite<strong>Keppel</strong> FELS’ customers, employees and partners enjoy a night of fun, laughter and camaraderie<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Empowering Lives 33Empowering Lives 33Decades of dedication<strong>Keppel</strong>ite pays tribute totwo prominent <strong>Keppel</strong>iteswho have recently retiredand wishes them a happyretirement.After four decades ofdedication to <strong>Keppel</strong>, Mr SitPeng Sang has retired fromhis appointment as ED of<strong>Keppel</strong> Offshore & Marine(<strong>Keppel</strong> O&M) with effectfrom 1 <strong>March</strong> <strong>2012</strong>.In recognition of his longservice and significantcontributions to thegroup, his colleagues from<strong>Keppel</strong> O&M HumanResources organised anappreciation dinner for himon 17 February <strong>2012</strong>.Mr Sit, 66, shared, “I haveworked in <strong>Keppel</strong> formany years and it hasbeen enriching for me towitness how <strong>Keppel</strong> O&Mhas transformed from asimple local shipyard toa global leader with 20yards and offices today.I have benefitted from thecollective wisdom of all mycolleagues and I sincerelythank them for enriching myworking life. ”<strong>Keppel</strong> Philippines Shipyard,<strong>Keppel</strong> Engineering and<strong>Keppel</strong> FELS. When <strong>Keppel</strong>O&M was formed in 2002,Mr Sit was appointed asCFO, and subsequentlyas ED of <strong>Keppel</strong> O&M inJanuary 2011.Another <strong>Keppel</strong>ite who hasretired after a long tenureof service with <strong>Keppel</strong> isMrs Mak Puay Hoon, formerCFO of <strong>Keppel</strong> Energy.Commenting on herexperience at <strong>Keppel</strong>,Mrs Mak shared, “There hasnever been a dull momentat <strong>Keppel</strong>. I have had theopportunity to be involved inbusinesses across the Group,from property, our formerfinance business to energy.<strong>Keppel</strong> is also different inthat there is strong supportfrom head office for thebusiness units and weneed not look to externalparties for help – I reallyenjoyed the camaraderieand <strong>Keppel</strong> spirit. I am gladthat my colleagues and Ihave bonded and becomegood friends.”Mrs Mak’s career spannedover 30 years with <strong>Keppel</strong>.An accountant by training,she was first appointedas Financial Controllerof the Straits SteamshipGroup in 1981. She heldsenior positions in severalcompanies under <strong>Keppel</strong>’sformer financial arm beforeher appointment as <strong>Keppel</strong><strong>Corporation</strong>’s GM of CapitalMarkets in 2002. She wasappointed as <strong>Keppel</strong> Energy’sGM of Finance in 2003, andits CFO in 2007. She hadserved in this capacity tillher retirement on 1 <strong>March</strong><strong>2012</strong>. keppeliteMr Choo Chiau Beng, CEO of <strong>Keppel</strong> <strong>Corporation</strong> and Chairman of <strong>Keppel</strong> O&M expressedappreciation to Mr Sit Peng Sang (right)The true-blue <strong>Keppel</strong>itecommenced his career in1972 as an AdministrativeOfficer at <strong>Keppel</strong>Singmarine, formerly knownas Singapore Slipway.Thereafter, he was postedto work in <strong>Keppel</strong> Shipyard,Mrs Mak Puay Hoon (centre, with bouquet) received a fond farewell from colleagues at <strong>Keppel</strong> Energy<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


34 Empowering LivesPromoting healthComprising skits and games, the edutainment road show held at <strong>Keppel</strong> Shipyard debunked myths and misconceptions about HIV and AIDSAs part of efforts to protectand promote the health ofemployees, <strong>Keppel</strong> Shipyardlends strong support to arange of initiatives that raiseawareness on preventingthe spread of communicablediseases.PLEDGING SUPPORTHPB, together with SingaporeNational EmployersFederation (SNEF) and AIDSBusiness Alliance, hosted alunch to mark the launch ofthe revised SNEF HIV/AIDSWorkplace Guidelines on27 January <strong>2012</strong>.Dr Amy Khor, Minister ofState for Health and guestof-honourat the eventsaid that implementingthe guidelines would be a“positive and useful firststep” in fighting AIDS.The revised guidelinescomprise suggestedmeasures for companies toeducate employees aboutHIV/AIDS and set up a workenvironment that supportsemployees who are HIVpositive.