MMU Programme Specification MANCHESTER ... - Istituto Marangoni

MMU Programme SpecificationMANCHESTER METROPOLITAN UNIVERSITYPSPROGRAMME SPECIFICATION0 Brief descriptive summaryOver the past 75 years this programme of 3 courses at Istituto Marangoni has grown and developedalongside the thriving Italian fashion industry. Through an exciting curriculum aimed to developpractical, creative and business and management skills, which are both subject specific and relevantto the international fashion industry, these 3 courses will turn out students fully equipped for a careerin Fashion Design, Fashion Styling or Fashion Business.There will be a strong focus on project-based study. Students will initially acquire basic skills,advancing over the 3 years into independent learners, ready for a career in their chosen profession.The course, based in the 3 European capitals of fashion, inculcates an inherent awareness of Italianstyle and chic while at the same time reflecting the nuances of each national campus.Basic Programme and Course Details1 Overarching ProgrammeNetwork/Title and programmespecification code(s)2 Final award(s)/title(s)(including any PSRB final awards conferred asan automatic result of successful completionof the course)Fashion Studies ProgrammeBA (Hons) Fashion DesignBA (Hons) Fashion StylingBA (Hons) Fashion BusinessBA (Hons) Fashion Design (sandwich)BA (Hons) Fashion Styling (sandwich)BA (Hons) Fashion Business (sandwich)3 Combined HonoursSubject(s)offered throughprogramme specification togetherwith associated final award(s)(where relevant)4 Interim exit award(s)/title(s)(including Combined Honours interim exitawards)Subject(s): NoneFinal Awards: NoneCertHE Fashion DesignCertHE Fashion StylingCertHE Fashion BusinessDipHE Fashion DesignDipHE Fashion StylingDipHE Fashion Business5 Mode(s) and duration 3 years full-time4 years sandwich6 FHEQ position of final award(s)Honours (Level 6)7 Awarding institution__________________________________________________________________________________________Programme Specification 1 of 24 Date of PS: April 2011Author: G.Tabucchi, I.Koceva, T.Brigger, G.Izzi, Luca Bacelli, F.Piccardi, N.Paldacci, D.Golizia, M.Montecchi.

successfully passed the placement year will be able to:• Apply theoretical understanding into a practical application within a working environment.On successful completion of the BA (Hons) Fashion Business course, students will be able to:• Demonstrate knowledge and understanding of the broad range of areas of business andmanagement and the detailed relationships between these, their application and theirimportance in an integrated framework.• Critically evaluate marketing strategies designed and implemented by different types oforganisations operating within the fashion industry.• Develop a strategic approach to the evaluation of national and international fashion markets,organisations, opportunities and customers in manufacturing and retail environments.• Evaluate the evolving relationship between brands, organisations and consumers and howthey manage such relationships through digital and non-digital channels.• Formulate solutions to business problems based on a synthesis of management principlesand practices and effectively communicate these solutions in a range of written, visual andspoken forms.• Critically comment on a range of business data (both primary and secondary) and adopt anevaluative approach to sources of information and appropriate research methodologies.• Demonstrate responsibility for their own learning by the production of an individual project.In addition, students who have engaged in the placement within the Fashion industry and havesuccessfully passed the placement year will be able to:• Apply theoretical understanding to practice within a working environment.2. Pass Degree Learning OutcomesStudents who are awarded a Pass Degree in Fashion Design will be able to:• Understand the fashion design process and, within that framework, begin to develop thecreative, intellectual and technical skills necessary to practice within the fashion industry;• Appreciate both current and emerging relevant technology, with the intention of demonstratingtheir basic understanding of the role and application of these technologies;• Demonstrate a fundamental ability to collate and communicate ideas and information within avariety of roles in the fashion industry.• Express their ability to solve problems, evaluate evidence, conclude and present arguments.Students who are awarded a Pass Degree in Fashion Styling will be able to:• Understand the fashion styling and communication process and, within that framework, beginto develop the creative, intellectual and technical skills necessary to practice within thefashion industry;• Appreciate both current and emerging relevant technology, with the intention of demonstratingtheir basic understanding of the role and application of these technologies;• Demonstrate a fundamental ability to collate and communicate ideas and information within a_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

variety of roles in the fashion industry.• Participate with others through collaboration, collective endeavour and negotiation.• Express their ability to solve problems, evaluate evidence, conclude and present arguments.Students who are awarded a Pass Degree in Fashion Business will be able to:• Demonstrate knowledge and understanding of the key areas of business and managementand the relationships between these and their application.• Have knowledge and understanding of the principles of marketing within fashion• Demonstrate competence in investigating how different organisations compete inmanufacturing and retail environments.• Evaluate the evolving relationship between organisations and consumers and how theymanage such relationships through digital and non-digital channels.• Assess the characteristics of local, international and global fashion markets.• Analyse a range of business data (both primary and secondary).• Demonstrate the qualities and transferable skills necessary for employment requiring theexercise of personal responsibility and decision.23 Interim Award Learning OutcomesCertificate Higher EducationStudents successfully completing Level 4 may proceed to Level 5, or they may complete their studiesat this stage and thereby qualify for a Certificate of Higher Education in Fashion Design.Students successfully completing Level 4 will have developed:• A basic understanding of the elements involved in the design process used in the fashionindustry;• A fundamental knowledge of the supporting business and fashion garment construction anddevelopment process;• The ability to take different approaches to problem solving;• The ability to communicate accurately;Students successfully completing Level 4 may proceed to Level 5, or they may complete their studiesat this stage and thereby qualify for a Certificate of Higher Education in Fashion Styling.Students successfully completing Level 4 will have developed:• An understanding of the basic elements involved in the communication and style analysisprocess used in the fashion industry;• A fundamental knowledge of the supporting business and organisation of fashion shoots andcoordination process;• The ability to take different approaches to problem solving;• The ability to communicate accurately;Students successfully completing Level 4 may proceed to Level 5, or they may complete their studiesat this stage and thereby qualify for a Certificate of Higher Education in Fashion Business._________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

