Catalog Addendum - Media Server Page - Full Sail University

MAR 667Mobile Marketingand CommerceThe Mobile Marketing and CommerceCourse gives students an in-depth look atthe growing mobile technology market and itscurrent and future impact on entertainmentbusiness. Students explore a variety of topicsin this course, including mobile technology,mobile marketing, m-commerce, m-commerceapplications, and specific case studies forthis emerging field. Students also discussthe challenges of this technology andlearn strategies for incorporating it into anentertainment business.Course OutlineMobile Technology OverviewMobile MarketingMobile Content SelectionContent Choices and User HabitsLicensing ContentM-commerce OverviewThe Various M-commerce ModelsM-commerce Application EnvironmentsWAP and The Mobile InternetCase StudiesEntertainment Leadership PortfolioTotal credit hours 3.73Course length4 weeksMAN 6446Negotiation andDeal-making †Negotiation and deal-making are essentialbusiness skills that enable entertainmentbusiness professionals to grow companies,establish a strong business presence, andenhance product development. In this course,students explore the skills needed to becomea strong negotiator and deal-maker, throughinstruction in topics like deal-structuringskills, self-awareness and negotiationskill development, tools and concepts fornegotiation preparation, negotiation and dealmakingrole-playing, and critiquing the roleplayingscenarios.Course OutlineAn Overview of Negotiation TechniquesDeal-making Structures and OutlinesSelf-awareness and NegotiationSkill DevelopmentTools and Concepts to Prepare forNegotiationRole-playing NegotiationScenarios and CritiquingNegotiation and Deal-makingCase StudiesEntertainment Leadership PortfolioTotal credit hours 3.73Course length4 weeksEBM 590Product andArtist ManagementThe Product and Artist ManagementCourse addresses management issues andscenarios that apply to artist managementand gives students tools and strategies tohelp resolve these issues. Students in thiscourse also address product managementand its unique issues, the interconnectivityof artist and product management divisions.Finally, students have the opportunity to applythese advanced management techniques totheir specific entertainment field and examinehow these principles can be applied to theirbusiness projects.Course OutlineOverview of Artist ManagementStrategic Artist Management TechniquesOverview of Product ManagementStrategic Product ManagementThe Integration of the Artists and theMedia ProductCurrent Issues Affecting Artist andProduct ManagementProblem-solving Techniques for ArtistsCase Studies in Artist and ProductManagementEntertainment Leadership PortfolioTotal credit hours 3.73Course length4 weeksMAN 602Project and TeamManagementStudents in the Project and TeamManagement Course are responsible fortwo main objectives. The first involves learningthe principles of project management, including:creating a project management plan, correctlyordering tasks, understanding and consideringall factors that contribute to a successfulproject, and staying within budget. The secondobjective requires students to explore thevarious factors of team management andcreating a productive team, including: matchingproject objectives to team member skill sets,motivating a team to accomplish projectgoals, empowering team members to takeownership of a project’s success, and providingmentorship to aid the team’s success.Course OutlineSection 1: Project ManagementCreating a Project PlanUnderstanding Project Planning SoftwareProject Plan Development and ExecutionProject Management and BudgetManagementEntertainment Leadership PortfolioSection 2: Team ManagementAligning Project Tasks with Team TalentTeam Management Concepts and TheoriesTeam Management Case StudiesManaging Team MoraleManaging Team Time ManagementConfronting Team ConflictInspiring a TeamEntertainment Leadership PortfolioTotal credit hours 3.73Course length4 weeks†This specific course uses the Florida Statewide Course Numbering System (SCNS).ENTERTAINMENT BUSINESS | M a s ter o f Science Degree Program15