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On behalf of the musicians, staff, and Boardof Directors of the San Francisco Symphony,welcome to the 42nd Annual <strong>ACSO</strong><strong>Conference</strong>! We are very excited to be hostingour colleagues from around California andencourage you to enjoy all that San Franciscohas to offer.Coming together as colleagues gives usthe opportunity to have open and vibrant discussions aboutthe challenges we face, discover ways of strengtheningartistic vitality, and learn to deepen our engagement with thecommunities we serve. At the <strong>Conference</strong>, you will find contentthat is thoughtful, engaging, and timely; giving us the ability toshare ideas and learn from one another to shape the future ofour field.If you’re new to the <strong>Conference</strong>, don’t miss the orientationon Thursday morning. It will help you make the most of yourexperience. Along with the sessions and peer forums designedfor specific constituents, two Plenary Sessions explore importantwork being done in music education and audience building. Andnot to be missed are luncheons with acclaimed cellist Zuill Baileyand ArtsJournal.com founder and editor Doug McLennan. Wealso look forward to seeing you in Davies Symphony Hall to enjoythe San Francisco Symphony in concert featuring music from andabout the New World, led by the dynamic Alondra de la Parra.Thank you for attending this year’s <strong>ACSO</strong> <strong>Conference</strong>; as there’snever been a greater need to come together (in force) to ensurethe vibrancy of our field.Brent Assink, executive director, San Francisco Symphony3


On behalf of my fellow members on the<strong>ACSO</strong> Board of Directors and the <strong>ACSO</strong> staff,welcome to <strong>ACSO</strong>’s 42nd Annual <strong>Conference</strong>!We are truly “tutti sforzando,” comingtogether with force.I love our field and the wonderful people whomake it all happen. After all, music is aboutcollaboration and community. It requires avillage: those who create and re-create, those who support, inso many ways, and those who enjoy. All of us share the joy, thenourishment, and the learning.Our <strong>Conference</strong> presents outstanding opportunities forcommunity, joy and learning as well. We can all thank <strong>ACSO</strong>’s<strong>Conference</strong> Committee and its chair, Noralee Monestere,executive director of the Marin Symphony, who, along with <strong>ACSO</strong>executive director Kris Sinclair, have put together a fabulousprogram which includes sessions ranging from the inspirationalto the hands-on nitty gritty required to make it all work.I would like to thank as well all the presenters at this year’s<strong>Conference</strong>, who are enriching the field by contributing theirtime and talent to share their often hard-earned wisdom withus. We’re most appreciative of the San Francisco Symphony forhosting the <strong>Conference</strong> this year. And of course I would like tothank the hard-working members of the <strong>ACSO</strong> Board and stafffor their work year-round on behalf of music in our state.Just as there’s nothing quite as satisfying as a live concert, Ithink there’s nothing like meeting colleagues face-to-face, sittingdown with them, sharing a session, a meal, finding support andanswers, celebrating each other’s successes. It’s inspiring.So please enjoy, and please do not forget to let us know whatworks and what could be improved. This <strong>Conference</strong> is for you.Tutti Sforzando!NancyBell Coe, president, <strong>ACSO</strong>president, Music Academy of the West5


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Greeting from the Mayor of San FranciscoAs Mayor of the City and County of San Francisco, I extendwarm wishes to everyone attending the Association of CaliforniaSymphony Orchestras’ Annual <strong>Conference</strong> from July 22-24 at theHilton Financial District. We are indeed honored that you havechosen “America’s favorite City by the Bay” to host this noteworthyevent.I commend the Association of California Symphony Orchestrasfor their outstanding civic and community service and for theirinvaluable contributions toward advancing the importance of musicappreciation and creative expression through all genres of music.Music is a force that unites us all beyond cultures and geographicalboundaries and our city is especially fortunate for our very own SanFrancisco Symphony which we believe represents the summit ofmusical expression in San Francisco.While in the Bay Area, I invite you to take full advantage ofthose “Only in San Francisco” experiences from our world-classrestaurants and entertainment venues, to our iconic cable cars andthe Golden Gate Bridge, the captivating views from the scenic cityhills, to our diverse and multicultural communities you’re in for atreat not just for your senses, but also for your soul!I wish you all the best for a successful and rewarding conference!Warmest Personal Regards,Gavin Newsom, Mayor7


2010 <strong>Conference</strong> ChairNoralee Monestere, executive director, Marin SymphonyMembers of the 2010 <strong>Conference</strong> CommitteeKate AkosDafna KapshudStacey StreetAdrienna ValenciaChris AyzoukianMireya JonesOliver TheilCynthia Shilkret, chair, Connoisseur’s Collection Wine Bin DrawingSpecial thanks to the following friends of <strong>ACSO</strong> who have providedin-kind services or merchandise during the year or for the 42nd Annual<strong>Conference</strong>.Katherine E. Akos ConsultingServicesartSMARTArts Consulting GroupArts ReachBloomingdale’sJeanette Bovard, editorialconsultantEmilio’s Italian RestaurantFountaingrove InnFour Points by SheratonFrench Touch ProductionsFremont SymphonyHilton San Francisco FinancialDistrictHutchins ConsortJones Coffee RoastersLeague of American OrchestrasLeatherby’s Café RougeLos Angeles Chamber OrchestraLos Angeles Children’s ChorusLos Angeles PhilharmonicMacias Gini & O’Connell, CPAsMacy’sMarin SymphonyMediterraneo RestaurantThe Melting PotMusic Academy of the WestNew West SymphonyOakland East Bay SymphonyOjai Music FestivalOrchestra Nova San DiegoDon OsbornePacific Mozart EnsemblePacific SymphonyPatron TechnologyPhilharmonia Baroque OrchestraSan Bernardino SymphonySan Francisco Convention &Visitors BureauSan Francisco PerformancesSan Francisco SymphonySanta Barbara SymphonySanta Rosa SymphonySide Street Strutters Jazz BandGeorge SinclairSouth Coast PlazaStockton SymphonyTargetUpham HotelWestfield San Francisco CenterWestin South Coast Plaza Hotel8