• Numeracy and quantitative skills including data analysis, interpretation andextrapolation.24 Teaching/Learning and Assessment StrategyCurriculum DesignThe programme is offered as three specialist courses in the fashion subject either as a 3-year full-timecourse or 4-year sandwich course, with placement taking place between Levels 5 and 6.The curriculum design allows for students who do not progress from Level 4 to 5, but who have 120Credits at Level 4, to qualify for a Certificate of Higher Education. Likewise students who do notprogress to Level 6 from 5, but who have 120 Credits at both Level 4 and 5, qualify for a Diploma ofHigher Education.The Programme is designed to facilitate the development of a student who will be highly employableand will allow them to investigate and develop their strengths in one of the 3 chosen specialist courses.The programme will present students with a variety of approaches to learning and assessmentstrategies that will promote students’ intellectual, imaginative, analytical and critical judgement. It willallow students to develop understanding as well as their presentation and communication skills, whichthey will be able to demonstrate in a variety of forms.A combination of different learning and teaching methodologies are employed in order to promotereflective learning and develop generic transferable skills.Methods include:• projects to encourage independent learning through investigation, enquiry and problemsolving;• group project to enhance interpersonal and collaborative skills;• tutorials and group tutorials to facilitate shared experiences and best practice;• Seminars, formal lectures and workshops• Scholastic trips, external projects and competitions present the students with anotherdimension to their leaning experience.• Guest speakers provide the students with a full, broader and real prospective to their specialistfield of study.Students will have the opportunity to demonstrate their achievement of the intended learning outcomesthrough a variety of means appropriate to their field of study:The BA (Hons) Fashion Design course is part of the three-year full time programme, with an option toundertake a four-year sandwich programme. This programme is delivered through a variety of learningand teaching methods, which include seminars, tutorials, workshop inductions, study visits, lectures, ITworkshops, library sessions, group projects, and independent research.At Level 4 the unit framework will provide an opportunity for students from widely varied backgroundsand abilities to learn the fundamentals of drawing ensuring that by the end of the year they will becomeproficient in expressing their ideas in 2D with good presentation skills.Pattern cutting and construction classes throughout the first year will give students an introduction tothe technical skills required and how they relate to, and are supported by academic practice andcontemporary fashion design issues. Students will compile a technical file, which includes construction,details and manipulations. Portfolio and Collection Creation Unit will help students aim towards theproduction of an individual portfolio and sketchbooks with photographic reference; sketches, ideas,collages, fabric samples and a range plan for different markets. A great deal of the focus is placed onworking towards practical output through projects set by tutors.The units comprising Level 5 are designed to encourage students to experiment widely and challengetheir existing ideas and approach to design implementing skills learnt from Level 4. To this end, unitswill encourage the students to experiment and develop their own personal style. Students will targettheir collections to a variety of market segments. The creative work will take place in the design andpattern making studio, a realistic working environment in which students experiment with fabrics, print,_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

