The future of <strong>M2M</strong>Putting <strong>M2M</strong> in perspectiveby Jim Morrish, Director and co-founder, Machina ResearcMost device s used by businesses, industries and individuals are stand-alone mechanismsthat cannot be accessed over a network or <strong>the</strong> Internet. <strong>M2M</strong> promotes an environment wheredevices connected through <strong>the</strong> Internet can share virtually any type of information. This alsoprovides an incredible amount of information, Big Data, that if ‘mined’ or ‘harvested’ couldfundamentally change <strong>the</strong> way companies and individuals conduct business. <strong>M2M</strong> with nearfield communications can help get information to <strong>the</strong> right place at <strong>the</strong> right time.Jim Morrish is a Director and co-founder of Machina Research, a specialist telecoms research and consulting firm focusing principallyon <strong>the</strong> emerging opportunity associated with new forms of connected wireless devices. Mr Morrish has over 20 years experience ofstrategy consulting, operations management and telecoms research in more than 25 countries worldwide.Mr Morrish’s previous experience includes strategy consulting for Booz & Co, project management and board membership at Cable &Wireless, Head of Department at <strong>the</strong> BBC and also work as a freelance consultant.Jim Morrish holds an MA in ma<strong>the</strong>matics from Oxford University.<strong>M2M</strong> is going to be hugeOver <strong>the</strong> coming decades, Machine-to-Machine connected devices are set to pervadeall aspects of our daily lives. Exactly howmany connections <strong>the</strong>re will be and whenis <strong>the</strong> matter of some debate, but withoutexception all forecasts of <strong>M2M</strong> anticipateextremely rapid growth.A significant element of <strong>the</strong> variation in<strong>M2M</strong> market forecasts is due to <strong>the</strong> fact that<strong>the</strong>re is no agreed definition for <strong>M2M</strong>. Themost useful technical definition of <strong>M2M</strong> is“<strong>Connect</strong>ions to remote sensing, monitoringand actuating devices, toge<strong>the</strong>r withassociated aggregation devices”.Based on this definition, <strong>M2M</strong> connectionsworldwide will grow from 2.4 billion in 2012to 18 billion in 2022. In 2022, <strong>the</strong> IntelligentBuildings sector will represent 37 per centof connections, Consumer Electronics 32 percent, Utilities (particularly smart metering)ten per cent and Automotive eight per cent.Healthcare will represent a fur<strong>the</strong>r five percent of connections, and Smart Cities andPublic Transport ano<strong>the</strong>r four per cent. Inrevenue terms, <strong>M2M</strong> represents a US$1.25trillion opportunity in 2022, of which US$780billion relates to device sales, US$60 billionrelates to installation and US$400 billionrelates to services.Some <strong>M2M</strong> sectors are already mature,o<strong>the</strong>rs will grow rapidly in <strong>the</strong> next fewyears and many are still in <strong>the</strong>ir infancy andwill not truly take off for decades. It is clearthat <strong>M2M</strong> connections will continue to growstrongly for many years.It is also worth noting that not all <strong>M2M</strong>connections are equal. It’s not just <strong>the</strong> numberof connections that will be increasing overtime, but <strong>the</strong> level of sophistication of thoseconnections. The most basic <strong>M2M</strong> connectionswill be device-centric and may only providebasic information on a reactive basis. It is only<strong>the</strong> most sophisticated and advanced <strong>M2M</strong>connections that really have <strong>the</strong> qualities thatare often associated with our ‘connected’ future.That ‘connected’ future is discussed in moredepth later in this article, but it may be useful tointroduce here our hierarchy of <strong>M2M</strong> .Stage Description Comments1 Reactive information • Devices can be polled for information, or provide information according to a set timetable2 Proactive information • Devices communicate information as necessary3 Remotely controllable • Devices can respond to instructions received from remote systems4 Remotely serviceable • Software upgrades and patches can be remotely applied5 Intelligent processes • Devices built into intelligent processes6 Optimised propositions • Use of information to design new products7 New business models • New revenue streams and changed concept of ‘ownership’8 The Internet of Things • Publishing information for third parties to incorporate in applications18 • Europe II 2013
The future of <strong>M2M</strong>So, whilst we are not expecting quite so manyconnections as some market observers, we doexpect that both <strong>the</strong> number of connectionsand <strong>the</strong> sophistication of those connectionswill be growing strongly for decades tocome. In 2020, <strong>the</strong> market for <strong>M2M</strong> willstill be young. By 2050 it may be mature.In many ways <strong>the</strong> debate around how many<strong>M2M</strong> connections <strong>the</strong>re will be in <strong>the</strong> comingdecade distracts from <strong>the</strong> fundamentalchanges that <strong>M2M</strong> will usher in over <strong>the</strong>coming several decades.It is worth noting <strong>the</strong> technology skewpresent in <strong>the</strong> connected future: 73 percent of <strong>M2M</strong> connections in 2022 willbe short range in nature (including WiFi,E<strong>the</strong>rnet, in-building powerline, ZigBee anda range of o<strong>the</strong>r standards). Cellular willaccount for 2.6 billion <strong>M2M</strong> connectionsin 2022. Although an impressive number,this figure represents only 14 per cent of<strong>M2M</strong> connections. In turn, cellular <strong>M2M</strong>connections will represent 22 per cent of allcellular connections in 2022.While <strong>the</strong> figure of 2.6 billion is <strong>the</strong>expected cellular <strong>M2M</strong> market size for2022, we recognise that <strong>the</strong>re are biggeropportunities for wireless operators: by2022 <strong>the</strong>re will be four billion non-cellularconnections for which wireless wide areatechnology could add value to applications,and a fur<strong>the</strong>r one billion