<strong>Keppel</strong> Shipyardwas amongst 30 privatesector companies invitedto the event to pledgetheir support to the revisedframework.Mr Nelson Yeo, MD of<strong>Keppel</strong> Shipyard, said, “Therevised guidelines provideclear and practical steps forcompanies to implementeducation programmeson the prevention ofcommunicable diseases,and help companies in theirefforts to manage the impactof HIV and AIDS.”RAISING AWARENESSCollaborating with HealthPromotion Board (HPB),<strong>Keppel</strong> Shipyard brought aninteractive and entertainingroad show to all three ofits shipyards to educateemployees on HIV/AIDS.Held over 23 and 24 February<strong>2012</strong>, the road showcomprised skits and gamesand attracted participationfrom more than 200employees. The programmenot only debunked mythsand misconceptions aboutHIV/AIDS, it also conveyedeffective methods to preventthe spread of HIV.Other awareness effortsinclude providing pamphletson HIV/AIDS prevention tonew employees as part oftheir orientation package.keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Empowering Lives 35Tempest talesAfter a visit to China’s Olympic Sailing City, the 10-strong international racefleet, including the <strong>Keppel</strong>-sponsored Singapore yacht, is sailing towards sunnySan Francisco Bay in California in Race 9 of the Clipper Round the World Yacht Race.<strong>Keppel</strong>ite catches up with <strong>Keppel</strong> Ambassadors, Darryl Tai (DT), who was on Leg 1where the team won its first podium position in Brazil, and Celina Chan (CC), whobraved Leg 5 of the race from Gold Coast to Qingdao.What are the conditionslike onboard?CC: The journey fromSingapore to Qingdao waslike being in a washingmachine! Waves, about sixmetres high, were comingat us every 15 seconds. Thejourney was very bumpywhich made helming andmothering (cooking andcleaning) difficult.How did you feel whenyou were sailing intoMarina at <strong>Keppel</strong> Bayduring the stopover?CC: I was feeling veryemotional when we sailedin, especially when I lookeddown from the spreaderbar and saw the crowdwaving and cheering myname.What did you find mostchallenging about thejourney?CC: Bringing down thesail at the bow in freezingtemperatures was reallytough. I had to steel myselfmentally to overcome thetough conditions.Also, when tiredness setsin, it is a challenge to stayalert to safety hazards andadapt to our surroundings.I witnessed a teammate,Graeme, losing his balancewhen the boat jerked.He fell backwards, hit hishead on a screw on theceiling of the saloon, andsuffered a deep cut.DT: Like Celina, my patiencewas tested by difficultweather conditions. Whenthe weather warms, itgets really hot anduncomfortable below thedeck.How can you apply thelessons learnt onboardto your work at <strong>Keppel</strong>?CC: The most crucial lessonwould be the importance oftaking ownership of safety,whether onboard a yacht orat the yard. We should alwaysunderstand our operatingenvironment, be familiarwith safety procedures, andnever, ever let our guarddown.DT: I’ve learnt thatperseverance is essential tosuccess. We should relishour work challengesand enjoy the process ofovercoming them.CC: A Can Do! spirit is whatit takes for a <strong>Keppel</strong>ite toembrace challenges. I can’tthank <strong>Keppel</strong> enough for thiswonderful opportunity, and Ireally appreciate the relentlesssupport and encouragementfrom my bosses, friends andfamily.DT: The race has been alife-changing experience forme, and I’m grateful for thechance of a lifetime. keppelite<strong>Keppel</strong> Ambassadors Darryl Tai (centre) and Celina Chan (right) with Clipper Round-the-Worlder, Sherlyn Chen<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


