Executive Courses - Strathmore University

Module II:Implementing strategic position for ahospitality EnterprisesDate: MayAim: Examine principles to use in implementingcorporate strategies to attain corporategoals,explore input models necessar y toattain cost reduction and efficiency; strategicmarketing from the pre-segmentation point topositioning, strategies for off shore marketing,e-commerce and high level automation,Carry out strategy evaluation and controlwithin hospitality and tourism business.Curriculum• Organisation structure versus servicedelivery• Hospitality input models for cost reductionand efficiency• Strategic Marketing and Synchro marketingin tourism business• Strategies for offshore marketing andleveraging destination competitiveness• Managing hospitality business life cycle• Building bases for hospitality marketcompetitiveness• Managing strategic change• Strategy leadership using influence andnegotiation• Advantages of e-commerce and high levelautomation in strategy efficiency• Managing stakeholders to attain corporategoals• Strategy evaluation and control withinhospitality and tourism businessCombined Tourism AndHospitality ProgrammeMeetings, conventions and eventsmanagementDate: JuneAim: Sensitise tourism stakeholders to useinternational conventions, meetings andevents as a catalyst for international visitors.Operations management, study mechanism forsuccessful lobbying, planning and guiding aninternational conventions, meetings and eventsCurriculum• Types and business function of internationalconventions, meetings and events• Sources and sourcing, attracting internationalevents• Theory of creation, theme development andplanning• Management of reservation accommodation,transportation, tour management, recreation• Operations: constituents elements in creatingand delivery various types of events• Marketing strategy, financial management -ROI, break even, cost of salesService Quality Management inHospitality EnterprisesDate: JuneAim: The aim of this programme is provide anexposition of hospitality service quality agendawith par ticular emphasis hospitality servicequality modeling and profiling of the hospitalityservice customers.Curriculum• Comparative mapping of hospitality andother businesses.• SERVQUAL and HOTQUAL quality models.• Profile of hospitality service customers,Customers perceptual judgment of hospitalityservices• Trouble-shooting service failure, ServicerelationshipManagement, Customer designed servicestandards• Employees and service quality managementSMC_Executive Courses brochure A5.indd 3 25/02/2011 01:56:30

At Strathmore University, we are open to everyone, asfelt in our warm family atmosphere and the simplicity andconfidence with which we engage one another. We encourageopen, lively and responsible interaction based on the respectfor the freedom and opinion of others. Our culture andreputation for outstanding excellence has deep roots. We aredriven by the desire to enable you recognise the dignity andworth of self and of others and to make that fact propel youto achieve the greatest possible excellence in what you do andto do it for the service of others. Strathmore University is forthose seeking to be that peerless professional, revolutionaryentrepreneur, inspirational manager or exemplary leader whowants to make an impact and transform our society.How to reach usThe University is located on Ole Sangale Road (off LangataRoad) accessible by private means or public transport from theCentral Bus Station with signboard 14A – Strathmore.For more details contact:Admissions Office, Strathmore UniversityPO Box 59857-00200 City Square, Nairobi, KenyaTel (020) 6006155 Mobile 0733 618135, 0722 205428Fax (020) 6007498 Email admissions@strathmore.eduwww.strathmore.eduSMC_Executive Courses brochure A5.indd 4 25/02/2011 01:56:32