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MANCHESTER METROPOLITAN UNIVERSITY<br />

PS1<br />

PROGRAMME SPECIFICATION<br />

0 Brief Overview<br />

(i)<br />

Brief Descriptive Summary<br />

These two Master’s courses admit students with prior knowledge in the fashion subject area wishing<br />

to specialise further. Applicants with prior learning or prior experiential learning are welcome to apply<br />

to enter the course from the point of start only (as outlined in the appendix of the PS1) and are<br />

considered on an individual basis.<br />

These taught Master’s courses are designed for students wishing to undertake in-depth study to<br />

prepare for the constantly evolving demands of the fashion and luxury goods industries. There is a<br />

strong focus on an industry linked project-based method of study taught by industry specialists and<br />

professional practitioners. As these two Master’s look at two different areas of the fashion industry<br />

there are no common units and the subjects are taught independently of each other.<br />

(ii)<br />

Articulation of Graduate Prospects<br />

These two level 7 courses will fully equip students for a specialist career in the fields of fashion design<br />

and brand management at different market levels.<br />

Each campus has its own dedicated careers services manager that heads the careers support<br />

mechanism. The purpose of the careers services manager is to bridge the gap between the fashion<br />

industry located in the city/ country of campus and the student/graduate.<br />

Students on the postgraduate programme are supported in looking for placement or employment<br />

opportunities after graduation appropriate both to the specialisation and high level of study.<br />

Graduating students would apply for jobs in their specialist fields at an appropriate level, for example:<br />

Women’s wear design assistant to principal designer, assistant brand manager of an international<br />

luxury fashion brand.<br />

General Information<br />

1 Overarching Programme<br />

Specification Title<br />

Postgraduate Fashion Network<br />

2 Final award(s)/title(s)<br />

(including any PSRB final awards conferred –<br />

mark these as “PSRB Award”)<br />

3 Combined Honours<br />

Subject(s)offered through the<br />

programme specification together<br />

with associated final award(s)<br />

(where relevant)<br />

4 Interim exit award(s)/title(s)<br />

(including Combined Honours interim exit<br />

awards)<br />

MA Fashion Design Womenswear<br />

MA Fashion and Luxury Brand Management<br />

Subject(s): None<br />

Final Awards: None<br />

PG Certificate Fashion Design Womenswear<br />

PG Certificate Fashion and Luxury Brand Management<br />

PG Diploma Fashion Design Womenswear<br />

PG Diploma Fashion and Luxury Brand Management<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 1 of 20


5 Mode(s)<br />

(only include duration where there is a PSRB<br />

requirement for limited duration )<br />

6 FHEQ position of final award(s)<br />

7 Awarding institution<br />

(include PSRBs which confer a joint or<br />

additional qualification on successful<br />

completion of programme)<br />

8 Teaching institution(s)<br />

(include collaborative partners where<br />

appropriate – if more than one award in<br />

programme specification, indicate which are<br />

taught by partner)<br />

9 Relationship with Foundation Year<br />

(if more than one award in programme<br />

specification, indicate which have links with<br />

Foundation Year)<br />

N/a<br />

Level 7<br />

Manchester Metropolitan University<br />

<strong>Istituto</strong> <strong>Marangoni</strong><br />

N/a<br />

Administrative Details<br />

10 Home Department/ School/<br />

Institute<br />

Department of Clothing Design and Technology<br />

11 Home Faculty Hollings<br />

12 UCAS code(s) N/A<br />

Collaborative Arrangements (where relevant)<br />

13 Approved Collaborative partner(s)<br />

(provide name of partner(s) and type of<br />

partnership)<br />

Partner Name<br />

<strong>Istituto</strong> <strong>Marangoni</strong><br />

Type of Collaborative Partnership<br />

Validated<br />

14 Other Approved Academic<br />

Partner Name<br />

Type of Academic Partnership<br />

Partnership(s)<br />

(other than collaborative) None None<br />

Approval Status<br />

15 Date and outcome of most recent<br />

MMU review/ approval<br />

06/10/2011<br />

(ii) Major Modifications to Programme Specification<br />

N/a<br />

16 Next Scheduled Review Date:<br />

17 PS/1 effective date:<br />

(ie date from which the outcome of approval or<br />

last review is effective OR the date from<br />

which amendments to the programme<br />

specification are effective)<br />

N/a<br />

January 2012<br />

External References/Relationships<br />

18 QAA Benchmark Statement(s)<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 2 of 20


Master's degrees in business and management, 2007<br />

Master’s Degree Characteristics<br />

The framework for higher education qualifications in<br />

England, Wales and Northern Ireland<br />

19 PSRB(s) associated with final<br />

award of any route within the<br />

programme specification<br />

(ie those which offer professional<br />

status/membership/license to practise as<br />

result of successful completion of the final<br />

award as included in the University PSRB<br />

database)<br />

20 Date and outcome of last PSRB<br />

approval(s)<br />

Following successful completion of PARM event <strong>Istituto</strong><br />

<strong>Marangoni</strong> would apply for accreditation to:<br />

• The Textile Institute<br />

• The Chartered Institute of Marketing<br />

N/A<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 3 of 20


Programme Information<br />

21 University and Programme Educational Aims<br />

(i)<br />

University Educational Aims<br />

• To develop flexible approaches to programme delivery and student support which reflect the<br />

needs and expectations of our students;<br />

• To provide a supportive and inclusive learning environment which will enable success for all<br />

learners;<br />

• To encourage the development of students’ intellectual and imaginative powers, creativity,<br />

independence, critical self-awareness, imagination and skills that will enhance global<br />

employment opportunities on graduation in all programmes;<br />

• To establish a culture of constant improvement in learning, teaching and assessment that is<br />

anticipatory, enabling, supportive, rewarding and fully aligned with the University’s vision and<br />

strategic objectives;<br />

• To provide a learning experience that is informed by research, scholarship, reflective practice<br />