pleating, silhouettes and details. Students will work with fabric suppliers, print/knit technicians andsample machinists towards the production of their capsule collection, developing their practical skillswith the support of tutors.Level 5 units will prepare students to express, evaluate and present ideas and information clearly in avariety of forms appropriate to the situation and audience. At this level, students will be introduced tothe practice of keeping Reflective Learning Journals.Students on the sandwich programme who successfully complete level 5 have the option to progressto the Placement Year. This is normally for a minimum period of 36 weeks and on satisfactorycompletion the student is awarded 120 Practice Credits. The Placement Panel, however, reserves theright to recommend to the appropriate Examination Board that a student should progress directly ontothe Level 6 of the programme and thus graduate with a full-time award.Whereas Level 5 encourages diverse experimentation and a challenging approach to thinking, atLevel 6 students’ skills are honed to increasingly produce well-informed finished pieces of work thatcommunicate their ideas. By this stage the students are aiming to work as independent practitioners.Fashion Marketing within units will help students to research and analyse different markets,understand consumer demographics, competitors, price points, marketing methods, promotion and thepreparation of a business plan. At this level of study the student will be equipped to work as a selfemployedentrepreneur.The introduction to Reflective Learning Journals at Level 5 will endow them with the self-analysisnecessary to become independent thinkers at Level 6. A portfolio of developmental work will supportthe final major project, the Collection Design Unit. It will demonstrate the culmination of the students’studies and enable them to develop work capable of confronting clients, employers, sponsors andcurators.At the end of Level 6, students have a choice of units, which they can discuss with their Key Tutor andProgramme Leader. Collection Development allows students to develop their collection further inrelation to industry whilst Industry Portfolio Preparation prepares students for interview with a specificcompany or market level. Both these Units play to the students’ strengths.The BA (Hons) Fashion Styling course is part of the three-year full time programme, with an option toundertake a four-year sandwich programme. This programme is delivered through a variety of learningand teaching methods, which include seminars, tutorials, workshop inductions, study visits, lectures, ITworkshops, library sessions, group projects, and independent research.At Level 4 the unit framework will provide an opportunity for students from widely varied backgroundsand abilities to learn the fundamentals of style research and analysis ensuring that by the end of theyear they will become proficient in referencing their ideas with good presentation skills.The organisation of the first year of study on this course is created to incrementally build the studentskill base, knowledge and confidence. In the first Unit students will get an understanding of thecommunicative value of basic garments, the beginnings of garment and style analysis and how tointerpret these in a modern, contemporary manner. The latter being an ongoing possess throughoutLevel 4.The second unit builds on the first, as the students are looking into the communicative effects oflocation, accessories and objects and its interface with the mood of an image. Here students are askedto use any immediate camera (i-phone would be an excellent example) to create their own images andput together their own photo-shoot. Students are required to give a presentation of their work,processes behind it and to justify their concepts and ideas. The final unit of the first year culminates inthe first “real life” shoot. Students are working in teams, reflecting real life practice, and rotate their rolewithin the team to create a collection of personal images. By the end of Level 4 the fashion stylingstudent will have a clear idea of the range of work and skills that a professional stylist will have. Theywill have experienced a real shoot and be accustomed to organising and arranging all elements thatare needed to work in a team.At Level 5, students are introduced to trend forecasting and predictions across the fashion industry.They will develop an appreciation of the historical, cultural and technological trend influences and beable to identify and argue both macro and micro trends. Editorial styling is a focus in this second yearof the course and students will produce written work as well as images taking into consideration themarket/viewer/consumer after research into these areas. They will be aware of clients, competitorsmarkets and consumers. An analytical knowledge of the role that film, art and music plays in thecreative referencing is intrinsic at this level of study, students need to acquire a global perspective ofall the influences of fashion. This will be supported by relevant study skills sessions and ways ofadvancing the uses of a Reflective Learning Journals. They will develop further both their visual and_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

written communication skills throughout this year and by the end of this level will have produced theirown magazine.Level 6, at this point students are required to work more independently while researching the differentcareer opportunities and the related skills required to produce the outcomes of the first unit in the finalyear of study. Career Exploration takes the students though a variety of roles and will present a finalproposal for their final major project, the following unit. A self-directed brief reflecting the areas ofinterest is the culmination of this course. The students will be encouraged to create a variety ofoutcomes at a professional level appropriate for his/her book with a clear career direction by the end ofthis final unit. During the final unit the student will be supported by three formative assessment points,these differ to tutorials as the key tutor will encourage the student to reflect on their learning within thecontext of the set assessment criteria.The Theory Units run through all 3 years of the BA (Hons) Fashion Styling and BA (Hons)Fashion Design courses forming a firm basis for studio practice.The Level 4 Theory unit, History of Art and Dress, is designed to paint a broad picture of the evolutionof Art and Dress from early evidences, e.g. Mesopotamia, Ancient Egypt to the end of the 19thCentury. The element of Dress will be taught in terms of cut and construction, the development offabrics & materials, jewellery design, footwear, and hair & makeup. Students will explore therelationship between artistic movements and the development of dress, within a wider social, cultural,historical and political framework. They will draw parallels between artistic movements and the waythey are interpreted in recent fashion collections.Students will become competent both in the demands of academic study and in the skills of effectivecommunication in written format. They will access electronic archives and databases and a range oflibrary resources, relevant to their discipline.At Level 5, Fashion and Cultural Contemporary Perspectives, starts with a presentation ofcontemporary developments in Fashion Studies from 1900 to the present day. In the second and thirdterms students select one option from those on offer:1. Fashion and Consumerism2. Fashion Photography and Desire3. Gender Identity and the Body4. Future-FashionAt Level 6, Researching Theory and Practice, will give students the opportunity to critically research,and through their investigations, gain expert knowledge of a specialist area within their studio practice.It will be expected that their choice of subject will be able to sustain sufficient breadth and depth ofenquiry, to review elements of the social, economic, cultural, and historical implications of their area ofstudy.As the research stage progresses students will be asked to submit an initial 500-word writtenSynopsis. This will be followed by a 5,000-word dissertation, which brings together their theoretical andpractical work.The BA (Hons) Fashion Business course is part of the three-year full time programme, with an optionto undertake a four-year sandwich programme. This programme is delivered through a variety oflearning and teaching methods, which include lectures, seminars, tutorials, workshop inductions, studyvisits, IT workshops, library sessions, group projects, and independent research.At Level 4 the unit framework will provide an opportunity to understand the marketing subject, itsrelevance within fashion and the different elements of the marketing process. This is encompassed inFashion Marketing 1 unit, which will also present the fundamental theoretical underpinnings of thecommunication theory and their application to the development of marketing communicationsstrategies and plans. Students will also develop an awareness of the fashion industry, its competitiveforces, designers, global sourcing, fashion predictors and consumer markets. Building on FM1,Fashion Marketing 2 will enable students to develop a more advanced understanding of marketingprinciples with particular emphasis upon the elements of the marketing mix and on the differentmarketing communications tools available to fashion organisations. Fashion industry and culturalContexts will provide an historical, cultural and sociological perspective, enabling students tocontextualise the business of fashion. Principles of Business will underpin the marketing units andsupport students in understanding the different objectives, structures and functions of a fashion_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