36 Empowering LivesEmpowerment through filmTo mark InternationalWomen’s Day on 8 <strong>March</strong>,<strong>Keppel</strong> Land organised anexclusive movie screeningof Luc Besson’s The Ladyon 1 <strong>March</strong> <strong>2012</strong> for<strong>Keppel</strong>ites.The Lady is about Myanmar’spro-democracy leaderAung San Suu Kyi and herpeaceful crusade againstthe military regime. Thefilm is set in Myanmarwhere <strong>Keppel</strong> Land ownsand operates two hotels– Sedona Hotel Yangonand Sedona HotelMandalay.<strong>Keppel</strong> Land, which becamea signatory to the UnitedNations Global Compact(UNGC) on 13 December2011, also used the platformto spread awareness onUNGC’s 10 principles whichfocus on human rights,labour, the environment andanti-corruption.Addressing <strong>Keppel</strong>itesbefore the movie,Mr Choo Chin Teck, Directorof Corporate Services, <strong>Keppel</strong>Land, said, “As companiesface increasing demandfor accountability on theirsustainability practices, wewill strive towards integratingthe universal principles of theUNGC into the strategy,culture and operations of ourcompany.“The Lady underscoresthe principle of respectfor human rights, and weare pleased to present ascreening of the film to<strong>Keppel</strong>ites to empower staffwith the understanding thatpersonal commitment canmake a difference to enddiscrimination.” keppeliteWinning formula<strong>Keppel</strong> Bay Sailing Academy(KBSA) hauled in top honoursat the 8th HorsburghChallenge, Singapore’s mostanticipated and challengingannual keel-boat event,held over 17 to 19 Februarythis year.KBSA Principal, Tan ThongMeng, and Chief Instructor,Lynnette Leong, led six crewmembers, most of whom areex-KBSA students, to sweepsix out of seven awards. Asthe first to cross the finishingline, the team also garneredthe coveted “Line Honoursfor Horsburgh Passage”.Sharing exciting momentsof the race, skipper of theyacht, Thong Meng, shared,“The northeast monsoonended early this year andthe racing took place inextremely light and variablewind conditions.“The team executed sixhead sail changes within just30 minutes with exemplaryCan Do! spirit. Despitebattling strong adversecurrents, we completed the48 nautical mile HorsburghLighthouse passage under 10hours, putting us miles aheadof the fleet. We crossed thefinishing line first in our classand overall first in the race.”Thong Meng was recentlyawarded the title of RoyalYachting AssociationYachtmaster Examiner, aby-invite-only accreditation.Only 264 other individualsworldwide have garneredthis accreditation and ThongMeng is the only Asian tohave qualified. keppelitePrincipal of <strong>Keppel</strong> Bay Sailing Academy Tan Thong Meng (first from right) led the teamto win “Line Honours for Horsburgh Passage” at the 8th Horsburgh Challenge<strong>Keppel</strong>ite peleI <strong>March</strong> <strong>2012</strong>


Empowering Lives 37<strong>Keppel</strong>ites AbroadFrom ground upIvan Lim (first from left), AGM (Operations) of N-KOM, at the Qatari shipyardIn October 2010, Ivan Limwas called upon to lead amajor effort to get a newgreenfield shipyard in Qatarup and running.Ivan, who has workedfor <strong>Keppel</strong> for more than10 years recounted theexperience, “The first batchof personnel went throughtough times building upa world-class shipyardfrom an empty piece ofland in Ras Laffan. Withthe ground laid, the teamis now working to ramp upoperations.”Today, N-KOM – a jointventure between QatarGas Transport CompanyLtd (Nakilat) and <strong>Keppel</strong>Offshore & Marine meetsthe growing demandfor offshore and marineservices in the Middle Eastregion by providing qualityservices that span rig andship repair, modification andupgrading.As AGM (Operations) atNakilat-<strong>Keppel</strong> Offshore& Marine (N-KOM), Ivanmanages the shipyardtrades and oversees theengineering, quality systemsand assurance, and projectcontrol and managementdepartments. He is also themanagement representativefor the company’s integratedmanagement system andcertification programme,looking into operationsrequirements and regulatorycompliance.He opined, “It is importantto have the right