Brief Company Profile<strong>The</strong>se profiles give you insight into theoperations of private companies, and canhelp you:• Identify companies for investment,merger, and/or acquisition opportunitiesbased on size, products,and location.PRIVATE COMPANY PROFILES• Evaluate the position of yourcompetitors based on sales and/oremployment figures.Key Knife Incorporated19100 Southwest 125th CourtTualatin, OR 97062County: WashingtonCounty Code: 41067Phone: 503-403-2000Fax: 503-691-2240Web Address: http://www.keyknife.comAnnual Sales:SAMPLE PROFILEEmployment:Key Executive: Robert Bayly, PresidentKey Products: pneumatic rehoners and grinders, and woodcutting accessoriesCensus Code SIC(s): 3423; 3546SIC Description(s): hand and edge tools, except machine tools and hand saws;power-driven hand toolsKey Knife manufactures portable, pneumatic rehoners and grinders, aswell as woodcutting accessories, such as knives and chippers, for the woodindustry, including sawmill, pulp mill and oriented strandboard applications.<strong>The</strong> Company also provides related services such as installation supervision,personnel training and routine on-site consultation. Clamp and holder repairservices are also available. In addition to its Tualatin, Oregon headquartersand production facility, Key Knife has sales locations in South Carolina,© Copyright Canada by <strong>The</strong> (2), <strong>Freedonia</strong> Austria and <strong>Group</strong>, Australia. Inc.© Copyright by <strong>The</strong> <strong>Freedonia</strong> <strong>Group</strong>, Inc.<strong>Freedonia</strong> <strong>Private</strong> <strong>Companies</strong> <strong>Report</strong>Order form on last page5
Market Overview<strong>The</strong> Market Overview Sectiondiscusses factors influencing supplyand demand, including fixed investmenttrends and the outlook forconstruction.Power ToolsMARKET OVERVIEWThis information helps you:• Determine what external factorswill impact future supply anddemand• Measure your market and salespotential based on supply anddemand forecasts.• Propose new areas for productdevelopment based on markettrends & innovations.US demand for power tools, parts and accessories is projected to increase 4.9percent per annum through 2005, to $8.5 billion, faster than the industry averageof 4.2 percent. Factors adversely affecting SAMPLE demand for PAGE power tools include slowinggrowth in construction expenditures and manufacturing output, which will dampengains in the professional market. Deceleration in the formation of new householdswill limit gains for do-it-youselfers (DIYers), and competition from low-costimports will hinder value gains. However, demand will be spurred by productionefficiencies, as better- and faster-performing, more competitively priced powertools continue to replace hand tools. Additionally, product innovations willbenefit power tools and shift the product mix toward more efficiently engineeredand, therefore, more expensive models, thereby boosting dollar gains.All types of power tools have experienced technological developments whichprovide value-added features. Ergonomically designed handles and triggers, as wellas better balanced models aim to prevent such afflictions as carpal tunnelsyndrome and other muscle strains. Additional features include the use of newmaterials and engineering for noise dampening to prevent hearing loss, andvibration and shock absorption to reduce the strain of repetitive operations.Moreover, the development of a greater number of cordless electric tools hasfueled the professional market. Despite the higher initial costs of power tools,many have replaced their hand tool counterparts because of their speed andefficiency, as well as their competitive prices.FACTORS AFFECTING POWER TOOL DEMAND BY MARKETMarket Factors Driving Demand Factors Restraining DemandProfessionalConstructionWide variety of tools used and thesize of the industry.Growing residential repair andrenovation spending.Many contractors opting formodels that are job-specific andincrease productivity.SAMPLE TABLEDeceleration of constructionexpenditures, particularly residential andnonbuilding.Declining number of new housing starts,due to demographics.ProfessionalAutomotiveAftermarketRising number and age of the USmotor vehicle stock.Increasing sophistication inautomotive designs, drivingdemand for greater numbers ofmore specific tools.Increased frequency of consumer DIYrepairs, due to the greater affordabilityof hand-held automotive diagnostictools.(continued)6Power & Hand Tools - <strong>Private</strong> <strong>Companies</strong> <strong>Report</strong> #1445