usiness.In Level 5, the focus is on how fashion organisations build a sustainable competitive advantage overtheir rivals. In recognition of the dominance of brands and branding within fashion, the Brand Identityunit will provide students with an in-depth knowledge and understanding of the different phases of thestrategic brand management process. Students will also be able to investigate all aspects of modernorganisations operating within the fashion industry from analysing textiles and materials through todesign, supply chain management and logistics, manufacturing processes and technologies andretailing. This is achieved in the Coordination Strategies unit. Fashion Marketing Strategies will enablestudents to critically analyse different competitive marketing strategies and their suitability to evolvingmarket conditions. Students will also learn a range of research techniques and will acquire thenecessary skills to collect and analyse business data. The Finance and Management Control unit willenable students to appreciate the financial aspects of different fashion business strategies anddevelop suitable tools for conducting financial analysis and budgeting.In Level 6 students will be able to formulate informed solutions to business problems based on asynthesis of management principles and practices and to effectively communicate these solutions in arange of written, visual and spoken forms. This is particularly evident in the Fashion Retail andAdvance Fashion Retail units, in which students will be able to use problem solving and decisionmakingskills in developing different strategies and plans. The focus of the Digital Marketing unit will beto evaluate the evolving relationship between brands, organisations and consumers and how theymanage such relationships through digital and non-digital channels in an integrated approach. Prior tocompleting the BA (Hons) Fashion Business, students will demonstrate responsibility for their ownlearning by the production of an individual project as their final piece of work (Honours Project unit).Course Specific Assessment CriteriaMMU Regulations for Undergraduate Programme of Study apply to all stages of assessment.The methods of assessment used give breadth and depth, which allow for both the formative andsummative assessment of every student at each stage of the programme.Assessment methods to support learning:The Fashion Studies Programme uses a balanced assessment system, both summative and formativeas an integral part of gathering information on student learning. Different forms of assessment can, andwhere appropriate should, be used to test different types of skills and learning.Formative Assessment:Formative assessment informs both teachers and students about student understanding at a pointwhen timely adjustments can be made. In formative assessment students will be involved in theassessment process. These formative assessment situations will also give students an opportunity tolearn to critique the work of others. Some of the instructional strategies that will be used formativelyinclude the following:• Criteria and goal setting: asking students to participate in establishing what should be included incriteria for success.• Self and peer assessment: With peer evaluation, students see each other as resources forunderstanding and checking for quality work against previously established criteria.• Student record keeping: helps students better understand their own learning as evidenced bytheir classroom work. This process of students keeping ongoing records of their work not only engagesstudents, it also helps them, beyond a "grade," to see where they started and the progress they aremaking toward the learning goal.Summative Assessments:These assessments are a means of gauging student learning, at a particular point in time, relative toestablished marking criteria. Summative assessments can occur during as well as at the end of eachunit and concentrate on specific evidence of student work, examples as follows:Portfolio Assessment is used to assess a variety of projects that have been developed throughoutthe unit.Practical Coursework allows the students to demonstrate their understanding and application of_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

practical areas of study.Written Reports are required is some study areas, where a clear and structured brief is provided andthe students are asked to submit work to me marked independently and anonymously by staff.Formal Examinations are required is some study areas.Presentations are used in some subjects to allow the student to develop their professionalcommunication and presentation skills.Student Projects are used when the student is required to submit work to be marked independentlyand anonymously.25 Course structures, levels, credits, awards, curriculum map of all units (identifyingcore/option status, credits pre or co-requisites) potential entry/exit points andprogression/award requirementsFashion Design Honours Degree: Full-timeLevel 4Core UnitsCode Status Unit Title No ofcreditsCore Architecture of Design 30Core Fabric Exploration & Design 30Core Portfolio & Collection Creation 30Core History of Art and Dress 30On successful completion of Level 4 – interim exit award: CertHE Fashion DesignLevel 5Core UnitsCode Status Unit Title No ofcreditsCore Brand Revival 30Core Art & Fashion Interface 30Core Personal Style 30Core Fashion, Culture and Contemporary Perspectives 30On successful completion of Levels 4 & 5 – interim exit award: DipHE Fashion DesignLevel 6Core UnitsCode Status Unit Title No ofcreditsCore Pre-Collection 30Core Collection Design 30Core Researching Theory and Practice 30Option UnitsChoose 1 from options listedCore Collection Development 30OptionCoreOptionIndustry Portfolio Preparation 30_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

On successful completion of Level 6 – Final exit award: BA (Hons) Fashion DesignFashion Styling Honours Degree: Full-timeLevel 4Core UnitsCode Status Unit Title No ofcreditsCore Semiotics of Clothing 30Core Objects and Environments 30Core Identity 30Core History of Art and Dress 30On successful completion of Level 4 – interim exit award: CertHE Fashion StylingLevel 5Core UnitsCode Status Unit Title No ofcreditsCore Fashion Writing and Criticism 30Core Fashion Editorial 30Core Magazine Design 30Core Fashion, Culture and Contemporary Perspectives 30On successful completion of Levels 4 & 5 – interim exit award: DipHE Fashion StylingLevel 6Core UnitsCode Status Unit Title No ofcreditsCore Career Exploration 30Core Final Major Project 60Core Researching Theory and Practice 30On successful completion of Level 6 – Final exit award: BA (Hons) Fashion StylingFashion Business Honours Degree: Full-timeLevel 4Core UnitsCode Status Unit Title No ofcreditsCore Fashion Marketing 1 30Core Fashion Marketing 2 30Core Fashion Industry and Cultural Context 30Core Principles of Business 30On successful completion of Level 4 – interim exit award: CertHE Fashion BusinessLevel 5_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