mindsetand embrace newenvironments. The biggestchallenge that I faced wasadapting to the local styleof working. There weremany trying moments, butI have learnt to be patientand diplomatic in managingsuch situations.”Ivan is not new to challenges,having worked hard fromthe ground up. Uponcompleting his master’sdegree under a <strong>Keppel</strong>scholarship in 2005, Ivanworked at <strong>Keppel</strong> Shipyardas a Project Engineer andwas promoted through theranks to Yard Manager in2010 before his currentposting.He added, “Being brought upin a multi-racial society hashelped me to assimilate tothe new environment. Qatarisare generally friendly andfun-loving people, and I canappreciate their perspectiveto life and work.“I see more similaritiesthan differences in the waypeople in Qatar andSingapore behave and livetheir lives.”Ivan’s indomitable optimismand willingness to adaptto a new environmentis exemplary of <strong>Keppel</strong>’sCan Do! spirit, a commonthread binding <strong>Keppel</strong>itesthe world over. keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


38 Empowering LivesSpringing successRelentless efforts of the employees have transformed Spring City into an international golf destinationDriving into Spring City Golf& Lake Resort (Spring City),you are greeted by luxuryvillas and beautiful golfcourses set against stunningviews of Yang Zong HaiLake and a mountainousbackdrop.It is difficult for one toimagine that this golfparadise in Kunming City,Yunnan Province, China, wasjust a piece of barren land20 years ago.It is the culmination of effortsby many <strong>Keppel</strong>ites that havetransformed Spring Cityinto an international golfdestination.NUMBER ONEMr Lau Tong Chye, GM ofResort Operation, is one ofthem. He joined the <strong>Keppel</strong>family in 1995 and wasseconded to Spring City asProject Executive, assistingin the development of a36-hole golf course.Over the years, Mr Lau andhis team have overcomemany challenges. He recallsthat as Spring City wasamong the first golf coursesin Kunming, there wereno golfers in the localcommunity when the resortstarted operation. Themarketing strategy thenfocused on the SoutheastAsian market, which hasa much larger group ofgolfers.To attract golfers to fly toKunming, the team hiredthe best designers in theworld, Jack Nicklaus (JN) andRobert Trent Jones Jr. (RTJ) todesign the golf courses. Theteam also engaged the bestsite construction manager,fine shaper and agronomistto translate the spirit of thedesign into reality.The team’s effort paid off– Spring City achieved thetitle of “No. 1 Golf Coursein China” in 1999 for thecourse designed by JN, andcontinued to be named“No. 1 Golf Course in China”for the next 10 years for thecourse designed by RTJ.Mr Lau, who lives inKunming with his wife andtwo sons, shared his pride,“We are proud that SpringCity’s success has helpedthe local villagers increasetheir annual income fromRMB 200 to RMB 2,000-10,000 now. This bringsthem a higher living standardand greater opportunitiesfor education.”Mr Edwin Hu, Sales & Marketing DirectorINTERNATIONALSUCCESSES<strong>Keppel</strong> scholar Mr EdwinHu, Sales & MarketingDirector, also contributed toSpring City’s growth. Upongraduation from NanyangTechnological University in1997 as a civil engineer,Mr Hu joined Spring City andworked on the construction<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Empowering Lives 39of Spring City’s Clubhouse.Over the years, Mr Hu hastaken up various positions inSpring City.Mr Hu feels fortunateto have witnessed manyinspiring stories of SpringCity. He shared that whenthe resort first opened,most of the employeeswere new and notexperienced in handlingbig-scale events. For manyimportant events, theyhad to form a commandcentre comprising of mainlyexpatriates, includingengineers, accountantsand even spouses of theexpatriates, simply becausethey spoke English. Now,Spring City has successfullyheld numerous internationalevents run by local staff.On his personal growth,Mr Hu said, “The career shiftfrom project managementto