MMU Programme Specification MANCHESTER ... - Istituto Marangoni

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written communication skills throughout this year and by the end of this level will have produced theirown magazine.Level 6, at this point students are required to work more independently while researching the differentcareer opportunities and the related skills required to produce the outcomes of the first unit in the finalyear of study. Career Exploration takes the students though a variety of roles and will present a finalproposal for their final major project, the following unit. A self-directed brief reflecting the areas ofinterest is the culmination of this course. The students will be encouraged to create a variety ofoutcomes at a professional level appropriate for his/her book with a clear career direction by the end ofthis final unit. During the final unit the student will be supported by three formative assessment points,these differ to tutorials as the key tutor will encourage the student to reflect on their learning within thecontext of the set assessment criteria.The Theory Units run through all 3 years of the BA (Hons) Fashion Styling and BA (Hons)Fashion Design courses forming a firm basis for studio practice.The Level 4 Theory unit, History of Art and Dress, is designed to paint a broad picture of the evolutionof Art and Dress from early evidences, e.g. Mesopotamia, Ancient Egypt to the end of the 19thCentury. The element of Dress will be taught in terms of cut and construction, the development offabrics & materials, jewellery design, footwear, and hair & makeup. Students will explore therelationship between artistic movements and the development of dress, within a wider social, cultural,historical and political framework. They will draw parallels between artistic movements and the waythey are interpreted in recent fashion collections.Students will become competent both in the demands of academic study and in the skills of effectivecommunication in written format. They will access electronic archives and databases and a range oflibrary resources, relevant to their discipline.At Level 5, Fashion and Cultural Contemporary Perspectives, starts with a presentation ofcontemporary developments in Fashion Studies from 1900 to the present day. In the second and thirdterms students select one option from those on offer:1. Fashion and Consumerism2. Fashion Photography and Desire3. Gender Identity and the Body4. Future-FashionAt Level 6, Researching Theory and Practice, will give students the opportunity to critically research,and through their investigations, gain expert knowledge of a specialist area within their studio practice.It will be expected that their choice of subject will be able to sustain sufficient breadth and depth ofenquiry, to review elements of the social, economic, cultural, and historical implications of their area ofstudy.As the research stage progresses students will be asked to submit an initial 500-word writtenSynopsis. This will be followed by a 5,000-word dissertation, which brings together their theoretical andpractical work.The BA (Hons) Fashion Business course is part of the three-year full time programme, with an optionto undertake a four-year sandwich programme. This programme is delivered through a variety oflearning and teaching methods, which include lectures, seminars, tutorials, workshop inductions, studyvisits, IT workshops, library sessions, group projects, and independent research.At Level 4 the unit framework will provide an opportunity to understand the marketing subject, itsrelevance within fashion and the different elements of the marketing process. This is encompassed inFashion Marketing 1 unit, which will also present the fundamental theoretical underpinnings of thecommunication theory and their application to the development of marketing communicationsstrategies and plans. Students will also develop an awareness of the fashion industry, its competitiveforces, designers, global sourcing, fashion predictors and consumer markets. Building on FM1,Fashion Marketing 2 will enable students to develop a more advanced understanding of marketingprinciples with particular emphasis upon the elements of the marketing mix and on the differentmarketing communications tools available to fashion organisations. Fashion industry and culturalContexts will provide an historical, cultural and sociological perspective, enabling students tocontextualise the business of fashion. Principles of Business will underpin the marketing units andsupport students in understanding the different objectives, structures and functions of a fashion_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)
usiness.In Level 5, the focus is on how fashion organisations build a sustainable competitive advantage overtheir rivals. In recognition of the dominance of brands and branding within fashion, the Brand Identityunit will provide students with an in-depth knowledge and understanding of the different phases of thestrategic brand management process. Students will also be able to investigate all aspects of modernorganisations operating within the fashion industry from analysing textiles and materials through todesign, supply chain management and logistics, manufacturing processes and technologies andretailing. This is achieved in the Coordination Strategies unit. Fashion Marketing Strategies will enablestudents to critically analyse different competitive marketing strategies and their suitability to evolvingmarket conditions. Students will also learn a range of research techniques and will acquire thenecessary skills to collect and analyse business data. The Finance and Management Control unit willenable students to appreciate the financial aspects of different fashion business strategies anddevelop suitable tools for conducting financial analysis and budgeting.In Level 6 students will be able to formulate informed solutions to business problems based on asynthesis of management principles and practices and to effectively communicate these solutions in arange of written, visual and spoken forms. This is particularly evident in the Fashion Retail andAdvance Fashion Retail units, in which students will be able to use problem solving and decisionmakingskills in developing different strategies and plans. The focus of the Digital Marketing unit will beto evaluate the evolving relationship between brands, organisations and consumers and how theymanage such relationships through digital and non-digital channels in an integrated approach. Prior tocompleting the BA (Hons) Fashion Business, students will demonstrate responsibility for their ownlearning by the production of an individual project as their final piece of work (Honours Project unit).Course Specific Assessment CriteriaMMU Regulations for Undergraduate Programme of Study apply to all stages of assessment.The methods of assessment used give breadth and depth, which allow for both the formative andsummative assessment of every student at each stage of the programme.Assessment methods to support learning:The Fashion Studies Programme uses a balanced assessment system, both summative and formativeas an integral part of gathering information on student learning. Different forms of assessment can, andwhere appropriate should, be used to test different types of skills and learning.Formative Assessment:Formative assessment informs both teachers and students about student understanding at a pointwhen timely adjustments can be made. In formative assessment students will be involved in theassessment process. These formative assessment situations will also give students an opportunity tolearn to critique the work of others. Some of the instructional strategies that will be used formativelyinclude the following:• Criteria and goal setting: asking students to participate in establishing what should be included incriteria for success.• Self and peer assessment: With peer evaluation, students see each other as resources forunderstanding and checking for quality work against previously established criteria.• Student record keeping: helps students better understand their own learning as evidenced bytheir classroom work. This process of students keeping ongoing records of their work not only engagesstudents, it also helps them, beyond a "grade," to see where they started and the progress they aremaking toward the learning goal.Summative Assessments:These assessments are a means of gauging student learning, at a particular point in time, relative toestablished marking criteria. Summative assessments can occur during as well as at the end of eachunit and concentrate on specific evidence of student work, examples as follows:Portfolio Assessment is used to assess a variety of projects that have been developed throughoutthe unit.Practical Coursework allows the students to demonstrate their understanding and application of_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)
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MMU Programme Specification MANCHESTER ... - Istituto Marangoni

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