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Mergers: Why, When and How? Panelists: Jennifer Duston ... - ACSO

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Association of California Symphony<br />

Orchestras presents<br />

<strong>Mergers</strong>: <strong>Why</strong>, <strong>When</strong> <strong>and</strong> <strong>How</strong>?<br />

June 22, 2011<br />

10:30am – 11:45am<br />

<strong>Panelists</strong>: <strong>Jennifer</strong> <strong>Duston</strong> & Gary Holt<br />

Moderator: Kathryn Martin


Kathryn Martin,<br />

Vice President - San Diego<br />

Growing Institutions. Advancing Arts & Culture. Enhancing Communities.<br />

New York, Washington DC, Boston, Chicago<br />

Los Angeles, San Diego, San Francisco, Portl<strong>and</strong>, Seattle<br />

www.artsconsulting.com


<strong>Jennifer</strong> <strong>Duston</strong>,<br />

Executive Director<br />

Oakl<strong>and</strong> East Bay Symphony/<br />

East Bay Performing Arts<br />

Gary Holt,<br />

Artistic Director<br />

San Diego Gay Men’s<br />

Chorus


Session Outline<br />

• Background Information & Situation Analysis<br />

• Reasons to Consider Partnering<br />

• Partnership Options<br />

• The PROCESS: Exploratory Phase to<br />

Implementation<br />

• Impact <strong>and</strong> Outcomes<br />

• Lessons Learned<br />

• Conclusion & Reflections<br />

• Questions & Discussion


Background & Situation Analysis<br />

June 2010 Merger of<br />

Oakl<strong>and</strong> East Bay Symphony<br />

Oakl<strong>and</strong> Youth Orchestra<br />

Oakl<strong>and</strong> Symphony Chorus<br />

Creating:<br />

East Bay Performing Arts<br />

January 2010 Merger of<br />

Gay Men’s Chorus of San Diego<br />

San Diego Men’s Chorus<br />

Creating:<br />

San Diego Gay Men’s Chorus


Catalysts for Considering a<br />

Merger or Strategic Partnership<br />

Challenges<br />

• Financial Challenges<br />

• Competition<br />

• Decreased<br />

Contributions<br />

• Br<strong>and</strong> Confusion<br />

• Loss/Gain of Venue<br />

Opportunities<br />

• Programming<br />

• Funding<br />

• Cost Efficiencies<br />

• Strategic Initiative<br />

tied to Mission, Vision<br />

<strong>and</strong> Community<br />

Impact


Merger & Strategic Partnership Continuum<br />

Collaboration<br />

• No permanent organizational commitment; Decision making remains with<br />

each organization<br />

Strategic Partnership<br />

• Administrative collaborations <strong>and</strong>/or Joint programming with a formal<br />

agreement<br />

Management Service Organization<br />

• New organization responsible for administration with independent<br />

governance<br />

Joint Venture<br />

• New organization responsible for administration or programs with joint<br />

governance<br />

Parent-Subsidiary<br />

• Single organization governs the administration <strong>and</strong> programs of other(s)<br />

Merger<br />

• Integration of all administrative <strong>and</strong> programmatic functions into one entity


An Exploratory Process<br />

• Taking the “First” Step<br />

• Preparation Phase<br />

• Joint-Committee Visioning/Discussion Phase<br />

• Exploration/Due-diligence Phase


Due Diligence is Key<br />

ORGANIZATIONAL DOCUMENTS<br />

• Articles of incorporation, Bylaws, Board listings (incl officers), Board minutes, tax documents, IRS <strong>and</strong><br />

State tax exemption letter, IRS 990 filings (3 years), State of CA tax filings (3 years), etc.<br />

INSURANCE DOCUMENTS<br />

• Copies of policies/coverages/riders, Director & Officer copy, workers comp info, umbrella/other liability<br />

coverages, etc.<br />

PERSONNEL DOCUMENTS<br />

• Listing of current employees <strong>and</strong> pay levels, employment contracts, personnel policies, collective<br />

bargaining agmts, vendor contracts, other policies <strong>and</strong>/or personnel docs, etc.<br />

FINANCE / FUNDING<br />

• Current income statement & balance sheet, 3-years audited financials, including management letter,<br />

credit lines/fin'l indebtedness, listing of all liabilities, schedule of all assets, loans/liens, conflict of<br />

interest, Board compensation, grants (transferable? multi-year?), planned gifts/bequests,<br />

endowments/trusts, restricted funds, etc.<br />

CAPITAL / REAL ESTATE<br />

• Deeds, leases (building, equipment, offices, venues, etc.), mortgages, equipment/vehicles, zoning/use<br />

permits, real estate records, etc.<br />

OTHER<br />

• Licenses, accreditations, certifications, marketing pieces, pending litigation, government<br />

investigations, employment tax compliance, sales tax certificates, domain names, trademarks, etc.


An Exploratory Process (cont.)<br />

• Community Engagement, Stakeholder<br />

Interviews<br />

• Reflection & Affirmation: Is a merger the right choice?<br />

Are we going to proceed <strong>and</strong> draft a plan for Board approval?<br />

With due-diligence concluded & consensus<br />

achieved…<br />

• Plan preparations can begin – building the<br />

detailed framework for the new organization<br />

• A draft plan presented for approval by the<br />

boards


Implementation Process<br />

• The Final Stage: Implementation Begins!<br />

Transitioning to the new organization<br />

• Success! It’s Official!<br />

Leveraging the opportunities!<br />

• Active Follow-up Phase after the merge


Impact & Outcomes<br />

Today, it is doubly important to strategically look at all<br />

options <strong>and</strong> opportunities available to increase our impact.<br />

Not just to survive, but to effectively <strong>and</strong> powerfully serve.<br />

Potential long-term benefits of Strategic Partnerships:<br />

• Improved br<strong>and</strong> awareness?<br />

• Larger market share?<br />

• Greater political advocacy?<br />

• Better fundraising capacity?<br />

• Effective <strong>and</strong> focused management?<br />

• Highly engaged <strong>and</strong> connected Board?<br />

• Economies of scale / financial savings?<br />

• Increased ability to serve the community?<br />

• Other?<br />

Make a real <strong>and</strong> lasting difference in your community!


In Conclusion<br />

• Think strategically, rather than reactively<br />

• Frame discussions in the context of impact to the<br />

community, mission <strong>and</strong> vision<br />

• Emotions can be mercurial <strong>and</strong> unpredictable –<br />

plan for this.<br />

• Follow a formalized <strong>and</strong> guided process to ensure<br />

relationships are left intact <strong>and</strong> strengthened – no matter<br />

what the outcome<br />

• Don’t be tempted to “skip” steps!<br />

• The journey itself builds strong consensus, renews<br />

br<strong>and</strong> identity, <strong>and</strong> creates a strong value<br />

proposition within an organization <strong>and</strong> community.


Questions & Discussion


Thank you!<br />

<strong>Jennifer</strong> <strong>Duston</strong>, Executive Director<br />

Oakl<strong>and</strong> East Bay Symphony/East Bay Performing Arts<br />

• Tel: (510) 444-0801<br />

• jduston@oebs.org<br />

• www.oebs.org<br />

Gary Holt, Artistic Director<br />

San Diego Gay Men’s Chorus<br />

• Tel: (877) 296-7664<br />

• artisticdirector@sdgmc.org<br />

• www.sdgmc.org<br />

Kathryn Martin, Vice President<br />

Arts Consulting Group<br />

• Tel: (858) 761-4928<br />

• kmartin@artsconsulting.com<br />

• www.artsconsulting.com

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