Core UnitsCode Status Unit Title No ofcreditsCore Brand Identity 30Core Coordination Strategies 30Core Fashion Marketing Strategies 30Core Finance and Management Control 30On successful completion of Levels 4 & 5 – interim exit award: DipHE Fashion BusinessLevel 6Core UnitsCode Status Unit Title No ofcreditsCore Fashion Retail 30Core Advanced Fashion Retail 30Core Digital Marketing 30Core Honours Project 30On successful completion of Level 6 – Final exit award: BA (Hons) Fashion BusinessFashion Design Honours Degree: SandwichLevel 4Core UnitsCode Status Unit Title No ofcreditsCore Architecture of Design 30Core Fabric Exploration & Design 30Core Portfolio & Collection Creation 30Core History of Art and Dress 30On successful completion of Level 4 – interim exit award: CertHE Fashion DesignLevel 5Core UnitsCode Status Unit Title No ofcreditsCore Brand Revival 30Core Art & Fashion Interface 30Core Personal Style 30Core Fashion, Culture and Contemporary Perspectives 30On successful completion of Levels 4 & 5 – interim exit award: DipHE Fashion DesignPlacement YearCore UnitsCode Status Unit Title No ofcredits_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

Core Placement 120Level 6Core UnitsCode Status Unit Title No ofcreditsCore Pre-Collection 30Core Collection Design 30Core Researching Theory and Practice 30Option UnitsChoose 1 from options listedCore Collection Development 30OptionCoreOptionIndustry Portfolio Preparation 30On successful completion of Level 6 – Final exit award: BA (Hons) Fashion Design (sandwich)Fashion Styling Honours Degree: SandwichLevel 4Core UnitsCode Status Unit Title No ofcreditsCore Semiotics of Clothing 30Core Objects and Environments 30Core Identity 30Core History of Art and Dress 30On successful completion of Level 4 – interim exit award: CertHE Fashion StylingLevel 5Core UnitsCode Status Unit Title No ofcreditsCore Fashion Writing and Criticism 30Core Fashion Editorial 30Core Magazine Design 30Core Fashion, Culture and Contemporary Perspectives 30On successful completion of Levels 4 & 5 – interim exit award: DipHE Fashion StylingPlacement YearCore UnitsCode Status Unit Title No ofcreditsCore Placement 120Level 6_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

Core UnitsCode Status Unit Title No ofcreditsCore Career Exploration 30Core Final Major Project 60Core Researching Theory and Practice 30On successful completion of Level 6 – Final exit award: BA (Hons) Fashion Styling (sandwich)Fashion Business Honours Degree: SandwichLevel 4Core UnitsCode Status Unit Title No ofcreditsCore Fashion Marketing 1 30Core Fashion Marketing 2 30Core Fashion Industry and Cultural Context 30Core Principles of Business 30On successful completion of Level 4 – interim exit award: CertHE Fashion BusinessLevel 5Core UnitsCode Status Unit Title No ofcreditsCore Fashion Marketing Strategies 30Core Brand Identity 30Core Coordination Strategies 30Core Finance and Management Control 30On successful completion of Levels 4 & 5 – interim exit award: DipHE Fashion BusinessPlacement YearCore UnitsCode Status Unit Title No ofcreditsCore Placement 120Level 6Core UnitsCode Status Unit Title No ofcreditsCore Fashion Retail 30Core Advanced Fashion Retail 30Core Digital 30Core Honours Project 30On successful completion of Level 6 – Final exit award: BA (Hons) Fashion Business (sandwich)_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

26 Personal Development PlanningThe most widely accepted definition of PDP is that of the Quality Assurance Agency, which definesPDP as “a structured and supported processes to develop the capacity of individuals to reflect on theirown learning and achievement, and to plan for their own personal and educational and careerdevelopment.” (QAA 2001).PDP offers a structured way to reflect on what the student is good at and what needs to developfurther.It encourages students to rate their current skill levels attained at the institute and learned fromdifferent situations and environments including external studies, part time work, voluntary work andother social activities.This programme conforms to MMU’s Faculty of Art and Design’s PDP Framework, whereby PDP isviewed as a process that is embedded within the curriculum.It is an ongoing process of students reflecting on their development as learners and on theiraspirations for their future learning and professional practice.PDP/Individual Development Tutorial.All students on all three courses are required to participate in PDP.Students prepare themselves for this tutorial through a reflective survey of their learning journal that issupported and guided by a set of questions from their Key Tutor. Initially they will be asked to reflecton their existing skills and determine where their strengths lie. Then they will be assisted indetermining their development needs and setting some development goals.Success in achieving these goals will be determined in a variety of ways: through their studies; extracurricularactivities etc and, with the support of the Key Tutor, the student will be able to recognize andrecord these successes, setting further goals as required.There are two PDP tutorials for each student per academic year given by the Key Tutor during thethree years of these courses. In the case of the Sandwich courses the placement tutor will give addedsupport in the career development discussions during this year.At the end of the course all students are given the opportunity to meet with the campus placementofficer and discuss their future employment goals.27 Placement and Work-based LearningAll students enrolled on the sandwich programme will undertake the Placement unit between Levels 5and 6. This is normally for a minimum period of 36 weeks. The placement experience is designed tohelp prepare students for employment and they will be capable of following careers in a wide variety ofsectors of the industry.Each campus has it’s own dedicated Careers Services Manager that heads the careers support team.The purpose of the support officer is to bridge the gap between the fashion industry located in the city/country of campus and the student/graduate. The Career services Manager builds and expands onindustry relationships in their city, creating a variety of learning opportunities for the students, such aslive briefs, competitions, visits and industry lectures.Students on the three-year full-time programme look for placement opportunities after graduation.All students are supported by lectures, PowerPoint presentations and notes, on internship, the natureof the fashion industry, preparation of CVs, cover letter writing, developing and preparing a portfolioinline with a job interview and how to adopted interview skills.As “placement” includes any activity which a student engages with off-site, it should be also notes thatduring the course of the programme students will be given the opportunity to join study trips andsubmit work towards industry sponsored competitions.Study trips may take many forms, such as: short excursions to museums, galleries or retailenvironments; structured visits to view industrial sites, marketing/buying offices, showrooms, fashionand textiles/yarn trend exhibitions and fairs._________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