and engagement with the industry and the professions.<br />

(ii) Programme Educational Aims<br />

Fashion Design Womenswear.<br />

The programme team aims to:<br />

• Encourage students to development of advanced knowledge and a breadth of skills in<br />

womenswear design and brand development;<br />

• Promote original creativity and autonomy within the student work when responding to the<br />

changing needs of the fashion industry;<br />

• Equip students to deal with existing and emerging technologies in today’s international<br />

fashion industry;<br />

• Encourage students to have in-depth understanding of specialist brand development and<br />

business practices globally;<br />

• Encourage Master’s students to become independent life-long learners, with a high<br />

degree of self-confidence who can progress to a high level of specialism within a<br />

company or when self-employed.<br />

Fashion and Luxury Brand Management.<br />

The programme team aims to:<br />

• Develop the students' intellectual skills and the understanding of the principles and<br />

practices of brand management and their application within the fashion and luxury goods<br />

sector;<br />

• Prepare and equip Master’s students with the skills necessary to undertake a career in<br />

the field of brand management through the study of different types of organisations;<br />

• Encourage students to critical evaluation of the managerial and external environments in<br />

which they compete;<br />

• Encourage students to apply acquired knowledge and understanding of business and<br />

management to a range of complex situations;<br />

• Equip Master’s students to find creative solutions and to improve brand management<br />

practice of different types of organisations operating within the fashion and luxury goods<br />

industries.<br />

22 Final Learning Outcomes<br />

MMU Educational Outcomes<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 4 of 20


On successful completion of their course of study MMU graduates will be able to:<br />

• Apply skills of critical analysis to real situations within a defined range of contexts<br />

• Demonstrate a high degree of professionalism characterised by initiative, creativity, motivation<br />

and self management;<br />

• Express ideas effectively and communicate information appropriately and accurately using a<br />

range of media including ICT;<br />

• Develop working relationships using teamwork and leadership skills, recognising and<br />

respecting different perspectives;<br />

• Manage their professional development reflecting on progress and taking appropriate action<br />

• Find, evaluate, synthesise and use information from a variety of sources;<br />

• Articulate an awareness of the social and community contexts within their disciplinary field.<br />

Programme Specific Outcomes<br />

On successful completion of the Master’s programme students will be able to:<br />

• Critically evaluate current research in their specialist field of study;<br />

• Select and define a research topic and implement a research plan using appropriate<br />

methodologies;<br />

• Critically analyse their results and draw logical conclusions;<br />

• Exercise initiative and personal responsibility in the work environment;<br />

• Carry out further independent learning or continuing professional development;<br />

• Critically reflect on experience of significant managerial responsibility;<br />

• Continue as a researcher in an academic or commercial setting and have the potential to<br />

extend the bounds of knowledge in their chosen field.<br />

Also, they will have the qualities needed for employment in situations requiring the exercise of<br />

initiative and personal responsibility together with decision-making in complex and unpredictable<br />

situations.<br />

The design of the programmes is guided by the expectations of the QAA Framework for higher<br />

education qualifications in England, Wales and Northern Ireland that on completion of a Master’s<br />

degree students should ‘typically’ be able to:<br />

• Deal with complex issues both systematically and creatively, make sound judgements in the<br />

absence of complete data, and communicate their conclusions clearly to specialist and nonspecialist<br />

audiences;<br />

• Demonstrate self-direction and originality in tackling and solving problems, and act<br />

autonomously in planning and implementing tasks at a professional or equivalent level;<br />

• Continue to advance their knowledge and understanding, and to develop new skills to a high<br />

level.<br />

and that they will have:<br />

• The qualities and transferable skills necessary for employment requiring:<br />

o The exercise of initiative and personal responsibility;<br />

o Decision-making in complex and unpredictable situations;<br />

o The independent learning ability required for continuing professional development.<br />

(QAA 2008, Framework for HE qualifications in England, Wales and Northern Ireland)<br />

(i)<br />

Final Award Learning Outcomes<br />

The Master’s Fashion Design Womenswear graduate will be able to:<br />

• Critically evaluate consumer, market and trend requirements for an identified womenswear<br />

fashion brand;<br />

• Carry out in-depth research within a wider context of art and design related industries<br />

applicable to the fashion womenswear industry;<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 5 of 20


• Demonstrate the creative and advanced technical processes involved in communicating<br />

clearly and effectively design concepts and ideas while reinforcing a fashion brand identity;<br />

• Critically evaluate and apply the theories and techniques used in developing new design<br />

proposals for the womenswear fashion industry displaying originality and self-direction;<br />

• Carry out successfully a substantial piece of independent research.<br />

The Master’s Fashion and Luxury Brand Management graduate will be able to:<br />

• Critically analyse how different fashion and luxury goods organisations manage their brands<br />

and market offerings to compete in different market environments;<br />

• Evaluate the interrelationships between branding strategies and corporate, business and<br />

functional strategies of the organisation;<br />

• Elaborate systematic and creative solutions to a range of real-world business and<br />

management problems, taking into consideration theories, frameworks and practices relevant<br />

to luxury and fashion branding and brand management;<br />

• Evaluate how current issues including new technologies, the changing role of the consumer<br />

and corporate social responsibility affect the competitive strategies of fashion and luxury<br />

goods organisations;<br />

• Critically appraise published work in the area of fashion and luxury branding and brand<br />

management and to design and produce successfully a substantial piece of independent<br />

research.<br />

These learning outcomes support the expectations of the QAA Framework for higher education<br />

qualifications in England, Wales and Northern Ireland that Master’s degrees are awarded to students<br />

who have demonstrated:<br />

• A systematic understanding of knowledge, and a critical awareness of current problems<br />

and/or new insights, much of which is at, or informed by, the forefront of their academic<br />

discipline, field of study, or area of professional practice;<br />

• A comprehensive understanding of techniques applicable to their own research or advanced<br />

scholarship;<br />

• Originality in the application of knowledge, together with a practical understanding of how<br />

established techniques of research and enquiry are used to create and interpret knowledge in<br />

the discipline;<br />

• Conceptual understanding that enables the student:<br />

o<br />

o<br />

To evaluate critically current research and advanced scholarship in the discipline;<br />

