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September2011IJMT Volume 1, Issue 4 ISSN: 2249-1058__________________________________________________________reached its lowest level by the mid-1970s and the early 1980s. To tackle problems of this sectorvarious committees were formed by the government , The Talwar committee 1977 whichsubmitted report with 176 recommendations, major of which were accepted and implemented,another committee more popularly known as Goiporia Committee in 1990, carried out extensivestudies and interviews and came up with 97 recommendations, which also was very significantand attentative were accepted by government except infrastructural related services, TheNarsimham Committee 1991 which covered the whole gamut of the Indian banking sector, hasalso emphasized the need to improve service to the customers. Simultaneously, besides thepressure of having to work efficiently, the banks are being subjected to pressures in such mattersas prudential norms and transparency. Other important developments with respect to customercare include the Customer Protection Act, which, inter alia, covers the bank services and theestablishment of Banking Ombudsman Scheme.Uppal (2006), with stratified sampling of 506 bank customers, explained the impact ofcomputerization on the satisfaction of customers of all bank groups and concluded that customerservice are quite better in fully computerized banks and further in e-banks in partial and nonecomputerized banks.F.T. Shroff: (2007) Firdos Temurasp Shroff in his study „‟Modern Banking Technology” (2007)The banking scenario is fast changing with the galloping technological advancement. Also haspresented scenario of how Indian banking system is developed over the year. The book explainsissues faced by these systems. Also said comparatively banking position with other countries. ITis playing important role in widening the quick market. Banking system in India is at thethreshold of the paradigm shift. Technology application and innovations are bringing changes inIndian banking system.Objectives of the study:1. To study the role of technology in innovative and competitive nature of banking services ofSBI and HDFC bank.2. To study the marketing practices and customer satisfaction in regard to services offered bySBI and HDFC bank.A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.International Journal of Marketing and Technologyhttp://www.ijmra.us27