28 Course Specific Admission RequirementsAdmission to the programme is in accordance with Manchester Metropolitan University entryrequirements.Entry into Level 4The normal minimum age for entry shall be 18 years.The normal entry requirements are: International Baccalaureate.or- UK, subjects and grads required are:• GCSE Grade C (or above) in three subjects normally including English and Maths ANDpasses in either two subjects at GCE Advanced Level (A2) or Vocational Advanced Level(six unit), or one subject at Vocational Advanced Level (Double Award)or• BTEC Higher National Diploma or Certificateor• BTEC National Diplomaor• The traditional Advanced GNVQ at merit levelor• Scottish Certificate of Education with passes in the three subjects at Higher Grade (C orabove) and two subjects at Standard Grade (3or above)or• Irish Leaving Certificate with passes in five at grade C or above, four of which should beat Higher/Honours LevelThe Admissions Tutor may accept other qualifications as are deemed to be acceptable in lieu of thespecified above.Undergraduate courses:Pearson Test of English (PTEAcademic)PTE 53IELTS 6.0, with no element below 5.5TOEFL Paper based 570, with TWE of 4-4.5TOEFL iBT 76Cambridge AdvancedCambridge ProficiencyA/BCEntry to Other LevelsDirect entry into Level 5 is only be considered if the following requisites are demonstrated by theapplicant with evidence of:• Appropriate level of study & skills demonstrated in a body of work comparable to the learningoutcomes of Level 4 i.e. portfolio (when appropriate to the subject of study)• Credits successfully undertaken relating to study at comparable programme at a similarinstitution at Level 4• Work experience that relates to skills needed at this level.In the UK they could typically have already have achieved the following:• Foundation Degree in a relevant subjector• Equivalent qualification in a relevant subject at another institutionor• Can demonstrate equitable skills and commitment to study_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

Students wanting to study the sandwich course may apply for entry into the Placement Year with arelevant Foundation degree or equivalent, but must be able to demonstrate that previous study hasallowed them to achieve the learning outcomes of either:• Level 5 of a BA (Hons) Fashion Design• Level 5 of a BA (Hons) Fashion Styling• Level 5 of a BA (Hons) Fashion BusinessIn the appropriate subject area.Applicants will normally be expected to have achieved 50% in Level 5 of their Foundation Degree tobe accepted for the Honours Degree and demonstrate at interview their commitment to further study.Students may also apply for entry at Level 6 with a relevant Foundation degree, or equivalent, butmust be able to demonstrate that previous study has allowed them to achieve the Learning Outcomesof:• Level 5 of a BA (Hons) Fashion Design• Level 5 of a BA (Hons) Fashion Styling• Level 5 of a BA (Hons) Fashion BusinessIn the appropriate subject area.It is also essential that international students have sufficient command of English to meet the higherrequirements of the programme in every respect at this Level.Entry into Level 6 a student must have a minimum IELTS 6.5 (or similar TOEFL or Cambridge award)International ApplicantsInternational applicants, for Level 4, must have sufficient command of English to meet therequirements of the programme in every respect. If they have previously studied in the UK studentsare normally expected to have attained either a grade c or above in GCSE English Language or theequivalent. Other international applicants, for whom English is not their first language, IELTS at grade6 (with no element below 5.5) TOEFL 213 + points on the computer-based test are a requirement forthe admission to the programme.As above, incremental learning throughout the course would make it necessary for Level 6 applicantsto have an IELTS score of no less than grade 6.5 (or similar TOEFL or Cambridge award)Admission ExemptionsExceptionally, the Admissions Officer may accept an applicant whose qualifications do not conform tothe standard requirements.Admission with Specific CreditIn order to be admitted to the programme with specific credit or advanced standing, the applicant shallsatisfy the Admissions Tutor that they have fulfilled some of the progression and assessmentrequirements of the programme by means other than attendance on the programme and that they willbe able, by completing the remaining requirements, to fulfil the objectives of the programme and attainthe standard required for the award.Admission with Specific Credit shall, in all cases, mean that an applicant’s prior qualification and/orlearning are accepted as fulfilling some of the requirements of the programme.Accreditation of Prior (Experiential) Learning (AP(E)L)The Admissions Officer in compliance with Manchester Metropolitan University’s Accreditation of PriorExperiential Scheme will consider applicants for admission with prior learning or prior experientiallearning on an individually basis.29 Approved Variations/Exemptions from University RegulationsN/a_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