To evaluate methodologies and develop critiques of them and, where appropriate, to<br />

propose new hypotheses.<br />

(ii)<br />

Combined Honours Learning Outcomes<br />

Include final learning outcomes for Combined Honours subjects which, are offered as a<br />

named route, a major subject or a minor subject.<br />

n/a<br />

(iii)<br />

Pass Degree Learning Outcomes<br />

For undergraduate honours course include final learning outcomes for a PASS degree.<br />

n/a<br />

23 Interim Award Learning Outcomes<br />

eg for BA/BSc (Hons) – include Level 4 and 5 but NOT Level 6; for Level 7- PGCert & PGDip but NOT MA/MSc<br />

The Postgraduate Certificate graduate will be able to:<br />

• Critically evaluate current research in their field of study at a basic level;<br />

• Exercise personal responsibility in the work environment;<br />

• Carry out independent learning or professional development;<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 6 of 20


• Undertake a role of higher managerial responsibility.<br />

The holder of a Postgraduate Certificate Fashion Design Womenswear will be able to:<br />

• Analyse consumer trends for an identified womenswear fashion brand;<br />

• Engage with issues related to the design branding aspect of the fashion industry;<br />

• Describe and work with the creative and technical processes involved in product development;<br />

• Demonstrate their understanding and awareness analysing the importance of Womenswear in the<br />

global high-end fashion industry.<br />

The holder of a Postgraduate Certificate Fashion and Luxury Brand Management will be able to:<br />

• Analyse how different fashion and luxury goods organisations manage their brands in different<br />

market environments;<br />

• Evaluate the interrelationships between branding strategies within fashion business;<br />

• Identify solutions to a range of real-world business and management problems, relevant to luxury<br />

and fashion branding and brand management;<br />

• Describe current issues including new technologies and the changing role of the consumer and<br />

communicate awareness of their influence on the competitive strategies of fashion and luxury<br />

goods organisations.<br />

In addition to the outcomes achieved by the Postgraduate Certificate students, The Postgraduate<br />

Diploma graduate will be able to:<br />

• Critically evaluate current research in their field of study;<br />

• Exercise initiative and personal responsibility in the work environment;<br />

• Carry out further independent learning or continuing professional development;<br />

• Undertake a role of significant higher managerial responsibility.<br />

Also, they will have the qualities needed for employment in situations requiring the exercise of<br />

initiative and personal responsibility together with decision-making in complex and unpredictable<br />

situations.<br />

In addition to the above:<br />

The holder of a Postgraduate Diploma Fashion Design Womenswear will be able to:<br />

• Describe consumer trends and concepts for an identified womenswear fashion brand;<br />

• Evaluate issues related to the design branding aspect of the fashion industry;<br />

• Describe the creative and technical processes involved in product development;<br />

• Demonstrate their critical understanding and quality awareness of womenswear in the global<br />

high-end fashion industry.<br />

The holder of a Postgraduate Diploma Fashion and Luxury Brand Management will be able to:<br />

• Analyse how different fashion and luxury goods organisations manage their brands and<br />

market offerings to compete in different market environments;<br />

• Evaluate the interrelationships between branding strategies and corporate, business and<br />

functional strategies of the organisation;<br />

• Elaborate solutions to a range of real-world business and management problems, taking into<br />

consideration theories, frameworks and practices relevant to luxury and fashion branding and<br />

brand management;<br />

• Describe current issues including new technologies, changing role of the consumer and<br />

corporate social responsibility and able to interpret their influence on the competitive<br />

strategies of fashion and luxury goods organisations.<br />

24 Teaching/Learning and Assessment Strategy<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 7 of 20


(i)<br />

Curriculum Design<br />

The University’s Master’s and Postgraduate Diploma awards are designed to ensure that students<br />

meet the University’s General Educational Aims.<br />

The curriculum for these programmes is designed to support students in achieving the intended<br />

outcomes in a strong industrial context.<br />

These two awards share no common units, as the subject areas are substantially different.<br />

The Manchester Metropolitan University’s general Educational Aims are addressed throughout the<br />

programmes: for example, in the Fashion and luxury Brand Management and Fashion Design<br />

Womenswear Master’s courses, industry partners will visit and brief students about their current<br />

market position and discuss needs to develop into other sectors. Fashion Design Womenswear<br />

students will produce collection proposals that are relevant to their new position in the market through<br />

design and branding.<br />

These approaches are explained further in the individual unit outlines.<br />

Students will be required to write a PDP journal and reflect on how they worked within a team and the<br />

different perspectives brought to the collaboration by the various participants.<br />

Learning and Teaching Methods:<br />

This Network of courses is mainly based around formal lectures, workshops, seminars and selfdirected<br />

study and within this structure a range of approaches to learning and teaching is employed as<br />

appropriate to the situation. Industry experienced specialists and visiting specialist Lecturers (industry<br />

professionals) make valuable contributions and facilitate important links to professional practice.<br />

Self-Directed Study – plays a major role in this programme, where students are expected to spend<br />

time researching and analysing subject matter independently to support and substantiate taught<br />

material.<br />

Formal Lectures – form an integral part of the programme and with formal delivery of key information<br />

to the whole cohort. At this level it is expected that students will use the lectures as a stimulus for<br />

further study/reading.<br />

Seminars – are used to build on themes taken from the lecture programme. Students are encouraged<br />

to make an active contribution by sharing in the argument and debate. They are expected to prepare<br />

for the seminars through directed reading given prior to the sessions.<br />

Visiting Lecturers – are invited to deliver specialist lectures to enhance the delivery of the units.<br />

