12.07.2015 Views

Franco ''Bifo'' Berardi - The Soul at Work From Alienation to Autonomy

Franco ''Bifo'' Berardi - The Soul at Work From Alienation to Autonomy

Franco ''Bifo'' Berardi - The Soul at Work From Alienation to Autonomy

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<strong>The</strong> digital transform<strong>at</strong>ion started two diffetent butprocesses. <strong>The</strong> first is the capture of work inside the netw()(k.is <strong>to</strong> say the coordin<strong>at</strong>ion of different labot fragments in aflow of inform<strong>at</strong>ion and production made possible by digitalstructures. <strong>The</strong> second is the dissemin<strong>at</strong>ion of the labotin<strong>to</strong> a multitude of productive islands formally au<strong>to</strong>nomous,actually coordin<strong>at</strong>ed and ultim<strong>at</strong>ely dependent. As we havecognitive labot manifests itself as info labor, th<strong>at</strong> is <strong>to</strong> say asinfinite recombin<strong>at</strong>ion of a myriad inform<strong>at</strong>ion, availablea digital support. When cooper<strong>at</strong>ion means transferring, elabot'<strong>at</strong>and decoding digitalized inform<strong>at</strong>ion, it is evident th<strong>at</strong> theworks as its n<strong>at</strong>ural frame.<strong>The</strong> function of command is no longer a hierarchicaltion, localized in the fac<strong>to</strong>ry, but a transversal,function, perme<strong>at</strong>ing every fragment of labor time.<strong>The</strong> non-hierarchical character of networkbecomes dominant in the entire cycle of social labor. Thistributes <strong>to</strong> the represent<strong>at</strong>ion of info-labor as an in,je)Jer,deJform of work. But this independence, as we have seen, is in factideological fiction, covering a new and growing form ofdency, although no longer in the previous formal hi,,,ar'chiciwhose command over the productive action was direct andtary. This new dependency is increasingly apparentau<strong>to</strong>m<strong>at</strong>ic fluidity of the network: we have a strict i' , nt,,,dep,enrlen.oof subjective fragments, all distinct but objectively de.perldenfrom a fluid process, from a chain of au<strong>to</strong>m<strong>at</strong>isms both extetl1aand internal <strong>to</strong> the labor process which regul<strong>at</strong>e every g"'tUI'e;every productive parcel.Both simple executing workers and entrepreneurial man" gersshare the vivid perception th<strong>at</strong> they depend on a constantbe interrupted and from which they cannot step backthe price of being marginalized. Control over the laboris no longer guaranteed by the hierarchy of bigger andbosses typical of the Taylorist fac<strong>to</strong>ry, but it is incorpor<strong>at</strong>edflux. Cellular phones are probably the technological devicesillustr<strong>at</strong>e this kind of netwotk dependency. <strong>The</strong> cellularis left on by the gre<strong>at</strong> majority of info-workers even whenare not working. It has a major function in the organiz<strong>at</strong>ionas self-enterprise th<strong>at</strong> is formally au<strong>to</strong>nomous but substandependent.<strong>The</strong> digital network is the sphere where theand temporal globaliz<strong>at</strong>ion of labor is made possible.labor is the endless recombin<strong>at</strong>ion of a myriad of fragth<strong>at</strong>produce, elabor<strong>at</strong>e, distribute and decode signs andnform<strong>at</strong>i,on:al units of all sorts. Labor is the cellular activity wherenetwork activ<strong>at</strong>es an endless recombin<strong>at</strong>ion. Cellular phonesthe instruments making this recombin<strong>at</strong>ion possible. EveryinhJ-,,'orllCer has the capacity <strong>to</strong> elabor<strong>at</strong>e a specific semiotic segth<strong>at</strong>must meet and m<strong>at</strong>ch innumerable other semioticfragm.ents in order <strong>to</strong> compose the frame of a combin<strong>at</strong>ory entityth<strong>at</strong> is info-commodity, Semiocapital.But for this combin<strong>at</strong>ion <strong>to</strong> become possible, a single, infinitelyflexible (and constantly reactive <strong>to</strong> the calls of Semiocapital) productivesegment is not enough: a device is needed, capable ofthe single segments, constantly coordin<strong>at</strong>ing andlocalizing in real time the fragments of info production. Cellularphones, the most important article of consumption of the lastdecade, provide this very function <strong>at</strong> a mass level. Industrial workershad <strong>to</strong> spend eight hours daily in a specific place if they wanted <strong>to</strong>receive their wage in exchange for productive gestures performedagain and again in a specific terri<strong>to</strong>ry.88 / <strong>The</strong> <strong>Soul</strong> <strong>at</strong> <strong>Work</strong><strong>The</strong> <strong>Soul</strong> <strong>at</strong> <strong>Work</strong> I 89

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