30 Programme Leader ResponsibilitiesThey will have the responsibility for implementing the strategic direction of the courses within theirprogramme and for co-ordinating the academic administration necessary for its successful day-to-dayoperation.Responsibilities1. Programme Leader’s job profile will combine the roles of the Unit Tutor. His/herresponsibilities will, therefore, include:2. Chairing the Programme Committee, and arranging for such meetings of the Committee asconsidered appropriate.3. Link Tutor with MMU, representing their course and campus4. Acting as the Chief Executive Officer to the programme. As such he/she will be responsible,within the agreed policies of the Programme Committee, and Academic Boards, for theefficient operation of the programme as approved by the Institute.5. All matters pertinent to the proper day-to-day operation of the programme involving leading,supporting and encouraging their teaching team including PDP.6. Advise the Programme Committee on its proper responsibility for the continuing developmentof the programme.7. Liaise on behalf of the Programme Committee with all staff as appropriate.8. Be empowered to take on behalf of the Programme Committee any reasonable action withrespect to the proper functioning of the programme.9. Assess the value of the unit in terms of staff delivery and integration with the rest of theprogramme.10. Recommend areas for curriculum development.11. Co-ordinate the assessment schedule for the Unit and ensure that it is communicated tostudents and the director of education.12. Liaise with Student Support Officers to ensure that appropriate study support is available13. Recommend the appropriate level of resource required for the Unit & liaise with the teachingteam.14. Undertake in training and professional development and contribute to the training of others.15. Actively participate and organise Peer Support system16. Monitoring & responding to the student voice including regular meetings with the student Rep.17. Monitor Unit and course feedback, student voice and External Examiners report responding inAnnual Monitoring & Evaluation Report (AME) and the Quality Action Plan (QAP)18. Organise all areas of assessment procedures, facilitate monitoring, joint marking, internalverification (IV) and External Examiner visits.19. Maintaining the quality of academic standards by supporting the rules and regulationsconcerning exam procedures and conduct of the student and teaching team.Joint Responsibilities:Admissions: Management of admissions is undertaken by the administrative admissions managerwhom coordinates and supports the subject specific Programme leader and the Campus Director ofEducation in dealing with interviews and portfolio assessments (where appropriate).Placement: Placement managers on each campus liaise with industry and support the PlacementTutor (appointed form the teaching staff) in academic monitoring during the placement year.31 Other Staff ResponsibilitiesKey staff are appointed to give PDP guidance to their students. These are identified as the teachingteam that has most contact time and subject specific knowledge to support their student group. Theyreport to the programme leaders directly.A team of Professional Practitioners undertakes all other teaching roles. This has always been theIstituto Marangoni method and teaching policy. It is recognised that they bring currency, knowhow andindustry contacts into the institute.The teaching teams report to the direction of the programme leaders.As they are all specialists in their areas of teaching they are expected to liaise with the PLs for thefollowing:• Subject & curriculum developments_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

• Seminar and lecture proposals• Placement Tutor• Updating of information concerning space resources that might be required• Book lists for the developments of the campus learning resources• Meeting with Programme Leaders in both one-to-one and plenary meetings twice a year.• Play the key role in grading and giving valuable feedback during exam session• Maintaining the quality of academic standards by supporting the rules and regulationsconcerning exam procedures and conduct of the student body.• Participate in Peer Support of Teaching Staff exercise.Joint Responsibilities:Placement: Placement managers on each campus liaise with industry and support the subjectspecific Placement Tutor in the support and academic monitoring during the placement year.32 Student Support StrategyIstituto Marangoni’s Departmental Policies ensure that various mechanisms are in place to enhancethe student experience, in an academic, practical and pastoral way:a. Programme Leaders are set in place as a first point of call to acquaint students of their teachingprogramme;b. Faculty Student Support Officers for referral of students where appropriate;c. Programme handbooks and assessment handbooks to give relevant information;d. Induction programmes on using the Library, IT, campus facilities and Media Services, on thecourse contents and objectives;e. Student group representatives elected to the programme Committee as the student voice;f. Programme Leaders guide students to the most appropriate help.Student Support OfficersIstituto Marangoni provides Faculty Student Support Officers, who act as the first point of contact forstudents in both academic and personal counselling. A Faculty Student Support Officer is available forMaster programmes and another for the undergraduate BA (Hons) and one-year programmes.For academic counselling, Student Support Officers will liaise with tutors to offer practical advice toresolve specific difficulties with presentation skills, research, essay writing and reflective learningjournals. A written record of these tutorials will be kept in the student’s file for reference and to assist inmonitoring of student progress.For matters of pastoral care the Student Support Officers will help in:- Finding their way around campus and city- Managing their time- Dealing with stress- Exam tips- Getting the best from their course- Understanding and applying the school’s rules- Anything else they would like to talk about.One-to-one appointments may be made by phone, through the receptionists or by email. Studentscan expect to be seen right away or within 48 hours of first making contact.33 Student EvaluationStudent feedback is essential to programme development and student comments are used toenhance both the successful management of the programme and the teaching/learning strategies.Istituto Marangoni will gather student opinion in a variety of ways, both formal and informal.A range of methods is available, which may include the following:• Paper questionnaires• Informal contact with Programme Leader and subject Tutor, for example during lectures andseminars and through appointments with academic staff• Brief ‘snapshots’ surveys for example, distributing ‘post-it’ notes in classes and inviting views_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

