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September2011IJMT Volume 1, Issue 4 ISSN: 2249-1058__________________________________________________________SBI is quick in providing services. As far as ATM transactions are concerned user-friendly ATMservices and proper connectivity are the factors contributing to the satisfaction <strong>of</strong> customers inboth the banks. Internet banking service <strong>of</strong> both the banks has been rated at par by theircustomers. The table 2 shows the relative weights <strong>of</strong> various parameters against whichemployees their services and ATM and internet services have been evaluated.ASSOCIATION BETWEEN VISIT TO BANK AND SERVICE SATISFACTION:Satisfied customers are happy when all the banking requirements are fulfilled without personallyvisiting the bank. The frequency <strong>of</strong> visit also depends on the pr<strong>of</strong>ession. The visit to bank showsthat customers are satisfied. The association between satisfaction and frequency <strong>of</strong> visit is givenin Table 3Table 3Association between Visit to Bank and Satisfaction <strong>of</strong> Services in SBIVisit to bank Comfortable Uncomfortable Not sure TotalZero times 85 5 11 1011 to 5 times 52 2 3 576 to 10 times 4 2 2 811 to 20 times 0 3 1 4Total 141 12 17 170Source: Survey DataX 2 = 40.3725 significant at 5 percent level <strong>of</strong> significanceX 2 (6, 0.05 = 12.592)The table value for 6 degree <strong>of</strong> freedom at 5 percent level <strong>of</strong> significance is 12.592 but thecalculated value was 40.3725. It seems that calculated value is greater than table value; there isan association between frequency <strong>of</strong> visit to the bank and satisfaction <strong>of</strong> customer in SBI.A Monthly Double-Blind Peer Reviewed Refereed Open Access <strong>International</strong> e-Journal - Included in the <strong>International</strong> Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories <strong>of</strong> Publishing Opportunities, U.S.A.<strong>International</strong> Journal <strong>of</strong> Marketing and Technologyhttp://www.ijmra.us33

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