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Donload full Lenght Paper...... - International Journals of ...

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September2011IJMT Volume 1, Issue 4 ISSN: 2249-1058__________________________________________________________The table value for 9 degree <strong>of</strong> freedom at 5 percent level <strong>of</strong> significance is 16.919 but thecalculated value was 23.2345. Accordingly, here also it was observed that calculated value isgreater than table vale. Therefore, there is an association between visit to bank and quality <strong>of</strong>service <strong>of</strong> the bank in SBI bank.Table 6Association between Visit to Bank and Quality <strong>of</strong> Service for HDFC BankVisit to bankExcellent Very Good Below TotalGoodSatisfactionZero times 54 35 31 3 1231 to 5 times 6 9 24 2 416 to 10 times 2 2 0 1 511 to 20 times 0 0 0 1 1Total 62 46 55 7 170Source: Survey DataX 2 = 47.5310 significant at 5 percent level <strong>of</strong> significanceX 2 (9, 0.05 = 16.919)The table value for 9 degree <strong>of</strong> freedom at 5 percent level <strong>of</strong> significance is 16.919 but thecalculated value was 47.5310. As observed from calculated value which is greater than tablevalue denotes that there is an association between visit to bank and quality <strong>of</strong> service <strong>of</strong> the bankin HDFC bank.ASSOCIATION BETWEEN NUMBER OF YEARS AND OCCUPATION:Relationship was built over the years and customers continue to bank with the same bank as longas they were satisfied with the service and also due to mutual relation that has developedbetween them. It was possible that customers in pursuing a certain pr<strong>of</strong>ession are satisfiedwhereas others were not satisfied and the association suffers. Association between pr<strong>of</strong>essionand the number <strong>of</strong> years that these customers have been banking with SBI and HDFC bank aregiven in the table no 7 and 8.A Monthly Double-Blind Peer Reviewed Refereed Open Access <strong>International</strong> e-Journal - Included in the <strong>International</strong> Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories <strong>of</strong> Publishing Opportunities, U.S.A.<strong>International</strong> Journal <strong>of</strong> Marketing and Technologyhttp://www.ijmra.us35

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