<strong>GITEX</strong> once again establishes its roleas the regional industry authorityHelal Saeed Almarri, CEO, Dubai <strong>World</strong> Trade Centrespeaks at pre-event press conferenceOver 80 per cent of leadingglobal ICT brands, featuringC-level executives representingICT budgets of over USD50billion, are attending <strong>GITEX</strong>this year. The exhibitors andspeakers list is packed withindustry heavyweights suchas Cisco, Dell, Du, Etisalat,Facebook, Google, HewlettPackard, Huawei, Kaspersky,Microsoft, Nokia, Oracle, RIM,Samsung, SAP and Symantec.Notable new exhibitors includeChinese telecommunicationsequipment company ZTE,Saudi Telecom Company,Sage, Vocalcom and AfricanIT distributors Mitsumi.<strong>GITEX</strong> Technology Week isan authority in the regionand has proven each yearits adaptability in presentingtrending technologies andsetting the current businessagenda. As a leading ICTevent in the region, <strong>GITEX</strong><strong>2012</strong> has highlighted key focusareas including Africa and itsburgeoning ICT market, startupsand innovation in an SMEZone, the Consumerisation ofIT, Big Data and the ongoingcloud phenomenon amongothers. With the ICT sector inthe Middle East forecast toreach USD173 billion and 7.5% ofGDP by 2015, according to Booz& Company, <strong>GITEX</strong> continuesto play a lead role in theadvancement of the technologyindustry by providing theideal platform for businessinvestment and future growth.Taking its cue from ITtechnology’s rapid shift fromutilitarian tool to lifestyleaccessory, <strong>GITEX</strong> ConsumerTech will offer a strong lineupof entertainment andleisure hardware, softwareand accessories to a MiddleEast audience. The UAE’sconsumer electronics devicesmarket is estimated to reach avalue of USD3.8 billion in <strong>2012</strong>and is expected to increaseto USD4.8 billion by 2016,according to Business MonitorInternational’s UAE ConsumerElectronics Industry Report.Bolstering this year’sconferences line-up is a seriesof Industry Briefings. Borneof out of a demand for moreindustry-focused peer-to-peerdiscussions, <strong>GITEX</strong> TechnologyWeek has introduced exclusiveIndustry Briefing sessionsfor Oil and Gas, Banking andFinance, Education, Healthcareand Government sectors. SAP,which is among the marketleaders in enterprise applicationsoftware, is a Strategic Sponsorof the Industry Briefings at<strong>GITEX</strong> Technology Week thisyear. These highlights werepresented by Helal SaeedAlmarri, CEO, Dubai <strong>World</strong>18 November <strong>2012</strong>www.teletimesinternational.com
Trade Centre (DWTC) and theorganizer of the event duringa Pre-Event press conference.“We are honored that HisHighness Sheikh Hamdan BinMohammed Bin Rashid AlMaktoum, Crown Prince ofDubai and Chairman of the<strong>GITEX</strong> has once again attractedthe leading industry playersand driven ICT business dealsand partnerships with genuineimpact.” He further said that“<strong>GITEX</strong> Technology Week hasalways been a vital force in drivingthe ICT sector to generatebusiness visitors streamedthrough DWTC’s doors withinthe first hours of what isexpected to be <strong>GITEX</strong>’s mostglobally influential editionyet. Sharing some furtherhighlights of the event, HelalSaeed Almarri told that overdue to the continent’s boomingICT industry with strong tradedelegations expected fromAfrican countries includingZambia, Kenya, Nigeria,Rwanda, Uganda, Tanzania,South Africa, Lesotho, Tunisia,Algeria and Morocco. TheExecutive Council for DubaiGovernment, has openedthe 32nd edition of <strong>GITEX</strong>Technology Week” said Almarri.“<strong>GITEX</strong> is the region’s unrivalledplatform for industry players tocapitalize on the steady growthof the region’s ICT market asglobal and regional investorslook to lucrative emergingmarkets.”Helal Saeed Almarri, said: “TheMiddle East’s ICT industry isamong the most dynamic in theworld, and global decision-makersexpect access to the keyplayers, as well as a roadmapfor how the latest trends willplay out, at <strong>GITEX</strong> TechnologyWeek each year. This yearboth profit and performance inthe industry, not only throughoutthe Middle East and Africaregion but also on a globalstage. As the momentum oftraditional ICT markets slowsdown and reaches saturation indeveloped nations, the MiddleEast and Africa region offers lucrativeopportunities for investorsand global companies in arapidly expanding industry.”“Over its successful 32 years,<strong>GITEX</strong> Technology Week hasbeen a catalyst and influencein growing technology tourismand strengthening trade tieswith Africa as the continentexperiences an ICT boom.”Thousands of trade and130,000 industry professionalsand more than 3,500 suppliersfrom 144 countries acrossfive continents are expectedthroughout the week. Morethan half of the total exhibitingcompanies are international,with countries like Algeria,Denmark, Malaysia and NewZealand debuting at the show.This year <strong>GITEX</strong> has initiatedfocus in new strategic areasincluding the launch of adedicated SME Zone, whichwill serve as a conduit forSME ICT businesses fromMEA to engage with a highconcentration of influentialinvestors. Africa in Focus isanother important highlightnewly launched InternationalZone is a platform dedicatedto giving more than 30 specificcountry groups the chance topresent their most innovativetechnology products and seekprofitable cross-border salesand collaboration.“Adding to the stature of<strong>GITEX</strong> this year is the strategicco-location of the InternationalTelecommunication Union(<strong>ITU</strong>) Telecom <strong>World</strong> <strong>2012</strong>, theleading platform for high-levelnetworking, strategic debateand knowledge-sharing for theglobal ICT community, whichtakes place for the first time inDubai alongside <strong>GITEX</strong> TechnologyWeek”. He added.November <strong>2012</strong>www.teletimesinternational.com19