on a particular topic, with the results being reviewed and discussed, with the aim ofresponding to these views as soon as possible and before the formal end of unit evaluation• End of Unit Evaluation• End of academic year internet questionnaires when students will be invited to reflect on theiroverall experience in their campus. Issues will be taken to Programme Reflective Meetingsand added to the Annual Academic Monitoring Report• Programme Committee• Staff-Student Liaison CommitteesIstituto Marangoni would prefer that on most occasions students be identified when giving constructivefeedback on the course and teaching methods. There might be occasions when it is not appropriateand IM recognizes this exception. In these instances, programme teams and central support serviceswill ensure that anonymity and confidentiality is respected.In order to ‘close the feedback loop’ and to communicate any improvements resulting from studentparticipation at least once every academic year, programme teams relate back to students the actionstaken in response to student views.An online annual monitoring and evaluation akin to MMU’s.Students will be asked to respond to a series of questions, for example, if they were clear about whatthey were meant to be learning on the unit, if the teaching had helped them learn effectively and ifthey have developed new or existing skills. The data will be analyzed and the Programme Leader willbe required to comment on:• Key strengths and issues arising from student performance;• Key strengths and issues arising from student feedback;• Actions and improvements for the next academic year.Programme Leaders will be required to respond to issues identified withinExternal Examiner reports, which require further action.Appendix V“Listening and responding to the student voice” goes into detail and maps out theprocesses that are put into place.34 Engagement with EmployersThe Programme Team engages with employers on a regular basis, through a variety of means.As the majority of tutors on this programme are professional practitioners they bring with them awealth of current information and a practitioner’s perspective on the rapidly changing industry.When the possibility arises, competitions and industrial collaborations are organized in closepartnership with companies.There is a programme of guest lectures, company visits, industry seminars and study visits tointernational trade show which further embed industry practices and enables students to form valuablelinks and contacts with potential employers.Such industry collaborations produce out-puts which may gain external visibility forstudents and their work.London Campus:Fashion Design: Current industry project; Level 5 design project with Volkswagen;working in teams the students are required to design, and create a sample collectionof garments and accessories that underlines the design principles of the new UP car to belaunched summer 2011. Guest speaker; Michael Tomczak (Design Consultant)Kristian Aadnevik (Designer) Gareth Bright (Triumph UK clothing and accessories),Andre Pleffer (Director Robinson Pleffer) Helen Clinch (Designer/Brand Director),Michael Baarzt (Heritage Cloth, Director)Fashion Styling: Current industry project; Level 6: Competition with Volkswagen_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

to promote the garments and car in collaboration with the second year design students.A Fashion shoot will take place to promote the new car on location. Industry project for“I love Brands” Ankush Sehai, Robinson Pfeffer PR – Andrea Pfeffer.Guest speaker: Jonny Eastwood (Top Man), Tony Chambers (Editor-in-Chief, Wallpaper)Ivan Moya Denia – On/Off PR, Rebecca Moore & Bianca Spada –Idol Magazine,Fashion Business; Guest speakers: Michelle Lowe Holder (textile manipulations)David Bamber (Tom Ford), Kinder Aggugini (own brand showing at LFW),Hannah Marshall (own brand showing at LFW), Barbara McSloy (Production Manager forRichard Nicolls. Stephen Ayres (Buyer, Liberty London)Industry Projects; Cher Potter (WGSN), Emillio Della Morena (own brand)Careers Seminars: Lenka Leadley - Banana Republic/GAP,Raman, James and Helena - Net-a-Porter, Sarah Brennand Abercrombie RecruitmentManager UKParis Campus:Visitors/Seminars that came this year :Promostyl : Trends and Styling agencyGerald Coher : PR agencyBPCM : PR agencyIlaria Danieli : VOGUE ACCESSORIES & VOGUE GIOIELLOCaroline & Julien Magre : Art Director (Chanel, YSL, Givenchy) & Graphic Design/PhotographerLuisa Oliva : Ph.D CosmeticsEmmanuelle Baud : Video and Art TeacherCareers Seminars: People to People : Recrutement and Head hunting agencyContest : TIA Triumph International Awards of Lingerie35 Points of ReferenceInternal• Manchester Metropolitan University Mission and Strategic Aims• Regulations for the Academic Awards of the Manchester Metropolitan University• Manchester Metropolitan University Learning, Teaching and Assessment Strategic Framework• Manchester Metropolitan University Assessment Framework• Staff at Manchester Metropolitan University• Staff at Istituto Marangoni• Istituto Marangoni Student Regulations & Handbook• Programme MappingExternal• QAA Subject Benchmark statement, Art and Design, General Business and Management• QAA Guidelines for Preparing Programme Specification• QAA Framework for HE Qualifications• QAA Code of Practice• QAA Subject Review reportThis Programme Specification provides a concise summary of the main features of a Programmeand the learning outcomes that a typical student might reasonably be expected to achieve and_________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)

demonstrate if s/he take full advantage of the learning opportunities provided. More detailedinformation on the learning outcomes, curriculum content, teaching/learning, assessmentmethods for each unit and on the Programme’s relationship to QAA Subject BenchmarkStatements may be found in the definitive document and student handbook for the Programme.The accuracy of the information in this document is reviewed periodically by the University andmay be subject to verification by the Quality Assurance Agency for Higher Education._________________________________________ ________________________________________Notes of Guidance for Completion of MMU Programme Specification proforma (PS)