connections forwhich wireless wide area technologiescould compete on <strong>the</strong> basis of price. So <strong>the</strong>actual number of wireless wide area <strong>M2M</strong>connections in 2022 could be over 7 billion,or 40 per cent of all cellular connections.The key to unlocking this potential liesin <strong>the</strong> level of pro-activity that mobileoperators bring to bear when targeting<strong>M2M</strong> applications, potentially extending todeveloping a recognised sector expertise,such as in <strong>the</strong> fields of healthcare or security.O<strong>the</strong>r tactics open to communicationsservice providers include leveraging existingdistribution channels (particularly high streetshops for consumer <strong>M2M</strong> applications)and enabling <strong>the</strong> cellular <strong>M2M</strong> modulesindustry to gain scale through standardisationor investing in new wide-area wirelesstechnologies.Big Data: ‘Subnets of Things’ will trump <strong>the</strong>‘Internet of Things’Ano<strong>the</strong>r area where we need to look<strong>beyond</strong> <strong>the</strong> <strong>hype</strong> is Big Data and <strong>the</strong>Internet of Things. I group <strong>the</strong> twoconcepts toge<strong>the</strong>r, since Big Data analyticswithin <strong>M2M</strong> really only exists within <strong>the</strong>context of heterogeneous informationsources which can be combined foranalysis. And, in many ways, <strong>the</strong> ‘Internetof Things’ is exactly definable as anetwork of heterogeneous devices.Right now, <strong>the</strong> world of connecteddevices could best be characterisedas multiple ‘Intranets of Things’. Forexample <strong>the</strong>re are increasing numbersof connected smart meters, but <strong>the</strong> datathat <strong>the</strong>se produce is generally used fora single purpose (analysing, pricing andbilling for power consumption).The next step must be to integrate ‘islands’of connected devices to create a ’Subnets ofThings’. These would typically be drivenei<strong>the</strong>r by a single point of control, singlepoint of data aggregation, or potentially acommon cause. For example, it is not hard toenvisage an emerging subnet of things arounda smart city: local authorities would oftenhave access to data relating to congestioncharging, public transport, parking spaceavailability, air pollution and potentially awhole range of o<strong>the</strong>r data sources.Healthcare is ano<strong>the</strong>r front-runningcandidate for emerging ‘Subnets of Things’and where <strong>the</strong> Continua Health Alliancestandards and Qualcomm’s 2Net are bothcandidates for forming <strong>the</strong> kernels ofconnected device ecosystems.The potential benefits of such ‘Subnets ofThings’ are immeasurable, including (andby no means limited to): streamlining publicservices; reducing carbon footprints, and;massively improving healthcare provision.To move from <strong>the</strong>se ‘Subnets of Things’ toa full ‘Internet of Things’ environment willbe a difficult step. It will involve aligningdata points from a huge range of disparatedevice types, ideally at an individual user,or individual device level. Cue all mannerof privacy and standardisation issues.Establishing a fully-fledged ‘Internet ofThings’ will be far harder than establishingsimple ‘Subnets of Things’. And it’s notclear that a fully-fledged ‘Internet of Things’is really much more useful than a limitednumber of ‘Subnets of Things’?Near field communications need ra<strong>the</strong>r more<strong>hype</strong>Right now, <strong>the</strong> overwhelming focus in <strong>the</strong>area of near field communications is aroundpayments solutions and NFC as a technology,but that’s missing <strong>the</strong> point. There are many,many, more things that can be done withnear field communications technologies,not least bootstrapping for higher leveltechnologies such as WiFi and Bluetooth.An example of such a system is Sony’s OneTouch, and Qualcomm are working to bringan equivalent ‘open’ (manufacturer agnostic)standard to market. And <strong>the</strong>re is a wide rangeof technologies that can support near fieldcommunications applications, even including,and for some applications, printed codes.Ultimately, it is a range of near fieldcommunications technologies that will leadto connectivity engrained in our daily lives.Wide area technologies will, of course,play a strong supporting role, particularlywireless technologies. But, ultimately, it isan individual’s interaction with <strong>the</strong>ir localenvironment and <strong>the</strong> way in which thatlocal environment reacts to <strong>the</strong> presenceof that individual that will characterise our‘connected’ future. And <strong>the</strong> essentially localinteractions that are required to bring aboutthat future ‘connected’ experience will, in <strong>the</strong>main, be supported by various kinds of nearfield communications technologies.Clearly, <strong>the</strong>n, <strong>the</strong> opportunity for near fieldcommunications, (<strong>the</strong> concept) needs to beanalysed in <strong>the</strong> context of an understanding of<strong>the</strong> range of technologies that can substitutefor NFC (<strong>the</strong> technology) in differentsituations, and also an understanding of allof <strong>the</strong> things that can be done with near fieldcommunications type technologies.This is not a simple analysis to undertake. Forexample, it is clear that functionally similarapplications using a (true) NFC solution and a QRcodebased near field communications solutioncan have vastly different ‘cloud’ and supportinginfrastructure needs, and will have vastly differentattendant security and privacy issues.Even within <strong>the</strong> NFC’s commonlyrecognised domain (i.e. payments ofdifferent types), current thinking needs tobe pushed fur<strong>the</strong>r. There is <strong>the</strong> real prospectof NFC-type solutions ultimately leadingto a (near) cashless society. Of course, thisvision of a cashless society lies a long wayin <strong>the</strong> future, but now is an appropriatetime to start considering <strong>the</strong> dynamics andimplications of that future environment.And also <strong>the</strong> potential of near fieldcommunications as a concept, ra<strong>the</strong>r thanNFC as a technology standard. •Europe II 2013 • 19