Individual Tutorials – are used when individual student work is being discussed or the guidance<br />

required is specific to one particular student. It is especially important in the dissertation phase and<br />

may be face to face, over the telephone, via e-mail or Skype.<br />

Small Group Tutorials – enable students to discuss and plan their work in greater detail than is<br />

possible with larger groups. It encourages quieter students to develop their interpersonal and<br />

communication skills and helps consolidate leadership skills in others.<br />

Video Presentations - are used to give a more in-depth understanding of a specific issue.<br />

Case Studies – are used for detailed discussion of real-life situations.<br />

Demonstrations – are normally of a technical nature and are necessary in certain subject areas.<br />

Studio / Workshop / Laboratory / Practical Sessions – may be used to enable the creative and<br />

practical skill development of the student in an environment which simulates that of industry.<br />

Group and Team Work – requires students to operate as a member of a group or team and they<br />

usually have clearly identified roles. The emphasis is on collective responsibility, individual<br />

responsibility to the group and joint decision-making.<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 8 of 20


Study Trips – give students the opportunity to go outside the institute’s environment to enhance<br />

their understanding of specific subject material. If assessment is dependent on information collected<br />

whilst undertaking the study trip, the trip would be considered mandatory. The cost of study trips can<br />

be either the responsibility of the student or on occasion included in the annual study fee. If the visit<br />

is within the city students pay for public transport. This will be outlined at the beginning of any unit<br />

where such a trip is foreseen.<br />

Assessment<br />

The assessment strategy for the programme has been designed to incorporate a variety of assessment<br />

methods to enable all students to demonstrate their learning in a fair and comprehensive manner and<br />

is in line with the Manchester Metropolitan University Regulations for Taught Postgraduate<br />

Programmes of Study. A table showing different types of assessment by unit is provided in Appendix<br />

V.<br />

Assessment Methods:<br />

Formative assessment is used as an interim review of student work undertaken at key points during<br />

particular units. It provides an indicative measure of progress, allows students to consider their work in<br />

relation to that of their peers, allowing students to agree with staff any adjustments that are necessary<br />

to make in order to satisfy course requirements. They are designed to help improve student<br />

performance. It does not contribute to the final unit mark. Formative assessment always makes<br />

reference to the learning outcomes and or assessment criteria of that unit.<br />

Summative assessment Provides an evaluation of student progress and learning during an entire<br />

unit, generates a unit mark, constructive feedback and confirms the conditions for referral and<br />

retake.<br />

Peer and Self-assessment requires students to assess their own work and that of fellow students. It<br />

encourages:<br />

• a sense of ownership of the process of assessment;<br />

• assists the student to become an autonomous learner;<br />

• helps to develop a range of transferable skills;<br />

• makes assessment part of the learning process rather than an adjunct to it.<br />

Portfolio Assessment is used to assess a variety of projects that have been developed throughout<br />

the unit.<br />

Practical and Class Based Projects – allow the students to demonstrate their understanding of a<br />

specific subject area and application of practical areas of the programme.<br />

Written Reports are required in some study areas, where a clear and structured brief is provided and<br />

the students are asked to submit work to be marked independently and anonymously by staff.<br />

Formal Examinations – will be used in some subjects to permit students to demonstrate their<br />

understanding of a subject within a constrained timeframe.<br />

Presentations are used in some subjects to allow the student to develop their professional<br />

communication, presentation skills and to argue critical reflection and interpret findings.<br />

Research Proposal and Dissertation – is used to demonstrate the students’ ability to plan, prepare<br />

and deliver a sustained piece of personal research and justify the awarding of ‘Master’ status. In<br />

many cases this will take the form of a written document of around 15,000 words.<br />

However, with justification and by prior negotiation, a significant portion of the work may be submitted<br />

as other media appropriate to the subject.<br />

Avoiding Plagiarism<br />

Plagiarism is the most common form of cheating and is defined as stealing another person's ideas and<br />

presenting them as though they were the student’s own.<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 9 of 20


Please refer to the Student Handbook or Programme Handbook.<br />

(ii)<br />

Programme Specific Assessment Criteria<br />

If these differ for specific awards within the programme specification provide details for each award in addition to<br />

programme criteria<br />

Assessment Grade Descriptors for Level 7:<br />

Class<br />

Mark Criteria<br />

Range<br />

Fail 0- 44 The student will not have demonstrated proficiency in intellectual<br />

thought. The learning outcomes of the unit will not have been<br />

achieved. The content will be descriptive rather than analytical.<br />

Marginal Fail 45-49 The student will have demonstrated a basic proficiency in<br />

intellectual understanding in most but not all elements. Some of<br />

the learning outcomes of the unit will have been achieved at<br />

threshold level. The content will be descriptive rather than<br />

analytical.<br />

Pass 50-59 The student will have demonstrated evidence of critical thinking.<br />

All the learning outcomes of the unit will have been competently<br />

achieved. There will be some substantive and developed<br />

evidence of understanding.<br />

Merit 60-69 The student will have demonstrated intellectual thought that<br />

includes critical thinking, analysis and the ability to draw<br />

conclusions and make recommendations. All the learning<br />

outcomes of the unit will have been achieved at a good level.<br />

Distinction 70 -100 The student will have achieved all the learning outcomes of the<br />

unit at an excellent or outstanding level showing clarity of<br />

understanding, analysis and evaluation.<br />

25 Course structures, levels, credits, awards, curriculum map of all units (identifying<br />

core/option status, credits pre or co-requisites) potential entry/exit points and<br />

progression/award requirements<br />

Students are able to study these two programmes on a full-time basis only.<br />

MA Fashion Design Womenswear<br />

MA Fashion and Luxury Brand Management<br />

Successful students on the two Master’s courses who exit after the taught part of the programme (120<br />

credits) will be awarded an interim award of Postgraduate Diploma in their specialist area.<br />

But it is expected that students will continue on to the final stage of the programme, complete their<br />

Professional Practice Master’s Project or Creative Practice Dissertation (Fashion Design<br />