■ Confe rence Registration, Check-in, MASONTickets and Resource Room■HoursWednesday, July 21Thursday, July 22Friday, July 23Saturday, July 245 am - 6 pm (Vendor Set-up)8 am - 4 pm8 am - 4 pm7:30 am - 12 pm<strong>Conference</strong> registration and special event tickets can be paid for by cash,check, VISA or MasterCard. Make checks payable to <strong>ACSO</strong>. Tickets formeals or concerts cannot be exchanged or refunded.■What’s in the Resource Room?■ Ask the Experts Sign-upsFree, private 30-minute consultations will be available during the <strong>Conference</strong>.Sign-ups are first come, first served and will be posted on the bulletin board inthe Resource Room (Mason). The experts will talk to more than one person/organization at a time.■ Orchestra Brochures■ Artists Manager Brochures and Rosters■ Vendor Information■ The Tuneful BoutiqueAll proceeds benefit <strong>ACSO</strong>. Thank you to the many organizations that havedonated items to the Tuneful Boutique.■ Registration Desk■ Advocacy Information Desk■ Find Out if You’re a Musical Drawing Winner■ Morning Coffee Service■ Star in a VideoPLEASE WEAR YOUR NAME BADGE AT ALL TIMESwhile in the hotel or attending activities at any of the othervenues. You must be a registered <strong>Conference</strong> delegate toattend sessions.9


Take a chance on this year’s MusicalDrawing, featuring exotic concert/hotel packages, sumptuous giftbaskets and extravagant shoppingsprees. All concerts are complimentsof <strong>ACSO</strong> member orchestras andchoruses. Proceeds from the drawingsupport essential services providedto organizations in the state of California and the region, includingconsulting services, technical assistance, conferences, and workshops.Tickets: $15 each; 5 for $60; 10 for $100Prizes include:■■■$500 South Coast Plaza Shopping Spree (Orange County).Enjoy a two-night stay at the Hilton San Francisco Financial Districtand 2 pairs of tickets to 2 events by San Francisco Performances,independent presenter of chamber music, vocal and instrumentalrecitals and jazz and contemporary dance.2 tickets to a 2010-11 Oakland East Bay Symphony concert at thehistoric Paramount Theatre.■ 2 tickets to a Marin Symphony concert of your choice, with SectionOne seating. A $100 gift certificate to The Melting Pot in Larkspurand one night at the Four Points by Sheraton, just across the freewayfrom the Concert Hall.■ We invite you to join us for the 65th Ojai Music Festival, June 2011.Featuring the music of Stravinsky, Boulez, Messiaen, and GeorgeBenjamin plus Indian ragas and works of Frank Zappa. The packagewill include a pair of B tickets to a concert of your choice in historicLibbey Bowl, access to the VIP Festival Lounge, and invitation to theSaturday Post Concert Party.■■■■3 one-day park hopper passes to Disneyland and CaliforniaAdventureland.A half-day consultation from Katherine E. Akos on organizationalplanning, development activities or board development. (Previouswinners are not eligible).A set of 7 DVDs from the highly acclaimed Keeping Score televisionseries, hosted by MTT with the San Francisco Symphony. Each ofthe 7 DVDs features a one hour documentary episode coupled withconcert performances of the work explored, with Michael TilsonThomas leading the San Francisco Symphony. The full collectionfeatures episodes on Tchaikovsky, Beethoven, Stravinsky, Copland,Berlioz, Shostakovich, and Ives.2 tickets to Music Academy of the West’s August 8 performance ofDon Giovanni.10


■■■■■■■Enjoy a night of classical music under the stars with 2 reservedbench seats at the Hollywood Bowl during 2010-11.2 tickets to a Los Angeles Chamber Orchestra Series concert, aLACO tote bag, and a copy of LACO’s 40th anniversary CD withJeffrey Kahane and Sir Neville Marriner.4 tickets to a San Bernardino Symphony concert and dinnerpre-concert with a member of the San Bernardino SymphonyBoard of Directors.2 bottles of wine, 2 tickets to a 2010-11 Santa Barbara Symphonyconcert, dinner for 2 at Emilio’s Italian restaurant and a one-nightstay at the charming Upham Hotel.3 documentaries, “Sing!”, “Sing Opera!” and “Sing China!” byAcademy Award winner Freida Lee Mock. The films follow LosAngeles Children’s Chorus on its various journeys through opera,China and beyond. “Sing!” was nominated for an Academy Award.2 tickets to any Stockton Symphony Classics concert during the2010-2011 season and a recording of the Stockton Symphony’sworld premiere of Mark Twain’s World: A Symphonic Journey withGenuine Thespians composed by Chris Brubeck.artSMART offers a 4-hour workshop for board/staff who haveweathered the immediate crisis and are ready to move on -wherever that takes them! Does not include travel expenses forJane Hill, consultant.■ Enjoy a New West Symphony concert for 2 at the CountrywideTheatre Performing Arts Center and dinner at the MediterraneoRestaurant in Westlake Village.■ Enjoy a one night stay at The Fountaingrove Inn located just 65miles north of the Golden Gate Bridge. The hotel offers gracioushospitality, is close to the Redwoods, the Sonoma Coast, and iswithin an easy drive of the wine appellations of Dry Creek, RussianRiver and Sonoma Valleys. You’ll also experience a performance for2 by the Santa Rosa Symphony during its 83rd season.■■■■Arts Consulting Group is pleased to offer a Saturday Board andStaff Planning Retreat. The focus of the Retreat will be mutuallyagreed upon by ACG and the organization, including use of onlineconfidential Board assessment tools completed by participants inadvance.Around the World in Coffee - a basket of premium coffee from JonesCoffee Roasters in Pasadena.2 tickets to an Orchestra Nova San Diego Classics performance forthe 2010-11 season at Irwin M. Jacobs Qualcomm Hall in SorrentoValley.A pair of 2010-11 Hutchins Consort season tickets, a CD and at-shirt.MUSICAL DRAWING CONTINUED ON NEXT PAGE11


MUSICAL DRAWING CONTINUED■■■■■■■Pacific Symphony Concert tickets for 2, with dinner at Leatherby’sCafé Rouge and a Friday and Saturday night stay at the Westin SouthCoast Plaza.2 tickets to the Fremont Symphony’s December 4th or 5thperformance of The Nutcracker.90 minute promotional video for your organization, courtesy ofFrench Touch Productions. (If the organization is not in NorthernCalifornia, travel and accommodation will have to be provided.)2 CDs and a pair of tickets to the December 4, 2010 Pacific MozartEnsemble concert in Berkeley.A season subscription for 2 to the Philharmonia Baroque Orchestra’s2010-11 season.1 complimentary registration for the League of American Orchestras’2011 National <strong>Conference</strong>, Minneapolis, June 6-9, hosted by theMinnesota Orchestra and the St. Paul Chamber Orchestra.1 complimentary registration to the Arts Reach National ArtsMarketing & Development <strong>Conference</strong> in Los Angeles, October21-24, 2010.DISCLAIMER: ONLY ONE PRIZE PER DELEGATE. OUT OF RESPECT TO OURDONORS, PRIZES ARE NOT TRANSFERABLE. ALL CONCERT TICKETS ANDHOTEL ROOMS SUBJECT TO AVAILABILITY.Become the toast of your social circle!Nothing goes better with Classical musicthan a glass of fine wine! And who wouldknow what special wines go best withmusic than <strong>ACSO</strong>’s very own Board?Enter for your chance to win a covetedselection of fine wines, contributedfrom the private cellars of our Boardmembers. You could go home with over25 bottles of exquisite vintages to enjoyat your leisure. Only 54 tickets are sold.Chances for this special selection are$100 a piece with the winning ticketschosen during a fun-filled ceremonyat Saturday’s luncheon. To view theoutstanding selections, visit the wine bindisplay in the Resource Room.*Must be present to win. The drawing will be held during lunch Saturday,July 24. The winner has the option of taking the wines home or having themshipped (in-state only).12


