designing a novel and high performance online english for business ...

target and as a result of that the objectives may not be determined precisely. Consequently the requiredactivities for fulfillment of them will not be acceptable.Identifying and recognizing needs doesn‟t stop after the first step, but we should keepchecking „was that useful based on student need?‟ Tony Dudley-Evans and Maggie Jo St. John [2]suggest that analyzing authentic texts is a crucial stage of need analysis that is‟ Authenticity is theproperty of purpose and the level of the text that is the text should accompany with the purpose and thelevel of the students‟ [2]. That is, a text or activity which is organized or designed for Job-experiencedlearners will not be appropriate for a pre-job experienced. Moreover, authenticity in level, increaselearner‟s interests and motivation and therefore, encourage active participation of learners in usinglanguage for the determined purpose. Business English students require a course that improves theirability to use language for needs and goals. So, there might be tools to guarantee the authenticity ofpurpose and level of services. We recognize that implementing Mashup tool in EBP course design mayprovide a service that would facilitate learning Business English.1.2 Mashup and EBPThe technology revolution has brought many changes in on-line courses as a result of thatMost EBP courses are placed on the Internet and can be used by any students. In other wordsconsistent with broader trends in higher education, the delivery of education via the Internet has takenon increasing importance for business schools (Popovich & Neel, 2005) [9]. The general format forsuch courses is that learners follow them on their own. There are a number of web-based distancelearning services and applications designed for EBP students. With respect to the features of Webbasedlearning environment, most of them generally characterized as: meeting the needs of the users,selecting media regarding objectives, increase user‟s interaction, and speed learning. The significantfactor above all is that; they try to follow Learner-centered curriculum. That is, learners are incomplete involvement with their learning. Considering current websites of EBP courses, the coursesare originally for learning a variety of different Business subject matters through the effective use ofInternet technologies. They start instruction by completing need analysis forms. It includesdetermining the level of students and specific area of their requirement. A list of multimedia activitiesand material are constructed in a set of units around needs of students.In conformity with [1] generally, a Mashup comprises an application that combines multiplesets of data streams into a unified user experience. In relation to Web “Mashup” can be defined as asituational web application that extract and combines data and functionality from different sources tosupport user needs and tasks [7]. And finally with regard to e-learning, within the context of learningobject repositories, aggregation of information junks is realized according to instructional models andon terms of standards and specifications, such as LOM or SCORM. In relation to EBP, We defineMashup as: an application that surf the Internet and integrate services based on your needs anddemands. Using Mashup in EBP courses is concerned with Technology Acceptance Model (TAM).This model determine the number of factors have an effect on user‟s decision in using a newtechnology. One of these factors defined by Fred Davis as Perceived Usefulness refer to „the degree towhich a person believes that using a particular system enhance his or her job performance (Wikipedia).By using Mashup users benefit from various web-based tools and services. Since applying Mashup isbased on, combining services to support user‟s needs, the degree of Perceived Usefulness can be muchhigher in EBP web-based courses. In fact it is cooperation between services in order to provide aperfect outcome. Employing Mashup is a relatively new phenomenon among EBP web coursesbecause the course is not restricted to a set of ready-to-use bank of sources or activities which thewebsite designed for a particular subject, but it fetch other online services in terms that it support theuser demands, accordingly provide a list of activities or authentic material that allow different types ofBusiness English students (whether interest in marketing, management, etc.) benefit from the coursematerial.Two important issues in EBP courses mentioned before as; authenticity of purpose andauthenticity of level is supported by Mashup. The need analysis form is provided for recognizing TSAand the level of learners and utilize as repository for Mashup to merge the services into one webapplication.Mashup help English business learners to find the most appropriate materials that improvetheir job knowledge skills .For Business English learners taking part in courses with determined