manchester metropolitan university ps1 ... - Istituto Marangoni

• Demonstrate the creative and advanced technical processes involved in communicating
clearly and effectively design concepts and ideas while reinforcing a fashion brand identity;
• Critically evaluate and apply the theories and techniques used in developing new design
proposals for the womenswear fashion industry displaying originality and self-direction;
• Carry out successfully a substantial piece of independent research.
The Master’s Fashion and Luxury Brand Management graduate will be able to:
• Critically analyse how different fashion and luxury goods organisations manage their brands
and market offerings to compete in different market environments;
• Evaluate the interrelationships between branding strategies and corporate, business and
functional strategies of the organisation;
• Elaborate systematic and creative solutions to a range of real-world business and
management problems, taking into consideration theories, frameworks and practices relevant
to luxury and fashion branding and brand management;
• Evaluate how current issues including new technologies, the changing role of the consumer
and corporate social responsibility affect the competitive strategies of fashion and luxury
goods organisations;
• Critically appraise published work in the area of fashion and luxury branding and brand
management and to design and produce successfully a substantial piece of independent
research.
These learning outcomes support the expectations of the QAA Framework for higher education
qualifications in England, Wales and Northern Ireland that Master’s degrees are awarded to students
who have demonstrated:
• A systematic understanding of knowledge, and a critical awareness of current problems
and/or new insights, much of which is at, or informed by, the forefront of their academic
discipline, field of study, or area of professional practice;
• A comprehensive understanding of techniques applicable to their own research or advanced
scholarship;
• Originality in the application of knowledge, together with a practical understanding of how
established techniques of research and enquiry are used to create and interpret knowledge in
the discipline;
• Conceptual understanding that enables the student:
o
o
To evaluate critically current research and advanced scholarship in the discipline;
To evaluate methodologies and develop critiques of them and, where appropriate, to
propose new hypotheses.
(ii)
Combined Honours Learning Outcomes
Include final learning outcomes for Combined Honours subjects which, are offered as a
named route, a major subject or a minor subject.
n/a
(iii)
Pass Degree Learning Outcomes
For undergraduate honours course include final learning outcomes for a PASS degree.
n/a
23 Interim Award Learning Outcomes
eg for BA/BSc (Hons) – include Level 4 and 5 but NOT Level 6; for Level 7- PGCert & PGDip but NOT MA/MSc
The Postgraduate Certificate graduate will be able to:
• Critically evaluate current research in their field of study at a basic level;
• Exercise personal responsibility in the work environment;
• Carry out independent learning or professional development;
Programme Specification: Date: November 2011
Author: A.P.Roberts
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