WEDNESDAY, JULY 21, 20103 – 4:30 pm<strong>ACSO</strong> Board MeetingJACKSON5 – 6 pmResource Room Available for Vendor Set-UpMASON6 pm BY INVITATION ONLY<strong>ACSO</strong> Board and Major Donor GatheringTHURSDAY, JULY 22, 2010ASK THE EXPERTS throughout the day.Sign up in the Resource Room.8 am - 4 pmRegistration & Resource Room OpenMASONsponsored by10 - 10:45 am NEW OR RETURNING DELEGATES<strong>Conference</strong> OrientationGRAND BALLROOMTutti a bordo! It’s time to geton board with your colleaguesfrom near and far to discoverhow to make the most of yourjoint <strong>Conference</strong> experience.Togetherness over three days oflearning and sharing will makeeach of us stronger and moresuccessful solo and ensembleplayers! Featuring a specialappearance by Jane Hill, former orchestra and opera executivedirector; arts consultant – “My First 1,000 Mistakes (abridged).”Kelly Ruggirello, president, Pacific Choralesponsored by Stacey Street13


THURSDAY, JULY 22, 2010 CONTINUED1411 am - 1 pm ALLPeer Forums: Musical ChairsDon’t be left out when the music stops! Grab a chair at one of the tablesand join your peers at this once-a-year, unparalleled opportunity to buildyour network by meeting, mingling, and exchanging information with yourcolleagues. It’s the perfect prelude to a <strong>Conference</strong> that fosters confidence,creativity, comprehension and connections through interaction and sharing.Peer Forum Tables1. Managers with budgets over $1 million DAVISNoralee Monestere, executive director, Marin Symphony2. Board Members with budgets over $1 million JACKSONLen Linton, president, New West Symphony3. Managers with budgets $500,000 to $999,999 JACKSONJan Derecho, executive director, Santa Cruz County Symphony4. Board members with budgets $500,000 to $999,999 JACKSONDean McVay, board member, San Bernardino Symphony5. Managers with budgets under $499,999 SANSOMEColleen Marlow, executive director, San Francisco Chamber Orchestra6. Board Members with budgets under $499,999 SANSOMEFlorence Kabot, president, Tulare County Symphony7. Marketing Directors and Staff MONTGOMERYCathy Levin, associate director of marketing, San Francisco Symphony8. Public Relations Directors and Staff MONTGOMERYOliver Theil, director of public relations, San Francisco Symphony9. Development Directors and Staff GRAND BALLROOMCourtney Beck, development director, Philharmonia Baroque Orchestra10. Operations and General Managers MONTGOMERYAndrew Dubowski, director of operations, San Francisco Symphony11. Finance, IT Staff and Volunteers WASHINGTONMaya Rath, finance director, Oakland East Bay Symphony12. Ed ucation Staff and Volunteers WASHINGTONAdrienne Valencia, director of education, San Diego Symphony13. League and Guild Volunteers WASHINGTONDiane Tomczak, president, Santa Rosa Symphony League14. Youth Orchestra Staff and Volunteers GRAND BALLROOMLeah Maddock, administrator, Berkeley Youth Orchestra15. Conductors GRAND BALLROOMKyle Wiley Pickett, music director, North State SymphonyPre-paid box lunches can be picked up in the Grand Ballroom foyer.$ ADVANCE REGISTRATION REQUIRED FOR BOX LUNCHsponsored by Andrea Laguni


1:30 - 2:30 pm ALLEducation con brio San FranciscoSymphony’s Keeping ScoreGRAND BALLROOMThe San Francisco Symphony’sacclaimed Keeping Scoreproject encompasses PBStelevision programs, a nationalradio series, interactive Websites and a K-12 educationprogram. Join the productionteam from SFSMedia to learnabout the challenges and rewards of in-house media and education projectson a large scale, with insights into creating and distributing engaging andmeaningful music education content.WELCOME: John Goldman, president, San Francisco SymphonyEdie Cheng, electronic media manager, San Francisco SymphonySusan Key, Keeping Score education director, San Francisco SymphonyJohn Kieser, general manager, San Francisco SymphonyAndi Yannone, Keeping Score education program manager, San Francisco Symphonysponsored by3 - 4:30 pm ALLThe El Sistema Revolution:GRAND BALLROOMExploring Youth Orchestras Los Angeles (YOLA)–The Intersection of Music, Education and CommunityThis plenarysession willdeepen ourunderstandingof El Sistema,broadenour thinkingabout how orchestras/youth orchestras can be a meaningful part oftheir communities, and explore strategies to expand access to qualityinstrumental music instruction (music for all).MODERATOR: Jesse Rosen, president and ceo, League of American OrchestrasDaniel Berkowitz, former Abreu fellow; YOLA manager,Los Angeles PhilharmonicLeni Boorstin, director of community affairs, Los Angeles PhilharmonicLouise Ghandhi , president, Verdugo Young Musicians AssociationGretchen Nielsen, director of educational initiatives, Los Angeles PhilharmonicMathew Imagingsponsored by15


THURSDAY, JULY 22, 2010 CONTINUED3 – 4:30 pm (continued) ALLAnnual Meeting■ Most Valuable Player AwardsNancyBell Coe, president, Association of California Symphony Orchestras6 pm ALLEat & Greet: Table for 2, 20, 200...Join your peers for an informal dinner and lively conversation beforeheading off to the San Francisco Symphony concert. Meet in theResource Room.8 pmNight Out at the San Francisco Symphony PopsConcert“my classic New World”Alondra de la Parra, conductorLucas Meachem, baritoneCharlie Albright, pianistEllington / New World A-Comin’Copland / Selections from Old American SongsGrofé / Selections from Grand Canyon SuiteDvorák / Symphony No. 9 in e minor op. 95 Fromthe New WorldA grand finale to our first day of <strong>Conference</strong> activities! Join us at theSymphony for this joyous celebration of America’s musical heritage,featuring the dynamic young conductor Alondra de la Parra. “myclassic New World” weaves a kaleidoscopic tapestry of Americanmusic, bringing together the dreamy nostalgia of Copland’s OldAmerican Songs with the infectious swing of Duke Ellington’s NewWorld A-Comin’. The program culminates in Dvorák’s immortal NinthSymphony, From the New World, inspired by the Czech Romantic’sfascination with American folk music.Photo by Abby Ross10 pm ALLCelebrate <strong>Conference</strong> and Camaraderie:Overture Party Post-ConcertWattis Room, Davies Symphony Hall, 201 Van Ness AvenueTransportation on ownhosted by16