sales and marketing in2004 was a big challenge, asmy background was in civilengineering. Nevertheless, Iwas fortunate and gratefulto have received a lot ofguidance and support fromthe senior management.With their vote ofconfidence, I have managedthe job since.”AWARD-WINNINGTo date, Spring City has wonmore than 100 awards intotal. These awards would nothave been possible withoutexcellent maintenance ofthe golf courses by CourseSuperintendent Mr LiuQichang and his team.Caring for the local community, Spring City, represented by Mr Yang Bo (fourth from left), donated RMB 300,000 to earthquake-hit YingjiangCounty, Yunnan ProvinceWhen Mr Liu joined SpringCity in 1995, many employees,including himself, had littleexperience in equipmentoperation. Through a lot ofhard work and continuouslearning, he mastered thenecessary skills and patientlytrained up a team with verygood technical skills.GLOBAL STANDARDSSpring City also has muchto offer in terms of F&Bchoices. Many Singaporeanhomeowners and clubmembers were pleasantlysurprised when they tastedauthentic Singapore foodin Spring City, such asHainanese Chicken Rice,Laksa and Bak Kut Teh.This is made possiblebecause the F&B team issupervised by a Singaporeanchef, Mr Martin Lee.Martin was workingat Sedona Internationalbefore he was transferredto Spring City in 1998, toadd Singapore cuisine tothe menu. Besides servingauthentic Singapore food,Martin has also led theF&B team to achieve a highservice standard.GROWTH ANDDEVELOPMENTSpring City has also changedthe lives of many localresidents in Yunnan. JessicaTao, who joined in 1998 asa caddie, has worked herway up to be the GolfManager. Mr Yang Bo, whojoined as a junior staff in1997, has rose to be theDeputy Director of GMOffice and was awardedan “Outstanding <strong>Keppel</strong>iteAward” in <strong>2012</strong>.Jessica shared, “Throughyears of hard work, the GolfDepartment has become acapable, efficient team. I havealso grown from a village girlto a professional individual.During difficult times,`I was fortunate to have theGolf Manager Jessica Taoencouragement and supportfrom the management andmy team.”Yang Bo echoed similarsentiments, “<strong>Keppel</strong>recognises people as a coreasset and actively nurturesits talent pool. I take pridein being a <strong>Keppel</strong>ite andam pleased to contributetowards the success ofSpring City.”Riding on the successesachieved, the team is evermore determined to bringSpring City to greaterheights. keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


40 Empowering LivesFit for all<strong>Keppel</strong>ite Recreation Club(KRC) has lined up a seriesof exciting sporting activitiesto foster stronger tiesamongst <strong>Keppel</strong>ites andpromote fitness in bodyand mind.FORGING BONDSKRC’s dragon boat team,<strong>Keppel</strong> Dragons, is steppingup their training sessionsin anticipation of thePeople’s Association Race inMay <strong>2012</strong>.Despite a packed trainingschedule, <strong>Keppel</strong> Dragonsregularly organises groupoutings to relax andboost camaraderie.Darryl Tai, Senior Engineerat <strong>Keppel</strong> FELS and Captainof <strong>Keppel</strong> Dragons, shared,“Each outing, training sessionand race strengthens thebond between teammates.The friendship of the teamis something that I valuedearly. My team membersare like family to me.”PITCH-PERFECTKRC soccer enthusiasts havereason to rejoice come Aprilwhen the club’s inauguralsoccer league will kick offand 12 teams will battleit out in the preliminaryround.V. Kumaravelu Thevar,Contracting Officer at<strong>Keppel</strong> Shipyard and EventConvener of KRC SoccerLeague shared, “We receivedvery encouraging responsefrom <strong>Keppel</strong>ites towardsthe league, and wouldlike to invite players andnon-players alike to comedown to cheer theirfavourite teams on when theleague begins.”FUN FOR PADDLERSIn appreciation of <strong>Keppel</strong><strong>Corporation</strong>’s generoussponsorship of the SingaporeTable Tennis Association’s(STTA) zone training centre inClementi, STTA has allocatedKRC