Womendwear) and be awarded the Masters degree in their area.<br />

In accordance with MMU AP(E)L scheme students can not enter the course after the 50% of the<br />

course has been taught.<br />

Fashion Design Womenswear Master’s Degree: Full-time Level 7<br />

Core Units<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 10 of 20


Code Status Unit Title No of<br />

credits<br />

Core The Feminine Product 40<br />

Core Design and Culture Interface 40<br />

Core Visual Communication and Brand Identity 20<br />

Core Creative Practice Research Methods 20<br />

Core Creative Practice Dissertation 60<br />

Interim Awards:<br />

On successful completion of 60 credits, which can be a combination of any 40 and 20 credit units<br />

within this course only, students may leave the programme with the interim award of Postgraduate<br />

Certificate Fashion Design Womenswear.<br />

On successful completion of first four units, within this course only, of 120 credits of Level 7 – interim<br />

exit award: Postgraduate Diploma Fashion Design Womenswear<br />

On successful completion of Level 7 with 180 credits – Final exit award: Master’s Fashion<br />

Design Womenswear.<br />

Fashion and Luxury Brand Management Master’s Degree: Full-time, Level 7<br />

Core Units<br />

Code Status Unit Title No of<br />

credits<br />

Core Fashion Marketing Management 20<br />

Core Contemporary Issues In Fashion 20<br />

Core Research Methods 20<br />

Core Luxury Management 20<br />

Core Strategic Brand Management 20<br />

Core Product Creativity and Innovation 20<br />

Core Professional Practice Master’s Project 60<br />

Interim Awards:<br />

On successful completion of 60 credits, within this course only, students may leave the programme<br />

with the interim award of Postgraduate Certificate Fashion and Luxury Brand Management<br />

On successful completion of the first 120 credits, within this course only, – interim exit award:<br />

Postgraduate Diploma Fashion and Luxury Brand Management<br />

On successful completion of Level 7 with 180 credits – Final exit award: Master’s Fashion and<br />

Luxury Brand Management<br />

26 Personal Development Planning<br />

The most widely accepted definition of PDP is that of the Quality Assurance Agency, which defines<br />

PDP as “a structured and supported processes to develop the capacity of individuals to reflect on their<br />

own learning and achievement, and to plan for their own personal and educational and career<br />

development.” (QAA 2001).<br />

PDP offers a structured way to reflect on what the student is good at and what needs to develop<br />

further.<br />

It encourages students to rate their current skill levels attained at the institute and learned from<br />

different situations and environments including external studies, part time work, voluntary work and<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

Page 11 of 20


other social activities.<br />

This programme conforms to MMU’s Faculty of Art and Design’s PDP Framework, whereby PDP is<br />

viewed as a process that is embedded within the curriculum.<br />

It is an ongoing process of students reflecting on their development as learners and on their<br />

aspirations for their future learning and professional practice.<br />

PDP/Individual Development Tutorial.<br />

All students on all courses are required to participate in PDP.<br />

There are two PDP tutorials for each student within the course given by the Key Tutor.<br />

Students prepare themselves for this tutorial through a reflective survey of their learning journal that is<br />

supported and guided by a set of questions from their Key Tutor. Initially they will be asked to reflect<br />

on their existing skills and determine where their strengths lie. Then they will be assisted in<br />

determining their development needs and setting some development goals.<br />

Success in achieving these goals will be determined in a variety of ways: through their studies; extracurricular<br />

activities etc. and, with the support of the Key Tutor, the student will be able to recognise<br />

and record these successes, setting further goals as required.<br />

At the end of the course all students are given the opportunity to meet with the campus placement<br />

officer and discuss their future employment goals.<br />

27 Placement and Work-based Learning<br />

The structure and delivery of the programme does not allow for the formal provision of placement<br />

learning to be included, however each campus has its own dedicated Careers Services Manager that<br />

heads the careers support team.<br />

The purpose of the support officer is to bridge the gap between the fashion industry located in the city/<br />

country of campus and once the student has graduated. It is the role of the Career services Manager<br />

to build and expand on industry relationships in their city.<br />

All students are supported by lectures, PowerPoint presentations and notes, on internship and<br />

employment, the nature of the fashion industry, preparation of CVs, cover letter writing, developing<br />

and preparing a portfolio inline with a job interview and how to adopt interview skills.<br />

28 Course Specific Admission Requirements<br />

ADMISSION REGULATIONS<br />

The programme admissions regulations and entry requirements comply with Manchester Metropolitan<br />

University’s Recruitment and Admission Policy, Regulations and Institutional Code of Practice and the<br />

Scheme for the Admission of Students with Advanced Standing following Accreditation of Prior<br />

Learning.<br />

The admission of a student is based on the reasonable expectation that the student will be able to fulfil<br />

the objectives of the programme and achieve the standard required for the award.<br />

The admissions requirements set out below shall be subject to such policies on entry requirements as<br />

the Academic Board may from time to time determine.<br />

All applicants shall be considered having regard for Manchester Metropolitan University’s Equal<br />

Opportunities Policy and such anti-discrimination legislation as may be in force.<br />

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Author: A.P.Roberts<br />

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Candidates must have a sufficient command of the English language to be able to meet the<br />

requirements of the programme in every respect.<br />

When considering the suitability of an applicant for a place on the programme the Admissions team<br />

will usually take the following factors into account:-<br />

• The applicant’s qualifications;<br />

• The information given in supporting academic references;<br />

• The applicant’s personal statement;<br />

• A portfolio of work (If appropriate to the subject).<br />

Overseas Applicants<br />

Overseas applicants will be assessed using the same factors listed above.<br />

Applicants must have sufficient command of English to meet the requirements of the programme in<br />

every respect and are normally expected to have attained either a grade C or above in GCSE English<br />

Language or the equivalent. For international students for whom English is not their first language<br />