FRIDAY, JULY 23, 2010ASK THE EXPERTS throughout the day.Sign up in the Resource Room.8 am - 4 pmRegistration & Resource Room OpenMASON8:"30 am - 10 am MANAGEMENT/GOVERNANCE1. Victims, Villains and Heroes: JACKSONManaging Drama in the WorkplaceHave you ever fantasized about doing your job without having towork with or manage anyone else? Stop dreaming; the workplace isnot a one-man show! Like it or not, we are all players in an ensembleproduction. Whether starring as executive directors, music directors,directors of the board, or essaying the all-important roles of staff andconstituents – each one of us adds to the constant, swirling emotionaldrama involving Victims, Villains and Heroes. Fret no more; rather,learn how to foster a workplace where the collective energy is spent onproductivity instead of emotional gamesmanship.Don Phin, president, HR that WorksPaul Jan Zdunek, ceo, Pasadena Symphony and Popssponsored by James Drummy8:30 am - 10 amGOVERNANCE2. Powered by Purpose: The Vital MONTGOMERYSmall-budget OrganizationOften referred to as a ‘community orchestra,’ the small budgetorganization is the heart of California’s music scene. Understanding thedynamics for success in this musical niche is the key. Presented for andby smaller organizations, this session will look at some best practicesyou can implement for a smoother running operation.MODERATOR: Sandi Sigurdson, executive director, Leadership San Luis ObispoJan Derecho, executive director, Santa Cruz County SymphonyFrancie Levy, executive manager, Tulare County SymphonyEmily Ray, music director, Mission Chamber Orchestrasponsored by San Luis Obispo Symphony Board of Directors17


FRIDAY, JULY 23, 2010 CONTINUED8 :30 am - 10: 00am DEVELOPMENT3. Harnessing Technology to Keep SANSOMELong Term Investors Humming AlongWe typically use technology to attract donors and subscribers andpublicize programs, but did you know that the most effective use oftechnology is in keeping donors engaged? Cyber stewardship isn’trandom – it is a systematic program based on what donors want toknow and how often they want information. Our presenter is not atechnology wonk – she is an expert in major giving and knows donors.She understands what 21st Century investors at all levels are looking forin the “ROI” they get from their gifts. And while technology isn’t the onlytechnique you need to use, it is increasingly one of the most effective.INTRODUCTION: Courtney Beck, development director,Philharmonia Baroque OrchestraKay Sprinkel Grace, CFRE, consultant, speaker, facilitator, writersponsored by Kelly Ruggirello10:15 am – 11:45 am MARKETING/TECHNOLOGY1. Best Practices in E-mail Marketing JACKSONProactive, outbound e-mail marketing is cost effective, easy to measure, andshould be a key component of your overall marketing or customer/membercommunications strategy. In one easy lesson, we’ll teach you how to mastere-mail marketing communications with a comprehensive look at bestpractices and winning strategies for getting and keeping quality subscribers,increasing deliverability and open rates, writing good headlines and content,saving time, getting readers to take action, and more!INTRODUCTION: Stacey Street, executive director,Berkeley East Bay Humane SocietyStu Carty, regional development director, Constant Contactsponsored by Dean McVay10:15 am – 11:45 am ARTISTIC2. The Right Stuff for the Right Season MONTGOMERYDevising a subscription season that works equally well for the audience,musicians, management, soloists, and conductor is a delicate balancingact – and then some! Before you become molto agitato just thinkingabout the task, realize 1) that you’re not alone, and 2) that we can help.This ideas-and-information-packed session reviews common problemsfaced by all orchestras in creating balanced programs. We’ll examinethematic concepts within a concert program, season, or period of time;help you match programming ideas with marketing objectives, anddiscuss non-musical enhancements that help delineate your themes andadd to the overall effectiveness of your season.MODERATOR: NancyBell Coe, president, Music Academy of the WestJeremy Geffen, director of artistic planning, Carnegie HallKathleen McGuire, conductor, Community Women’s OrchestraChad Smith, vice president artistic planning, Los Angeles Philharmonicsponsored by Nancy Bankoff Chalifour18


10:15 am – 11:45 am FINANCE/GOVERNANCE/MANAGEMENT3. Keep it Together: Finance Matters SANSOMEHow do we measure what is really important? What information do youneed to guide the orchestra? We will introduce you to the organizationdashboards and metrics: numerical measures of quantity, quality andperformance that can be used to track financial health, organizationalimpact, efficiency, employee satisfaction, governance and other factors.With an emphasis on selecting metrics that are easy and inexpensive tocompile, this workshop introduces a dashboard tool specifically developedfor nonprofits. We will focus on financial reporting: what should boardmembers look for in a financial report that will help monitor the financialhealth of your symphony?MODERATOR: Maya Rath, finance director, Oakland East Bay SymphonyMarla Cornelius, MNA, senior project director,CompassPoint Nonprofit ServicesDonna M. Williams, board member, Oakland East Bay Symphonysponsored by Lou Bartolini12 – 2 pm ALLLUNCHEON with guest speakerZuill Bailey “Bach to Business”GRANDBALLROOMA multi-faceted musician of consummatevirtuosity, Zuill Bailey has performed allover the US.BACH to BUSINESS: cellist and presenter(Artistic Director El Paso Pro Musica andArtistic Director Designate of the Sitka,Alaska Summer Music Festival), Zuill Baileyprovides insights into integrating artsinto the community in a way that’s goodbusiness for all concerned. He illustrates his ideas with brief musicalexcerpts from the Bach Suites for solo cello, as he demonstratessome new and different ways of engaging audiences – and gettingthem to return.Cellist Zuill Bailey’s Bach Cello Suites is the #1 Classical CD onthe Classical Billboard Charts for three weeks in a row and is theNumber One Album in Billboard Magazine. Zuill was recentlyfeatured on NPR’s Morning Edition along with NPR’s Tiny DeskConcert that can be seen on www.npr.org. Zuill is also featured in thenew documentary Bach and Friends.Lisa-Marie Mazzucco$ ADVANCE REGISTRATION REQUIREDsponsored by19


