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M2M beyond the hype - Connect-World

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The future of <strong>M2M</strong>Putting <strong>M2M</strong> in perspectiveby Jim Morrish, Director and co-founder, Machina ResearcMost device s used by businesses, industries and individuals are stand-alone mechanismsthat cannot be accessed over a network or <strong>the</strong> Internet. <strong>M2M</strong> promotes an environment wheredevices connected through <strong>the</strong> Internet can share virtually any type of information. This alsoprovides an incredible amount of information, Big Data, that if ‘mined’ or ‘harvested’ couldfundamentally change <strong>the</strong> way companies and individuals conduct business. <strong>M2M</strong> with nearfield communications can help get information to <strong>the</strong> right place at <strong>the</strong> right time.Jim Morrish is a Director and co-founder of Machina Research, a specialist telecoms research and consulting firm focusing principallyon <strong>the</strong> emerging opportunity associated with new forms of connected wireless devices. Mr Morrish has over 20 years experience ofstrategy consulting, operations management and telecoms research in more than 25 countries worldwide.Mr Morrish’s previous experience includes strategy consulting for Booz & Co, project management and board membership at Cable &Wireless, Head of Department at <strong>the</strong> BBC and also work as a freelance consultant.Jim Morrish holds an MA in ma<strong>the</strong>matics from Oxford University.<strong>M2M</strong> is going to be hugeOver <strong>the</strong> coming decades, Machine-to-Machine connected devices are set to pervadeall aspects of our daily lives. Exactly howmany connections <strong>the</strong>re will be and whenis <strong>the</strong> matter of some debate, but withoutexception all forecasts of <strong>M2M</strong> anticipateextremely rapid growth.A significant element of <strong>the</strong> variation in<strong>M2M</strong> market forecasts is due to <strong>the</strong> fact that<strong>the</strong>re is no agreed definition for <strong>M2M</strong>. Themost useful technical definition of <strong>M2M</strong> is“<strong>Connect</strong>ions to remote sensing, monitoringand actuating devices, toge<strong>the</strong>r withassociated aggregation devices”.Based on this definition, <strong>M2M</strong> connectionsworldwide will grow from 2.4 billion in 2012to 18 billion in 2022. In 2022, <strong>the</strong> IntelligentBuildings sector will represent 37 per centof connections, Consumer Electronics 32 percent, Utilities (particularly smart metering)ten per cent and Automotive eight per cent.Healthcare will represent a fur<strong>the</strong>r five percent of connections, and Smart Cities andPublic Transport ano<strong>the</strong>r four per cent. Inrevenue terms, <strong>M2M</strong> represents a US$1.25trillion opportunity in 2022, of which US$780billion relates to device sales, US$60 billionrelates to installation and US$400 billionrelates to services.Some <strong>M2M</strong> sectors are already mature,o<strong>the</strong>rs will grow rapidly in <strong>the</strong> next fewyears and many are still in <strong>the</strong>ir infancy andwill not truly take off for decades. It is clearthat <strong>M2M</strong> connections will continue to growstrongly for many years.It is also worth noting that not all <strong>M2M</strong>connections are equal. It’s not just <strong>the</strong> numberof connections that will be increasing overtime, but <strong>the</strong> level of sophistication of thoseconnections. The most basic <strong>M2M</strong> connectionswill be device-centric and may only providebasic information on a reactive basis. It is only<strong>the</strong> most sophisticated and advanced <strong>M2M</strong>connections that really have <strong>the</strong> qualities thatare often associated with our ‘connected’ future.That ‘connected’ future is discussed in moredepth later in this article, but it may be useful tointroduce here our hierarchy of <strong>M2M</strong> .Stage Description Comments1 Reactive information • Devices can be polled for information, or provide information according to a set timetable2 Proactive information • Devices communicate information as necessary3 Remotely controllable • Devices can respond to instructions received from remote systems4 Remotely serviceable • Software upgrades and patches can be remotely applied5 Intelligent processes • Devices built into intelligent processes6 Optimised propositions • Use of information to design new products7 New business models • New revenue streams and changed concept of ‘ownership’8 The Internet of Things • Publishing information for third parties to incorporate in applications18 • Europe II 2013

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