IELTS at grade 6.5 or TOEFL 233 + points on the computer based test is a requirement for admission<br />

to the programme.<br />

1.1 Standard Entry Requirements<br />

As these Master’s degrees are designed for specialisation the standard entry requirement for<br />

the Master’s courses is a good first degree, normally 2.1 or above, in a relevant related<br />

subject area from a UK <strong>university</strong> or overseas equivalent.<br />

The Admissions Panel on an individual basis will also consider professional qualifications,<br />

and/or experience.<br />

In the case of the Postgraduate Diploma Fashion Design the standard entry requirements for<br />

the course is a good first degree, normally 2.1 or above, in any discipline (this course differs<br />

from the Master’s specialisation) from a UK <strong>university</strong> or overseas equivalent. The<br />

Admissions Panel will also consider professional qualifications and/or experience.<br />

1.2 Admission with exemption<br />

Applications for admission with exemption will be considered on an individual basis by the<br />

Admissions Panel following departmental guidelines and in compliance with the Manchester<br />

Metropolitan University Regulations.<br />

Applicants wishing to be considered for admission with exemption will need to provide<br />

evidence that they possess the intellectual qualities necessary to complete the programme<br />

successfully.<br />

Students who are subsequently admitted with exemption will be given exemption from<br />

specific agreed units.<br />

No exemption will be permitted in respect of the Professional Practice Master’s Project.<br />

1.3 Admission with specific credit<br />

Applications for admission with specific credit will be considered on an individual basis by the<br />

Admissions Panel following departmental guidelines and in compliance with the Manchester<br />

Metropolitan University Regulations.<br />

Students admitted with specific credit will be considered as having passed specific elements<br />

and will be credited with these. This may be appropriate for students transferring from a<br />

comparable programme at another institution.<br />

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Students may be admitted with specific credit in respect of not more than 50% of the<br />

programme except that they may be given specific credit for the whole of a PGDip already<br />

gained in a subject cognate to the Masters programme being entered.<br />

1.4 Accreditation of prior (experiential) learning (AP(E)L)<br />

Applications for admission with prior learning or prior experiential learning must be submitted<br />

to the special admissions panel AP(E)L Applicant Committee using the MMU AP(E)L Claim<br />

Decision Form and will be considered on an individual basis. The guidelines for AP(E)L<br />

assessors are given in the Scheme for the Admission of Students with Advanced Standing<br />

following Accreditation of Prior Learning will be followed.<br />

<strong>Istituto</strong> <strong>Marangoni</strong> respects and works within Manchester Metropolitan University’s scheme for<br />

the admission of students with advanced standing following accreditation of prior learning,<br />

approved by the academic board, June 2005.<br />

APL; accreditation of prior learning (certificated)<br />

APEL; accreditation prior experiential learning refers to learning achieved outside the<br />

recognised educational or training systems; it will not, therefore, be certificated.<br />

This scheme is to be used for the accreditation of prior learning of applicants seeking<br />

admission with advanced standing to a MMU validated programme, either undergraduate or<br />

taught postgraduate, at the institute.<br />

1.4.1 AP(E)L Applicant Committee<br />

The formal mechanism for the operation of APL & APEL at <strong>Istituto</strong> <strong>Marangoni</strong>: Campus<br />

Directors of Education will be the committee coordinator for their campus AP(E)L Applicant<br />

Committee and will report to the Group Director of Education all issues involving APL and<br />

APEL. The committee will comprise of Programme Leader, Key tutor and / support tutor, IM<br />

Partner Link Tutor, and in the case of postgraduate study the Master’s Coordinator.<br />

1.4.2 Procedure<br />

Applications for advanced standing in respect of an entire level of a programme must normally<br />

be made prior to the student commencing the programme concerned.<br />

Applications for advanced standing in respect of part of the level of a programme will normally<br />

be made no later than the end of the student’s first unit of study.<br />

Prior learning, whether certificated or experiential, accredited under this scheme shall be<br />

recorded on the student’s transcript of learning and Diploma Supplement.<br />

A student seeking to transfer from a point on one programme of study within or outside the<br />

Institute to the same point on another within the Institute where it can be shown that the two<br />

programmes are equivalent in terms of the curriculum and learning outcomes shall apply to do<br />

so in writing to the relevant Campus Director. The student shall provide such information to<br />

the <strong>Istituto</strong> <strong>Marangoni</strong> AP(E)L Applicant Committee (to the appropriate campus) as may be<br />

required for a decision on the transfer to be made. A record of a transfer and of the evidence<br />

on which it was approved shall be kept on the student’s file and included in the Diploma<br />

Supplement.<br />

1.4.3 Exceptions:<br />

It is not appropriate to the subject area, the academic course content or incremental learning<br />

structure of the Master’s courses to consider applicants with experiential prior learning (non<br />

certificated APEL) for entry after the normal beginning of a postgraduate course.<br />

The AP(E)L Applicant Committee would consider admission entry at Pg Cert level in the case<br />

of certificated APL. It is necessary to respect that a maximum of 50% of the course can be<br />

APL, as stated in the MMU regulations.<br />

Where similar learning outcomes with grades could be mapped against the appropriate<br />

content of the validated programme and unit specifications applicants could be considered for<br />

interim entry but final grades should be based on marks achieved during the validated <strong>Istituto</strong><br />

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Author: A.P.Roberts<br />

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<strong>Marangoni</strong> units only and cannot be brought forward form other institutions.<br />

29 Approved Variations/Exemptions from University Regulations<br />

N/a<br />

30 Programme Leader Responsibilities<br />

The traditional responsibilities of the Programme leader will be supported by the Master’s Coordinator.<br />

Together they will have responsibility for implementing the strategic direction of the courses within<br />

their programme and for co-ordinating the academic administration necessary for its successful dayto-day<br />

operation.<br />

Master’s Coordinator Responsibilities:<br />

• Responsible for all matters pertinent to academic standards at Level 7.<br />

• Support all matters pertinent to the proper day-to-day operation of the programme involving<br />

leading, supporting and encouraging their teaching team including PDP;<br />

• Advise the Programme Committee on its proper responsibility for the continuing development<br />

and quality enhancement of the programme;<br />

• Liaise on behalf of the Programme Committee with all staff as appropriate;<br />