three complimentarytable tennis tables atClementi Sports Complex.This facilitates KRC’s weeklytable tennis sessions onThursday evenings, tillDecember this year.The sessions will allow<strong>Keppel</strong>ites to engage infriendly competition andhone their skills together.With <strong>Keppel</strong> Games just afew months away, this willprove beneficial to playerslooking to sharpen theirpaddling skills. keppelite<strong>Keppel</strong> Dragons bond as a team over intense training sessions and regular group outings<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Empowering Lives 41Wonder chefChuang Keng Neng, residentchef at <strong>Keppel</strong> Land’s StraitsRoom, is well acquainted withcatering to the tastebuds ofdistinguished guests. Politicaldignitaries and businessleaders he has served over58 years of service with thecompany include Mr SimKee Boon, Mr Ong TengCheong, Dr Yeo Ning Hong,Mr Lim Kim San and Mr WeeCho Yaw.Ah Neng, as he is fondlyknown, has been with <strong>Keppel</strong>since 1954 when he joinedas a housekeeper to thenChairman Frank Lane of theStraits Steamship Group.At 82 this year, he haspractically grown up withthe organisation.The over 50 dishes thathe is famous for includeWestern fare such aslobster thermidor, baked fishbone femme and roast lamb,as well as popular local dishessuch as Hainanese chickenrice, pork chop and chickencurry.His father was a cook atMansfield Mess in thepremises of CantonmentRoad, which used to housethe expatriates of the Group.Ah Neng spent his childhoodand youth working at theChairman’s residence.In 1967, Ah Neng assumedoffice as manager of theTower Room, a privatedining area located atop thesecond-generation OceanBuilding (now redevelopedinto the fourth-generationOcean Financial Centre),where meals were catered forsenior staff, businessassociates and partners.Even after the building wasredeveloped for the thirdtime, Ah Neng continuedto oversee the kitchen andentertainment outfit forthe company. He had theassistance of a hired cook butafter the latter left in 1980,his wife Lim Ai Boi took overthe job. The husband andwife team worked togetherto whip up delectable dishesfor informal luncheons andelaborate formal dinners.Over the years, there havebeen many attempts to headhuntAh Neng, but he choseto stay on with <strong>Keppel</strong>.Ah Neng shared, “<strong>Keppel</strong>is like my second home.Over the years, I have mademany friends who include themanagement and directors.This sense of belonging issomething that I will never findat another organisation.”Despite his age, Ah Nengis in the pink of health.When asked of his secret tolooking young, he shared,“Drink wine … and walkfor at least 30 to 45 minuteseveryday.”Ah Neng, resident chef at <strong>Keppel</strong> Land’s Straits Room, will be remembered for his delectabledishes and warm personalityIndeed, for the past years,Ah Neng and his wife takesa 30-minute walk to theirkitchen at <strong>Keppel</strong> Land’sBugis Junction Towersevery day.“I would want to stay onhere, if not for my wife’shealth. I will definitely misseveryone at <strong>Keppel</strong> Land,especially colleagues suchas Choo Chin Teck andMagdalene Tan, who havebecome my good friendsover the years,” Ah Nengshared.A grandfather of five, Ah Nenglooks forward to enjoying lifeafter retirement – playingmahjong, hanging out withfriends at the HainaneseAssociation, and spendingquality time with his family.For those who miss Ah Neng’sfood, visit the 7th StoreyRestaurant at the MarinaBarrage. You might bumpinto Ah Neng sipping a glassof wine.Thank you Ah Neng, for 58wonderful years with <strong>Keppel</strong>!keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