FRIDAY, JULY 23, 2010 CONTINUED2:15 – 3:30 pm DEVELOPMENT1. Bonding for Business: JACKSONBeyond Basic FundraisingThere are myriad ways to generate community support of yourorganization. It pays to look beyond the familiar confines of foundation,individual gifts and corporate giving. This session will take a look atpro bono partnerships that help your bottom line and benefit businessdonors. What motivates companies to engage in such collaborations?Join us and find out!MODERATOR: Katie Nicely, associate director of development,institutional gifts, San Francisco SymphonyEugine Chung, engagement manager, McKinsey & CompanyNan Keeton, director of marketing, communications and external affairs,San Francisco SymphonyJames Seff, esq., Pillsbury Winthrop Shaw Pittmansponsored by Maya Rath2:15 – 3:30 pm MANAGEMENT/MUSICIANS2. Productive Partnering: MONTGOMERYConversations with the UnionUnderstanding the union perspective is crucial for orchestra managers.Join us as representatives from the American Federation of Musiciansshare the state of unions, how they view relationships with orchestras,their observations on the economy vis-a-vis collective bargainingagreements and new strategies, and “service exchanges.”MODERATOR: John Kieser, general manager, San Francisco SymphonyChristopher Durham, director of symphonic services,American Federation of MusiciansLarry Gardner, president, American Federation of Musicians, Local 12David Schoenbrun, president, American Federation of Musicians, Local 6sponsored by2:15 – 3:30 pm MARKETING/PR/TECHNOLOGY3. Contemporary Connectivity: Social Media SANSOMEBelieve it or not, Facebook is no longer the exclusive domain of thecollege crowd and “tweets” are hardly confined to tweens! Boomers areflocking to Twitter and people of all ages and interests are expandingthe social media network at record pace. How can orchestras usethe powerful tools Facebook, Twitter, and YouTube to raise visibility?Discover tips and strategies for using social media to build yourreputation and connect with your community.MODERATOR: Oliver Theil, director of public relations, San Francisco SymphonyBeth Kanter, Beth’s Blog: How Nonprofits Can Use Social Media; ceo, ZoeticaMarc van Bree, author; social media consultant; blog “Dutch Perspective”sponsored by Sean Sutton20


3:45 – 5 pm MANAGEMENT, GOVERNANCE1. Examination of a Turnaround: JACKSONPasadena Symphony and POPSA work in progress, hear how the Pasadena Symphony and POPSis managing to re-build a healthy, sustainable organization as it reexaminesand reorganizes its staff, Board, financial model and programswith a Recovery Plan for a Sustainable Future.MODERATOR: Peter Pastreich, executive director,Philharmonia Baroque OrchestraDiane Rankin, past president, Pasadena Symphony and POPSMelinda Shea, president, Pasadena Symphony and POPSLora Unger, general manager, Pasadena Symphony and POPSPaul Jan Zdunek, chief executive officer, Pasadena Symphony and POPSsponsored by Stephen J. M. (Mike) Morris3:45 – 5 pm GOVERNANCE2. All Together Now: Build That Board! SANSOMEAugmenting your Board of Directors with the right people can make atremendous impact on your organization, increasing contributed andearned revenue, heightening special event attendance, boosting youraudience and stimulating your public relations effort. Learn where tomeet, how to cultivate and when to solicit Board prospects and offereasy, practical steps that will lead you down a path of financial success!Kelly Ruggirello, president, Pacific ChoraleJoe Truskot, director emeritus, Association of California Symphony Orchestrassponsored by Katherine E. Akos6:30 pmBeach Blanket BabylonClub Fugazi, 678 Green Street (at Powell),North BeachTransportation on ownSteve Silver’s Beach Blanket Babylon, the nation’s longest runningmusical revue, is packed with hilarious spoofs of pop culture,spectacular costumes, outrageously gigantic hats, and one showstoppingnumber after another. Over 13,000 performances havebeen seen by more than 5 million people in the festive, nightclubatmosphere of its 389-seat home at Club Fugazi, in the heart of theNorth Beach district, an easy 11-minute walk from the Hilton.$ ADVANCE REGISTRATION REQUIRED.VERY LIMITED – FIRST COME FIRST SERVED.MUST BE 21 OR OLDER AND YOU MUST BRING YOUR ID WITH YOU.CASH BAR ONLY.sponsored by21


SATURDAY, JULY 24, 2010ASK THE EXPERTS throughout the day.Sign up in the Resource Room.7:30 am – 4 pmRegistration & Resource Room OpenMASON8 am – 12 pm MANAGEMENT, GOVERNANCEPower Seminar for TrusteesCOLUMBUS I& Administrators Managing in Tough TimesNonprofit leaders need guidance and toolsto manage through these challenging times.This seminar addresses your unique issues.Topics include assessing organizationalpreparedness; evaluating risk exposureand tolerance; identifying and quantifyingoptions; and communicating financial stories to funders. You willalso get tips on cash flow planning, access to credit, programprofitability and scenario planning. Don’t miss your cue; registertoday!INTRODUCTION: Don Reinhold, executive director, Fresno PhilharmonicNicole Simoneaux, senior associate, Nonprofit Finance FundEmily Upstill, associate, Nonprofit Finance Fundsponsored by NancyBell Coe$ ADVANCE REGISTRATION REQUIRED8:30 am – 10 am ADVOCACY1. United in Purpose: Creating a MONTGOMERYVision for the Arts in CaliforniaIn January, 100 arts leaders from around the state gathered inSacramento to begin a process for reimagining the ways we think andtalk about the value of the arts today in 21st century California. Whoare Californians in 2010? What exactly are the arts? What role can andshould the arts play in the lives of our citizens and our communities?Answers to these questions will help all of us in making our case withour state and local governments, with funders, with our audiences. Andthe answers must come from all of us engaged in the arts, and from thecommunities where we live and make our art. Join this ongoing inquiry inthis session where board members of California Arts Advocates (CAA)will facilitate a provocative and interactive conversation.Dafna Kapshud, director of marketing, San Francisco Performances;board member, California Arts AdvocatesDalouge Smith, president & CEO, San Diego Youth Symphonyand Conservatorysponsored by Adrienne Valencia22