• Assess the value of the unit in terms of staff delivery and integration with the rest of the<br />

programme;<br />

• Recommend areas for curriculum development;<br />

• Liaise with Student Support Officers to ensure that appropriate study support is available;<br />

• Support and recommend the appropriate level of resources required for the Unit and liaise<br />

with the teaching team;<br />

• Undertake in training and professional development and contribute to the training of others;<br />

• Actively participate in and organise Peer Support system;<br />

• Organise all areas of assessment procedures, facilitate monitoring, joint marking, internal<br />

verification (IV) and External Examiner visits;<br />

• Maintain the quality of academic standards by supporting the rules and regulations concerning<br />

exam procedures and conduct of the students and teaching team;<br />

Programme Leader’s Responsibilities:<br />

Programme Leader’s job profile will combine the roles of the Unit Tutor and will be supported by the<br />

Master’s Coordinator.<br />

His/her responsibilities will, therefore, include:<br />

• Chairing the Programme Committee, and arranging for such meetings of the Committee as<br />

considered appropriate;<br />

• Acting as the Chief Executive Officer to the programme. As such he/she will be responsible,<br />

within the agreed policies of the Programme Committee, and Academic Boards, for the<br />

efficient operation of the programme as approved by the Institute;<br />

• Supporting and encouraging their teaching team including PDP;<br />

• Advise the Programme Committee on its proper responsibility for the continuing development<br />

of the programme;<br />

• Liaise on behalf of the Programme Committee with all staff as appropriate;<br />

• Be empowered to take on behalf of the Programme Committee any reasonable action with<br />

respect to the proper functioning of the programme;<br />

• Recommend areas for curriculum development;<br />

• Co-ordinate the assessment schedule for the Unit and ensure that it is communicated to<br />

students and the to director of education;<br />

• Liaise with Student Support Officers to ensure that appropriate study support is available;<br />

• Recommend the appropriate level of resources required for the Unit and liaise with the<br />

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teaching team;<br />

• Undertake training and professional development and contribute to the training of others;<br />

• Actively participate and organise Peer Support systems;<br />

• Monitor & respond to the student voice including regular meetings with the student Rep.;<br />

• Monitor Unit and course feedback, student voice and External Examiners report responding in<br />

Continuous Monitoring & Improvement Report (CMI) and the Continuous Improvement Plan<br />

(CIP);<br />

• Organise all areas of assessment procedures, facilitate monitoring, joint marking, internal<br />

verification (IV) and External Examiner visits;<br />

• Maintaining the quality of academic standards by supporting the rules and regulations<br />

concerning exam procedures and conduct of the student and teaching team;<br />

31 Other Staff Responsibilities<br />

Link Tutor:<br />

The Link Tutor role is crucial to the successful operation of collaborative provision.<br />

A Link Tutor is appointed both at MMU and at the partner institution for every collaborative programme<br />

undertaken.<br />

Together they act as critical friend, offering help, support, guidance and advice, and also monitoring<br />

adherence to MMU quality arrangement procedures.<br />

Details of both MMU Link Tutor and IM Partner Link Tutor roles can be found in appendix VI.<br />

Programme leaders, the Master’s Coordinator and the teaching team have also been made aware of<br />

the supportive role and responsibilities of the Link Tutors form both institutions.<br />

Key staff are appointed to give PDP guidance to their students. These are identified as the teaching<br />

team that has most contact time and subject specific knowledge to support their student group. They<br />

report to the programme leaders directly.<br />

A team of Professional Practitioners undertakes all other teaching roles. This has always been the<br />

<strong>Istituto</strong> <strong>Marangoni</strong> method and teaching policy. It is recognised that they bring currency, knowhow and<br />

industry contacts into the institute.<br />

The teaching teams report to the direction of the programme leaders.<br />

As they are all specialists in their areas of teaching they are expected to liaise with the Programme<br />

Leaders for the following:<br />

• Subject and curriculum developments;<br />

• Seminar and lecture proposals;<br />

• Updating of information concerning space resources that might be required;<br />

• Book lists for the developments of the campus learning resources;<br />

• Meeting with Programme Leaders in both one-to-one and plenary meetings twice a year or as<br />

reasonably required;<br />

• Play the key role in grading and giving valuable feedback during exam session;<br />

• Maintaining the quality of academic standards by supporting the rules and regulations<br />

concerning exam procedures and conduct of the student body;<br />

• Participate in Peer Support Observations exercises;<br />

• Participate in staff development when required.<br />

<strong>Istituto</strong> <strong>Marangoni</strong> and Manchester Metropolitan have appointed Link Tutors who are in regular<br />

contact concerning all academic matters.<br />

Student Support Officers<br />

A dedicated Postgraduate Student Support Officer is available for all students on the postgraduate<br />

programme.<br />

The Postgraduate Student Support Officers, act as the first point of contact for students in both<br />

academic and personal counselling.<br />

For academic counselling, Student Support Officers will liaise with tutors and programme leaders to<br />

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Author: A.P.Roberts<br />

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offer practical advice to resolve specific academic difficulties.<br />

A written record of these tutorials will be kept in the student’s file for reference and to assist in the<br />

monitoring of student progress.<br />

For matters of pastoral care the Student Support Officers will help in:<br />

- Finding their way around campus and city;<br />

- Managing their time;<br />

- Dealing with stress;<br />

- Getting the best from their course;<br />

- Understanding and applying the school’s rules;<br />

- Any other subject that may hinder a student’s learning that the student wishes to disclose.<br />

One-to-one appointments may be made by phone, through the receptionists or by email.<br />

Students can expect to be seen within 48 hours of first making contact.<br />

Joint Responsibilities:<br />

Admissions: Management of admissions is undertaken by the administrative admissions manager<br />

who coordinates and supports the subject specific Programme leader and the Campus Director of<br />