42 Nurturing Communities42 Nurturing CommunitiesNurturingvolunteersIn support of the NationalLibrary Board’s (NLB)nationwide kidsREADprogramme, volunteersfrom <strong>Keppel</strong> Land arehelping children, in particular,those from low-incomefamilies, to cultivate goodreading habits.To enhance the effectivenessof <strong>Keppel</strong>ites as mentors,the Investor Relations &Research team organiseda training session for 15<strong>Keppel</strong>ites to be coached inbasic techniques in readingand storytelling by a qualifiedtrainer from the NLB on24 February <strong>2012</strong> .Loh Meina, AssistantManager, PropertyManagement at <strong>Keppel</strong>Land, shared, “The trainingtaught me different stylesof reading, and how toengage and interest theyoung through reading.I’m glad that <strong>Keppel</strong> Landorganises such meaningfultraining sessions that exciteemployees.”From April this year,the volunteers will beparticipating in kidsREADsessions every Wednesdayevening at the TanjongPagar PAP CommunityFoundation.Separately, some 25<strong>Keppel</strong>ites also attended alunch-time talk, ‘Volunteerism101’ on 2 <strong>March</strong> <strong>2012</strong>.The talk by the NationalVolunteer & PhilanthropyCentre was aimed atinspiring employees to giveback to their community.keppelite<strong>Keppel</strong>ites learnt basic techniques in reading and storytelling as part of their commitment asvolunteers with the National Library Board’s kidsREAD programmeAcknowledging <strong>Keppel</strong>’s support, Mr Sam Tan, Senior Parliamentary Secretary for ForeignAffairs and Community Development, Youth and Sports, and Mayor, Central SingaporeDistrict (right) presents a token to Ms Eva Ho, DGM of <strong>Keppel</strong> <strong>Corporation</strong>’s Group CorporateCommunications (left)Gift from theheartWith responsibility towardsthe community at its heart,<strong>Keppel</strong> supported thecharity fundraiser, “Foldwith a Heart, Youths playa Part” organised by thePeople’s Association TeensNetwork Club (T-Net Club) on25 February <strong>2012</strong>.<strong>Keppel</strong>’s contribution ofover $16,000 to the event’sadopted beneficiary, CentralSingapore CDC’s Lend aHelping Hand Project, will gotowards funding food andactivities for lonely elderlyliving in one and two roomrental flats.Some 500 youths folded over50,000 origami hearts withrecycled paper, with eachheart raising a matchingcontribution from sponsors.The heart formation wasentered into the SingaporeBook of Records as the‘largest heart formationmade of origami hearts’.keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


Nurturing Communities 43Sowing seeds of hopeAfter many months of hard work, an abandoned mango farm littered with garbage andovergrown bushes has been transformed into a vibrant living environment for needy familiesFriendships and ties grow and blossom in the midst of the <strong>Keppel</strong>-GK Eco VillageThe <strong>Keppel</strong>-GK Eco Villagein Bauan, a municipality inthe province of Batangas,the Philippines, warmlywelcomed new residents atthe Turnover Ceremony on8 <strong>March</strong> <strong>2012</strong>. The secondbatch of 20 needy familieseach received a newlycompleted home.“There is a strong sense ofneighbourliness amongstthe families. My husbandand I are thankful for theopportunity to raise ourfamily and own a house inthis good environment,”shared Lilia Malaluan, one ofthe new homeowners.<strong>Keppel</strong> Philippines Marinepledged an initial sum ofPhP 9 million towards theEco Village, and volunteersfrom <strong>Keppel</strong> BatangasShipyard contributed to theconstruction after work, overweekends and during publicholidays.Mr Nelson Yeo, MD (Marine)of <strong>Keppel</strong> Offshore & Marineand MD of <strong>Keppel</strong> Shipyard,elaborated, “We have comea long way in this meaningfulproject. Our involvementstems from <strong>Keppel</strong>’sdesire to contribute to thePhilippines as a member ofthe community.“About one-and-half yearsago, I visited this site with theMayor of Bauan, Ryanh M.Dolor and ED of GK, Jose LuisOquiñena. We found this plotof land suitable for shelteringneedy families, because it iswithin a residential districtand near commercial areas.Residents who live here willbe able to build ties withthe wider community, andmore importantly, find jobs.Having a stable job is key toa better standard of living forpoor families.