M2M beyond the hype - Connect-World

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SAVE 15% ON A GOLD PASSUse code PLJE4Sat tmforum.org/mw13CWReader SpecialMay 13-16, 2013Nice, FranceYour Roadmap to Success in the Digital WorldThe digital revolution is rewriting the rules of business. Continuous innovation, new partner-based business models and agile andefficient IT are the new tickets to play. In today’s complex market, meeting the demands of consumers and enterprises, deliveringgreat services and making reasonable profits, is getting harder every day.Navigating a successful business and technical path is critical to your future success. TM Forum’s Management World 2013 helpsyou find your way, bringing together more than 3,500 like-minded individuals from leading industries in the digital economy. Witheight conference Forums featuring essential case studies, unique insights, inspiration and new connections, Management Worlddelivers your roadmap for success in the digital world. Forum topics include:Enabling Enterprise CloudM2M & Digital ServicesSecurity and PrivacyCustomerExperienceManagementRevenue ManagementCableAgile ITBig Data AnalyticsManagement World is your place to network, debate,learn and collaborate with successful service providers,suppliers, enterprises, analysts, the media. Don’t miss200 expert speakers, including the Keynotes –the Expo – Official TM Forum Training andCertification – Networking Activities –The Executive Program – and much more!Be part of the action!Learn more and register at:Email: register@tmforum.orgPhone: +1 973 944 5100For more information on the conference, trainingor to register today – visit:www.tmforum.org/mw13CWJoin the conversation! Tweet #mwniceand follow @tmforumorgFeaturing 200 speakers, including 50 C-level executives andkeynote presentations from:Hallie HarenskiChief Marketing OfficerAIGMichael HarteChief Information OfficerCommonwealth BankBhaskar GortiSenior Vice president &General ManagerCommunications GlobalBusiness UnitOracleEric KlinkerChief Executive OfficerBit TorrentSteve MillsChief InformationOfficerRackspaceGervais PellissierChief ExecutiveOfficer DelegateFrance Telecom-OrangeSteven ShurrockGlobal ChiefCommercial OfficerTelefonica DigitalHans WijayasuriyaGroup ChiefExecutiveDialog Axiata
M2M developmentM2M in three phasesby Hugues Sévérac, VP for M2M and Internet of Things, Orange Business ServicesM2M seems likely to evolve through three phases. Today, the first phase is characterised M2Mimproving existing processes, in fields such as equipment asset tracking, remote monitoringand fleet management and smart meters. Next, the ‘connected society’, will bring moreintense connections between people and machines in healthcare and in the automotive sectorwhere ‘black boxes’ will be required by law on all new European automotive vehicles. Thethird M2M phase, ‘virtual things’, will help us interact with everyday objects.Hugues Sévérac is the Vice President for M2M and Internet of Things at Orange Business Services; he has had extensive experiencelaunching innovative services on the Internet and in multi-national e-commerce. Mr Sévérac has occupied various managing positions inhigh growth startups, pioneered e-commerce at the L’Oréal Group, and launched VoIP for France Telecom.Hugues Sévérac graduated from Ecole Polytechnique, IEP Paris and ENSAE.In recent years, Machine-to-Machine(M2M) has attracted a lot of hype due tothe new opportunities it promises to offerbusinesses, as well as its potential to changethe way we live our lives. Much of the prerequisiteinfrastructure required for M2Mto proliferate is already here. The McKinseyconsultancy suggested in 2010 that everyobject, from our cars to washing machines,should have microprocessors with the abilityto communicate embedded.Despite this, there has recently been a debateas to whether M2M has truly moved beyondthe hype. Yet there have been a myriad ofapplications suggesting that M2M is verymuch alive.The global M2M market as a whole, isnascent, but expanding rapidly. Accordingto Berg Insight, a M2M dedicated researchhouse, 140 million cellular M2M deviceswere active globally in 2012. The GSMAestimates that global M2M revenue willincrease at a compound annual growth rateof 23 per cent from 2010 to 2020, reaching714 billion Euros. We have characterisedthis evolutionary process in three distinctphases. The first phase is characterised byorganisations using M2M to improve existingprocesses, reduce inefficiencies and enablesome vertical offerings in fields such asequipment, asset tracking, remote monitoringand fleet management.There are already a number of organisations,particularly in B2B sectors, which arealready realising the benefits of M2M.Openmatics, a manufacturer of an opentelematics platform already delivers aservice that lets transport companiestrack their trucks and buses remotely viaan on-board unit embedded with M2Mconnectivity services.Data recorded and received by the on-boardunit is transmitted over a network betweenthe vehicles and a Web-supported portal. Withthis service, the location and status of trucksand busses can be monitored anywhere, apps,configurations and media files can be sent tothe vehicles anytime.Whilst enabling fleet operators to plan andmanage their businesses more efficientlyproved to offer direct benefits, M2Mnow becomes a catalyst for innovation.Openmatics’ open platform ambition is toenable third party companies and vehiclemanufacturers to develop their ownEurope II 2013 • 27
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Page 18 and 19: M2M Networkto a specific applicatio
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Page 22 and 23: White space M2MThe new M2M paradigm
Page 24 and 25: MessagingGoing to the web - the tra
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