8:30 am – 10 am YOUTH, EDUCATION2. Reaching Out: Youth Confab SANSOMEYouth orchestras share a unique mandate and distinctive considerations.Here’s a session devoted exclusively to your concerns. Hot topicscovered include – but will not necessarily be limited to – informationdissemination, how green are our organizations and domestic vs.international touring. Got a burning question? You are welcome tosubmit a topic for group discussion.Jefferson Packer, manager, San Francisco Symphony Youth OrchestraSara Salsbury, president and general manager, Peninsula Youth Orchestrasponsored by Sara Salsbury10:15 am – 11:45 am EDUCATION1. Brainy Education JACKSONNational arts advocate and educator Susan Stauter explains brainresearch – in everyday terms and discusses ways that educators andarts organizations can use this information to support educationalprogramming and advocacy strategies. Think of this session as an ArtsEducator’s Guide to the Human Brain! Arm yourself with knowledgeabout the key role that music and the arts play in brain development.MODERATOR: Ron Gallman, director of education and youth orchestra,San Francisco SymphonySusan Stauter, artistic director, San Francisco Unified School Districtsponsored by Anastasia Herold10:15 am – 11:45 am PR/MARKETING2. Uncommon Alliances: Non-Traditional SANSOMEPartnerships for PR PowerArts organizations typically partner with each other forever, but tendto look no further. What about joining forces with an electronics chain,health club, or shopping mall? This session will share success storiesof partnerships that extend into the arena of popular entertainmentand leisure activities – alliances that have yielded increased audiencedevelopment, new sponsorship opportunities, and exceptional, positivepublicity. You will be inspired to develop innovative partnerships ofyour own that step outside the arts community and embrace a largerdefinition of cultural collaboration.Clay Campbell, director of education & community engagement,Pasadena Symphony and POPSCaroline Nickel, director of marketing & public relations,Modesto Symphony OrchestraPaul Jan Zdunek, partner, Decision Support Partners, Inc.; principal, Arts-INC.bizsponsored by Cynthia Shilkret23


SATURDAY, JULY 24, 2010 CONTINUED2410:15 am – 11:45 am VOLUNTEERS/FUNDRAISING3. Magnifico! Putting the “Special” MONTGOMERYin Special Event FundraisingAre your fundraising affairs tried and true, or just tired and tedious?Maybe it’s time to toss aside standard operating procedures to bringa fresh, fun approach to these very important occasions. You’ll findinspiration - and plenty of bling, zing and pizzazz - in the creative eventswe spotlight in this session.MODERATOR: Jan Bell, president, San Bernardino Symphony Guild• LACO’s a la carte exclusive behind-the-scenes events – Intimatemusicales with an international twist!Think of yourself hobnobbing with suave foreign diplomats, sipping avintage cabernet while discussing the finer points of Debussy or Dvorak.The Los Angeles Chamber Orchestra taps into our inner jet-setter withtheir a la carte Musical Salon series, pairing thematically-appropriatemusic and refreshments and presenting them in Los Angeles’ elegantforeign embassies. What could be more sophisticated?Lacey Huszcza, director of operations and promotions,Los Angeles Chamber Orchestra• Festive Fantasies: It’s Party TimeFriends of the Monterey SymphonyLooking for a crowd pleasing fund raiser that’s sure to catch diverseinterests in your Symphony audience? Find out how the Friends fromMonterey raised over $20,000 by giving thirteen parties ranging inprice from $35 to $125; from an Old Norse Dinner, a Girls Night Out,Jewelry Road Show or Quantum Physics Party.Leslie Epps, board member, Friends of the Monterey Symphony• Frugal House 2010: Art of Sustainable DesignNorth State SymphonyChic on a budget – what could be timelier? The interior designstudents at Chico State and Butte College, under the direction ofinterior design faculty and prominent local artists, will furnish anddecorate a Chico home. All items, donated or purchased from localthrift stores, will be for sale in The Frugal House at affordable prices.The students and artists have donated their time to this project, whichbenefits the North State Symphony and local partner organizations.Pat Macias, board member, North State SymphonyKatie Brown, executive assistant/stage manager, North State Symphony• Art and Architecture by the SeaSan Bernardino SymphonyWhen a Seal Beach couple offered their beautifully remodeled homefor a Symphony fundraiser, we gladly headed to the beach. Learnhow an ordinary “home tour” became a unique event which featuredthe architect, interior designer, sculptor and glass artist who turnedan unremarkable beach house into a work of art. This was not only afinancial success for the San Bernardino Symphony but a treat for allwho attended.Jan Bell, president, San Bernardino Symphony GuildDean McVay, board member, San Bernardino Symphonysponsored by Noralee Monestere


12 – 2 pm ALLLUNCHEON with guest speakerGRANDDoug McLennanBALLROOM“A Strategy for Orchestras in an Age of Infinite Choice”Drawing for the 25-bottle Connoisseur’sCollection of Fine WinesFormerly an arts columnist and arts reporterwith the Seattle Post-Intelligencer and theSeattle Weekly, Doug writes on the arts fora number of publications (in his abundantfree time), and is currently acting director ofthe National Arts Journalism Program whileit reinvents itself. ArtsJournal was founded September 13, 1999 inthe heady days of the dotcom boom. The site is a digest of someof the best arts and cultural journalism in the English-speakingworld. Each day ArtsJournal features links to stories about arts andculture culled from more than 200 English-language newspapers,magazines and publications.Doug McLennan, editor, ArtsJournal$ ADVANCE REGISTRATION REQUIREDsponsored by Joyce Fienberg3 pm – 5 pmExecutive Directors MeetBy Invitation OnlyCOLUMBUS ITHANK YOU FOR ATTENDING THE42nd ANNUAL CONFERENCEWatch your inbox!Fill out the on-line <strong>Conference</strong> Evaluationto be entered to win a free registrationto the 2011 <strong>Conference</strong>.25