Education in dealing with interviews and portfolio assessments (where appropriate).<br />

32 Student Support Strategy<br />

<strong>Istituto</strong> <strong>Marangoni</strong>’s policies ensure that various mechanisms are in place to enhance the student<br />

experience, in an academic, practical and pastoral way:<br />

a. Programme Leaders are set in place as a first point of call to acquaint the students with the<br />

regulations an issues arising on the programme;<br />

b. Postgraduate Student Support Officers for referral of students where appropriate;<br />

c. Programme and Student handbooks are available to give relevant information;<br />

d. Induction programmes on using the Library, IT, campus facilities and Media Services, on the<br />

course contents and objectives;<br />

e. Student group representatives elected to the Programme Committee as the student voice;<br />

f. Programme Leaders guide students to the most appropriate help.<br />

33 Student Evaluation<br />

Student feedback is essential to programme development and student comments are used to<br />

enhance both the successful management of the programme and the teaching/learning strategies.<br />

All students are asked to provide feedback at the end of each unit of study as well as at the end of the<br />

entire programme.<br />

Student observations are considered through the tutorial systems and through the student voice on<br />

Programme Committees. Questionnaires are also used to elicit students’ views and opinions. The<br />

data gathered from all of these mechanisms is used in the Continuous Monitoring & Improvement<br />

Report and forms part of the development of the Programme Improvement Plan.<br />

As detailed previously Student Representatives are elected each year to act as the student ‘voice’ at<br />

Programme Committee meetings. It is the task of the Programme Leader to ensure that student<br />

representatives are fully aware of their role and responsibilities, and should support them in the<br />

fulfilment of their duties.<br />

The role of student representatives is:<br />

• To bring key issues concerning the management of the programme (including learning,<br />

teaching, assessment and learning support) to the attention of the programme team;<br />

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Author: A.P.Roberts<br />

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• To represent their fellow students;<br />

• To participate in the Continuous Monitoring and Improvement planning as members of the<br />

Programme Committee;<br />

• To provide advice to the programme team on issues relating to the quality of the student<br />

learning experience;<br />

• To provide advice to the programme team on the operation of processes for the polling of<br />

student opinion on the learning experience, its analysis, response and publication;<br />

• To be consulted about proposals for programme development;<br />

• To be members of the student/staff liaison committee.<br />

34 Engagement with Employers<br />

The Programme Team engages with employers on a regular basis, through a variety of means.<br />

As the majority of tutors on this programme are professional practitioners they bring with them a<br />

wealth of current information and a practitioner’s perspective on the rapidly changing industry.<br />

There is a programme of guest lectures, company visits, industry seminars and study visits to<br />

international trade shows which further embed industry practices and enable students to form<br />

valuable links and contacts with potential employers.<br />

Such industry collaborations produce outputs which may gain external visibility for students and their<br />

work.<br />

It is proposed that the postgraduate students will work closely with fashion industry experts within<br />

their industry aligned project work in a similar manner that the Institute’s Milan courses have been<br />

doing for some time. An excellent example being the Menswear course with Zegna and E-Fashion<br />

Course with Yoox.<br />

Over time, the London and Paris campuses will align all industry projects with an industry partner.<br />

It is proposed that from 2012 Boudicca will be working on industry based projects with Women’s<br />

wear specialist students as well as other designers / brands and industry specialist that have<br />

already expressed interest in future collaborations.<br />

We are in discussion with: Paul Smith and Robert Cary-Williams about further links.<br />

35 Points of Reference<br />

Internal<br />

• Manchester Metropolitan University Mission and Strategic Aims;<br />

• Regulations for the Academic Awards of the Manchester Metropolitan University;<br />

• Manchester Metropolitan University Learning, Teaching and Assessment Strategic<br />

Framework;<br />

• Manchester Metropolitan University Assessment Framework;<br />

• Staff research at Manchester Metropolitan University;<br />

• Staff research at <strong>Istituto</strong> <strong>Marangoni</strong>;<br />

• <strong>Istituto</strong> <strong>Marangoni</strong> Student Regulations & Handbook;<br />

• Programme Mapping.<br />

External<br />

• QAA Subject Benchmark statement Master's degrees in business and management.2007;<br />

• Master’s Degree Characteristics as defined by the QAA for the framework for higher education<br />

qualifications in England, Wales and Northern Ireland;<br />

• QAA Guidelines for Preparing Programme Specification;<br />

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Author: A.P.Roberts<br />

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• QAA Code of Practice;<br />

• QAA Subject Review report;<br />

• External Professional Practitioners;<br />

• Alumni data and opinion.<br />

This Programme Specification provides a concise summary of the main features of a Programme<br />

and the learning outcomes that a typical student might reasonably be expected to achieve and<br />

demonstrate if s/he takes full advantage of the learning opportunities provided. More detailed<br />

information on the learning outcomes, curriculum content, teaching/learning, assessment<br />

methods for each unit and on the Programme’s relationship to QAA Subject Benchmark<br />

Statements may be found in the definitive document and student handbook for the Programme.<br />

The accuracy of the information in this document is reviewed periodically by the University and<br />

may be subject to verification by the Quality Assurance Agency for Higher Education.<br />

Postgraduate Network Programme Specifications Appendix<br />

APPENDIX I<br />

• Relationship to Subject Benchmark Statements, MA Fashion Design Womenswear<br />

• Relationship to Subject Benchmark Statements, MA Fashion and Luxury Brand Management<br />

APPENDIX II<br />

• Assessment Mapping<br />

APPENDIX III<br />

• Assessment Mapping with Weight and Credit Appraisal<br />

APPENDIX IV<br />

• Staff Development Plan<br />

APPENDIX V<br />

• Industry collaboration<br />

APPENDIX VI<br />

• Link Tutors<br />

APPENDIX VII<br />

• Glossary<br />

Programme Specification: Date: November 2011<br />

Author: A.P.Roberts<br />

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