2007 MEDIA GUIDE - Seahawks Online Media Packet

COMMUNITY 14Addressing the continuing decline ofphysical education programs in many ofAmerica’s schools and diminishing amount ofexercise among today’s children, the NationalFootball League and American HeartAssociation launched the What Moves Unational program. The awareness campaignwhich includes a unique curriculum supplementis designed to incorporate physicalactivity in classroom lessons and encouragephysical activity to an increasingly inactivegeneration of children.What Moves U includes several key elements:an in-school activity kit created forteachers, by teachers, which includes curriculum-basedactivity sheets, program–specificlearning materials and in-school promotionalmaterials; and, an interactive fitness websitefor children. The initiative is supported by anational media campaign including television,radio, print, and movie cinema PSAs. NFLteams and American Heart Association affiliatesare working together to reach kids in localcommunities nationwide.WHAT MOVES UUnique from other physical fitness programsfor students, the What Moves U inschool,25-lesson activity kit has been developedby teachers for teachers of various academicdisciplines including Science, SocialStudies, Math, Physical Education andLanguage Arts, to help integrate physicalactivity into their existing lesson plans. Theprogram encourages teachers to begin theirstudents’ days with morning stretches, incorporatetwo minutes of activity for every 20minutes of desk time, and assign homeworkthat includes physical activity.Nate Burleson shows a young receiverhow to properly catch the football.Seahawks WR Bobby Engram shows a few students his workout routine at the SeahawksHeadquarters in Kirkland.