<strong>ACSO</strong> would not be where it is today if not for the following persons andorganizations. Thank you.■ MAJOR GIFTS & CORPORATE SPONSORSCalifornia Arts CouncilThe Ann and Gordon Getty FoundationThe Thornton S. Glide, Jr. and Katrina D. Glide FoundationThe Clarence E. Heller Charitable FoundationThe William and Flora Hewlett FoundationThe James Irvine FoundationNational Endowment for the Arts■ 2010 ANNUAL CONFERENCE SPONSORSASCAPArts-INC.bizeTapestryAnastasia HeroldSan Francisco SymphonySan Luis Obispo Symphony Board of DirectorsWells FargoYoung Concert Artists■ MEMBER MOLTO BELLISSIMO: $1,000 AND ABOVELouis E. Bartolini, Marin Symphony (<strong>Conference</strong> Sponsor)NancyBell Coe, Music Academy of the West (<strong>Conference</strong> Sponsor)James Drummy, Poindexter & Doutre, Inc. (<strong>Conference</strong> Sponsor)Joyce Fienberg, Los Angeles Chamber Orchestra (<strong>Conference</strong> Sponsor)Harry Jacobs, Merced Symphony (<strong>Conference</strong> Sponsor)Stephen J.M. (Mike) Morris, Ojai Music Festival (<strong>Conference</strong> Sponsor)Kelly Ruggirello, Pacific Chorale (<strong>Conference</strong> Sponsor)Cynthia Shilkret, Southern California Edison (<strong>Conference</strong> Sponsor)■ MEMBER CON AMORE: GIFTS $500-$999Katherine E. Akos, Katherine Akos Consulting Services (<strong>Conference</strong> Sponsor)Nancy Bankoff Chalifour, San Marino (<strong>Conference</strong> Sponsor)Peggy Duly, Mainly Mozart FestivalAndrea Laguni, Los Angeles Chamber Orchestra (<strong>Conference</strong> Sponsor)Dean McVay, San Bernardino Symphony (<strong>Conference</strong> Sponsor)Noralee Monestere, Marin Symphony (<strong>Conference</strong> Sponsor)Maya Rath, Oakland East Bay Symphony (<strong>Conference</strong> Sponsor)Sara Salsbury, Peninsula Youth Orchestra (<strong>Conference</strong> Sponsor)Sandi Sigurdson, Leadership San Luis Obispo (<strong>Conference</strong> Sponsor)Stacey Street, Berkeley East Bay Humane Society (<strong>Conference</strong> Sponsor)Sean Sutton, Pacific Symphony (<strong>Conference</strong> Sponsor)Adrienne Valencia, San Diego Symphony (<strong>Conference</strong> Sponsor)26


■ MEMBER CON BRAVURA: GIFTS $250 -$499Sally Anderson, Pacific SymphonySherry Bartolucci, Music in the MountainsTim Beswick, Santa Rosa SymphonySuzanne M. Dewar, Pebble BeachRachel Fine, Los Angeles Children’s ChorusJohn Forsyte, Pacific SymphonyG. Michael Gehret, Institute for Advanced StudyRalph W. Haskew, California SymphonyJeffrey Haydon, Ojai Music FestivalDafna Kapshud, San Francisco PerformancesJanet McDaniel, Monterey SymphonyJanet Nyquist, Long Beach SymphonyDavid Ramadanoff, Vallejo SymphonyJohn Robinson, Santa Barbara SymphonyPeter Pastreich, Philharmonia Baroque OrchestraMary Schnepp, San Bernardino SymphonyKris and George Sinclair, <strong>ACSO</strong>Oliver Theil, San Francisco SymphonyEdith Van Huss, Los Angeles Chamber OrchestraKline Wilson, Oakland East Bay Symphony■ MEMBER CON SPIRITO: GIFTS $150 - $249Bobbie Cusato, Long Beach SymphonyJennifer Duston, Oakland East Bay SymphonyJohn Farrer, Bakersfield SymphonyCorty Fengler, San MateoErnest Fleischmann, Fleischmann ArtsPatty Gessner, San Francisco Classical VoiceMichael Gordon, Pacific SymphonyAlfred Heller, Marin SymphonyKathy Henschel, Berkeley Symphony OrchestraJane Hill, artSMARTMichelle Horowitz, Pacific SymphonyCindi Hubbard, Cindi Hubbard & AssociatesPeter Jaffe, Stockton SymphonyAnn D. Johnson, Santa Barbara Symphony LeagueJanice Johnson, Pacific SymphonyJoanne Taylor Johnson, Monterey SymphonyDon Lindsay, Monterey SymphonyRay Macdonald, Angeles ChoraleBrian McCaffrey, Modesto SymphonyJoyce Osborn, Thousand Oaks PhilharmonicDick Pantages, Fremont SymphonyHaywood A. Payne, Jr., Pacific SymphonyAsher Raboy, Pacific Union CollegeRowland K. Rebele, Santa Cruz County SymphonyRon Redmond, Pacific SymphonyBen Reddish, Jr., Stockton SymphonyRenee Rymer, Marin SymphonyDoris Segall, Los Angeles Philharmonic AffiliatesGang Situ, San FranciscoJanice F. Smith, Pacific SymphonyJohn R. Stahr, Pacific Symphony27


THE JOY OF GIVING CONTINUEDMichael Stugrin, Long Beach SymphonyLinda Sutherland, Pacific SymphonyPeter Thompson, Marin SymphonyJoseph Truskot, SalinasEsther Wachtell, Ojai Music FestivalMichael Weiner, California SymphonyCreighton White, Santa Rosa SymphonyMitchell Woodbury, San Diego SymphonyPaul Jan Zdunek, Pasadena Symphony■ GIFTS UNDER $150Brent Assink, San Francisco SymphonyCarol Cunning, CCS InternationalAndrew Dubowski, San Francisco SymphonyRuth Eliel, Colburn FoundationPolly Fisher, Santa RosaJohn Larry Granger, Santa Cruz County SymphonyAllen Robert Gross, Santa Monica SymphonyWilliam Hare, Downey SymphonyKeith Hatschek, University of the PacificMollie Hedges, Monterey SymphonyLacey M. Huszcza, Los Angeles Chamber OrchestraMary James, Santa Cruz County SymphonyBarry Jekowsky, California SymphonyBernard Karian, Fresno PhilharmonicGillian Launie, Santa Barbara SymphonyLeonard Linton, New West SymphonySanford Livingston, Philharmonia Baroque OrchestraRik Malone, KDFC-FMVirginia McFann, Livermore-Amador SymphonyDorothy Miller, Modesto SymphonyMichael Nowak, San Luis Obispo SymphonyAlyce Nunes, Monterey SymphonyThomas O’Connor, Los AngelesJung-Ho Pak, Orchestra Nova San DiegoLyn Pohlmann, Long Beach SymphonyGenevieve Power, Oakland East Bay SymphonyNancy Schneider, Stockton SymphonyRobert S. Spich, Anderson School of Management, UCLARichard Volberg, Monterey SymphonyRoberta Wilcox, Pasadena Summer Youth Chamber Orchestra■ ANNUAL CONFERENCE SCHOLARSHIP DONORSPatrick Campbell, Diablo SymphonyPhillip Doolittle, Redlands SymphonyPolly Fisher, <strong>ACSO</strong> Director Emerita, Santa RosaJohn & Marcia Goldman, San Francisco SymphonyMitchell Woodbury, San Diego SymphonyMilt Younger, Bakersfield Symphony28


