ANNUAL REPORT 2006 - Denver Zoo

Website, Photography &Graphic DesignVision and excellence came togetherin 2006 under the guidance of Denverinteractive agency Malenke│Barnhart whodesigned and helped us launch our newdenverzoo.org website. Presenting suchan exceptional site would not have beenpossible if they had not provided all oftheir services and talent pro-bono. The sitecontinues to be maintained and enhancedwith constant updates by our Webmaster,and we again experienced a record numberof visitors with nearly 59 million hits and695,000 unique visitors – a 20% increaseover 2005. Denverzoo.org and our regularE-bulletins sent to more than 22,000addresses are a critical component of ourcommunications efforts.Exceptional photography continuesto be the cornerstone of our visualcommunications and in 2006 we addedmore than 2,200 images to our photolibrary. Our photographer Dave Parsonswas featured in a trade publication as aleading photographer in the zoo industryand our photos were featured on multiplemagazine covers, websites and newspapersthroughout the country.Rentals, Group Sales,Birthday Parties &Off-Site Ticket Sales2006 was once again another break-throughyear for meetings, private parties andcorporate events. The zoo hosted 175 eventsbringing in more than $337,000 in revenue;exceeding our goal by more than $47,000and surpassing last year’s record numbers.We lived up to our reputation as “TheWildest Place in Town” to have a party with44 groups celebrating the holidays duringZoo Lights. Our corporate events teamcontinues to provide exceptional serviceand many organizations come back yearafter-yearfor their zoo party.Group sales and consignment continues tobe popular with child care organizationsand youth clubs. Both ticket sales programsprovide organizations the opportunity topurchase group tickets at a discounted rate.More than $140,000 was earned throughthese programs.The zoo’s birthday party program hadanother stellar year reaching and exceedingour revenue goal of $55,000 and providinga very special birthday experience to morethan 3,000 party-goers and 225 celebrations.The collaborative efforts of the Marketingstaff working together and throughoutthe zoo should be credited for all of thesesuccesses. It is a privilege to work with sucha dedicated team.46Above | Bert the hippo receives some treats at a celebration of his50th birthday. Bert is the oldest nonhuman animal at the zoo.Left | Denver Zoo was featured in numerous local, regional, andnational publications.Right | A happy insect enjoys Boo at the Zoo.