“Many parties contributedto the good progress ofthis project. The localgovernment of Bauan, led byMayor Dolor, kick-started thisinitiative by contributing thisplot of land, and it continuesto provide guidance andsupport. The charityorganisation Gawad Kalingaprovided the framework fordevelopment.”The Eco Village will comprise60 housing units whencompleted, and is beingdeveloped in three phases.The first batch of 20 homeswere completed and handedover to needy families inend-2011.The Eco Village is presentlyin its final phase ofdevelopment, which includesconstruction of the last set of20 homes, a pre-school anda community centre. To raisefunds for the development,<strong>Keppel</strong> Volunteers organiseda Group-wide walkathon inSingapore on 25 <strong>March</strong> <strong>2012</strong>at West Coast Park, anda donation drive.The beneficiaries of the EcoVillage themselves tookpart in the building process,cultivating a strong senseof belonging to their newcommunity. To-date, some50 families contributed morethan 1,000 man-hours each,while another 10 familiescontributed more than 500man-hours each.Mayor Dolor said, “We wishto express our gratitude to<strong>Keppel</strong>. They have providedinvaluable support to thismunicipality. In particular,they have improved the livesof our citizens by providingemployment as well as bybuilding homes for theneedy.” keppelite<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>


44BackPage<strong>Keppel</strong> DHCS secures new clientsat one-north<strong>Keppel</strong> DHCS has securedcontracts to provide itsenvironmentally friendlydistrict cooling systems (DCS)services to several leadingcompanies at Biopolis andFusionopolis at one-north,including Ascendas andProcter & Gamble (P&G),with contract tenures from10 to 20 years.It will expand its existingplant at one-north by 4,000Refrigeration Tons (RT) tobring the total plant capacityto almost 30,000 RT.Mr Joseph Ng, CEO of<strong>Keppel</strong> DHCS, said, “Wehave established a solidtrack record of providinguninterrupted district coolingservices to the satisfaction ofour customers. The newcontracts not only reflectthe confidence of our clientsin the reliability and qualityof our facilities and service,but also the growing desireof businesses to reduceenergy costs by adoptingenergy-efficient buildingtechnologies.”With these contracts,<strong>Keppel</strong> DHCS will service17 buildings locatedacross 700,000 squaremetres of gross floor areaat one-north, and furtherstrengthen its presence atBiopolis and Fusionopolis,<strong>Keppel</strong> DHCS strengthens its presence at Biopolis and Fusionopolis, Singapore’s premier research hubs for biomedical science andinfo-communications technologythe premier research hubsfor biomedical scienceand info-communicationstechnology in Singapore.The contracts with businessspace provider Ascendasand consumer healthgiant P&G will see <strong>Keppel</strong>DHCS servicing Ascendasat Biopolis 5 and P&G’sSingapore Innovation Centreat Biopolis 4.Ascendas’ Biopolis 5 isexpected to be completedin 2013. It will provideadditional laboratory spaceto meet the increasingdemand for biomedicalresearch facilities. P&G’sSingapore Innovation Centreis expected to be completedin 2013, and will houseP&G’s research activities.Organisations at Biopolisand Fusionopolis thatare presently servicedby <strong>Keppel</strong> DHCS includeA*Star (Agency for Science,Technology and Research),GlaxoSmithKline, Novartis,Apex International, NTUAlumni Clubhouse and CityCampus, JTC <strong>Corporation</strong>,Soilbuild and Crescendas.<strong>Keppel</strong> DHCS also servicesVista Xchange, the transporthub for one-north and thesite of a combination ofoffices, hotels, shops andentertainment outlets, aswell as the multi-tenantedNeuros & Immunos buildingwhich is catered forneurology and immunologyresearch companies. keppeliteSource of photograph: JTC <strong>Corporation</strong>Printed on recycled paper<strong>Keppel</strong>ite I <strong>March</strong> <strong>2012</strong>

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