■ OfficersNancyBell Coe, PresidentMusic Academy of the WestAndrea Laguni, Vice PresidentLos Angeles Chamber OrchestraKelly Ruggirello, Vice PresidentPacific ChoraleHarry Jacobs, SecretaryMerced SymphonyMaya Rath, TreasurerOakland East Bay SymphonySandi Sigurdson, Immediate Past PresidentLeadership San Luis Obispo■ DirectorsKatherine E. Akos, Katherine Akos Consulting ServicesChris Ayzoukian, Los Angeles PhilharmonicLouis E. Bartolini, Marin SymphonyCourtney Beck, Philharmonia Baroque OrchestraNancy Chalifour, Arts Management ConsultantJames Drummy, Poindexter & Doutré, Inc.Joyce Fienberg, Los Angeles Chamber OrchestraRachel Fine, Los Angeles Children’s ChorusMireya Jones, Musica Angelica Baroque OrchestraDafna Kapshud, San Francisco PerformancesDean McVay, San Bernardino SymphonyNoralee Monestere, Marin SymphonyStephen J. M. (Mike) Morris, Ojai Music FestivalDavid Ramadanoff, Vallejo SymphonyJohn Robinson, Santa Barbara SymphonySara Salsbury, Peninsula Youth OrchestraCynthia Shilkret, Southern California EdisonStacey Street, Berkeley East Bay Humane SocietySean Sutton, Pacific SymphonyOliver Theil, San Francisco SymphonyAdrienne Valencia, San Diego Symphony■ Directors EmeritiSuzanne Dewar, Pauline Fisher, G. Michael Gehret, Sharon C. McNalley,Betty Mulryan, Deborah Rutter, Louis G. Spisto, Joseph Truskot■ StaffKris Sinclair, executive directorCaroline Firman, executive assistant(916) 484.6744 • FAX: (916) 484.0503office@acso.org • www.acso.orgAssociation of CaliforniaSymphony Orchestras29


Linda Ashworth, board memberSan Luis Obispo SymphonyLinda jumps in and takes action whenever there is aspace to fill and wears a number of different hats at thesymphony because she is passionate about classicalmusic and sharing it with others. She is a fervent musiceducation advocate in the community and voluntarilycreated a music library database and catalogued over975 pieces of music.Mark Leverette, board memberYoung People’s Symphony OrchestraMark joined the Board because his sister is a YPSOalumna. He has created a system of budget reports andprojections which the Board can actually understand!Mark has inspired his accounting firm, BPM, to bea YPSO sponsor, and he and his firm have donatedcountless hours managing YPSO’s taxes.Eugene Nichols, board memberNorth State SymphonyWhen the Redding and Chico Symphonies merged in2001, who better to choose for the leader of the Boardof Directors than an established and respected namein both cities. Gene Nichols, one of the founders ofNichols, Melburg & Rossetto Architects, was the mostlogical choice for leadership. With many contacts in bothcommunities, Gene made an outstanding selection tohead up the newly formed North State Symphony Boardof Directors.A big fan of Mozart’s works, Gene wants to make surethat the audience has a most enjoyable experience andhe keeps the Board focused on the business of the day.He devotes countless hours to meetings, itilizes hismany community contacts to obtain sponsorships forour concerts, and even cooks and cleans during Boardretreats.30


Judith Peracchi, presidentFresno PhilharmonicJudith demonstrates time and time again a dedicationand capacity for getting things done. She created theFresno Philharmonic’s Wine Auction project in 2009and worked tirelessly to oversee the details and drivethe vision of the event. She headed the event again in2010 and carried much of the workload herself. Judith isexceptional in every way and exemplifies the definitionof “Most Valuable Player.”Sheri Richards, presidentSan Francisco Chamber OrchestraSheri demonstrated fearless leadership as Boardpresident during a financial crisis and deserves all theaccolades possible for weathering the storm in her firstyear as president!Mary Schnepp, presidentSan Bernardino SymphonyMary has been involved with the San BernardinoSymphony since 1987 and has been president since 2005.She donates countless hours of her time to the symphonyand often sends e-mails from her home at 1 a.m.!The Association of California Symphony Orchestrasis supported in part by grants from the California Arts Counciland the National Endowment for the Arts31


Whenever the economy tanks, orchestras getsquirrelly and start to question their raisond’être. The doubts pile up: Is the music right?Where are the new audiences? Donors aredropping like flies – where’s the money goingto come from? Are we charging too muchfor concert tickets? Where are potential newboard members who can think us out of thisjam? Is it time for a new conductor? How canwe cut back on expenses anymore than we already have?The good news is no California orchestras have gone out ofbusiness, a positive statement that I was also fortunate tomake last year at the Annual Meeting. But the bad news is thatwe have several organizations that are just hanging on by athread. California is not alone; the situation is the same acrossthe country. It seems like upheaval – in the Boardroom, at thenegotiating table, in staff meetings – and I predict that operationsare going to change. Everyone is looking for new solutions and,better, more lasting ways of connecting with their communities.Bravo to that!This, too, is good news. More and more orchestras are takinga proactive approach, trying to figure out ways to do things INAND WITH their communities, as opposed to saying “here weare; come to us.” Take particular note of the nucleos poppingup in Southern California. If you are not sure what they are,please attend the Plenary Session on Thursday, July 22 witha presentation by the Los Angeles Philharmonic and VerdugoYoung Musicians Association.In fact, the <strong>ACSO</strong> <strong>Conference</strong> this year is especially focused onhelping us all weather the storms and emerge stronger, smarterand more aware of the roles our organizations can and shouldbe playing in our respective communities. I hope each of you willmake the most of this opportunity.As always, this year has seen major changes in the Californiamusical landscape. Some of the important milestones:• Asher Raboy left the Napa Valley Symphony after 20 yearsas music director32


• Joe Truskot left the Monterey Symphony after 20 yearsas executive director• Jorge Mester left the Pasadena Symphony after 25 yearsas music director• Carl St.Clair celebrated 20 years as music director of thePacific Symphony• The Music in the Mountains hired Gregory Vadja asmusic director• The Oakland East Bay Symphony and the Oakland YouthOrchestra have successfully merged• Ojai Music Festival announced the plan to tear down agedLibbey Bowl and build its new-and-improved successor• The San Luis Obispo hired Brian Hermanson as its newexecutive director• The Santa Barbara Symphony moved into the fantasticrenovated Granada theatre• The Riverside Philharmonic hired new music directorTomasz Golka• Ernest Fleischmann, God love him, passed away onJune 13 after some years in declineFinally, here is a chance for us all to show support for the artsin California. An exciting campaign has been launched by theGovernor, First Lady, the California Arts Council and the CreativeCoalition called the Million Plates Campaign for the Arts. All wehave to do is buy an Arts License Plate; a successful campaignmeans there’s a good chance our organizations again will getpublic funding from the CAC. How easy is that?Let’s get our organizations right! I encourage you to be happy andengaged in the changes ahead.Kris Sinclair, executive director, <strong>ACSO</strong>33


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