is seeking additional funding from othersources in order to maintain the quality anddepth of this award-winning program.Marketing expenses of $1,627,509represented 7.8% of total operating expenses(Fig. 2) in <strong>2006</strong>. This includes expenses forspecial events, facility rentals, <strong>Zoo</strong>lights,printing, and birthday party programsmanaged by the Marketing Department,in addition to traditional advertisingand promotional programs. Expenses for<strong>Zoo</strong>lights did not decrease in relation tothe loss of revenue because the cost of thelights and installation were incurred prior tothe blizzards in late December.Payroll and benefit expenses are allocatedto each of the programs and increasedsubstantially since 2005 because of therising cost of benefits. Health insuranceincreased 8% in <strong>2006</strong> but the zoo did notincrease the percentage of expense to bereimbursed by employees since their sharealso increased 8% as a result of the rise inpremium. The zoo endeavors to maintain astable level and quality of benefits in orderto retain and attract high quality personnel;thus, increased costs of health benefits aresometimes absorbed rather than passedon to the employees. The zoo strives tooffer more affordable options rather thanincreasing employee costs in order tomaintain stability and cost saving options.Figure 3 shows total capital expendituresfor the <strong>Denver</strong> <strong>Zoo</strong>logical Foundation in<strong>2006</strong>. This includes some small capital itemsof $523,033 which are part of operatingexpenses including graphics, generalimprovements, exhibit improvements andcapital equipment. Animal purchases of$154,800 make up a surprisingly small sliceof total capital purchases and generallyrepresent less than 27% of all animaltransactions, excluding fish. The vastmajority of expenses involved with animaltransactions are for transportation costs.Over 90% of <strong>2006</strong> capital expendituresare related to the Millennium Master Plan,of which the largest percentage went toconstruction of the Bird Propagation Centerat $3,334,995. This facility is scheduledto be completed in early 2007 and is a9,800 square foot building with additionaloutdoor animal enclosures to support thezoo’s breeding programs for endangeredand threatened bird species. Asian TropicalForest expenses of $1,479,405 represented21% of total capital expenditures in <strong>2006</strong>.Most of these expenses were relatedto design costs. In total, $6,443,318 wasexpensed on major capital expendituresrelated to the Millennium Master Plan in<strong>2006</strong>. These expenditures are expensed inthe current year rather than depreciatedover the life of the asset because the Cityand County of <strong>Denver</strong> holds the title to allbuildings upon completion. The mannerof funding these projects is also unusual.The zoo raises money for projects prior toany construction and this may occur overa several year period. For a few years, totalnet income is high while most of the moneyis invested; awaiting actual construction. Inyears of active construction there is a lossin net income as expenses are not offset byincome recorded in previous years. Thissituation occurred between 2005 and <strong>2006</strong>.At the end of 2005, the zoo received a bond[ FIGURE 3 ]<strong>2006</strong> Capital ExpendituresLorikeetAdventure13%<strong>Zoo</strong> InfrastructureImprovements11%Bird PropagationCenter Construction47%TOTAL EXPENSES $7,121,151CapitalEquipment2%General <strong>Zoo</strong>Improvements4%Other2%Asian TropicalForest Design21%1,563,8841,794,7761,784,81720031,897,824<strong>2006</strong>20042005Photo Caption 1,710,426Headline2002 Total People Served 1997-<strong>2006</strong>1,723,234LEFT | Elenim euisl ullute delis2001Average 1,729,125adion vulput vero eniat iure doloreetnulla facipit lore magnismodo 1,692,712 2000 delit dolese modolen iatuerc [ includes iliscilla on-grounds attendancefeu faci ero odipit alis dionse 1,864,818 consequam 1999vulla consequat. & off-site outreach programs ]Right | Elenim 1,657,543 euisl ullute 1998 delis adion vulput vero eniat iuredoloreet nulla facipit lore magnismodo delit dolese.consequat.ipit1,601,220nulla alis et, veraese facidunt1997lut aci bla adignibh eraestrud molore exeritsi.0 500,0001,000,000 1,500,000 2,000,00058
draw of $7,000,000 which was spent in<strong>2006</strong> on total Millennium Plan expenses of$6,681,409, including capital and operating.The effect of receiving cash in one year butincurring expenses in the next year is shownon the “Detailed Schedule of Revenue,Support, and Expenditures” in the columnTotal Temporarily Restricted which recordsa net income of ($4,299,657) because therevenue was recorded in 2005. This reflectsthe Board’s conservative and carefulapproach to financing.Total net income in <strong>2006</strong> was ($3,538,951)with unrestricted net income of $760,706and temporarily restricted at ($4,299,647).The unrestricted net income will remain inunrestricted net assets and may be utilizedin the future as matching funds for futurebond draws. The addition of these assetsincreased the zoo’s unrestricted operatingreserve to nearly $6,700,000 whichrepresents 113 days of normal operatingexpenditures.<strong>Denver</strong> <strong>Zoo</strong> is pleased to report anothersuccessful year financially. This reflects theleadership of the Foundation’s Financeand Audit Committee, Board of Trusteesand management to exercise soundjudgment and conservative projections. Weappreciate the continued support receivedfrom the City and County of <strong>Denver</strong>, SCFDtax receipts from the seven metro countiesand from our many donors, members andfriends.On-Grounds Attendance by Fees52%15%74%33%Paid (Full & Discounted) 842,710Members 545,108Free Admission 246,069On-Grounds Attendance by Region1,398,3231,633,8871,609,4891,537,5251,497,4901,484,6001,572,6191,558,9701,711,59320032002200120001,714,87819981997<strong>2006</strong>200420051999Metro <strong>Denver</strong> (within SCFD) 1,209,076Colorado Outside <strong>Denver</strong> 245,083Outside Colorado 179,728On-Z00-Grounds Attendance 1997-<strong>2006</strong>15%11%Average 1,571,9370 500,0001,000,000 1,500,000 2,000,00059